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Amperity CDP and Infutor Partner to Provide Best-in-Class, End-to-End Consumer Identity Management

Infutor’s consumer identity data will enhance Amperity’s resolved and unified first-party customer profiles to create an enriched foundational identity data management solution Amperity, the first AI-powered Customer Data Platform (CDP), has partnered with Infutor, a consumer identity data expert, to provide brands with an end-to-end solution for connecting persistent customer profiles to rich third-party data sets. After a thorough evaluation process that included many top data providers, Amperity selected Infutor as its…

Sift Announces New Integration with Salesforce Commerce Cloud

Salesforce Commerce Cloud customers can now fight fraud and grow revenue with Sift’s Digital Trust & Safety Suite Sift, the leader in Digital Trust & Safety, announced that it has launched a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, brands can fight fraud and abuse while growing revenue with Sift. Marketing Technology News: IBM and…

The 5 ABM Myths and Their Face-off with the Truth(s)

Account-based marketing - now known as ABM -  is not a new concept.  It was first coined by the Information Technology Services Marketing Association (ITSMA) back in 2003.  But it is a concept that is entering the mainstream as analysts such as Gartner and Forrester now cover ABM as an emergent category. However, the challenge with a concept that has been around 17 years is that most marketers' understanding of ABM is based on outdated thinking and concepts.  So it’s time we address these ABM myths head-on, explain why…

Saggezza Launches Salesforce Practice to Help Clients Maximize CRM Investment ROI

New practice helps clients in financial services, insurance, healthcare, and more to close more deals and provide a better customer experience  Saggezza, a global technology solutions provider and consulting firm, announced the launch of its Salesforce Practice. Through the new practice, Saggezza clients accelerate their digital transformation initiatives and better align business processes and technology investment with their primary goal: to become customer-focused companies. Saggezza became an official Salesforce Partner…

LivePerson Announces the Conversational Cloud, an AI-powered Command Center

Empowering brands to instantly understand and respond to customers with artificial intelligence, the Conversational Cloud is the world's most powerful conversational commerce and care platform LivePerson, Inc., a global leader in Conversational AI, announced its enterprise-grade Conversational Cloud, where hundreds of the world's largest brands build and run AI-powered automations over popular messaging channels such as SMS, WhatsApp, Apple Business Chat, Facebook Messenger, Google RCS, LINE, WeChat, and native messaging…

Vsblty and Retailigent Media to Introduce Customer Engagement, Audience Analytics Technology

VSBLTY Groupe Technologies Corp., a leading provider of security and retail marketing technology, and its Mexico partner Retailigent Media have been contracted to provide advanced audience analytics and customer engagement technology in a Mexican chain of pet stores, it was announced today by VSBLTY Co-founder & CEO Jay Hutton. Retailigent Media, with offices in Mexico and five other Latin American countries, is the leading company in Mexico for smart retail solutions, analytics and smart displays. Retailigent…

Contact Center AI Company Observe.AI Announces Rich Wang as VP of Customer Success

Observe.AI, a leader in providing AI-powered agent enablement software to enhance voice customer experiences, has experienced rapid growth in response to the growing demand for solutions to support the remote workforce transition. In order to fuel this momentum, Observe.AI has hired Rich Wang as Vice President of Customer Success. Rich will run the post-sales customer journey and identify new opportunities for the business. "Rich’s extensive background in building and leading world-class customer success at organizations…

DroppTV, The World’s First Shoppable Streaming Video Platform, Launches

First Video Features NYC Artist Kid Daytona and Iconic Fashion Brand COOGI First Video Features NYC Artist Kid Daytona and Iconic Fashion Brand COOGI droppTV, the world’s first shoppable streaming video platform, officially launched on Friday, July 31 during a live interview on Cheddar. The first phase of droppTV’s consumer rollout will be dedicated to music videos – for the first time fans can watch music videos and buy what they see in real-time with the click of a button. The platform’s debut video, “Stop Panickin'”…

Laserfiche Spark Invites Change-Makers to Reimagine the Digital Workplace

Virtual event discusses tech industry trends, hot topics in information management and automation, and the latest developments in Laserfiche software Laserfiche, a leading global provider of intelligent content management and business process automation —  announced registration is open for Laserfiche Spark, a free video broadcast showcasing digital transformation tools and trends and the latest developments in Laserfiche software. Under the theme "Be the Change," Laserfiche Spark will present strategies for innovating…

Deepening Salesforce CRM Integrations to Improve CX for Financial Services

Hearsay Systems Deepens Salesforce CRM Integrations to Improve Financial Services-Focused Customer Experiences; Announces Investment from Salesforce Ventures Salesforce CRM integrations have been driving the last mile customer experience management demands for various industries. In a major announcement from the Salesforce economy, last-mile CDP company for the financial services Hearsay Systems has announced a strategic Salesforce partnership. The new-age CDP - Cloud CRM partnership will further empower Marketing and…

