When The Sun Is Back, It’s Time To Pack The Snacks: Frito-Lay Reveals Its Next US Snack Index Just In Time For Summer

From Memorial Day to Labor Day, Summer is America's Busiest Season for Snacking  It's official. The summer season is packed with snacks. To explore just where, when and how Americans will snack this summer, Frito-Lay unveiled the next installment of its US Snack Index. Snacks play an integral role in the summertime experience. As the unofficial start of summer, Memorial Day historically starts a spike and then snacking hits its highest point during the week of July 4. In fact, according to retail sales data, the…

Brightlink Releases CPaaS Platform 2.0

New Platform Extends Access to Communications Capabilities through Pre-built Tools and APIs Brightlink, a leading communications platform and technology company that delivers voice, messaging, analytics and cloud-based solutions, has made it easier for businesses to integrate communications capabilities into their customer engagement strategies through the 2.0 release of its Communications Platform as a Service (CPaaS) Platform. Prior functionality in Brightlink's CPaaS Platform available via the Brightlink Phonebook is…

Does Gen Z Marketing Hold Key to Brand Loyalty?

Gartner says, marketers must focus on boosting Gen Z’s personal brand to make them loyal customers. In their latest report on Gen Z Marketing, Gartner found out the  top strategies for marketers that are looking to connect with Gen Z consumers. Gen Z characteristics during shopping are putting marketers and retailers in a fix. Generation Z (Gen Z) consumers are 1.5 times more likely to follow a brand that provides content that boosts their own image, according to Gartner, Inc. Where previous generations were…

Three Quarters of Retailers Believe Their Model Needs to Change for Them to Remain Relevant

Retailers and Brands Need to Consider Cross-Border Ecommerce in Order to Appeal to a Younger Generation Findings from new research, launched at the World Retail Congress, provide further evidence that retailers are struggling to cope with the pace of evolution in the industry. 76% of the world's leading retailers believe their model needs to change for them to remain relevant in the next five years. A further 21% said they have doubts about the sustainability of their models. Only 3% of retailers believe their current…

Humanization of Technology Drives $339 Billion Brand Value Growth in Second BrandZ Top 75 Most Valuable Global Retail Brands Ranking

Amazon Maintains the Title of World's Most Valuable Global Retail Brand Increasing Its Brand Value +91% to $315.5 Billion Innovative use of technology such as artificial intelligence and data analytics has helped e-commerce deliver numerous human benefits, fuelling a 33% growth in brand value for the most powerful players in retail WPP and Kantar unveiled today. The second annual BrandZ Top 75 Most Valuable Global Retail Brands ranking and report – looking at luxury, apparel, retail and fast-food outlets – revealed the…

It’s the Year of Localized Social Marketing — Here’s Why

Localized social marketing uses specifically crafted social content to engage audiences at the local level. It’s a social media strategy that focuses on building a local presence for a business by leveraging locally-driven communication channels to reach the specific local communities it serves (rather than a broad/national approach). Localized social marketing is the biggest untapped marketing opportunity for national franchise brands, and social media platforms are rolling out new tools to help multi-location businesses…

How to Achieve Profitability with Digital Marketing?

Focusing on Digital Marketing Can Help You in Increasing Profits like None Other Because of It 100% Measurable and Accountable Are you done with earning money through your 9-5 tiresome job? Pretty much, I guess! Fortunately, we have severe digital transformations happening around. I call the millennial population as 'technology natives' while many older generations are technology immigrants who are fortunate enough to see the world brimming with endless possibilities. Earning a significant amount of money through…

Consumers Report Small Businesses Excel at Customer Experience, New 8×8 Research Finds

8x8’s Consumer Survey Ahead of Small Business Week Finds That Small Businesses Consistently Outpace Larger Competitors in Customer Experience 8x8, Inc., a leading cloud provider of voice, video, chat and contact center solutions for one million users worldwide, announced the findings of its latest survey which explores the relationship between consumers and small businesses and the impact on customer experiences. Polling 1,000 consumers in the United States ages 18 and above, the survey found small businesses are still…

Movable Ink Integrates with SmarterHQ to Enhance Real-time Email Personalization with Unified, Cross-Channel Customer Data

Partnership Enables Digital Marketers to Create Personalized Visual Experiences Based on Cross-Channel Behavioral and Contextual Data Movable Ink, the visual experience platform provider for digital marketing leaders, announced a partnership with SmarterHQ, the leading multi-channel behavioral marketing platform, to enable deeper personalization in email based on a customer’s behavior and interests, as well as real-time contextual data such as location, device, weather, product price and inventory. The combination of…

Atmosphere, a Chive Media Group Spinoff, Raises $10 Million Series A

Investment Fuels Growth in a New TV Programming Category—Ambient TV Atmosphere, an ambient TV entertainment platform known for its network of content channels (including CHIVE TV), announced it has closed a $10 million Series A financing round. The investment is led by Austin-based S3 Ventures with participation from Capstar Capital. The funding will go toward ramping up B2B distribution, technology, data and monetization. “As a society, people are migrating to urban areas and are growing increasingly mobile, with…

