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Aprimo Promotes Ed Breault to Chief Marketing Officer

The new position reflects the company’s modernized vision and strategy for better serving marketing, digital and customer experience teams across its enterprise customers Aprimo, the leading provider of technology solutions for content, operations and performance, announced the promotion of Ed Breault to Chief Marketing Officer. Ed has been with Aprimo since 2006, most recently serving as VP, Head of Marketing, Industry Solutions and Strategy. The announcement comes on the heels of the company’s recognition from leading…

Punchh Recognized in Gartner’s 2019 Magic Quadrant for Mobile Marketing Platforms

Punchh, the leading provider of digital marketing solutions for brick and mortar retailers, announced it has been recognized by Gartner, Inc. in the July 2019 Magic Quadrant for Mobile Marketing Platforms. Punchh was one of 18 vendors evaluated in the report, and one of three new entrants that were added to the Magic Quadrant this year. "We believe it's rare for a retail-focused company to break into a Magic Quadrant and feel this is further proof of Punchh's unique ability to leverage machine learning and AI to…

DirectMail.io’s Voice Device Integration Sets the Pace for Marketing Innovation by Being the First to Combine Google Home and Amazon…

Currently, only 9% of marketers are able to engage with customers across multiple channels on a consistent basis. DirectMail.io's Omnichannel Marketing Platform is positioned to quickly increase this statistic Companies struggle to engage with their customers consistently and in meaningful ways across a variety of marketing channels. That's about to change with DirectMail.io's Omnichannel Marketing Platform. "Our agency is always looking for a competitive edge.  Directmail.io allows us to provide a real Omnichannel…

Leading Data Provider Giant Partners Acquires Worxstudio Marketing

Amidst the Growing Trend of Marketing Firms Purchasing Data Companies, So-Cal Based Giant Partners Flips the Script Giant Partners, Southern California-based data provider, has recently purchased marketing agency Worxstudio to create a data-driven digital marketing offering. Marketing groups worldwide continue to partner with and purchase data companies, not the least of which is the acquisition of data-marketing giant Epsilon by Publicis Group in April of this year. The move by Giant Partners represents an important…

Reimagining the Marketing Landscape: Driving Mass Personalization and Reinventing Content Delivery in the Era of Business 4.0

Today, the number one success driver for CMOs is the effective use of data – how we create meaningful insights from data, how we harness predictive data to drive conversions. Specifically, using data and Artificial Intelligence (AI) to drive mass Personalization and reinvent Content Delivery will visibly move the needle for marketers and drive Digital Transformation or “Business 4.0.” Advanced usages of data will be further propelled as fifth-generation wireless (5G) goes from lofty goal to reality, using its high-speed,…

TechBytes with Devon DeBlasio, Senior Product Marketing Manager at Neustar

Tell us about your role and the team/technology you handle at Neustar. I am a Product Marketing Director at Neustar. Neustar is a trusted, neutral provider of real-time information services and the leader in Marketing Intelligence, Customer Identity Resolution and Unified Measurement for Fortune 500 brands. Identity is our enterprise heritage: We’ve grown up an Identity company. We power 85% of the U.S. Caller ID. We handle global DNS as well as risk and fraud prevention. We support 10 out of the 10 largest U.S. banks, 5…

BlueVenn Wins ‘Data-Driven Product of the Year 2019’ at London DataIQ Awards

BlueVenn, the leading (and now multiple award-winning) Customer Data Platform vendor, has been announced as the winner of the best 'Data Driven Product or Service (Data Titan)' at the Data IQ 2019 awards ceremony in London. Data IQ is a very well regarded publisher by the UK database marketing professional community, and as such a Data IQ award is one of the most coveted in the industry. It runs numerous events, seminars and publications each year with a focus and intelligence on data analytics, data science and the…

Valassis’ Marketing Technology Platform Earns Tech Award

Esri Presents Special Achievement in GIS Award Valassis, the leader in marketing technology and consumer engagement, announced it is the recipient of a Special Achievement in GIS (SAG) Award from Esri, the global leader in location intelligence. Rooted in the science of geography, geographic information systems (GIS) is the framework for gathering, managing and analyzing data. The award, presented this week at the 2019 Esri User Conference, acknowledges transformative work by users of its technology. “Our powerful…

NEORIS Launched Augmented Intelligence Practice to Spur Data-driven Business Innovation

Practice Welcomes New Team Members to Offer Their Clients Actionable Insights for the Most Pressing Business Challenges by Leveraging a Powerful Data Fabric Generated by Layers of Interconnected Solutions NEORIS, a global consultancy that accelerates the digital capabilities of companies, announced they expanded their digital capabilities to deliver end-to-end intelligent solutions through its new practice, Augmented Intelligence. The practice extends human thinking with next-generation pattern matching, machine learning,…

Primis Expands API Capabilities for Data-driven Decision Making

Primis is incorporating API capabilities into its already innovative Video Discovery Unit. These added features will enable publishers to get to know their users better, thereby creating a more efficient and monetizable processes. It will also improve user experience for visitors who engage with Primis partner sites, articles, and video content. How the Primis Video Player API Works In order for Primis Video Player API to work, the site developer should write a few lines of code that will identify the player on the page…

