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TechBytes with Ryan Horn, SVP of Marketing at Simpli.fi

What is the current definition of Programmatic Advertising? I think this depends on who you are talking to, but the basic definition is an automated method for buying advertising impressions via RTB (real-time bidding). This is in contrast to traditional direct advertising buy with a publisher. How do Programmatic Advertisers treat branding and mobile advertising? Over the past few years, there has been a big shift toward mobile Programmatic Advertising. The saturation of smartphones and our growing use of them has made…

It’s Time to Stamp AI’s Authority on Every Online Advertising Campaign

Online advertisements are becoming increasingly hyper-targeted with the rise of social media. Social media platforms such as Facebook, Twitter, Youtube and others are gaining traction and targeting the users by implementing latest technology AI. For instance, Facebook being the leading social media platform has started working with advertisers with the ideology of quality content and targeting to reach the right users and this has been driving the market. AI can analyze huge sets of data about how consumers interact with…

UJET Unveils Enhancements to Customer Support Platform that Expand Fit and Flexibility within the Contact Center Ecosystem

New Integrations and Functionality Enable Customer Support Teams to Optimize Data Flow, and Drive Greater Value from a Broader Range of Technologies and Systems UJET, Inc., the company that is reimagining customer support with multichannel solutions that fully leverage smartphone technology and intelligent automation, at Customer Contact Week (CCW) in Las Vegas announced the general availability launch of enhancements to the UJET Customer Support Platform. With these latest integrations and enhancements, UJET is expanding…

Reflektion Introduces Breakthrough Analytics Capabilities

New analytics capabilities in Reflektion empower eCommerce retailers with new insights to accelerate revenue growth and elevate personalized customer engagement Reflektion, the world’s leading AI-powered personalization platform for the retail industry, unveiled enhanced analytics capabilities to the Reflektion Customer Engagement Platform that empower eCommerce retailers to uncover new shopper insights that lead to untapped revenue growth opportunities. As the retail landscape becomes more competitive, merchants are…

Franklin Sports Selects CommerceIQ To Empower Their E-Commerce Team To Manage Amazon Holistically

CommerceIQ aggregates Amazon Vendor Central, Amazon Retail Analytics - Premium (ARAP), Amazon Marketing Services (AMS), and competitor and retail data onto a single platform. The platform then applies machine learning to analyze millions of frequently-changing data points across Amazon to automatically identify and prioritize the most effective sales, marketing and supply chain actions, which are then automated to profitably drive online traffic, conversion and sales. Like many brand manufacturers, Franklin Sports has…

Deloitte’s Heat Launches Artificial Intelligence Practice ‘Heat AI’

Heat, the full-service advertising agency owned by Deloitte, launched Heat AI, a first-of-its-kind practice that leverages artificial intelligence and machine learning to discover online trends and conversations that are predicted to grow in popularity 72 hours before they peak — with 70% accuracy. To predict social trends, Heat AI's proprietary technology uses patented algorithms to capture, aggregate and analyze 100 million posts per day from 50,000 sources, including social, news sites and blogs. Every half hour, the…

Sellozo Releases Campaign Studio: Drag-and-Drop Ad Management and Optimization Tool for Businesses Selling on Amazon

Sellozo's Campaign Studio, a significant enhancement to Ad Automation within Sellozo's advanced suite of tools for businesses selling on Amazon, available in the Amazon Marketplace Appstore, gives both sellers and their agencies the ability to easily and quickly optimize campaigns, structures, keywords and more at scale. "We're giving advertisers a customizable way to optimize campaigns, harvest search terms that are working and put those search terms to immediate use automatically should they…

Website Audit for Enhancing Onsite Authority – Things to Consider

If you have an online business website, you will want it to perform well. And by that it means, you will want it to garner the best online Traffic, increase online Visibility, Brand Awareness, make more online Sales, increase ROI and the entire customer base. Often websites make the mistake of not checking how their SEO and marketing initiatives are performing. Here it's essential to opt-in for a detailed website audit, to take note of where you are excelling and where you need to perform better. Website audits get…

Veritone Unveils Veritone Illuminate to Accelerate Early Case Assessment of Unstructured Data for Legal and Law Enforcement Investigative…

AI-Powered Application Enables Legal Teams to Assess Audio, Video and Text-Based Documents at the Top of the Case Funnel to Drive Efficiency, Time and Cost Savings Veritone Inc., the creator of the world’s first operating system for artificial intelligence (AI), aiWARE, announced Veritone Illuminate, an AI-powered solution that enables legal and law enforcement investigative teams to cost-effectively search, analyze, cull and explore large amounts of audio, video and text-based evidence during early case assessment (ECA)…