More Than 90% of Small Businesses Will Increase Advertising Spending in 2019

Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Advertising Mediums Such as Google Search and Banner Ads (41%) Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and how-to website. Annually, more than half of small businesses (57%) spend less than $50,000 on advertising, the survey found. Increased spending on advertising will help small…

More Than 90% of Small Businesses Will Increase Advertising Spending in 2019

Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Advertising Mediums Such as Google Search and Banner Ads (41%) Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and how-to website. Annually, more than half of small businesses (57%) spend less than $50,000 on advertising, the survey found. Increased spending on advertising will help small…

Contact Centers Adding AI to Become More Intelligent, Responsive to Customers

ISG Provider Lens Reports See Contact Center Industry Moving from Resolving Queries to Providing End-To-End Customer Service Experiences Contact centers have evolved from query resolution to full-featured customer experience centers by embracing artificial intelligence and speech analytics, according to two new reports published by Information Services Group (ISG), a leading global technology research and advisory firm. The two ISG Provider Lens Contact Center/Customer Experience Services reports – one a quadrant…

New Research from Fresh Relevance Highlights Impact and Adoption of Influencer Marketing Is Overestimated

Study Reveals That Just 22% of Retailers Surveyed Use Influencers to Engage Customers and Only 10% of Consumers Have Bought a Product Based on an Influencer Recommendation From the furore surrounding the Fyre Festival debacle to the introduction of new rules around social media paid-for posts, influencers have dominated the headlines recently, yet new research suggests the scale and impact of influencer adoption is overestimated. The ‘The Retail Social Proof Barometer’ by Fresh Relevance, the real-time personalisation…

E-commerce Research from inRiver Reveals Generational Trends in Shopping Preferences

New Report AIMS to Help Brands Prepare for the Next Generation of Shoppers Leading product information management company, inRiver, unveiled a research report that focuses on the generational differences in consumer shopping habits and outlines the steps brands must take to meet the expectations of the newest generation of shoppers. The new report: Turning Browsers into Buyers: What Brands Need to Know About the Next Generation of Savvy Shoppers analyzes responses from 4,000 consumers across the United States on topics…

22 Creative Real Estate Marketing Tactics To Inspire You

Sean Clancy SEO director Edge Online With the number of licensed real estate agents in the country continuously growing, a real estate professional like you needs to bring your A-game to your marketing strategies to stand out among the competition! Fortunately, the digital space has allowed more marketing methods to emerge. Couple this with a little creativity and your properties will be selling like hotcakes! Ready to level up your marketing game? Check out these 22 creative real estate marketing tactics! Have a…

Series A: Limitless Technology Raises £5 Million to Take AI Powered Crowd-Sourcing Platform Global

SmartCrowd Uses a Combination of AI and GoodGig Crowd-Sourcing to Deliver Amazing Customer Experiences for Global Brands Limitless Technology, the London-based inventor and provider of a SaaS platform offering AI and crowd sourced customer service solutions, announces it has successfully raised £5million in Series A funding. The funding is led by AlbionVC, with participation from all existing investors including Downing Ventures and Unilever Ventures. It will now enable the provider to continue successfully disrupting…

New Nationwide Consumer Research From OpenX and The Harris Poll Highlights Surging Popularity of OTT With Majority of US Now Streaming Over…

Study Sheds Light into the Rise of OTT and the Possibility for New Revenue Models for Leading Providers Apple, Netflix, Hulu and Amazon OpenX announced the findings of a nationwide survey conducted by The Harris Poll, showing a massive consumer shift toward OTT video content consumption is well underway. With the majority of American adults now using at least one OTT service, and most subscribing to three separate platforms to stream content, the new study highlights how OTT has become the primary video content channel…

More Streamers Prefer Local Over National Ads According to New Survey

Free-Ad Supported Streaming Services Offer New Opportunities for Local Advertisers When consumers flip on their TVs, they aren't always just streaming their favorite content on a single platform. Increasingly, many consumers are tapping into the array of streaming services. According to a new survey of over 2,000 US adults conducted online by The Harris Poll on behalf of ZypMedia, the local-first, AI-powered enterprise software platform that manages all digital advertising offerings for media and broadcast companies,…

The Data Literacy Project Announces Advisory Board to Support the Drive for a More Data Literate Society

Global Data Leaders Unite to Help Inform and Deliver the Project’s Mission of Making Data Literacy an Educational and Workplace Imperative Data Literacy Project, the community dedicated to making society fluent in data, is announcing the launch of its Advisory Board with eight key appointments: Jordan Morrow, Qlik; Paul Malyon, Experian; Jane Crofts, Data To The People; Rahul Bhargava, MIT; Meri Rosich, VISA ; Chantilly Jaggernauth, Millennials and Data; Ben Jones, Data Literacy, LLC; and , LLC. “It is testimony to the…