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Zepl Integrates Snowflake 2.6 Spark Connector to Accelerate and Simplify Data Science at Scale

Integration highlights strengthening of partnership and growing customer momentum Zepl, the data science platform built for your cloud data warehouse, announced that it has deepened its technical integration with Snowflake by utilizing Snowflake's 2.6 Spark Connector in Zepl's SaaS product. This new integration dramatically improves performance when accessing data for analysis and minimizes costs. Marketing Technology News: Talkdesk Propels Palmer Johnson Power Systems Customer Service With Cloud Contact Center…

SAP’s Business Technology Platform: A Trifecta of Data Excellence, Integration and Extension for the Intelligent Enterprise

SAP SE announced new capabilities, enhancements and further unification of the Business Technology Platform portfolio to help companies transform data into business value. SAP's Business Technology Platform enables developers and business users to access integrated, end-to-end services and tools to realize value along three critical areas of IT: data excellence, process integration and extensions. The announcement was made at the SAPPHIRE NOW Converge conference, being held online June 15–19, 2020. "Many customers I have…

Privacera Announces Latest Version of the Privacera Platform for Secure Data Sharing in Databricks

Delivers High Performance Security and Governance in the Cloud with Native Integration Privacera, the cloud data governance and security leader founded by the creators of Apache Ranger, announced the latest version of the Privacera Platform, an enterprise data governance and security solution for machine learning and analytic workloads in the public cloud. Leveraging the Apache Ranger architecture, the Privacera Platform integrates with Databricks to help ensure consistent governance, security, and compliance across all…

ALC Becomes Adstra, Establishing A New Standard In Data Orchestration

As the industry’s first Data Bureau, Adstra facilitates the application of any form of data across all channels and endpoints ALC, recognized as a leader in first-party consumer data products and services, today announced a new branding and go-to-market approach as Adstra, the first Data Bureau designed to help marketers orchestrate the application of data to all dimensions of their efforts. Adstra is built for agility, extensibility, and cost-effectiveness, encompassing first-party data acquisition and enhancement,…

Kenshoo and Profitero Announce Data Partnership to Bridge Retail Intelligence and Ecommerce Advertising

New partnership solves business challenges created by recent pandemic-accelerated ecommerce growth Kenshoo, a global leader in marketing technology, and Profitero, a leading global enterprise e-commerce SaaS analytics platform, announced a strategic partnership designed to pair industry-leading ecommerce performance analytics with best in class enterprise marketing activation technology to deliver powerful retail-intelligent advertising results for brands online. The partnership empowers brands to use multi-retailer…

Signals Analytics Lauded by Frost & Sullivan for Enabling Transformative Business Decisions with its Novel Analytical Platform

Signals Analytics' platform can harmonize varied data sources in an automated, configurable manner to derive deep contextual insights Based on its recent analysis of the North American health analytics market, Frost & Sullivan recognizes New York-headquartered Signals Analytics with the 2020 North America Enabling Technology Leadership Award for its novel analytical platform that can harmonize varied data sources in an automated, configurable manner to derive deep contextual insights using natural language processing…

SiriusXM Acquires Podcast Management and Analytics Platform Simplecast

With SiriusXM AdTech Subsidiary AdsWizz, Acquisition Enables End-to-End Offering for Podcasters on One Platform, from Creation to Monetization SiriusXM announced the acquisition of Simplecast, a leading podcast management platform that enables podcasters to publish, manage, and measure their content.  The Simplecast solution, paired with the award-winning monetization platform of AdsWizz, the adtech subsidiary of SiriusXM, creates an end-to-end solution that enables creators to publish and generate revenue from their…

AWS Is Preferred Cloud Provider for Genesys Cloud Customer Experience and Contact Center Platform

Powered by AWS, Genesys Cloud improves customer engagement for companies of all sizes worldwide Today, Amazon Web Services, Inc., an Amazon.com company, announced that Genesys has selected AWS as the preferred cloud provider for Genesys Cloud, an all-in-one solution and leading public cloud contact center platform. Organizations around the world use the platform to manage and improve customer relationships across any channel, including voice, text, web chat, and social. Genesys Cloud is built on and relies upon AWS’s…

Infogix Unveils Industry’s First and Only Automated Data Lineage Capability that Delivers Business Knowledge Around Enterprise Data…

Data360 Offers A Single Source of Knowledge for Organizations Seeking a 360-Degree View Around Technical and Business Data in Real-Time, End-to-End Infogix, a leading provider of data management solutions, launched a significant advancement to its leading data intelligence platform, Data360, making it the only automated data lineage solution that adds business knowledge around the meaning of data. Until now, data management platforms only showed data users lineage through data location and technical meaning. Infogix's…

MetaCX Launches B2B Customer Lifecycle Platform to Transform Supplier/Buyer Relationships for a Performance Economy

At a Time When Buyers Demand Proof of Value, MetaCX Delivers Transparent, Outcomes-Based Collaboration at Every Stage of the Revenue Cycle MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, today announced the launch of the MetaCX platform, the first collaborative B2B customer lifecycle solution that ensures transparent, value-based alignment between suppliers and buyers. After two years of research and development, and more than half a billion customer events processed with 18 early…

