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Vodafone Idea and IBM in Five Year, Multi-Million-Dollar Engagement to Advance the Future of Telco with Hybrid Cloud, and AI

IBM announced it signed a multi-million-dollar five-year agreement with Vodafone Idea Limited ("Vodafone Idea") to deliver an enhanced customer experience to millions of connected consumers and businesses in India. In addition, this engagement will also contribute to Vodafone Idea's merger synergy objectives by reducing its IT related costs. The collaboration will provide Vodafone Idea with a hybrid cloud based digital platform to enable more intimate engagement with its over 387 million subscribers (as of Dec. 31, 2018),…

Topco Expands Engagement with Label Insight to Empower Members’ Transparency Initiatives

More Than 10,000 Smartlabel Pages Launched to Date; Next Phase Focused on Custom Attribute Data Grocers Can Use for E-Commerce, Mobile and In-Store Initiatives Label Insight, the market leader for product transparency, announced that it has signed an expanded deal with Topco Associates LLC to provide their 49 member-owners with customized attributes they can use to power e-commerce, improved searches and in-store initiatives. Thirty Topco member-owners have joined Topco's Product Transparency Initiative in the first year…

Freshworks Enriches Freddy, Its AI-Powered Omnibot, with Predictive Engagement, Enabling Proactive Outreach and Support to Win and Keep…

Global Research Shows Overwhelming Demand for Proactive Service, with 69% of Customers Indicating a Clear Preference for Brands That Offer Notifications and Support Freshworks, a global innovator in customer engagement software, announced its latest advance in AI, wherein it can provide predictive insights into key conversion moments that empowers Sales, Support and Success to proactively identify and act upon customer needs and opportunities. Embodying the core concept of Freshworks’ brand promise of delivering…

Rival Technologies Launches Chat Lab, an Insights and Engagement Platform for the Mobile and Messaging Era

Founder and CEO Andrew Reid to present disruptive new technology at the Insight Innovation Exchange Conference in Austin, Texas Vancouver-based Rival Technologies is set to launch Chat Lab at the Insight Innovation Exchange Conference. An end-to-end insight platform, Chat Lab is a compelling solution to the email overload and survey fatigue crisis that threatens the future of the $76-billion market research industry. Rival's solution aims to close the gap between the way people live their digital lives and how market…

Urban Airship Streamlines Name And Unveils New Brand To Reflect Dramatic Growth Of Its Customer Engagement Solutions

Now Known Simply as Airship, the Company Enables Enterprise Brands to Create Innovative Customer Experiences That Span Any Digital Channel Customer engagement company Urban Airship announced that it has simplified its name to Airship, reflecting the success of its new technology offerings and now dominant global market position. An early pioneer in mobile push notifications, Airship now allows businesses to precisely target and coordinate customer interactions across apps, websites, SMS, email, mobile wallets and other…

Claritas Unveils Next-Generation Consumer Segmentation Tool for the Financial Services Industry: P$YCLE Premier

Claritas, a marketing leader that helps companies find and win their best customers has launched P$YCLE  Premier, the next-generation version of P$YCLE, a trusted segmentation resource for the financial services industry. P$YCLE Premier can provide proven improvements in lift, or measured improvement in reaching best customers, by 5-7% over the previous P$YCLE model by allowing even more accurate, privacy-complaint targeting of potential customers across 60 consumer segments, using enhanced big data sets. The P$YCLE…

KPMG Consumer Loss Barometer Exposes Data Breach Disconnect

KPMG Survey Reveals After Breach Consumers Want Proof of Fix, CSIOs Want to Apologize The continuous evolution of digital transformation is outstripping the pace of cyber security in organizations. As a result, the market is witnessing a fundamental disconnect between consumer expectations and concerns, and the ability of organizations to meet those expectations, according to KPMG's Consumer Loss Barometer report. The global survey of more than 2,000 consumers and 1,800 Chief Information Security Officers (CISOs)…

New Nationwide Consumer Research From OpenX and The Harris Poll Highlights Surging Popularity of OTT With Majority of US Now Streaming Over…

Study Sheds Light into the Rise of OTT and the Possibility for New Revenue Models for Leading Providers Apple, Netflix, Hulu and Amazon OpenX announced the findings of a nationwide survey conducted by The Harris Poll, showing a massive consumer shift toward OTT video content consumption is well underway. With the majority of American adults now using at least one OTT service, and most subscribing to three separate platforms to stream content, the new study highlights how OTT has become the primary video content channel…

79% of UK Consumers Will Switch Brand If Trust Breaks Down

Eptica Research Finds Automotive, Technology, Insurance and Government Least Trusted Sectors Failing to build trust undermines customer loyalty and damages revenues, with over three quarters (79%) of consumers saying they’ll leave a supplier that they don’t trust. At the same time, focusing on getting customer service basics right and listening to consumers will help brands more than advertising, with 63% of consumers ranking easy processes as a top three factor in building trust These are the headline findings of the…

Why Relevancy at Scale Should be Key Priority for Consumer Brands

The big consumer brands that have long defined the industry are no longer untouchable. A combination of rapidly changing consumer needs and expectations and a leveling competitive playing field is creating a highly uncertain, disruptive environment — one full of challenges, but ripe with new possibility too. Today’s consumers expect brands to know them inside out — and use that knowledge to deliver authentic products, services, and experiences that are entirely relevant when it really matters. It means that creating…

