Maoyan’s Media Matrix Attracts Enormous Followers and Traffic

Maoyan Entertainment, a leading platform providing innovative Internet-empowered entertainment services in China, has developed an influential entertainment media matrix with more than 190 million followers in China, which has become a powerful and valuable marketing resource for the entertainment industry. Maoyan's entertainment media matrix covers major media, short video and social platforms in China, including Weibo, WeChat, TikTok, Kuaishou and Toutiao. Its official self-media accounts, including Maoyan Movie, Maoyan…

Maoyan Marketing Platform Generates Massive Exposure and Value for Brands

Tie-up between M&M's and Spider-Man created 1.78 billion views with Maoyan platform Maoyan Entertainment, a leading platform providing innovative Internet-empowered entertainment services in China, is leveraging its strong content creation capability and extensive online and offline marketing resources to help advertisers generate wider exposure and reach their target audience more effectively in China. A recent success is the marketing campaign for the tie-up between M&M's and Marvel's superhero movie…

DataVeil Technologies Announces Release of Upgraded Signature Data-Masking Software: DataVeil (v4)

DataVeil Technologies recently released the newest iteration of its unique and wide-ranging data-masking software, DataVeil (v4). DataVeil is a software platform that provides users with an intuitive framework to create various data-masking projects with underlying in-place controls and management. Users can design and execute their own data masks, or choose from a variety of feature-rich masks crafted specifically by DataVeil's own coding experts. DataVeil can be used to mask SQL databases for any number of business, tech…

SoundHound INC. Integrates Here Mapping and Location Data into Houndify Voice AI Platform Data

HERE Technologies, a global leader in location platform services, announced a partnership with SoundHound Inc., the leading innovator in voice-enabled AI and conversational intelligence technologies, to add a voice-first navigation experience to SoundHound Inc.’s Houndify voice AI platform. The partnership provides Houndify developers the ability to apply real-world location data from HERE Technologies to their applications to improve the driver experience and enhance safety. Drivers will be able to activate navigation by…

New AdsWizz Software Updates Fully Support RAD Podcast Measurement Framework

AdsWizz Streaming Ad Server and SDK Updates Support and Enhance Remote Audio Data (RAD) Framework, Further Reinforcing RAD as an Industry Standard for Podcast Listening Measurement AdsWizz announced that the newly released version of its Ad Insertion Software (AIS) fully supports the Remote Audio Data standard (RAD) developed by NPR, in collaboration with audio industry stakeholders. In addition, AdsWizz has added features that offer more flexibility and accuracy around measuring podcast listening that aligns with the…

Advertising or Experience? What Facebook’s Latest Patent Means for Brands

Facebook’s recent move to patent imaging technology that detects brands, such as alcoholic drinks and snacks, in users’ photos before then turning these into adverts for other users to see should give all marketers a reason to pause for thought. Specifically, it’s time to consider how exactly they want their customers and prospects to feel when they encounter their services or products online. Are evermore seemingly ‘annoying’ or ‘creepy’ adverts really the right investment? And, if so, what does that say about their…

Silicon Labs Goes Live with o9 Solutions AI-powered Platform for Demand Forecasting

Semiconductor leader unifies forecasts and achieves end-to-end visibility into demand drivers with o9's AI-powered platform o9 Solutions announced that Silicon Labs has successfully implemented the next-generation o9 platform to improve demand forecasting. Silicon Labs, a leading provider of silicon, software and solutions for a smarter, more connected world, now has 130 global users across its sales, marketing, product, executive management and demand planning teams managing 60,000 SKUs on the o9 AI-powered platform.…

Asia-Pacific Managed Security Service Providers Need to Offer Advanced Analytics to Drive Growth Opportunities in the region, finds Frost…

Enterprises are embarking on digital transformation projects at an ever increasing pace. As businesses leverage digital technologies such as cloud, data analytics and IoT among others, the need for cyber security becomes increasingly crucial to protect proprietary IP and private customer data. However, enterprises lack the in-house expertise to adequately manage cyber security while dealing in an increasingly advanced threat landscape, all while given less resources by management. This lack of talent and the constant…

Not All Product Recommendations Are Created Equal

Done right, Product Recommendations increase conversions, boost average order value and strengthen Customer Loyalty. They also automate content, freeing up labor costs so creative efforts can focus elsewhere. But not all Product Recommendations are created equal. Sure, you can easily make recommendations based on best sellers, current trends or current sales, and that’s usually moderately successful. But if you want to see a significant lift that truly impacts your bottom line, recommendations should be personalized based…

Discogs Releases iOS App 2.2 Update Improving Discoverability And Explorations

Discogs, the world's foremost Database, Marketplace, and Community for physical music, announces the launch of version 2.2 of the Discogs iOS App allowing iOS users improved discovery, search suggestions and enhanced results. MORE INFORMATION ON THE IOS 2.2 APP HERE In August 2018, Discogs launched version 2.0 which gave users access to the Discogs Marketplace and VinylHub worldwide via their iOS device. In November 2018, Discogs released version 2.1 providing users new payment and profile functionality. With the VinylHub…

The Great Experience Divide: How is In-Store Shopping versus Digital Natives Shaping E-Commerce?

