TechBytes with John Hurley, Senior Director, Product Marketing, Radius Intelligence

John Hurley Senior Director, Product Marketing, Radius Intelligence Account-Based Marketing is exploding! In 2018, B2B marketers are eager to learn the ‘how’ of ABM from real people who are practicing it every day. Connecting these real people to B2B marketers, Demandbase's ABM Innovation Summit 2018 is focused on bringing the real-life ABM examples from thought leaders and hands-on practitioners. In this TechByte, we spoke to the seasoned ABM practitioner at Radius Intelligence, John Hurley. Tell us about your role…

Bizible and Sojourn Solutions Join Forces to Help Marketing Leaders Drive More Impact and Revenue

Together Bizible and Sojourn Solutions Are Helping Marketers Make Better Informed and More Profitable Decisions. Bizible, leaders in B2B marketing attribution software, and Sojourn Solutions, a leading marketing operations firm specializing in marketing automation for the B2B enterprise market, have announced their partnership. “by partnering with Bizible, Sojourn Solutions can offer our customers a best-in-class marketing attribution solution. Bizible is unique in letting businesses see granular touchpoints - all the…

CaliberMind Raises $3.2 Million to Advance B2B Marketing Intelligence

Cloud-Based Software Brings AI and Machine Learning to Help High-Performing B2B Marketers Acquire New Buyers, Grow Revenue, and Improve the Customer Experience CaliberMind, a B2B Marketing Intelligence Software, announced at TOPO Summit a $3.2 million Series Seed round of financing led by Newark Venture Partners & Buran VC. Previous investors include CEB (now Gartner), Salesforce, and Oracle executives. CaliberMind provides a self-service, audience targeting and data activation solution that enables B2B software…

180byTwo LOCi Account-Based Audiences Unveiled as an Industry-First Location-Based ABM Solution

180byTwo LOCi ABM Audiences Deliver Resolution, Insights and Activation Through DAAS Partners Lotame, LiveRamp and adsquare In a major push to the ABM ecosystem, 180byTwo, a leader in Audience Solutions, has announced the launch of its next-generation Audience Solution Product “Location Based ABM”, helping Account Based Marketers reach key accounts across the ecosystems programmatic channels. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate via M&As 180byTwo LOCi ABM Audiences are now…

Webinar World TechBytes with Christine Jacobs Pribilski, Vice President, Marketing, IBM

Christine Jacobs Pribilski Vice President, Marketing, IBM Webinar World’18 is almost upon us. On the agenda is the question that is foremost on every marketer’s mind -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. Christine Jacobs Pribilski, Vice President, Marketing,…

HubSpot Recognized by Facebook as Badged Marketing Partner, Releases Direct Instagram Publishing

HubSpot Deepens Alignment with Facebook Across Multiple Product Integrations HubSpot, a leading CRM, marketing, sales, and customer experience platform, announced that Facebook has recognized the company for its rich capabilities, deep expertise, and long track record of success in advertising technology, naming HubSpot an official badged marketing partner. The new partnership builds upon existing collaboration between the two companies, which includes several different integrations, such as the ability to schedule and…

Bluecore Announces Salesforce Marketing Cloud Integration on Salesforce AppExchange

eCommerce Marketers Can Now Benefit from Better Audience Segmentation, Faster Email Campaign Deployment Bluecore announced its integration with Salesforce Marketing Cloud on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. By unifying customer, behavior and catalog data, Bluecore enables retail and eCommerce companies to create highly personalized customer experiences and messages that result in improved engagement levels and performance.…

Webinar World TechBytes with Fred Isbell, Senior Marketing Director, SAP

Fred Isbell Senior Marketing Director, SAP Webinar World’18 is almost upon us. On the agenda is the question that is foremost on every marketer’s mind -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. Fred Isbell, Senior Marketing Director, SAP spoke to us about effective…

Interview with Karen Steele, Chief Marketing Officer, LeanData

"The first action to take is to accurately match your leads with target accounts to deliver personalized customer experiences through nurturing streams or target account marketing and sales strategies."Tell us about your role and how you got here? What inspired you to be part of LeanData? I’m a pure B2B technology marketing leader and have been in both the Sales Technology and MarTech space for some years. I’ve witnessed first-hand not only how technology can transform business for the better, but also how challenging it…

Six Unstoppable Disruptions in Marketing Technology

The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry led us to believe that the buzzing ecosystem of marketing technologies would have more disruptions in 2018 than ever before. Most disruptions in marketing technology are likely to shape the way marketers use automation, programmatic systems, and AI/ML capabilities for account-based targeting, customer experience management, and content marketing. Read More: TechBytes with Amit Sinha,…

