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Veeam Appoints Danny Allan as Chief Technology Officer

Supporting Its Growth Into the Hybrid Cloud, Veeam Promotes Industry Veteran to Drive the Next Stage of the Company’s Evolution Veeam® Software, the leader in Backup solutions that deliver Cloud Data Management™, announced that Danny Allan has been appointed Chief Technology Officer (CTO) and Senior Vice President (SVP) of Product Strategy. Allan, promoted from his previous role as Vice President (VP) of Product Strategy, will lead Veeam’s global product strategy group and initiatives, and spearhead the company’s…

Best Christmas and New Year Mobile Apps of 2019

Holidays are here, and whether you are at home, at work or shopping at your favorite retail outlet, there are countless ways you can prepare for Christmas and the New Year. US retailers and online e-commerce companies offer exciting discounts to smartphone users who download and make payments through mobile apps, e-wallets, and social media links. But, it's not always about finding a great deal on New Year Mobile Apps. What drives consumers to search and download Christmas and New Year mobile apps for the holiday season also…

Putting Consumer Privacy First Leads to More Satisfied Customers

Brands that take consumer privacy seriously have more satisfied customers and deeper loyalty. Consider that strong security can increase customer satisfaction by almost 30% and the vast majority of customers, 87%, will take their business elsewhere if they don’t trust a company is handling their data responsibly. We’ve entered an era where brands must utilize data properly or risk losing customers— it’s that simple. Privacy protection has serious implications and has become the “new strategic priority.” Paramount in…

Snow Software Appoints Paula Darvell as Chief Marketing Officer

Enterprise Technology Veteran Will Lead the Global Marketing Organization with a Focus on Customer-Centric Growth Snow Software, the global leader in technology intelligence solutions, announced Paula Darvell has been named Chief Marketing Officer. Darvell will oversee worldwide marketing efforts, reporting into President and CEO Vishal Rao. The announcement follows the appointment of former CMO Sanjay Castelino to Chief Product Officer. “Snow has expanded beyond the traditional siloes of software, hardware and cloud…

How Conversational AI will Boost the 2020s Economy

It’s a question being increasingly explored in classrooms, newsrooms, boardrooms and living rooms. How will Artificial Intelligence impact the future of work and commerce? There is certainly no shortage of statistics or speculation on the subject. But perhaps someone should ask Alexa. Smart speakers and intelligent virtual assistants have already had a significant impact on consumer culture, driving a preference for screenless, more natural interactions with brands. The latest research shows that Voice-driven self-service…

MarTech Interview with Gil Bar-Tur, CEO at PubPlus

"The publishing industry has taken monumental steps forward in the past few years, but publishers still need to put their business caps on and focus on content as a product" Could you tell us about your role and journey into technology? What inspired you to establish PubPlus - as well as expand globally? I’ve always been a tech lover and early adopter of new trends. I started out in an elite military unit then made the natural transition to cybersecurity after my service; only later on was I exposed to the online…

Actifio Advances its Cloud-Centric Software Platform with Actifio 10C, Raising the Bar for Hybrid & Multi-Cloud Copy Data Management

Accelerating Enterprise Journey to Hybrid and Multi-Cloud With Industry-Leading Capabilities For Instant Copy Data Re-Use, Self-Service, Elasticity Actifio, the pioneer of multi-cloud copy data management software, announced Actifio 10c, the newest version of the industry's most comprehensive, secure, cloud-centric copy data management platform that helps enterprises consume, migrate and use cloud services faster and at lower costs for data-driven transformation initiatives. Marketing Technology News: Rakuten Marketing…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

Winston Privacy Launches First-Of-Its-Kind Home Privacy Device

Winston Allows Consumers to Control How Their Own Personal Data Gets Shared Winston Privacy, an innovative start-up, announced the direct to consumer launch of its new privacy filter and the world’s most comprehensive privacy solution for every IoT device. Winston allows consumers to reclaim their privacy and security by enabling them to choose what gets tracked, effectively resulting in a faster, cleaner, more secure browsing experience on every connected IoT device. In today’s digital world of hyper-connected smart…

Resulticks Holiday Retail Report: Three out of Five Shoppers Check Prices Online While Shopping In-Store

Study commissioned by real-time omnichannel marketing automation leader reinforces importance of omnichannel shopping experience driven by personalization and convenience Resulticks, the world's fastest growing real-time conversation marketing solutions provider, released an insightful research report titled "Evolving the Customer Experience", analyzing U.S. consumer holiday shopping behaviors across brick-and-mortar and online retailers. Despite the focus in recent years on online shopping, the report reinforces the…

