Retina Announces $5 Million in Total Funding to Stem the Tide of Wasteful Marketing Spending to Acquire and Serve their Worst Customers

Growth round led by Crosscut Ventures, one of the largest early stage investors in Los Angeles Retina, the customer data science company that predicts future lifetime value and customer behavior, announced it has raised $5 million. The raise supports the company’s fast growth and was anchored by a former investor, Crosscut Ventures, which partners with early-stage founders to build extraordinary high-growth tech companies. Retina’s goal is to serve any business that has repeat customer purchases-- including e-commerce,…

A Look at the AI Tools Helping to Improve Marketing Productivity

Marketing agencies continuously strive to improve internal Productivity. One way to do this is by utilizing technology to help employees work better and smarter. Whereas once only large companies used Artificial Intelligence (AI) tools, the cost of this technology is much lower, putting it in the hands of the masses. AI has many uses, and one that teams are capitalizing on now is Productivity. In an AI study,  44% of executives said that the most beneficial aspect of AI is “automated communications that provide data that…

Optimove Expands Realtime Data Capabilities with Acquisition of Event Streaming Technology Vendor, Axonite

Optimove, the Science-First Relationship Marketing Hub, announced that it acquired Axonite, a leading mission critical, realtime event streaming vendor. This acquisition completes Optimove's new database infrastructure, Optidata, and will provide its clients with access to its realtime customer data platform (CDP). Axonite has been developing its event streaming framework since 2015 facilitating connections between systems and building realtime workflow automations. Axonite's platform rapidly simplifies the process of…

How Transparent Are Digital Firms and Marketing Agencies?

Capacity Management, Resource Utilization, Billability – Digital Agency owners and Senior Leaders wring their hands over such terms. And rightly so, as there’s a growing need to operate more cost-effectively and prove value. Karl Sakas, the global agency consultant, reveals in his latest Agency trends report that CMOs need revenue attribution to help with pressure from their CEOs and CFOs. According to IDG Connect, 70 percent of marketers struggle with cost justification. Adding to this is the stress of clients…

SproutLoud and Acoustic Announce Strategic Go-to-Market Partnership for Distributed Marketing

SproutLoud, a leading Distributed Marketing platform, and Acoustic, a leading marketing cloud platform provider, announced their strategic go-to-market partnership to offer premier, purpose-built Distributed Marketing solutions on an open marketing platform. “After thorough research and evaluation of the Distributed Marketing competitive landscape, Acoustic chose SproutLoud,” says Jay Henderson, Senior Vice President Product Management, Acoustic. Tweet this “After thorough research and evaluation of the Distributed…

SOCi Adds Localized Marketing Pioneer Chad Jordan to the Team

The Former Director of Digital Marketing at Sport Clips Will Leverage His Franchising Expertise to Help Other Brands Scale Localized Marketing Programs SOCi, Inc., the leading social and reputation management platform for multi-location businesses, has appointed Chad Jordan as the Vice President of Business Development, Brands. In this new position, Jordan–who recently oversaw digital marketing for national haircut chain Sport Clips–will work closely with national franchises and multi-location brand customers of SOCi to…

DXC Technology Names Ian Read, Former Chairman and CEO of Pfizer, as Board Chairman

DXC Technology announced that the board of directors has elected Ian Read, former chairman and chief executive officer of Pfizer, as its new chairman. DXC Technology announced that the board of directors has elected Ian Read, former chairman and chief executive officer of Pfizer, as its new chairman. Tweet this According to Manoj Singh, head of the board’s nominating/corporate governance committee, Read’s appointment will become effective on March 16. Read succeeds current board chairman David Herzog, who in December…

automotiveMastermind Makes Strategic Decision to Strengthen Product and Technology Divisions

automotiveMastermind, part of IHS Markit, and a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers, hired one executive and promoted another as an extension of the company's product and technology departments. Mastermind hired Andrew McGuire as Vice President of Product Data and promoted Michael Ferreira to Vice President of Information Technology. Both strengthen Mastermind's product and technology teams. Marketing Technology News: ConvergeOne and NICE Announce…

Big Game Marketing – 15 Lessons From the Field

Market Report Details Missed Engagement Opportunities by Major Ad Agencies to Maximize Reach and Consumer Interaction A new report by Chicago-based IP firm Intelliname reveals that a majority of the commercial ads featured during the Big Game this past Sunday missed major opportunities to drive positive engagements to score added points. The illustrative report provides a comprehensive look into how major advertising agencies failed to incorporate creative paths and intuitive experiences that consumers could follow to get…

Plannuh Raises $4 Million To Expand AI-Driven Marketing, Budgeting and Planning Platform

Seed Round Co-Led by Glasswing Ventures and Google's AI-focused Fund, Gradient Ventures, Will Be Used To Supercharge R&D and Support Customer Success Plannuh, a startup transforming the way marketers plan and budget, announced a $4 million seed round co-led by Glasswing Ventures and Gradient Ventures, Google's AI-focused venture fund. The new funding will be used to accelerate Plannuh's R&D initiatives and support teams as the company continues to expand its customer base. Peter Mahoney, founder and CEO of…

OutboundEngine Launches ‘Harmony,’ The Platform To Unify Marketing Across Franchise And Agent Networks

