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Leadspace Collaborates with Microsoft to Bring its Unified B2B Data Enrichment to Dynamics 365 Customer Insights

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivaled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint Leadspace today announced new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organizations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with…

Privitar and BigID Announce New Partnership and Product Integration to Help Organizations Achieve Greater Value and Faster Insights from…

Data privacy leaders to kick off partnership with webinar focused on automating safe data analytics on June 11th Privitar, the leading data privacy platform provider and BigID, the leading modern data intelligence platform for privacy, protection and perspective, have partnered to provide organizations with an integrated, automated approach to tackling some of the biggest challenges associated with deriving valuable insights from sensitive data. The integration of Privitar’s privacy engineering platform and policies with…

Quantum to Showcase Latest Solutions for Protecting and Preserving Critical Data at VirtualQ | Protect and Archive Event

Quantum Corp. announced it will host VirtualQ | Protect & Archive, a virtual video event featuring live keynotes, educational sessions and technology demonstrations, from June 9-10, 2020. Over the course of two days, Quantum will present on the latest developments in data protection, business continuity, and managing and archiving large unstructured datasets. The company will also host virtual sessions featuring subject matter experts and technology partners, including Veeam and WekaIO, exploring subjects such as machine…

Announcing DataGroomr, the App that Utilizes Machine Learning to Find Duplicates in Salesforce Automatically

DataGroomr Makes It Easy to Find and Remove Duplicates in Salesforce DataGroomr announced the release of its new Data Quality Management platform for Salesforce. A first of its kind, the platform utilizes Machine Learning algorithms to circumvent the need for any human intervention when it comes to identifying duplicates in Salesforce. Conveniently, the algorithms analyze every record in Salesforce to return a list of duplicates for review, saving admins the headache of designing and managing custom rules and filters.…

Top 5 Priorities to Overcome B2B Data Challenges to Optimize Digital Advertising

Your first-party CRM data is one of your most valuable assets for driving leads and lowering your cost per marketing qualified lead (MQL)and sales qualified lead (SQL), but unlocking its full potential can be difficult. According to Forrester Research and Adweek, B2B marketers face a data management problem. 74% consider the accuracy of marketing data a critical weakness, and 32% of B2B marketers have cited “siloed or inaccessible customer data” as a major obstacle in their marketing efforts. It makes sense, considering…

DashThis Offers Marketers Powerful Attribution Data With Its New CallRail Integration

DashThis, a leader in the marketing reporting software industry, announced its newest integration with marketing analytics platform CallRail. With this integration, DashThis customers will be able to see the full picture of their marketing efforts, understanding which campaigns are generating the most revenue for their businesses. CallRail is a powerful marketing analytics platform that enables marketers to track all insights from their phone calls and form submissions that come into their…

Competition in India’s Video Conferencing Market to Heat up as Reliance Jio Plans Official Rollout of JioMeet, Says GlobalData

Reliance Jio’s plans to officially roll outof its video conferencing platform, JioMeet, is expected to heat up the competition in the Indian video conferencing market, which has already seen Zoom, Google Meet, and Microsoft Teams gain immense popularity in recent months due to theCOVID-19 induced lockdown in the country, saysGlobalData, a leading data and analytics company. According to GlobalData’s market opportunity forecasts, India’s video conferencing services market, which is estimated at US$105mas of 2019, is…

New Data Released on Consumer Attitudes Toward Restaurant Dining Post-Pandemic

Measure Protocol, Decode Consulting and Garden Social Beer Garden and Kitchen surveyed 795 adult Americans in late April 2020 to understand consumer sentiment toward local restaurants and on-site dining post-pandemic. They have published “How will restaurant dining behaviour shift after COVID-19?”, a report that provides insights into how consumers plan to change their dining behaviors in the coming months. Marketing Technology News: REaD Group Acquires UK Changes’ Assets The data, partially collected with Measure…

Informatica Unveils Data 4.0 and AI-powered Innovations at the CLAIREview Virtual Intelligent Data Summit Premiere

Informatica CEO Amit Walia to Outline Vision for Next Phase of Digital Transformation and New Capabilities for Intelligence and Automation Informatica, the enterprise cloud data management leader, announced updates to its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE™ engine. The updates are part of the company's vision for Data 4.0, which CEO Amit Walia will address in today's keynote at its Intelligent Data Summit, the first of a series of free CLAIREview events taking place this summer. "The…

Virtu Lauches Open Technology, a Data-as-a-Service Platform for Access to Multi-Asset Class APIs

Subscribers can write scripts that can range from simple queries that access benchmark and trade data to the detailed analysis of historic transaction cost analysis results Virtu Financial, Inc. a leading provider of global, multi-asset, financial services technology with solutions that span the complete investment and trading lifecycle, announced the launch of Open Technology, a new data-as-a-service platform. Open Technology hosts a growing catalogue of services and data endpoints enabled by a unified,…