Vivint Solar Chooses InMoment to Light the Way Through the Customer Journey

Leading full-service residential solar provider collaborates with leading experience intelligence provider to move beyond DIY surveys Vivint Solar, a leading, full-service residential solar company, has chosen InMoment, the leading provider of experience intelligence (XI), as its primary technology platform to expand its Voice of Customer (VoC) program. Vivint Solar customers must go through an important process to begin operating their homes with solar power; alongside this customer journey, InMoment offers the company…

Kindred App Raises £2 Million in Seed Capital to Transform Influencer Marketing Landscape

Quintessentially founder’s new app Kindred gives back to conscious consumers with every transaction Kindred, a new platform that digitises word-of-mouth recommendations on social media, has raised £2.25 million in seed capital investment and has a £35 million valuation pre-revenue. Board investors are Richard Laxer, ex-President of GE Capital, and Dan Bricken, ex-International President of Wells Fargo M&A. Kindred, which launched in October, creates new direct sales for brands, enabling them to build brand…

Napster And Super Hi-Fi Announce Partnership To Create Distinctive, Personalized Music Listening Experiences

Cross-platform technology and marketing alliance connects "Powered by Napster" tech service and AI audio innovations from Super Hi-Fi Napster and Super Hi-Fi are now working together to allow music streaming services and leading consumer companies to easily create the next generation of personalized and branded music. The two pioneers in music technology allow companies across a variety of industries, where music is a critical component of their business offerings, to add a critical layer of differentiation and…

DropIn, Inc Announces Joseph Shemesh as New CEO

DropIn, Inc., the leading provider of the on-demand, live video platform for the insurance industry, announced the appointment of Mr. Joseph Shemesh as its new Chief Executive Officer. Mr. Louis Ziskin, founder and former CEO is stepping down amicably to focus his time primarily on further growing SuperCall Inc., the celebrity video chat application, which recently garnered prominent press attention with its Thanksgiving campaign, featuring Ashley Benson. Mr. Ziskin will keep an advisory role to DropIn, as well as keep his…

5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO

This week, LinkedIn released the third edition of their annual 2020 Emerging Jobs Report for the US. This US emerging trends report makes startling revelations on the unique job avenues and opportunities within the fast-growing 'data economy'. LinkedIn's annual report for 2020 pushes the bar higher for MarTech CMOs who would benefit from this well-examined emerging jobs report, identifying with top 15 jobs in the US that have emerged in the last five years. The emerging workforce trends in the space of Marketing, Sales, …

Nielsen Welcomes Sandra Sims-Williams As Senior Vice President Of Diversity & Inclusion

Nielsen announced that Sandra Sims-Williams will join the company as Senior Vice President of Diversity & Inclusion (D&I), beginning January, 2020. In this role, Ms. Sims-Williams will lead Nielsen's D&I strategy and teams for both the Media and Connect sides of the business, through Nielsen's transition into two independent, publicly traded companies. As Senior Vice President of Diversity & Inclusion, she will join the company's executive leadership team and will report to Nielsen's Chief Executive…

LogMein Brings Integrated AI Chatbot and Human Customer Engagement to the World’s Most Popular Messaging Apps

Bold360 Expands Messaging to WhatsApp, WeChat, Facebook Messenger, and SMS Text LogMeIn announced it is making it easier than ever for customers to engage with businesses on the messaging applications they prefer to use. Bold360’s latest release helps businesses transform contact centers by offering always-on, scalable, and best-in-class customer engagement on the most popular global messaging channels including WhatsApp, WeChat, Facebook Messenger, and SMS Text. Messaging apps have become a preferred platform for…

GlobalSign Closes Out 2019 With 10 Million Digital Signatures Used Worldwide

Significant growth of digital signature usage and customers, IoT initiatives and integrations mark another year of expansion for leading certificate authority GMO GlobalSign, a global Certificate Authority (CA) and leading provider of identity and security solutions for the IoT, announced the company's top accomplishments during 2019. Most significantly, the year has been marked by exceptionally strong growth in customer's utilization of digital signatures. To date 10 million signatures have been used via GlobalSign's…

Industry Call to Define Universal Open Standards for Machine Learning Operations and Governance

Defining open standards is essential for deploying and governing machine learning models at scale for enterprise businesses Cloudera, the enterprise data cloud company, asks for industry participation in defining universal open standards for machine learning operations (MLOps) and machine learning model governance. By contributing to these standards, the community can help companies make the most of their machine learning platforms and pave the way for the future of MLOps. "Machine learning models are already part of…

Tappx to Develop and Launch the World’s First Programmatic Server-Side Ad Insertion Platform for the Digital TV Advertising Industry with…

Tappx to disrupt the global OTT/CTV advertising industry Tappx - a leading AdTech company that delivers global digital advertising solutions for mobile and OTT/CTV - has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion (PSSAI) OTT/CTV (Over-the-Top/Connected TV) solution. The Tappx EU Horizon 2020 project known as Tappx PSSAI is poised to disrupt the global digital TV advertising industry, because it can simultaneously manage and…