Banner Before Header

MRP Prelytix Recognized as Leading Enterprise Class Marketing Platform

Best in Biz Awards’ MRP Prelytix Enterprise Product of the Year - Marketing Software Category Silver Award Winner MRP Prelytix, the only enterprise class predictive ABM platform, has been recognized by the Best In Biz Awards, as the Silver winner in their Enterprise Product of the Year - Marketing Software category. As the only independent business awards program judged by prominent editors and reporters from top-tier publications in North America, Best in Biz Awards’ entrants have spanned the spectrum, from the most…

AI-Powered Morphio Raises $1 Million to Remedy a Shortage of Skilled Digital Marketers

Seed Round Values Canadian Scale-up at $5 Million Morphio, the AI platform for digital marketers, has closed a $1 Million seed round. The funding will help accelerate customer acquisition of US-based marketing agencies and in-house teams alongside strategic enhancements of the two-year-old AI platform. Morphio is currently helping early adopters take control of their digital data and decision making with invaluable information and unparalleled insight. Morphio integrates all Google, Facebook, Microsoft, and LinkedIn…

Demand Spring Releases Results of Revenue Marketing B2B Benchmark Survey

Revenue Marketing is making a more direct, measurable contribution to organizations’ top-line than ever before Revenue Marketing consultancy Demand Spring released the results of their third annual Revenue Marketing B2B Benchmark Survey. The results indicate that Revenue Marketing is making a more direct, measurable contribution to organizational top-line than ever before. Marketing Technology News: Five9 Sees Market Success in New Joint Offering with Zoom Over the past several years, marketing organizations have…

Passport Raises $65 Million in Series D Funding

Funding fuels company vision for an open mobility ecosystem for cities Passport, the leading mobility management platform, has closed a $65 Million Series D funding round with participation by Rho Capital Partners, H.I.G. Growth Partners and ThornTree Capital Partners. These new investors join existing Passport investors Bain Capital Ventures, MK Capital, Grotech Ventures, and Relevance Capital. To date, Passport has raised a total of $125M. The new capital will be invested in growing Passport's mobility software…

Seismic Rolls Out Fast and Flexible Deployment Options

Seismic Now Offers Accelerated Implementation Programs So Customers Can Start Seeing Benefits in as Few as Five Days Seismic, the market leader for sales enablement platforms, has rolled out accelerated implementation programs so companies can deploy Seismic's award-winning SaaS platform in as few as five business days. Seismic created the implementation programs based on experience onboarding more than 750 customers. The result includes tools such as easy to follow implementation templates and checklists designed to get…

TiVo Chooses SpotX for Monetization of Ad-Supported CTV Inventory on TiVo+ and Beyond

TiVo, the company that brings entertainment together to make it easy for consumers to find, watch, and enjoy, today announced a new partnership with SpotX, the leading global video advertising and monetization platform, to power the monetization of TiVo+ and TiVo's connected TV (CTV) inventory across its entire footprint. As TiVo's first-to-market supply-side platform (SSP), SpotX will help programmatically manage, sell, and optimize TiVo's video ad inventory for maximum returns. SpotX's demand facilitation services will…

Maoyan: China will Create Valuable Movie Companies Over the Next Decade

Maoyan Movies, a subsidiary of Maoyan Entertainment ("Maoyan" or "the Company") (Hong Kong: 1896), believes that consolidation in China's movie industry will create real valuable platform companies over the next five to 10 years. "There are still no real platform movie companies in China, like the 'Big Six' of Hollywood," said Maoyan Entertainment Chief Operating Officer Kang Li during the movie industry "Power Chart 2020" event on Sunday. "With industry consolidation over the next five to 10 years, China will create real…

Nebo Launches Cross-Platform Voice CMS Framework For Brands And Marketers

Atlanta-Based Agency Introduces Highly Customizable Voice CMS Solution to Easily Manage Voice Apps and Skills Nebo, a human-centered agency built for the digital age has announced the launch of NeboVoice CMS to offer voice services to marketers. This standalone solution for voice apps and skills follows the announcement of the beta Voice CMS functionality that was added to NeboCMS earlier this year. The NeboVoice CMS gives brands the ability to more easily capitalize on future opportunities in a rapidly growing space.…

Martini Media Launches The Martini Experience Events & Experiential Division

Martini Media, a leading omni-channel digital marketing firm focused on the luxury market and the affluent consumer, has announced the launch of The Martini Experience, an events and experiential division. To help lead the effort, Martini has tapped Ian Gerard, a veteran brand experiential marketing leader. Gerard co-founded and ran the ground-breaking experiential marketing organization Gen Art, which brought brands to life through activations around consumers' passion point of emerging talent. Since then, he has served…

LG Explores Future Possibilities Of AI At The AI Summit | New York

Exploring Infinite Possibilities of AI at Home with LG ThinQ AI Brand, LG Joins AI Innovators to Share Latest Disruptions with AI Speech-Enabled Technology LG Electronics (LG) will be exploring the diverse dimensions of artificial intelligence (AI) at home and what LG ThinQ® – LG's brand for products and services incorporating advanced AI technologies – means to the home of the future, joining other key AI innovators from around the world at the 2019 AI Summit | New York, Dec. 11-12. In…

Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare

Could you tell us what comes to mind when you look back at the decade, which technologies made the most profound impact on your work and career? For me, the biggest impact has been the proliferation and adoption of mobile phones. Back when I first started working in digital technology, the industry players always commented and even joked that this was going to be the “year of mobile,” but year after year that didn’t materialize. The tracking, targeting, and measurement was very fragmented, and no one really cracked what…

MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ

"Ad-driven e-commerce should be adopting cybersecurity technologies like behavioral analysis and bot-fingerprinting to allow third-party vendors to look directly at a request." Could you tell us about your journey in technology and how you started at CHEQ? I started my journey in tech back in 2003 when I joined the research wing of the Israeli defense intelligence. I was admitted to a unique program known as “Haman Talpiot,” which is tasked with breeding the next generation of intelligence leadership. I served there for…

TechBytes with Daniel Winterstein, Co-Founder at Good-Loop

Looking back at the year 2019, how did it unfurl for you and the AdTech industry? 2019 has been a turbulent year in AdTech. At the time of writing, Facebook is staring down four separate antitrust investigations, Apple is polishing its privacy credentials by cracking down on cookie workarounds and the six months the UK Information Commissioner’s Office (ICO) gave the AdTech industry to get its real-time bidding house in order is almost up. Given this backdrop, the year 2020 could be very challenging for every AdTech…

MarTech Interview with Alex Fly, Founder and CEO at Quickpath

"Machine Learning excels at taking all rich signals, detecting patterns within them, and providing algorithms to optimize outcomes to the desired target." Could you tell us about your journey through technology? What made you found Quickpath? I’ve been working in AI for the past 20 years, and prior to starting Quickpath, my co-founder, Trent McDaniel, and I worked in a consulting capacity. We realized that many businesses faced similar challenges when implementing Machine Learning projects, so we wanted to create software…

4 Factors That Are Defining the Future of Customer Experience

From the first availability of e-commerce through its ubiquity, Customer Experience (CX) has been the determinant factor of online retail success. Amazon understood this as far back as 1997 when it invented the “Buy Now” button for frictionless, one-click online purchases. More recently, Best Buy implemented a customer-first experience by following its successful Total Tech Support program with a new home health initiative, providing accessible mobile products and connected devices to aging consumers. By increasing access to…

MarTech Interview with Mark Goldspink, CEO at The ai Corporation

"Using the latest ML technology, it is now possible to create customer churn algorithms based on historical data; which, when applied to real-time data, can help predict which customers pose a churn risk." Could you tell us about your interaction with the new-age technologies like AI, Machine Learning and Robotics? It is well documented how AI/Machine Learning has been used over the past 30 years to help financial institutions prevent fraud on consumer credit cards. The reason why this was a particularly good use case…

D/CAL And Apollo Form Strategic Alliance To Make Big Data Culturally Relevant

D/CAL, a strategic creative agency co-founded by Tony Hawk, and Apollo Program, a consumer intelligence software company based in New York City, announce a partnership aimed at offering powerful, industry-exclusive behavioral insights and creative services to brands. The partnership combines qualitative, street-level insights from D/CAL's industry-first Cultural Advisory Board (CAB) with Apollo's quantitative ability to assess real consumer behavior at the intersection of content, consumption and media, at scale. "In my…

Salesforce Selects Esri as Key Geospatial Partner

The first sentence of the fifth paragraph should read: Salesforce Maps will be released at Dreamforce 2019 (instead of: Salesforce Maps will be released at Dreamforce 2019 and available for purchase in February). .@Esri selected by @Salesforce as key #geospatial provider #DF19 The corrected release reads: SALESFORCE SELECTS ESRI AS KEY GEOSPATIAL PARTNER Today at Dreamforce, Esri, the global leader in mapping and location intelligence, announced that Salesforce has selected Esri as the key geospatial partner for…

TechBytes with Aimee Stone Munsell, CMO at Contentsquare

What is the most contemporary definition of Customer Experience? And why is Contentsquare the “most complete” platform on the market for this sector? When defining customer experience, it’s so easy to think purely in terms of post-sale satisfaction. As a result, many brands get hung up on the idea of CX measurement as little more than just customer surveys and Net Promoter Scores. While these methods have their benefits, they all occur after a customer’s journey is complete. As such they cannot show exactly when or…

Kubient Launches Audience Cloud, An End-to-End Open Marketplace to Connect Advertising Buyers and Sellers

Highly Modular Solution Creates Transparent and Efficient Programmatic Environment to Buy, Sell, Optimize and Measure Digital Marketing Campaigns Across all Channels and Ad Formats Kubient, a full-stack digital audience marketing platform, announced today the launch of the Kubient Audience Cloud. The Audience Cloud is a single point of entry for both buyers and sellers to execute and monetize media campaigns in a transparent, programmatic environment with patent pending pre-bid ad fraud prevention. The Audience…