Coveo Named a Strong Performer in Journey Orchestration Platforms

Experience Intelligence Leader Debuts with Highest Possible Score in Market Presence Coveo announces today that the Coveo Experience Intelligence Platform has been named a strong performer in The Forrester Wave™: Journey Orchestration Platforms, Q2 2020 and received among the highest scores possible in the Market Presence category. “The platform is a good fit for firms looking to unify data to transform digital and employee experiences and increase self-service and content relevancy,” the report says. Marketing…

Applexus Launches Simpleretail, an AI-Powered Platform for Curbside and Omnichannel Retailing

Applexus launched the latest version of their SimpleRetail solution to address the retail industry’s need to provide an engaging and consistent shopping experience across all channels. In the “new normal” after COVID-19, consumers will move from buying traditional in-store to curbside, delivery and buy-online-pickup-in-store (BOPIS) channels. To win in this changed landscape, retailers must rapidly provide an engaging buying experience across all channels. SimpleRetail is an intelligent digital store and consumer experience…

GumGum Sports Brings AI-Powered Sponsorship Analytics to Winmo Sales Platform

Partnership with Winmo marks new GumGum Sports initiative to expand distribution channels for its proprietary data GumGum Sports, the leading AI-powered sponsorship analytics platform, has partnered with Winmo, the industry’s top sales enablement tool, to help sponsorship sales teams identify and evaluate brand partnership opportunities. Winmo’s advertiser profiles will have direct access to select sponsorship analytics from GumGum Sports, pairing key deal insights with the decision-makers responsible for sponsorship…

Talkdesk Propels Palmer Johnson Power Systems Customer Service With Cloud Contact Center Innovations

Palmer Johnson Power Systems moves from an inflexible, on-premises system to Talkdesk CX Cloud for agility, scalability and deep Salesforce integration Scalability of Talkdesk CX Cloud crucial for Palmer Johnson Power Systems to support its rapidly expanding customer service operations Talkdesk cloud flexibility to adjust service levels, reduces costs and improves contact center efficiency Seamless integration with Salesforce unifies contact center and CRM database, reducing average handle time, caller wait time…

Knotch Expands Content Intelligence Platform with New Product and Announces Upcoming Pros & Content Event

Knotch releases Blueprint, introduces virtual event, and selected as World Economic Forum Technology Pioneer Knotch, the leading independent Content Intelligence Platform, today announced that Knotch has been honored as a 2020 Technology Pioneer by the World Economic Forum. Each year, the World Economic Forum bestows this honor on the most innovative companies worldwide that will have a significant impact on business and society. Knotch joins the Technology Pioneers community alongside other tech veterans including…

Connected2Fiber Adds Serviceability Portal Capability To Its Platform

Connected2Fiber, the location engagement platform for network buyers and sellers, announced today the launch of its serviceability portal to help clients drive more revenue through their channel selling efforts. Connected2Fiber's location engagement platform leverages trusted, location-based insights into over 350 million buildings to power a variety of applications for network providers that span planning to pricing. One of the most commonly used applications in the platform automatically identifies all of a network…

Zilliant Enables B2B Companies to Tap Directly into the Cloud-Native IQ Platform to Build SmartApps

B2B companies can use the unmatched scalability and flexibility of the cloud-native IQ Platform to operationalize data science and AI solutions to solve commercial challenges. Zilliant, the industry leader in intelligent B2B price optimization, price management and sales guidance software, announced that its Zilliant IQ Platform – the only cloud-native Platform with high availability, virtually unlimited scalability and agility, purpose-built for B2B companies – is now accessible for customers to build SmartApps upon to…

BeyondTrust Announces Integration with the SailPoint Predictive Identity Platform

Integration with SailPoint’s SaaS identity platform allows BeyondTrust customers to uplift their existing Privilege Access Management and Identity Governance solutions to the cloud BeyondTrust leverages a robust network of partners to develop an innovative solution to help customers stay ahead of emerging business challenges BeyondTrust, the worldwide leader in Privileged Access Management (PAM), today announced further integration with SailPoint, the leader in identity management. By integrating SailPoint’s SaaS…

Digital Customer Engagement & Loyalty with Cellcard Cambodia Demonstrates Evolving Systems’ Expanded Presence in South East Asia

Mobile operator Cellcard Cambodia launches app-based, ‘experiential’, rewards-driven program Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, is proud to announce the deployment of its technology to deliver the new loyalty program, Cellcard Club. With 4 million customers, and currently rolling-out 5G services, Cellcard Cambodia has utilized the Evolving Systems platform to achieve a program that recognizes true loyalty – tenure and value combined – while also engaging customers…

Barchart Releases Commodity Data Mapping Technology within cmdtyView

Barchart, a leading provider of market data and technology services to the financial, media and commodity industries, has announced the release of new commodity data mapping technology within cmdtyView Pro. This suite of geospatial tools provides cmdtyView Pro users with powerful mapping tools to visually analyze any agricultural, energy, or advanced weather dataset in our data ecosystem. This includes local and regional grain prices, basis values, and fair value indexes along with fuel prices and advanced crop factors like…