94% of Consumers Are Frustrated by Disjointed Experiences and Poor Customer Journeys

Research Shows There’s No ‘Third Time Lucky’ for Brands Failing at Customer Experience New research launched from Thunderhead reveals that two in five consumers (39%) would consider switching to another retailer after two bad experiences with a brand. The study surveyed 4,000 consumers in the US and UK to uncover what consumers today expect of brand experiences in banking, auto, insurance, telco, energy and retail. Thunderhead, the leader in customer engagement and journey orchestration, also found that two in five…

Acqueon and Selligent Partner to Integrate Customer and Marketing Data to Engage and Maximize Every Consumer Interaction

Acqueon Technologies Inc., a leader in proactive customer engagement management, and global B2C marketing automation company, Selligent Marketing Cloud (Selligent), announced a formal partnership to arm enterprises with the ability to leverage customer journey analytics and preferences, spanning both customer support and digital marketing, to determine the next best actions for customer engagement. The goal is to empower sales and service agents with the real-time, contextual intelligence necessary to maximize the potential…

RedPoint Global and Harris Poll Survey Exposes Gap Between Consumer and Marketer Expectations for Customer Experience

Research Reveals Major Gaps in Engaging Customers in a Relevant, Timely, and Consistent Fashion Across All Interaction Touchpoints RedPoint Global, a top provider of customer data platform and customer engagement technologies, announced a new research report examining the gap between marketer and consumer expectations surrounding customer experience (CX). Conducted by The Harris Poll and commissioned by RedPoint Global, the survey of more than 3,000 consumers and 450 senior marketers in the US, UK, and Canada reveals…

The Greatest Choice You Can Give Consumers

User-initiated rewarded video is hands down the strongest ad tool in the industry today. If you ask any publisher, they will tell you that there is no other ad format that is both highly effective (makes money) and provides a positive impact on the user experience (keeps users happy). Of course, there is a correlation between those two things: satisfied users mean more retention and engagement, which means more revenue. Whether you’re calculating on a short-term (volume, CPM) basis or looking at the big picture of…

Consumers Back ‘Honest Disclosure’ of Brand Partnerships as Instagram Ranks Top for Influencer Content

97% of Consumers Feel They Can Still Trust an Influencer Openly Partnered with a Brand A new global report compiled by Rakuten Marketing reveals YouTube’s monopoly on the ‘influencer’ is over. Instagram is named the platform most commonly used to view influencer content (65%), beating the video streaming platform by 3%. The survey also revealed that the power of influencer marketing is far from slowing down. In the UK, 81% of consumers report that they have now made a purchase by following a link shared by an…

Enterprise Marketers Realize Significant Financial Returns through Data-Driven Personalized Engagement

Customer Engagement and Loyalty Platform Helps Enterprises Achieve Substantial Increase in Customer Spend SessionM, the leading customer engagement and loyalty platform, has released data from a recently conducted survey regarding loyalty campaign successes from enterprise clients in the retail, consumer packaged goods (CPG) and quick service restaurant (QSR) industries. By leveraging first-party data to engage consumers individually, clients have significantly increased customer spend, engagement and greater satisfaction…

Yieldmo Welcomes Sergei Izrailev and David Moore to Power New Active Engagement Audience and Analytics Capabilities

Yieldmo, the leader in engagement-powered mobile advertising, is proud and excited to welcome two new members to the team. Sergei Izrailev joins Yieldmo as Head of Analytics and Data Science, where he will lead development of the company’s audience and analytics products. Izrailev most recently led data science teams at Beeswax, Integral Ad Science and Collective, where he focused on architecture, development, and scaling of data science-based advertising technology products. Prior to advertising, Sergei was a…

Accenture Interactive Recognized as IBM Watson Customer Engagement Partner of the Year 2019

Accenture has been recognized by IBM as a top-performing global partner at the 2019 IBM Beacon Awards ceremony, held recently in San Francisco. For the second year in a row, Accenture Interactive was recognized as the IBM Watson Customer Engagement Partner of the Year. “Winning this award two consecutive years is a testament to our ongoing commitment to help our clients create and deliver the best customer experiences – meaningful experiences that improve people’s lives” The award highlights Accenture Interactive’s ability…

Spredfast + Lithium Join Forces as “Khoros” to Offer the Industry’s Best Customer Engagement Platform

Khoros to Provide Enterprise Companies with a Best-In-Class Platform to Help Them Stay All-Ways Connected The combined company of Spredfast and Lithium announced its new name: Khoros, LLC. The coming together of Spredfast and Lithium as Khoros represents over 15 years of market leadership in marketing, care, and communities. Khoros currently serves more than 2,000 of the world’s leading brands including Pizza Hut, Sprint, and HomeAway, and manages more than 500 million consumer touch points every day across social media,…

Agora.io to Showcase Real-Time Engagement Solutions at MWC 2019 Amid Continued Europe and Middle East Expansion

Agora.io, the leading voice, video and live broadcasting platform, will showcase its high-definition, ultra-low latency real-time engagement solutions at Mobile World Congress (MWC) 2019 ahead of the company's continued expansion into Europe and the Middle East. Agora's Founder and CEO Tony (Bin) Zhao, will also appear at MWC, where he will speak on a panel about his entrepreneurial journey at 4 Years From Now (4YFN), the official startup event of MWC. Attendees will be able to see and experience the company's growing…