TechBytes with Brad Danaher, Director of TV Services at Experian Marketing Services

Tell us about your role and the team/technology you handle at Experian. Experian has a background in direct mail and realized that addressable TV was just direct mail applied to TV. Thus, my role is to help companies use advanced segmentation in the TV ecosystem. It’s no secret that people have shifted the way they consume video – relying less on traditional TV and more on streaming services and mobile devices. However, TV remains a viable option for brands to reach their best customers, but they need more advanced data…

Contegix Appoints Elizabeth Clor as Chief Marketing Officer

Contegix, the leading Managed Service Provider for digital applications, announced that it has named tech marketing expert Elizabeth Clor as its new chief marketing officer. Clor, who joined Contegix on May 22, brings two decades of experience in growing B2B technology companies to the Contegix leadership team. Her expertise in generating awareness and demand for businesses of all sizes will drive significant growth for the application services provider. Most recently, she was…

IAB Names Veteran Digital Industry Leader Sheryl Goldstein Senior Vice President of Marketing and Member Investment

IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales and strategy leader Sheryl Goldstein to the role of Senior Vice President, Marketing and Member Investment. She will be responsible for the trade group’s marketing and sales teams, beginning. Over a 20-year career, Goldstein has filled senior sales, marketing, and strategy roles at some of the digital sector’s most prominent companies, including Yahoo, AOL, and About.com. In 2016 through 2018, she built…

TechBytes with Abi Jacks, Senior Director of Marketing, Europe, at Rakuten Marketing

Tell us about your role and the team/technology you handle at Rakuten Marketing. I am the Senior Director, Marketing for our European region which involves working with leadership across our European offices to make sure that marketing activity supports new business growth and client revenues. Key to the role and team is the ability to show growth in mature countries within Europe and to efficiently expand into new territories when required. The European team sits across core countries including the UK and Central Europe…

In-Vehicle Marketing: People Can Now Buy Coffee Through Their Cars. So, What’s Next?

In-vehicle marketing and services platforms have created a completely new media channel, allowing brands to reach consumers in their vehicles. Here’s a look at this new technology, and what it could mean for in-vehicle marketing. Cars are rapidly becoming more than just a way for people to get from point A to point B but until very recently consumers in their vehicles have been an inaccessible market, unreachable to merchant brands. People spend an average of 51 minutes in their vehicles every day, which adds up to more…

Mobile Marketing and Advertising Tech Company Vehicle Relaunches as Sinch Engage, Setting a New Standard for Personalized, Relevant Customer…

New Agency Matches Dynamic Messaging Technology With Advanced Creative, Empowering Brands to Reach Consumers With Personalized Video and Other Rich Content on Their Mobile Devices Sinch, a global leader in cloud communications for mobile customer engagement, launched Sinch Engage, a new business unit focused on mobile marketing and advertising technology. Formerly known as Vehicle, Sinch Engage draws upon Sinch’s shared technology assets and broad ecosystem of channel partners to spearhead group initiatives in mobile…

Admetrics Launches Marketing AI Assistant Newton to Advise Marketers on Growth Opportunities

Admetrics, a marketing intelligence company that supports advertisers with data science solutions to gain actionable insights into their marketing data, announced the release of Newton, a new capability that enables companies to run always-on experimentation for insight generation at scale. Newton represents a shift in marketing intelligence software, providing marketers a simple way to turn any marketing data into countless experiments running in parallel to learn, optimize and iterate at scale by continuously analyzing…

NGDATA Enables Marketers to Design and Deliver Data-Driven, Individualised Campaigns in Minutes, Not Weeks

Intelligent Engagement Platform unlocks the power of personalisation for every marketer – no data science degree needed NGDATA announces a new platform that transforms marketers’ ability to tailor campaigns to individual consumers, enabling them to set up data-rich, insight-driven customer campaigns in minutes rather than weeks. NGDATA’s Intelligent Engagement Platform (IEP) has been engineered to overcome the challenges of turning huge volumes of data into individually tailored campaigns which create a unique…

Dynata Announces Pattie Qing Pan as New Head of Marketing

Dynata, a global leader in first-party data and data services, announces the appointment of Pattie Qing Pan as Executive Vice President, Marketing. Pan has an extensive background in brand strategy and activation, demand generation, global communications, and public relations. In this role, she will lead Dynata's marketing strategy as it continues to leverage its first-party data solutions across the entire marketing services continuum. Marketing Technology News: BabbleLabs Raises $14 million Series A Financing from Dell…

Goldilocks Principle of Marketing: The Need for a Consistent View of the Consumer Journey

Marketing and Advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. Mapping marketing impact and swiftly gaining insights to drive increased ROI was never easy  – several of the instruments we rely upon were developed when we were primarily marketing on a handful of television networks, a few radio stations, and in local newspapers. The challenge has only grown with the proliferation of entertainment and news options available with cable television,…