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Robin8 Partners with Kantar Media CIC to Use Blockchain Technology to Disrupt China Influencer Marketing

Robin8, Inc., China's leading social media influencer search engine has announced strategic partnership with Kantar Media CIC (KMCIC), China's leading social intelligence consultant firm on KOL profiling to bring a revolutionary change to China's influencer market. As part of the partnership, KMCIC will leverage Robin8's enterprise blockchain solution to evaluate KOL's performance, thus enabling better evaluation of China's KOL market and bringing transparency to advertisers. Blockchain as the answer to influencer's…

Rakuten Marketing Powers Programmatic Prospecting Ad Solution with New Artificial Intelligence and Machine Learning Technology

Predictive AI Helps Brands Discover New, Previously Untapped Customers Who Are Ready to Buy Rakuten Marketing has released a new edition of its high-performing programmatic Prospecting product, taking online advertising to an all new level of performance by connecting brands with relevant, in-market audiences they wouldn't have otherwise found. This new, market-leading edition of Rakuten Marketing Prospecting is powered by proprietary artificial intelligence (AI) and machine learning (ML) technology, and unique Rakuten…

Influential Selects 5WPR as AOR to Elevate Brand Awareness and Put a Spotlight on Sophisticated Technology in Crowded Digital Marketing…

5W Public Relations, one of the 10 largest independently owned PR firms in the US, has been named PR Agency of Record for Influential, a leading AI influencer technology, Social Intelligence firm and IBM Watson Developer Partner. Influential is the only digital marketing platform backed by IBM Watson, helping clients to connect and leverage relationships with the best social media influencers for its brand. In just 6 months, 5W has positioned Influential as a major player in the crowded digital marketing space by…

Isobar Bolsters Global Exec Team with Chief Client, Marketing and Technology Officer Roles

Sue McCusker, Caroline Dean and Vikalp Tandon Promoted Isobar, a global digital agency, has elevated Sue McCusker to Chief Client Officer, Caroline Dean to Chief Marketing Officer and Vikalp Tandon to Chief Technology Officer with immediate effect. The three executives have been critical to establishing Isobar as a global, market-leading business and have been promoted to continue to drive Isobar’s position as an agency that delivers experience-led transformation through the creative use of digital. All three will…

Cendyn is Europe’s Leading Hotel CRM Technology Provider & Data Driven Marketing Agency 2018 as voted by prestigious World Travel…

Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry, has been voted as Europe's Leading Hotel CRM Technology Provider and Europe's Data Driven Marketing Agency, 2018. The prestigious World Travel Awards recognizes companies, organizations, and brands that push the boundaries of industry excellence. "We are truly honored to have won these awards," said Charles Deyo, CEO & President at Cendyn. "The hospitality landscape is constantly evolving, so it is wonderful to see how…

Epsilon Named a Leader for Email Marketing Services by Independent Research Firm; Recognized for Unmatched Balance of Strong Technology and…

Epsilon Agility Harmony Highest Ranked in the Current Offering Category with the Highest Scores Possible in the Artificial Intelligence, Collaboration, Corporate Governance and Compliance, Security and Services Criteria Epsilon, a global leader in creating connections between people and brands, announced that it was named a Leader in the June 2018 report "The Forrester Wave: Email Marketing Service Providers, Q2 2018" by Forrester Research, Inc., which evaluated Epsilon's Agility Harmony digital messaging…

AcuityAds and Geoscape are Founding Partners of Portada’s Exclusive new Council System of Powerful Marketing, Technology and Media…

Reveals Members of Sports, Travel, Brand, and Agency Boards, as Well as C-Level Executives in Council of the Americas; Introduces Founding Partners Portada, the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas, officially launched its exclusive Council System of senior brand marketing, agency and media executives. AcuityAds and Geoscape are the exclusives founding partners of Portada's brand new…

Quotient Technology To Acquire Influencer Marketing Firm Ahalogy

Influencer Marketing Firm Expands Quotient’s Data-Driven Media Offerings, Driving Sales Through Social Media for Top CPG Brands Quotient Technology Inc, announced it has signed a definitive agreement to acquire Ahalogy, a leading influencer marketing firm that delivers premium content across social media channels for consumer packaged goods (CPG) brands. The acquisition enhances Quotient’s performance media solutions for CPGs and retailers, adding social media expertise and a roster of proven influencers. Influencer…

Marketing Tech Hub Firm CEO Robert Gryn Joins Forbes Technology Council

Forbes Technology Council Is an Invitation-Only Community for World-Class CIOs, CTOs and Technology Executives Codewise, a leading provider of ad exchange and ad measurement and optimization platforms, recognized by the Financial Times as the 2nd fastest growing company in Europe, announced that its CEO and founder Robert Gryn has been accepted into the Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs and technology executives. Gryn joins other Forbes Technology Council members, who…

MRP to Showcase the Effect of Predictive Analytics on Marketing Strategy at SiriusDecisions 2017 Technology Exchange

