Dun & Bradstreet Appoints Gary Kotovets As Chief Data Officer

A Data Industry Veteran, Kotovets Will Identify New Ways to Leverage Dun & Bradstreet's Trusted Global Business Data to Help Organizations Gain a Competitive Edge Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the appointment of Gary Kotovets as its Chief Data Officer. As Chief Data Officer Kotovets will lead the Firm's comprehensive data strategy globally, including how the data collected through Dun & Bradstreet's Data Cloud can be best utilized for new…

How Transparent Are Digital Firms and Marketing Agencies?

Capacity Management, Resource Utilization, Billability – Digital Agency owners and Senior Leaders wring their hands over such terms. And rightly so, as there’s a growing need to operate more cost-effectively and prove value. Karl Sakas, the global agency consultant, reveals in his latest Agency trends report that CMOs need revenue attribution to help with pressure from their CEOs and CFOs. According to IDG Connect, 70 percent of marketers struggle with cost justification. Adding to this is the stress of clients…

SOCi Adds Localized Marketing Pioneer Chad Jordan to the Team

The Former Director of Digital Marketing at Sport Clips Will Leverage His Franchising Expertise to Help Other Brands Scale Localized Marketing Programs SOCi, Inc., the leading social and reputation management platform for multi-location businesses, has appointed Chad Jordan as the Vice President of Business Development, Brands. In this new position, Jordan–who recently oversaw digital marketing for national haircut chain Sport Clips–will work closely with national franchises and multi-location brand customers of SOCi to…

UserTesting Names Matt Zelen Chief Customer Officer and Jamie Anderson as Chief Growth Advisor

UserTesting Continues to Attract Top Tier Leadership Talent Poised to Drive Another Year of Impressive Global Growth and Expansion UserTesting, the leading provider for on-demand human insights,  announced the appointment of two executives to the C-Suite. Matt Zelen joins the company as Chief Customer Officer. In this role, Zelen will lead global customer success initiatives and drive UserTesting’s customer implementation, enablement, and training programs. Jamie Anderson, former Marketo executive, will join the company…

Comcast California Adds Two New Executives to Its Senior Leadership Team

Two New Vice Presidents to Lead Technical Operations and Human Resources Comcast California has named two new vice presidents to its senior leadership team. The appointments include Sonya Echols, Vice President of Human Resources and Mike Burnett, Vice President of Technical Operations. “We are thrilled to have leaders like Sonya and Mike join our top-notch California regional senior leadership team” Tweet this Sonya Echols is the new Vice President of Human Resources for Comcast California and will lead a team of…

MindTickle Accelerates Leadership in Readiness for Customer-Centric Companies

170% growth in enterprise customer acquisition highlights increasing adoption of Sales Readiness within Sales Enablement and Effectiveness Programs MindTickle, the leader in Sales Readiness technology, announced key results and milestones demonstrating significant growth in the enterprise segment, expansion across services, manufacturing, pharmaceutical and life sciences, and financial services industries, and continued leadership in the high-growth and high tech market. Companies are looking to not only enable their sales…

IPsoft Introduces the World’s First Marketplace for Digital Employees: DigitalWorkforce.ai

Businesses Can Now Hire Cloud-Sourced, AI-Powered Digital Workers to Build a Hybrid Workforce for Better Enterprise Scale, Productivity and Efficiency. First Job Role Available Is It Service Desk Engineer IPsoft, the largest independent leader in enterprise AI, today announced the launch of the first marketplace for Digital Employees that can collaborate with human colleagues and catalyze the creation of the hybrid workplace for businesses. The first-of-its-kind hybrid workforce platform will enable businesses to cloud…

OpenSlate Launches Universal SlateScore Metric for Digital Video

Industry Standard Metric Redesigned to Deliver Marketers a Consistent Lens on Content Quality Across All Online Video OpenSlate, the leading provider of content ratings across the world’s largest digital platforms, announced the launch of a new universal SlateScore for digital video content. The re-engineered SlateScore is applied across nearly 4MM channels and pages on YouTube and Facebook and is designed for use across the open web. The content quality standard, which has been in place since OpenSlate launched in 2012,…

Akeneo PIM 4.0 Delivers New Product Experience Management Platform

New Features Include Data Quality Insights, Enhanced Asset Management, and API-based Connections Akeneo, a global leader in Product Experience Management (PXM) solutions for corporate brands and retailers, today announced the launch of Akeneo PIM 4.0 at the annual Akeneo Product Information Management (PIM) Summit, the global gathering of Akeneo customers and partners in Paris, France. Akeneo PIM 4.0 introduces new product experience features and facilitates third-party connectivity and integration. Akeneo PIM 4.0 is the…

Ad Tech Company Jun Group Launches First Rebrand in Its History Rebrand Takes a Team-First Approach, Letting Company Culture Shine From the…

Jun Group, a mobile-first ad platform company, recently unveiled the company’s first rebrand since its establishment. The rebrand was built on the foundation of their award-winning culture, transforming all assets across print and digital including a full logo redesign, a corporate video, and new product branding. Jun means truth. The world’s top advertisers trust Jun Group because everything they do is brand-safe, honest, and 100% transparent. Jun delivers brand, shopper, influencer, and publisher campaigns for Fortune…

