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Response Media Achieves Top Marketing Agency Recognition

Atlanta's Response Media has been named to Agency Spotter's Top Marketing Agencies list for 2020.  For the third consecutive year, Response Media ranked in the top tier of 3,400 marketing agencies worldwide.  Agency Spotter, the ratings and review authority, takes a look at marketing agencies across marketing strategy, experiential marketing, promotions, shopper marketing, influencer marketing, multi-cultural marketing, word of mouth marketing, events, direct marketing, content marketing, search (SEO and SEM), and marketing…

Walk-Through Data Emerges as Critical Marketing Metric

Walk-Through marketing platform sees more than 8.6 million in 2019 Zenreach, creator of the Walk-Through Rate, announced that it measured a record 8.6 million customer Walk-Throughs in 2019. A Walk-Through is recorded when a customer visits a retail business within seven days of seeing a digital ad for that business. The strong results suggest that businesses with brick-and-mortar locations want to measure the success of their digital marketing based on actual in-store visits rather than relying on traditional online…

Yotpo Acquires SMSBump To Expand The Most Powerful Ecommerce Marketing Platform For Brands

Addition of SMS marketing to Yotpo's industry-leading eCommerce Marketing Platform Unlocks Exponential ROI and Efficiencies Yotpo has announced its acquisition of SMSBump, the most complete SMS marketing solution designed for eCommerce brands, it was announced by Omri Cohen, COO & Cofounder, Yotpo. With this acquisition, Yotpo is the only eCommerce marketing platform to provide integrated solutions for reviews, visual UGC, loyalty, referrals, and SMS in one place, giving brands the unique ability to engage customers…

Vidyard Introduces ‘Video Selling’ Certification to Accelerate Digital Marketing and Sales Agency Growth

With increasing demand from clients for training on how to incorporate video into their sales processes, 10 leading digital marketing and sales agencies have now completed the certification Vidyard, the leading video platform provider for business, has just expanded its Agency Partner Program to include an industry-first Video Selling certification. This certification was built to help digital marketing and sales agencies expand their services while helping their clients grow their revenue. The first cohort of agency…

Vya Unveils Fresh User Experience for Its Marketing Resource Management Systems

New UX Delivers More Intuitive, Efficient Experience for Vya’s Busy Clients Who Manage Marketing Resources and Campaigns Across Distributed Organizations Vya, a leading provider of simplified marketing execution for distributed organizations, unveiled a new user experience for its marketing resource management systems. The updated UX offers a clean and simplified view, with the most used resources prominently featured, making it easier than ever for clients to quickly find what they need, so they can carry on with their…

2020 Marketing Predictions – Part 2

They say that as long as you’re keeping a pulse on the latest and greatest Marketing trends, you won't fall behind. But, even that can be a job in and of itself. Luckily, the 6sense team has made it easy for you. If you missed the first half of our top trends of 2020, be sure to go back and read part 1. If you’re up to speed, here are five of the trends our team sees leading the Marketing industry in 2020: 1. A New Level Of Prospect Personalization When you talk about personalization, it's no longer just the things you…

Merkle Releases Q4 2019 Digital Marketing Report, Showcasing Impressive Growth for Amazon and Varying Trends for Google

Report Highlights 63% YoY Growth of Amazon Sponsored Products Ads, Contributing to a 106% Rise in Sales Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2019 Digital Marketing Report (DMR), a quarterly benchmark report that analyzes and highlights key metrics and trends for both paid and organic search, social, and display. The report looks to identify key drivers in ad spend shifts for Amazon, Google, Facebook, and Microsoft. Merkle will also be presenting a webinar on…

Home ASAP Projects Facebook Dynamic Ads for Real Estate Will Dominate the Marketing Landscape in 2020, Lowering Lead Costs by Up to 54%

Home ASAP LLC, a company known for providing cost-effective, Facebook-centric marketing services to agents, projects that Dynamic Ads for Real Estate will dominate the real estate marketing landscape in 2020, citing the ad type's success versus its predecessors and increased adoption by agents and brokers. Home ASAP's premier agent marketing solution, TurnKey Suite, has launched over 100,000 agent ad campaigns since 2016 and saw Dynamic Ads outperforming single Listing Lead Ads by up to 54% in…

True Influence Launches the True Influence Marketing Cloud Digital Marketing Platform

True Influence Marketing Cloud is a combination of data, platform technology and the company's intent-based solutions to increase brand performance and improve ROI True Influence, the technology leader of intent-based marketing, sales and demand generation solutions, announced the True Influence Marketing Cloud. The True Influence Marketing Cloud is a digital marketing platform that connects data and customer experiences, as well as helps marketing and sales understand, acquire, and retain customers with connected data and…

Tealium and Invoca Partner to Orchestrate Better Customer Experiences and Maximize Marketing ROI