New feature empowers brands to leverage social proof through reviews to drive sales and accelerate growth Yotpo, an innovation leader in commerce marketing, announced the release of integration enhancements to SAP Commerce Cloud that gives brands the powerful ability to transform customer engagement into advocacy and social proof. Developed by SAP in collaboration with Yotpo, the integration is powered by smart algorithms that help eCommerce merchants collect customer reviews and photos more effectively and automatically…

MarTech Interview with Andrew Fingerman, CEO at PhotoShelter

"Achieving the full benefits of Visual Content Marketing is not as simple as posting a picture of a brand’s product on Instagram with a witty caption." What is PhotoShelter and how does it fit into a modern Marketing Technology stack? Marketing is no longer the industry it was five or even 10 years ago, and brands have had to diversify their strategy as new technologies emerged. From the rise of digital to the growing popularity of social media, the visual appeal has become more important for brand marketers than ever…

Better Deals, Amazon Fake Reviews Usher Consumers to Prime Day Competitors

44% of Shoppers Indicate That Amazon’s Recent Issues With Fake Product Reviews Will Impact Their Participation in Prime Day Shopping Bazaarvoice, Inc., the provider of user-generated content (UGC) solutions, announced the results of its newest study, exploring the shopping habits of 1,000 US consumers who are planning to shop “Black Friday in July” deals this year. Initially sparked by Amazon five years ago, “Black Friday in July” refers to the wave of sales that now crop up around Prime Day both from the retail giant…

How AdsDax Is Leveraging Blockchain in a Bid to Defeat Ad Fraud

Ad Tech Firm Unveils Ambitious Plans to Tackle Ad Fraud in an End-To-End Platform With Blockchain at Its Core AdsDax, an advertising technology provider, has revealed more details about their live platform which, they believe, can solve some of the massive challenges currently presented by fraud and attribution within the ad industry. Digital advertising is currently experiencing rapid growth, with eMarketer recently predicting that digital ad spending will reach over $427 billion by 2022. With such a massive amount of…

Email Open Rates: Leveraging Personalization to Be Ever in Your Favor

Over fifty percent of consumers say they delete at least half of all brand marketing emails in their inboxes without ever opening them. Even if they don’t delete the email, there is no promise consumers will open it. Thus, low email open rates. I’ll bet most inboxes look something like this: The email that doesn’t go to the primary inbox is not SPAM. The vast majority of that is caught by ISPs, but the tremendous volumes of email looking to reach individual consumers are what is making marketers’ jobs infinitely more…

The Rising Risk of Social Media-Enabled Cyber Crime to the Enterprise and How to Defend Against It

Last year, Bromium and Dr. Mike McGuire, Senior Lecturer of Criminology at the University of Surrey in the UK, conducted in-depth academic research into the state and growth of the cybercrime economy, to better expose the impact cybercrime is having on the world – on both our personal and professional lives – today. The resulting report, “Into the Web of Profit,” showed how the cybercrime economy generated $1.5 trillion in revenue each year for malware authors and other cybercriminals, with some of the funds being diverted…

New Research from Fresh Relevance Indicates Retailers Could Reduce Return Rates by Using More UGC

Study highlights that one third of shoppers find product photos from other customers useful when making an online purchase decision, while just 16% of retailers surveyed use UGC to engage customers The clamp down on ‘serial returners’ has been making the news headlines recently, following the increase in volume of goods being returned over the last two years. Yet, new research from Fresh Relevance, the real-time personalisation platform, has revealed that leveraging more user-generated content helps shoppers choose the…

Sisense Brings Power to the Builders With New Cloud-Native Linux Platform, Insights to Everyone With Predictive AI Technology

Innovations unveiled at Sisense Eureka! customer conference, kicking off today in New York with 1,000 industry experts Sisense, the world's leading modern platform for analytics builders, kicked off its second annual customer conference, Sisense Eureka!, with a series of product innovations designed to help developers, data scientists and business analysts simplify complex data and provide insights to everyone across a business. The first major announcement, Cloud-Native Sisense, is a new cloud-native Linux architecture…

Can You Guess a Song by Its Word Cloud?

At any important political or social event, the aftermath of the keynote speech is often entrusted to a Word Cloud. The large size of the most frequently repeated words supposedly conveys the central topics of the speech. Is it really so? Can we really entrust a word cloud to convey, even if only partially, the essence of the speech? How informative is a word cloud really? Would I be able to understand my colleague’s speech if it just came in the form of a word cloud? Would I even be able to identify my preferred…

TechBytes with Jason Maynard, SVP of Global Field Operations, Oracle NetSuite

Tell us about your role at Oracle NetSuite and the team/technology you handle. I oversee the global go-to-market strategy for Sales, Business Development and Marketing for Oracle NetSuite and Oracle Bronto. I joined NetSuite in 2015, after spending more than 20 years as a software equity Research Analyst on Wall Street for Wells Fargo, Credit Suisse, and Merrill Lynch. In today’s age, do you think there is still a distinction between B2B and B2C marketing? The line has been blurring for some time and I think it’s fair…