Beyond Target Audience: 4 Other Factors for Choosing Publishers to Spend With

The modern digital media landscape gives brand marketers a virtually endless number of options when it comes to choosing the right outlets for reaching consumers. Most advertisers focus on the target audience when choosing which publishers to spend with, making sure that their audience demographics and behaviors align. While that’s certainly a priority, it’s not the only factor advertisers should consider. Consumer expectations have changed dramatically in the era of Big Data, social media, and fake news. Consumers are…

New RocketDocs Platform Empowers Company-Wide Productivity with Total Sales Enablement

Controlled, compliant, centralized information-sharing now seamlessly implemented for businesses RocketDocs, a pioneering Saas proposal software company, is pleased to announce the launch of RocketDocs 2.0, its Collaborative Response Management Platform that helps businesses by securely centralizing a single content library across all sales and proposal management teams. The platform is rolling out to new and existing customers this month. Marketing Technology News: Verint Wins 2020 Stevie Awards for Sales and Customer…

Quantida Announces the Launch of Complete Data Management and Analytics

Quantida is enterprise-scale data integration, infrastructure management and analytics Quantida  announces the launch of its complete data management and analytics systems for fast-growing, small and medium businesses (SMBs). After honing their machine learning, natural language processing and analytics on dozens of small businesses for the past 20 years, Quantida is now making its services available to all companies. Quantida complete data management gives fast-growing businesses with limited internal resources and…

iClick Interactive Presents Secrets of Adopting Data-Driven Marketing

 iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China recently presented a keynote speech on data-driven marketing in China at the Product Marketing Alliance's Product Marketing Festival in APAC. Held from July 29 to July 30, 2020, the event is the world's first and only online festival dedicated to product marketing in the Asia Pacific region. During the presentation, iClick's Senior Product Director, Sarah Yong outlined the challenges faced by brands to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Banzai (Marketing automation), Blippar (Augmented Reality), Box (Content management), Mastercard (B2B Commerce), and Jebbit (CDP). Banzai Announces New Independent Board Director Kevin Riegelsberger Banzai, a leading provider of SaaS marketing automation for events, announced the addition of Kevin Riegelsberger as an independent director effective July 16, 2020. Kevin is a 40 year…

Box Unlocks a New Level of Security in the Cloud

Box brings intelligence to data classification to secure content in the cloud at scale Box, Inc., a leader in cloud content management, announced the addition of intelligent, automated classification to Box Shield, the company’s advanced security solution for protecting content in the cloud. Leveraging advanced machine learning, Shield can now automatically scan files and classify them based on their content, helping businesses detect and secure sensitive data without getting in the way of work. "The sudden shift to remote…

Skafos.ai Appoints Jody Stoehr as Chief Revenue Officer as Part of Surging Sales Growth

Skafos.ai, the world’s leading interactive guided shopping platform for the eCommerce industry, today announced the executive appointment of Jody Stoehr as Chief Revenue Officer Skafos.ai, the world’s leading interactive guided shopping platform for the eCommerce industry, today announced the executive appointment of Jody Stoehr as Chief Revenue Officer. “After meeting the team at Skafos.ai, and their customers, I quickly realized the Company’s innovations in interactive UX, Visual AI, and deep machine learning were…

InCycle Earns Prestigious Award for Azure Data Expertise

InCycle Named 2020 MSUS Partner Award Winner - Azure - Data Analytics On July 15, 2020, Microsoft named InCycle Software (InCycle) 2020 MSUS Partner Award Winner - Azure - Data Analytics. The award highlights US specific partner impact and recognizes excellence in innovation and implementation of customer solutions based on Microsoft Cloud and data technologies. InCycle will be featured and celebrated during the Microsoft Inspire MSUS general session led by Dave Willis, Microsoft Corporate Vice President, One Commercial…

NOM Names Brian Atwood Chief Executive Officer

Leading contextual video advertising company appoints seasoned veteran to drive client and company success into the future NOM, the leading solution for brand-suitable, contextually relevant video advertising, announced the appointment of Brian Atwood as chief executive officer. Atwood joins NOM to accelerate client success and the company’s growth during a time in which brands are under intense pressure to be more efficient in their marketing efforts, even as the ad industry remains riddled with fraud and waste. Prior to…

Adobe Named a Leader in Gartner 2020 Magic Quadrant for Personalization Engines

Adobe Recognized Based on Completeness of Vision and Ability to Execute Adobe announced that Adobe has been named a Leader by Gartner, Inc. in the “Magic Quadrant for Personalization Engines” (July 2020) research report for the third consecutive year since the report’s inception.1 13 vendors were evaluated across 15 criteria in the categories of completeness of vision and ability to execute. According to the report, Gartner defines personalization engines as “software that applies context about individual users to…