New Research Finds The Salesforce Economy Will Create More than $1 Trillion in New Business Revenues and 4.2 Million Jobs between 2019 and…

Salesforce ecosystem is on track to become nearly six times larger than Salesforce itself by 2024, earning $5.80 for every dollar Salesforce makes Salesforce, the global leader in CRM, announced new research from IDC that finds Salesforce and its ecosystem of partners will create 4.2 million new jobs and $1.2 trillion in new business revenues worldwide between 2019 and 2024. The research also finds Salesforce is driving massive gains for its partner ecosystem, which will see $5.80 in gains for every $1 Salesforce makes by…

W2O Acquires Arcus Medica to Accelerate and Deepen Scientific and Medical Communications Offering

W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, announced the acquisition of Arcus Medica. A recognized leader in medical and scientific communications, Arcus brings a deep bench of doctoral-level experts to W2O who specialize in translating complex clinical and scientific data into clear, meaningful content to help brands influence key audiences in today’s evolving healthcare environment. “Arcus is a trailblazer in the field of medical and…

ThroughPut.AI Demonstrates the ROI of a Digital Supply Chain to Captivate the Audience at the Air Cargo Conference

ThroughPut Inc., the Artificial Intelligence (AI) Supply Chain pioneer that enables operations to increase output, quality, throughput, profitability, and safety through automated bottleneck detection and elimination, participated at the Frankfurt Air Cargo Conference at the House of Mobility and Logistics (HOLM). Presenting  to over 220 high-ranking managers and ground handling agents of the air freight industry, Anzar Kamdar, Head of Industrial Data Science at ThroughPut.AI explained that "95% of unresolved production…

Klook Celebrates 5th Anniversary and will Surpass 60 million Trip Bookings in 2019, Outlines Global Expansion Plan

Klook, a world-leading travel activities and services booking platform, marks its 5th anniversary today. As one of the fastest-growing companies in the travel industry, Klook has achieved numerous milestones while connecting travelers with local operators. Klook currently offers over 100,000 things-to-do and services in more than 350 destinations through direct partnerships with local operators. Its comprehensive online booking offerings include attraction tickets, tours, local…

MarTech Interview with Zviki Ben-Ishay, CEO at Lightico

"E-Signatures and e-Forms have the potential to dramatically accelerate the Sales process by reducing turn-around-time and increasing efficiency." Tell us about your role and journey into technology. What inspired you to start at Lightico? My journey into technology started when I was a child. I was always intrigued by technology and always breaking open devices just to see how they worked, and eventually, as this curiosity grew, I realized a career in technology was what I was meant to do. My early career took off in…

UltrAlpha Announces Digital Asset Management Products, Algoz and Alpha Pro, Will Test Launch on Its Platform

UltrAlpha, the innovative comprehensive digital asset management service platform, announced that Algoz, the cryptocurrency arm of an algorithm-based trading company Fingenom Group, will join its upcoming test platform launch. Alpha Pro, another crypto asset manager with founding members being seasoned Wall Street insiders as well as blockchain pioneers, is also launching its digital asset management product on the UltrAlpha. 1. Current Market Development in Digital Asset Management Service Industry With increasing…

Comscore, ListenFirst Media Announce Partnership to Deliver Cross-Platform Branded Content Measurement

Partnership matches ListenFirst’s social analytics with Comscore’s Branded Content measurement offering Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that ListenFirst, the most comprehensive social media analytics solution for big brands, will provide measurement for Comscore’s Branded Content service. The partnership further enhances Comscore’s science-based approach to measuring brands in content and creates an unmatched ability to understand content performance…

MarTech Interview with Jaime Romero, Vice President of Global ABM at MRP

"Truly personalized target account engagement starts with real-time insights and is realized when you trigger coordinated actions across delivery channels. " Tell us about your role and journey into Marketing Technology. What inspired you to join MRP? I’m currently a Global Head of Marketing and Delivery at MRP. On one side, I am responsible for all Marketing activities globally, from brand to demand, and on the other, I am responsible for global delivery of all Client Software and Marketing Services execution. This is…

Tencent Champions “Tech for Good” in Cannes

Partners with 25 Multinationals to Build "Global Center for Brand Innovation and Creativity" At the annual Cannes Lions International Festival of Creativity, Tencent's Senior Executive Vice President and Chairman of Group Marketing and Global Branding, SY Lau introduced "Tech for Good" as an integral part of Tencent's new vision and mission, and he shared the company's practices and experiences in this regard. As the member of the CMO Growth Council, Tencent, together with 25 international companies such as P&G,…

Whitepages Pro Spins Off and Becomes Ekata

Ekata’s Digital Identity Verification APIs Improve Predictability of Good Transactions Whitepages Pro, the leader in global digital identity verification data, announced that it is spinning off its B2B business from the US-focused direct-to-consumer operations of Whitepages.com. Whitepages Pro will change its name to Ekata to better differentiate the company’s global B2B APIs and SaaS tool that serve the growing worldwide need for identity verification, a market projected by McKinsey to reach $20 billion in 2022. To further…