Executives Will Discuss Ways To Operationalize Predictive That Improve Sales And Marketing Efforts MRP, a global predictive intelligence and customer acquisition company, will present case studies on its predictive analytics and account-based marketing services and how they help B2B companies align their sales and marketing approaches into one specific strategy at the SiriusDecisions 2017 Technology Exchange on October 31 in Austin, Texas. "We are looking forward to partnering with SiriusDecisions to…

3 Ways That IoT Technology Will Change The Future of Marketing

Content fuels the engine of modern-day marketing and driven by a focused sales strategy. The purpose of marketing is to deliver a valuable message to the right customer, at the right time, so they have a higher likelihood to purchase a given product or service. As companies continue to find ways to make their marketing dollars more efficient and increase their marketing efforts, many businesses are looking to networking and algorithms to drive their future marketing strategies. As the online environment becomes faster,…

Developing Customer References for Technology Marketing: Some Things Have Changed While Others Remain the Same

Things Remain the Same If you hold a marketing or PR title for a technology company, no doubt you have been challenged with finding customers who will go on the record to support a corporate marketing or sales initiative. The validation of a customer using your solution -- and better yet, customers who can talk about a return on investment based on your product/service -- is likely the most powerful and compelling content for any PR, marketing or sales opportunity. (1) Customer testimonials (as we began calling them in the…

Interview with Rohit Prabhakar, Head of Digital Marketing & Technology – McKesson

"AI, for me, is still very premature. Even the best products in the market, most AI vendors are unable to answer my questions."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I started my career in IT as a software engineer, I’ve been a web developer, an architect, a team lead to program manager. I then moved to doing sales for a Fortune 500 firm for 2 years in the Bay area which I really enjoyed. I then moved to product management where I was introduced to marketing, and now…

The New Audience Intelligence Social Data Technology Category Set to Disrupt the Industry

Until recently, social data platforms have fallen under two main categories: social listening or social analytics. With the emergence of audience intelligence platforms, the industry has been disrupted by the likes of Audiense which looks to dissect audience conversations, affinities, unique characteristics and media consumption, giving users a more in-depth and accurate view of the data. G2 recently added audience intelligence platforms as a category, recognising it as an important technology piece in the larger social…

MRM Names Jayna Kothary As Global Chief Technology Officer

MRM, a leading global marketing agency that is part of McCann Worldgroup, announced that Jayna Kothary has joined the 35-plus office digital and relationship marketing network as its Global Chief Technology Officer (CTO). Most recently Kothary served as CTO for Global Clients at WPP, where she was based in the UK. Kate MacNevin, Global CEO of MRM, said, "We're thrilled that Jayna is joining us. Her experience working as an agency CTO on global clients, as well as with large multi-nationals, makes her an ideal fit as we…

Westpac Group Partners With Verizon Media DSP for Privacy-Led Omnichannel Marketing Solution

Westpac Group announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel activation (including DOOH and Connected TV): and proprietary measurement tools to drive effectiveness. Marketing Technology…

Mux Announces $37 Million Series C to Expand Video Streaming Technology

Led by Andreessen Horowitz, the funding round brings the total raised to $69 million Mux, the leading video platform for developers, today announced the close of $37 million in Series C growth financing led by Andreessen Horowitz with participation from Cobalt and Accel. Mux will use the capital infusion to expand product, sales, and marketing teams to help more of the world’s leading companies deliver the best online video streaming experiences. Mux does for video what Stripe does for payments - take the complexity out of…

globaledit Launches New Digital Asset Management Platform to Help Creative & Marketing Team

Customers can now streamline collaboration, workflow and asset management tasks related to creative production directly from globaledit globaledit, the leader in Creative Asset Management solutions, is introducing the next generation of its Digital Asset Management platform, a new iteration aimed to solve the challenges in producing high-quality visual assets at scale all from the cloud. The launch of globaledit's new software includes new capabilities added to the platform that further enable creative teams to…

Massively Brings Conversational Marketing To The Next Level With The Launch Of MAT By Massively

Businesses can now easily build their own AI-powered conversations Massively.ai is thrilled to announce the launch of the newest product built off Massively’s patented Conversational Marketing platform – MAT by Massively, which aims to empower businesses to build and instantly deploy custom AI Chatbot solutions without coding. The new product launches with a bot-development toolkit open to all users, including those with no programming experience. “Since 2014, we have continuously broken new ground enabling businesses…

etailz Announces New Features for AdManager to Optimize Amazon Advertising Marketing

New AdManager features provide advertisers with more data-driven insights into their budgets, SEO and campaign strategies etailz, Inc, the leading Amazon retailer that provides unparalleled marketing expertise and logistical support,  announced four additional features to AdManager, the company’s AI-powered self-service Amazon cost per click advertising software, that provides additional budget, SEO and campaign insights and optimization to Amazon advertisers. Now more than ever, the Amazon marketplace is changing at a…