Showcasing Marketing Innovation Matters and Top Trends to Watch in 2018

The 2nd "Leaders in Tech" Digital Marketing Innovation Forum was hosted in New York City on January 20th. Dedicated to bringing together marketing professionals from all ends of the U.S and China, the conference hosted a diverse collective of creative discussion and aided in building meaningful network growth through: Discussing the latest in cutting-edge MarTech tools that marketers can leverage Exchanging innovative strategies from advertisers, publishers and agencies Leaders in Tech(LIT) is an organization…

EverString Data Platform Unveiled for Greater Agility in B2B Marketing, Sales, and Ops

Everstring's Data Platform Will Solve the Problems Arising from Bad Data Flowing into Machine Learning and Analytics Systems or Directly to Front-Line Sales and Marketing Users Leading B2B predictive analytics and sales intelligence platform, EverString, launched the EverString Data Platform. The Platform would set a new standard for clean, reliable data that is constantly refreshed, improved, and expands, in real time. The platform is designed to give B2B sales, marketing, operations, and advanced analytics teams…

Marketo Announces “The Fearless Marketer” as the Theme of Marketing Nation Summit 2018

Industry's Premier Marketing Conference Welcomes More Than 6,000 Top CMOs and Marketers from Around the Globe Marketo, Inc, the leading provider of engagement marketing software and solutions, announced the theme, "The Fearless Marketer," for its 2018 Marketing Nation Summit, to be held in San Francisco on April 29th-May 2nd. This event delivers on Marketo's mission to empower the marketer to take the leap needed to succeed in the Engagement Economy. "The Fearless Marketer takes on the opportunities and challenges we…

Top Mobile Marketing Trends and Influencers to Watch for 2018

Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are now expected. Mobile marketing trends change just as fast as mobile technology does. So where’s mobile marketing heading in 2018? What do you need to know to stay ahead of the curve? We list 5 must-watch trends you need to know for 2018, along with the experts who can give you tips and best practices for each. Trend #1: Proximity Marketing Proximity Marketing is the localized wireless…

Sigstr Powers 52 Million Marketing Impressions Per Month, Grows Team by 87%

Sigstr Added Several Key Hires To Its Executive Team, Including CEO Bryan Wade, VP of Marketing Justin Keller, VP of Engineering Robert Harris and VP of Customer Success John Klein Sigstr, a SaaS platform for employee email signature marketing, is pleased to announce significant growth in 2017, more than doubling their existing customer base, adding notable new customers such as AT&T, SendGrid, LA Galaxy, Shaw Industries, Yext and more. The Sigstr platform also powered over 625 million marketing impressions throughout…

Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene

Part One of  The Predictions Series for 2018 Covers Futuristic Insights on Marketing Budgets, Data Management, and Data Quality and Martech Delusions 2017 proved to be a phenomenal year for marketing technology vendors as we witnessed the ecosystem growing to 5300+ companies. In a way, if it’s marketing, it’s has be digital, and more specifically personalized, real, and optimized to meet contemporary standards of Customer Marketing. According to Chief Martech, 2017 fetched us 40% more martech solutions compared to the…

Eight Trends in Commerce and Digital Marketing to Look Forward to in 2018

Criteo is Asking Marketers To Make Friends With Alexa, And Explaining Why More Brands Are Looking To Share Data Criteo's direct relationship with advertisers and publishers enable them to keep a track on the changing pulse of the commerce and digital marketing industry. They share their 8 big predictions of 2018: The Battle for Video Possibilities for new programmatic video ad inventory will emerge as ad breaks are inserted into more content. The Rise of Voice Shopping Brand managers believe that voice-activated…

Year-Ender 2017: Top 7 B2B Marketing Philosophies

 The Year-Ender Series Features a Round Up Of  The Top 7 B2B Marketing Philosophies of 2017 From Leading Business and Marketing Leaders in the  Technology Ecosystem Fantastic, fantastic…and fantastic!!! 2017 has been that kind of year for B2B marketers where everything they conceived turned into gold—be it sharing ideas through content, CMO interviews, TechBytes with top Product and Technology officers, and of course, the high-octane marketing and advertising events that we covered across the globe. With barely few hours…

Interview with Shari Johnston, Senior Vice President Marketing, Radius

"Marketing and sales technology is only as good as the data it is running on." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a predictive marketing software company? Having been a former predictive customer at two other organizations, I understand how the right data and intelligence can align an organization around your ideal customer profile and make a world of difference at effectively scaling an organization. The ability to focus your marketing investments…

TechBytes with Daniel Waas, Director of Marketing, LogMeIn

Daniel Waas Director of Marketing - LogMeIn Webinar marketing has become a buzzword of sorts in martech.We spoke to Daniel Waas, Director of Marketing, LogMeIn to understand the nuances of webinar marketing.MTS: Tell us about your role at LogMeIn and the team you handle? Daniel Waas: Here at LogMeIn I serve as the director of product marketing for GoToWebinar. My background is in demand gen. I used to run the marketing for the GoTo products in EMEA. Back in Europe, I had three teams. One each in the UK, Germany, and…