Nearly Two-Thirds of Advertisers Say Brand Safety Tools Are Not Fit for Purpose

Brand Marketers Say They Would Forgo the Use of Solutions If They Were Not Achieving Adequate Reach Though almost all advertisers are using technology to prevent brand safety incidents, almost two thirds (61 percent) are seriously concerned that such tools are not fit for purpose, according to a new report from military-grade cybersecurity company CHEQ and media publisher Digiday. The survey of 300 brands, agencies and publishers found that 85 percent of brands have used safety technology for more than a year, 11…

CommerceIQ Enables Movado’s E-Commerce Team With Amazon Command Center To Take Actions Efficiently Across Sales, Marketing, and Operations

CommerceIQ announces Movado Group, Inc., one of the world's premier watchmakers, has selected its unified Amazon sales, advertising, and operations platform for consumer brand manufacturers, to achieve profitable, sustainable growth on Amazon. CommerceIQ uses machine learning to unify and analyze hundreds of frequently-changing variables across Amazon to automatically identify, prioritize and recommend to e-commerce teams the best sales, marketing and supply chain actions that profitably drive online traffic, conversion and…

Four Measurement Best Practices for Retail Marketers

The explosion of digital channels, platforms, and devices is both a blessing and a curse for retailers. Retail Marketers can reach audiences in new ways, but budgets need to stretch further as customer journeys become more complex. Taking a smart, Data-driven approach to measurement is essential for understanding what’s working, what’s not, and where to spend the next marketing dollar. By embracing these four measurement best practices, modern Retail Marketers can get the accurate, actionable insights they need to improve…

TechBytes with Collin Holmes, Founder and CEO at Chatmeter

How have customer sentiments evolved in the last two years? In the last two years, customer sentiment, and the analysis of it has evolved dramatically. Traditionally, a company may have conducted surveys and analyzed the feedback to gauge customer’s feelings towards the brand. This is not only time consuming, but it also provides the feedback of a very small subset of the customer base, as only ~5-15% of people take the time to respond to a survey. Those who do respond often feel extremely passionate about the brand…

Liferay Announces New Content, Commerce and Headless Capabilities to Drive Personalization at Scaleprn

Liferay DXP 7.2 and Liferay Commerce 2.0 Help Businesses Scale Digital Transformation Efforts with Better Content Personalization Tools, Headless Architecture and Applied Machine Learning Insights Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, announced the release of Liferay DXP 7.2 and Liferay Commerce 2.0. Designed to meet the needs of today’s digital-first business teams to create experiences rapidly across channels, the latest versions of…

MarTech Interview with Doug Kofoid, CEO, DialogTech

"Call Analytics enable marketers to understand how their channels, campaigns, keywords, and website drive calls that convert to customers." Tell us about your role and journey into technology. What inspired you to start at DialogTech? I have always been interested in how technology can disrupt mature industries, and that interest intensified while I was in business school during the dot com boom. Technology at the time was a disruptor and brought a different focus – on the data-based decision; the objectivity was something…

MarTech Interview with Tessa Court, CEO, IntelligenceBank

"Marketing Resource Management is pretty much the same thing as Marketing Operations, but it has a budget and planning component." Tell us about your journey into Marketing Technology. Since the age of 16, I knew I wanted to get into marketing – specifically, global advertising. I worked in global advertising in New York City for several years.   When technology came onto the scene, there was a massive exodus of agency people going into martech as new technologies created infinite possibilities for not only creating…

New Study Reveals Positive Impact of Page Speed on Google Rankings

Searchmetrics Uses Google Lighthouse to Analyze Google Ranking Factors 2019 Even Highly-Ranked Sites Neglect Accessibility for the Visually Impaired and Blind Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to a new Searchmetrics study conducted using Google’s open-source website auditing tool, Google Lighthouse. And higher ranking sites in general are more likely to use modern web technologies such as next-generation image formats and the newer, faster…

How to Achieve Profitability with Digital Marketing?

Focusing on Digital Marketing Can Help You in Increasing Profits like None Other Because of It 100% Measurable and Accountable Are you done with earning money through your 9-5 tiresome job? Pretty much, I guess! Fortunately, we have severe digital transformations happening around. I call the millennial population as 'technology natives' while many older generations are technology immigrants who are fortunate enough to see the world brimming with endless possibilities. Earning a significant amount of money through…

How to Automate Your Company’s Social Media Management

There’s no reason you should spend endless hours on social media management. Learn how to automate social media management to streamline your social media strategy. Persistent social media activity is vitally necessary in today’s digital marketing environment. As I always tell my clients, however, you don’t have to expend endless hours on tweeting or crafting Instagram posts to find clothing manufacturers for your brand and build a customer base that will see your company through thick and thin. Here are some of the…

3 Hacks for Successful Inbound Marketing in 2019

Successful companies today have one thing in common — a functional inbound digital marketing model. When 76 percent of marketers use inbound marketing as their primary strategy, having an effective inbound function is the secret sauce for increasing organic traffic and building out your customer base. Here are three well-kept secrets that are sure to give your inbound marketing model an extra edge: Understanding User Intent is the Foundation for Inbound Marketing There are four types of user intent based on subsequent…