Franchise, Real Estate, Insurance, and Other Network Businesses Gain Automation, Consistency, and Insight for Critical Local Marketing Strategies Leveraging the proven power of OutboundEngine’s marketing automation suite, Harmony gives local brand representatives a simple yet powerful suite for email, social, reputation management, and more, while arming themselves, their peers, and their partners at the brand headquarters with the ability to identify & share best-practices. Unlike the “report card” dashboards offered…

Velocity Technology Solutions To Showcase Oracle Application and Cloud Expertise at Oracle OpenWorld Europe

Velocity Technology Solutions, a global leader in enterprise cloud application management services, will exhibit at the Oracle OpenWorld Europe conference from 12-13 February in ExCel London. As a Gold Sponsor, this is the first year Velocity will be on-site to showcase their decade of experience managing and migrating Oracle applications in the cloud, including E-Business Suite, JD Edwards, PeopleSoft, and Hyperion. Oracle OpenWorld Europe is part of Oracle’s global series of Oracle OpenWorld events. Expected to bring in…

xiQ Receives the Highest Customer Satisfaction Ratings for Account-Based Marketing

xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, has been recognized as the 2020 ABM High Performer by G2, the leading business solutions review site. xiQ's AI-powered platform is catalyzing the B2B Sales Intelligence and Account-Based Marketing landscape. xiQ has been recognized as an ABM high performer for receiving the most 5-star reviews amongst all ABM solutions reviewed on G2. xiQ received the highest ratings for: Meeting requirements - (9) Product direction - (10) Ease of use…

Oatey Co. Promotes Lehtinen to Vice President, Leading Brand and Digital Marketing Strategies

Oatey Co., a leading manufacturer in the plumbing industry since 1916, announced the promotion of Katherine Lehtinen to Vice President, Brand and Digital Marketing. “I am confident that she will further drive Oatey’s growth through market-leading brand and digital strategies.” Lehtinen joined Oatey in 2017 as Director of Marketing, bringing nearly 20 years of experience in sales, marketing and brand management. As Oatey continues to expand its family of brands and product offerings, Lehtinen will be accountable for…

PMG and Bidtellect Partner to Expand PMG’s Centralized Data Within Alli, PMG’s Marketing Intelligence Platform

With Bidtellect, Pmg Is Doing More to Consolidate Data From Disparate Channels, Giving Customers One Source of Truth and the Tools Necessary to Run Better Ad Campaigns PMG, an independent digital company that is one of the fastest-growing in the global advertising industry, today announced a partnership with Bidtellect, a leading content distribution demand-side platform for native advertising. The partnership will seamlessly integrate Bidtellect’s capabilities and data into PMG’s marketing intelligence platform, Alli,…

Wise Public Relations Taps Three-Time SURVIVOR Player Aubry Bracco as VP of Social Media & Digital Marketing

Proven Digital Content Producer And Creative Strategist to Lead Social Media And Marketing Practice Area For Fast-Growing Independent Marketing Agency Wise Public Relations, Inc., the integrated marketing agency, announced that three-time SURVIVOR player and digital content guru, Aubry Bracco, has been named Vice President, Social Media & Digital Marketing. In this role, Bracco will lead the agency’s growing social media and digital marketing division to deliver strategic brand content and community management,…

Miva, Inc. Partners with Sendlane to Help Online Sellers Drive Revenue with Email Marketing Automation

Partnership between eCommerce Platform and Email Marketing Automation Provider to Help Merchants Improve the Effectiveness of Their Email Campaigns. Miva, Inc., ecommerce software and service provider for mid-size and enterprise merchants for 21 years, and Sendlane, behavior-based email marketing automation for eCommerce stores, announced that they have partnered to integrate Sendlane’s email marketing automation into the Miva ecommerce platform. While email marketing is a significant revenue driver for some online…

Club OS Named Exclusive Sales and Marketing Management Software for Movati Athletic

Movati Athletic, known for its affordable luxury, has named Club OS as the exclusive customer relationship management software for its 17 locations. The Canadian-born fitness chain first began using the Club OS software in 2015 to streamline its sales, communication, and marketing efforts. "Managing the thousands of messages our teams send and receive on a daily basis is not possible without a reliable CRM to both automate and schedule the journey of our members," said Dave Gibb, Director of Sales for Movati Athletic. "Ease…

Ray Day joins Stagwell as Vice Chair of Marketing and Communications Agencies

Role to Integrate and Innovate Across Stagwell's Offerings, Creating the Agencies of the Future The Stagwell Group named Ray Day as Vice Chair of its Marketing and Communications Agencies.  The new leadership position will continue the integration, innovation and growth of the Stagwell Group companies, building the agencies of the future and enabling the future of communications and marketing. Day, a recognized voice and leader in communications and public relations, joins Stagwell with more than three decades of…

Power Marketing + Printing Enhances Capabilities with the Acquisition of Market Place Color

Atlanta-based provider will now offer an extensive array of best-in-class print services with just the right punch of color Power Marketing + Printing (PMP) has announced the completion of the acquisition of Market Place Color based in Atlanta, GA, a leader in large format printing specializing in digital UV inkjet and backlit Duratrans production. The acquisition is a strategic pairing of each firm's established offerings intended to bring existing clients a more robust spectrum of print production services. Power…