New Partnership Enables Organizations to Better Engage With Customers in Real Time by Unifying Inbound Call Analytics Data, Conversational Insights, and Rich Customer Profiles Tealium, the trusted leader in real-time customer data orchestration, and Invoca, the leading enterprise provider of AI-powered call tracking and conversational analytics, announced a strategic partnership that enables organizations to combine customer data and conversational analytics insights in real time to better inform contact center interactions…

Demandbase Optimizes Marketing Spend With Automated Advertising

Dynamic Audiences Enables Marketers to Automate Advertising and Marketing Campaigns, Saving Time and Money Demandbase, the leader in Account-Based Marketing (ABM), announced the availability of Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to automate their advertising and marketing campaigns. Dynamic Audiences empowers marketers to optimize their ABM strategy by automatically updating campaign audiences with the most relevant target accounts, based on CRM updates, recent offsite intent…

Selligent Marketing Cloud Wins 2020 DMN Award for Best Retail Campaign With Vitacost.Com

Selligent Also Named a Finalist for Best Marketing Cloud Company Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, announced that it is the outright winner for Best Retail Campaign in the 2020 DMN Awards for its work with Vitacost.com (a Kroger company) on a recent personalized kinetic email campaign. Selligent is also named a finalist in the Marketing Cloud Company category. All winners will be announced and honored at the 2020 DMN Awards ceremony in New York City on February…

Zack McKamie Named Androvett Legal Media & Marketing’s Vice President of Marketing

Androvett Legal Media & Marketing, a full-service marketing and public relations agency based in Texas, has named Zack McKamie vice president of marketing. With extensive marketing, advertising and strategic communications experience, Mr. McKamie will lead Androvett's integrated marketing strategies for legal industry clients, professional services firms and related businesses. Since joining the agency in 2010, Mr. McKamie has helped a wide range of businesses develop comprehensive and impactful…

Webinfinity Adds Senior Channel Sales and Marketing Leaders to Its Executive Team

Webinfinity, leader in applying engagement automation for partner, employee and customer relationships, announced that Fred Portella and Greg Fredericks have both joined the Webinfinity executive team.  Fred Portella will be VP & GM EMEA, overseeing Webinfinity's EMEA business including relationships with existing clients. Greg Fredericks will be VP, Solution Delivery, managing client implementation teams. "Both of these individuals add significant channel sales, marketing and program management experience to…

VXI Global Solutions Expands Leadership Team in Business Development, Marketing and Client Relations

Four Strategic Hires Join VXI to Drive Business Growth and a Culture of Innovation As part of its ongoing commitment to serve the evolving needs of the customer-care and CX market, VXI Global Solutions (VXI) announced the hiring of four highly experienced executives to its business development, marketing and client relations teams. Jill Alingod, Vice President of Customer Experience, brings a wealth of experience in managing large-scale operations, driving shareholder value and improving employee and customer satisfaction.…

The Next Level of Permission Marketing: Zero Party Data

Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere and constant concerns of data privacy call again for a new paradigm, a new way where marketers and consumers work together to craft better Marketing and Communication experiences. The idea that is ushering in this new change is Zero Party Data, the newly named data source that refers to consumers telling brands how and when they want to be communicated with. Zero…

MarTech Interview with Kevin Dean, President of Marketing Services at Experian North America

"Brands need to reach the right audience, with the right message, through the right channel, at right time." Tell us about your role and journey into technology. What inspired you to take the role at Experian? The evolution of data and technology continues to play a significant role within the Advertising ecosystem. Brands want to have a more substantive relationship with their customers. As more and more people consume information and transact from different devices, brands need to cut through the noise and deliver…

Smartly.io Research Finds Half of 2020 Marketing Budgets Will be Allocated to Social Media Ads

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.io and conducted by WBR Insights, the research arm of the eTail event series, the survey results indicate that social media advertising will be a primary focus for retail brands hoping to reach…

Advertising Tech for Audiovisual Media, Brand Marketing Priorities According to Portada’s New Survey

Portada's Survey "What Brand Marketers Need From Martech in 2020", Has Found That Advertising Technologies for Audiovisual Media (Addressable TV, Video, Digital Audio and Display, and Programmatic) Are the Main Investments Items for Brand Marketing in 2020 Portada has conducted a poll to explore in which martech areas marketers plan to invest more in 2020. The survey "What Brand Marketers Need from MarTech in 2020" sheds light on the structure of the growth of MarTech expenditures. Based on a poll of 100 brand marketers…

Aki Technologies Purchases Eyeview’s Video Personalization Technology to Bolster Leadership in Moment Marketing

Mobile Advertising Leader Invests in Tech Patents, Empowering Brands to Deliver Millions of Permutations of Video Ads to Consumers Video optimization and personalization just got easier now that Aki Technologies, the leading provider of mobile moment marketing, has completed its acquisition of the intellectual property of Eyeview, the pioneering video marketing company founded with the aim of delivering 1:1 personalized video in order to drive sales for leading brands. Aki will integrate Eyeview’s technology into its…