Okta Brings Aboard Cloud Platform Veteran Craig Weissman as Chief Architect

Cloud pioneer brings more than 20 years of experience to leading identity provider Okta, Inc., the leading independent provider of identity for the enterprise, announced the hiring of Craig Weissman as Chief Architect, effective immediately. Weissman brings a proven track record of more than 20 years leading enterprise software development and cloud architecture, having played a pivotal role as Chief Technology Officer at Salesforce before co-founding cloud hospitality provider, Duetto. Weissman will join Okta’s engineering…

ZypMedia Expands Product and Engineering Leadership Team

Names Tushar Patel as Senior Vice President, Engineering and Sridhar Guthula as Senior Vice President, Product Management ZypMedia, the programmatic OTT platform built for local advertisers to reach their audiences across all digital screens, strengthens its product and engineering team with the addition of Tushar Patel as Senior Vice President (SVP) of Engineering and Sridhar Guthula as SVP of Product Management. Both Patel and Guthula will report to Chief Technology Officer and Co-founder Ramandeep Ahuja. "ZypMedia's…

Qualtrics Appoints Customer Experience Industry Veteran to Run its Market-Leading CustomerXM Business

New Qualtrics CustomerXM leader Brian Stucki Will Leverage His Extensive Background in Customer Experience Solutions and Enterprise Customer Success to Continue Qualtrics' Unprecedented Growth and Leadership in the Customer Experience Industry Qualtrics, the leader in customer experience and creator of the experience management category, today announced the appointment of customer experience (CX) industry veteran Brian Stucki to lead the Qualtrics CustomerXM™ business. Stucki is responsible for leading the global…

Dynatrace Enhances AI-powered Answers for Native Mobile Apps, Powering Seamless Experiences Across Digital Channels

Now Provides Advanced Analytics and Segmentation for Mobile User Sessions and Automatic Observability for Additional Native Mobile Platforms and Frameworks Software intelligence company, Dynatrace, announced expanded digital experience management capabilities, including advanced analytics and segmentation of mobile app user sessions, auto-instrumentation for additional mobile platforms and technologies, and enhancements to its explainable AI engine, Davis, including insights from third-party mobile app components. With…

Joe Little, a Business Intelligence Industry Veteran, Joins Western Computer as Power Platform Program Manager

Western Computer Inc., a leading reseller of Microsoft Dynamics 365, CRM, and ERP systems as well as Business Intelligence solutions, is happy to announce that Business Intelligence industry veteran, Joe Little, has joined Western Computer as Power Platform Program Manager, a new role at Western Computer further demonstrating their commitment to the Microsoft Power Platform The Microsoft Power Platform combines three robust applications—Power BI, Power Apps, and Power Automate (formerly Microsoft Flow)—into a centralized…

3BG Digital Expands and Rebrands as Tempus Digital Media Group, TempusDMG

Combining Its Core Enterprise Strategy and Global Media Business with New Services, Real-Time Production, Streaming OTT Distribution Platforms, and the Expansion of Atlanta North Studios, Tempus to Launch February 5, 2020, under the New TempusDMG Brand. 3BG Digital announces the rebranding of its global enterprise research, strategy, and international strategic special projects business as Tempus Digital Media Group. The newly rebranded entity will encompass all of the comprehensive global services 3BG currently offers with…

Mobify and Amplience Launch Integration for API-led Headless Commerce

Marketers Can Now Focus on Creating Engaging Experiences in the CMS While ecommerce Teams Optimize Front-End Experiences Mobify and Amplience have launched an API integration that allows clients to easily integrate Mobify’s agile front-end platform and Amplience’s cloud-based Dynamic Content. Digital businesses looking to embrace headless commerce can connect the two systems to work optimally with a streamlined agile workflow across the content and front-end code. This integration will allow marketing teams to focus on…

PMG and Bidtellect Partner to Expand PMG’s Centralized Data Within Alli, PMG’s Marketing Intelligence Platform

With Bidtellect, Pmg Is Doing More to Consolidate Data From Disparate Channels, Giving Customers One Source of Truth and the Tools Necessary to Run Better Ad Campaigns PMG, an independent digital company that is one of the fastest-growing in the global advertising industry, today announced a partnership with Bidtellect, a leading content distribution demand-side platform for native advertising. The partnership will seamlessly integrate Bidtellect’s capabilities and data into PMG’s marketing intelligence platform, Alli,…

Express Image Digital Selected for Healthcare Visitor Wayfinding

Express Image Digital, the leader in digital wayfinding software that brings the power of improved customer experience with an integrated platform to help visitors navigate around campus, announced its interactive Wayfinding Plus platform was selected by a large academic healthcare campus, with 4+ million square feet, in greater Los Angeles area. Marketing Technology News: AudioGO Ad Buying Platform Gaining Momentum with New Publisher and Marketing Partners The digital wayfinding kiosk solution is a pilot designed to…

Horizon Media Partners with Location Sciences to Establish Leadership in Global Location Data Verification

Horizon Partners with Location Verification Technology to Improve Audience Development and Business Outcomes Across Programmatic Mobile Campaigns Horizon Media, a leader in data-driven media and marketing insights, announced its latest innovation today saying that it is now independently validating all location data applied across its programmatic practice, including media, audience development and measurement. Horizon is testing verification technology from Location Sciences to take a leading position in the industry in…