VAB‘s Analysis of 100 Years of Economic Data Reveals Effect of Advertising Investment During Health Crises and Recessions

VAB’s Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through An Economic Downturn, is a new, comprehensive analysis of data spanning the 1920s through present day, identifying the correlation between advertising investment and business outcomes during periods of economic upheaval due to global health crises and recession. The investigative study summarizes nearly a century of data from sources including the International Monetary Fund, academic marketing scholars, Fortune 100 companies and financial…

GoodData Announces Strategic Partnership and Investment from Visa

Visa and GoodData to partner on development of data products for better customer insights  GoodData®, a leading global analytics company, announced today an investment and strategic partnership with Visa Inc., the world’s leader in digital payments. The investment further bolsters Visa’s commitment to providing access to aggregated data and analytics that help Visa clients and partners understand the impact and effectiveness of the critical decisions they are making today. For GoodData, the new investment amplifies its…

Severe Data Breach Could Cost Tech Companies $174 Million per Day

Millions of sensitive data records lost could cost top-earning tech companies an average of $174 million per day, research shows.  A new report reveals the reputational and financial impact of severe and catastrophic data breaches on top companies and social media platforms.  Apple could lose a staggering $83 billion per month, while Microsoft could experience a drop in value of $2.3 billion each week.  Businesses should prioritise security training for all staff, keep software updated and…

Cision Launches Article-Level Data, Allowing Communicators To Further Understand How Audiences Consume Earned Media

The new capability is available as part of Cision Impact in the Next Generation Communications Cloud Cision, announced significant improvements to their industry leading Impact solutions. The new features allow granular reporting of true-reach at an individual article-level, enabling communicators to better identify journalists and publications, craft more relevant stories, conduct market research, and measure their efforts using the same performance benchmarks as owned and paid media. The data- which is available for…

Marketers Leapfrog into Digital-first Era Through Data-driven Experiences Powered by ON24

Enterprises around the world turn to ON24 to execute a digital-first marketing strategy and drive sustainable revenue growth With businesses no longer able to connect with audiences in person, digital-first events are now the new normal. That's why companies of all industries and sizes are turning to ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital experiences. Because of the engaging, data-rich format of ON24 webinars and virtual event experiences,…

Socialgist Announces Exclusive Data Partnership with Q&A Platform Quora

The partnership allows Quora to launch its new Public Data Program and is the first-of-its-kind for the platform Socialgist is the world's largest data access platform between social media networks and the analytics community Integration platform Socialgist announced a strategic partnership with Quora, enabling privacy-safe business insights from its expert audience for the first time ever via API. Quora is the leading knowledge sharing platform that enables people from all over the world to come together to share…

Contentsquare Completes $190 Million in a Series D Round, Accelerating Innovation in Digital Experience Analytics

Contentsquare, the global leader in experience analytics, announced today a $190 million Series D funding round, bringing total funding to date to $310 million. This round is led by BlackRock’s Private Equity Partners team, who joins existing investors Bpifrance (through their Large Venture fund), Eurazeo Growth, Canaan, GPE Hermes, Highland Europe, H14 and KKR, most of whom participated in this round. Sapiance Capital Limited is also providing credit to the company. This new capital will help Contentsquare to continue to…

HERE Launches XYZ: Mapmaking and Geospatial Data Management Made Easy for Developers and Non-Coders Alike

Extends the HERE Freemium plan for developers by adding new tools to build location-aware applications. Empowers users to create maps without writing code. Delivers ready-made tools for staging, editing and publishing live geospatial data. Combines “command-line cartography” with an enterprise-scale API. HERE Technologies, a global leader in mapping and location platform services, announces the general availability of HERE XYZ, a cloud-based service that provides software developers as well as novice and…

Merger Company ‘SmartOcto’ Result of Discovery in Editorial Analytics

The editorial analytics systems SmartOcto and Content Insights claim to have found the holy grail in the news industry: a direct route from insights to profit. The companies regard the results of their joint efforts on the groundbreaking Value+ project so powerful that they decided to merge. As the new company ‘smartocto’ they will take their unique solution to more newsrooms in the world, backed by a consortium of prominent investors. Marketing Technology News: Alana CityStyleBot is the Stimulus to Save the High Street…

TigerGraph Named a 2020 “Cool Vendor” in Gartner’s Cool Vendors in Data Management Report

Cool Vendor report recognizes “interesting, new and innovative vendors, products and services” TigerGraph, the only scalable graph database for the enterprise, announced the company has been named a “Cool Vendor” in Gartner’s May 2020 Cool Vendors in Data Management report1. According to the report, “Augmented capabilities are becoming the major differentiators for today’s data management solutions. These Cool Vendors offer data and analytics leaders ways to connect, ingest, analyze and share data more quickly and at a…