MarTech Interview with Ran Ben-Yair, CEO and Co-Founder at Ubimo

"When a client can connect their data to movement or location data, they can expand their understanding of their customers and leverage this new view." Tell us about your role and journey into Marketing Technology. What inspired you to start Ubimo? We started Ubimo in 2013, at a time when people were trying to replicate the desktop-based digital ecosystem to mobile. They were looking at low context online behavior in-app to try and estimate things like the propensity of an audience to visit a brick-and-mortar location. We,…

MarTech Interview with Christian Sauer, Founder, Webtrekk

"In order to prepare for and master the Data Science Economy, it is crucial that companies collect data about anything relevant for their daily business." Tell us about your role and journey into Marketing Technology. And what inspired you to start Webtrekk? I initially gained my first professional experience in the banking and consulting sector, before I founded an edutainment website for children in the year 2000. But as a business economist my biggest interest always lay in the field of economy trends. With the…

The Apache Software Foundation Celebrates 20 Years of Community-led Development “The Apache Way”

World's Largest Open Source Foundation Provides $20b+ Worth of Software for the Public Good at 100% No Cost; Apache Software Used in Every Internet-Connected Country on the Planet The Apache Software Foundation (ASF), the all-volunteer developers, stewards, and incubators of more than 350 Open Source projects and initiatives, announced today its 20th Anniversary, celebrating "The Apache Way" of community-driven development as the key to its success. The world's largest Open Source foundation is home to dozens of…

InMoment Announces Distinct Employee Experience (EX) Cloud, Bringing First-time Intelligence, Comprehensive Solution to this Critical…

EX Cloud Key Element in Inmoment’s New Experience Intelligence (XI) Platform InMoment, the leading provider of Experience Intelligence (XI), announced the Employee Experience (EX) Cloud, a key element of the company’s pioneering Experience Intelligence (XI) Platform, which also launched. The introduction of a distinct environment to address employee experience is an extension of InMoment’s 10+ years of expertise in the discipline and gives HR professionals powerful new tools to understand employee perception, including…

ServiceTitan Names Former PlayStation and Intuit Executive Guy Longworth as Company’s First Chief Marketing Officer

No. 1 Home Service Business Management Software Expands Its Executive Team with Former Intuit Quickbooks and Sony Playstation Marketing Chief ServiceTitan, the world's leading all-in-one software for residential home service businesses, announced that Guy Longworth, a veteran executive with more than 30 years of experience in sales and marketing for global brands, will join the company as its first chief marketing officer. Longworth most recently served as global chief marketing officer and senior vice…

MarTech Interview with Joshua March, Founder and CEO, Conversocial

"While the launch of the bot platforms in 2016 caused a lot of hype, we’re now starting to see brands figure out how to use the bot platforms to add real value for customers." Tell us about your role and journey into technology. What galvanized you to start Conversocial? I started my career by founding one of the first Facebook app development agencies in the world, back in 2007. Conversocial was initially a project of that agency, started in 2011 as a general social media management system that helped clients engage…

Billups Invests In Top Talent to Meet Growing OOH Market Demand

Billups Names Marketing Veteran Nick Wootten as SVP of Marketing, Plus Managing and Regional Director Hires in Austin, LA, Chicago, New York and Seattle to keep up with the Rapid Growth of the Business Billups, the largest independent out-of-home (OOH) advertising company in the US, announced the appointment of veteran Nicholas Wootten as SVP of Marketing, as well as the expansion of its team nationwide – with several managing and regional director hires in Austin, Los Angeles, Chicago, New York and Seattle. Nick joins…

RTB House Announces Multi-Layer Brand Safety Mechanism Powered By NLP

RTB House is a leading provider of technology powered by natural language processing that addresses the brand safety dilemma RTB House – a global company that provides state-of-the-art retargeting built on deep learning for top brands worldwide – announced new capabilities to solve digital advertiser’s brand safety challenges powered by advanced natural language processing. Brand safety is a critical concern for the digital advertising industry. In order to avoid consumer backlash and lost revenue brands and publishers…

People.ai Appoints New Chief Marketing Officer And Chief Customer Officer

Key Executives Join Following Recent Series B Announcement People.ai, the AI platform for Enterprise revenue, announced the appointment of Dayle Hall as Chief Marketing Officer and Joel Hofman as Chief Customer Officer. The appointments follow People.ai's recent Series B announcement that will fund commercial expansion, customer acquisition, and data science advancements. (Series B Press Release) "We're excited to be expanding our executive team as we scale the business," said Oleg Rogynskyy, Founder and CEO,…

US Marketers: Influencer and Content Marketing Messages Demonstrate Strongest Year-to-Year Effectiveness Gains

2018 “State of the Creator Economy” Study Provides Deep Examination of Creators, Marketers, and Consumers As social media has moved from a “shiny new thing” to an integral element of everyday life, influencer marketing has maintained its chart-topping strength as an effective form of marketing messaging in the minds of marketers and consumers alike. These and other industry-relevant findings have been revealed in IZEA’s 2018 “State of the Creator Economy” report, commissioned by IZEA Worldwide, Inc., operator of IZEAx,…