Gong and Corporate Visions Join Forces to Create Data-Led Revenue Strategies

Partnership Combines the Power of AI-Based Revenue Intelligence and Decision-Making Science Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Corporate Visions, the leading marketing and sales messaging, content, and skills training company to provide revenue teams with the data to track how changes in approaches and messaging impact sales. Corporate Visions' proprietary Customer…

Super Hi-Fi Joins NVIDIA Inception Program

Super Hi-Fi announced that it has joined the NVIDIA Inception program, a virtual accelerator designed to nurture startups revolutionizing industries with advancements in AI and data science. Super Hi-Fi offers a suite of AI technologies designed for digital music experience providers across a variety of industries, such as on-demand music streaming, terrestrial and internet radio, business and retail music providers, and digital fitness music platforms. The Super Hi-Fi platform allows customers to tailor their audio…

These 5 Trends Will Dominate Online Shopping in 2020

By the end of 2019, the total value of eCommerce retail sales could reach $3.4 trillion, closing a decade of steady growth. The online shopping landscape has developed massively to provide a constantly better experience for shoppers. And with the ever-growing consumer demands, novel technologies, and fresh practices, maybe the best is yet to come. The only way to stay ahead of the curve is by keeping an eye on the latest trends. So, what should eCommerce retailers focus on to welcome the new decade in all its glory? 1.…

Alight Analytics Disrupts Marketing Analytics Industry With Suite of Next-Generation Solutions

Combining the Speed of Self-Service Software With the Flexibility and Expertise of a Custom Consulting Engagement, Alight’s Solution Approach Provides a Much-Needed Third Option for Marketers Who Want Quick, yet Relevant and Actionable Analytics Alight Analytics has paved a new way in the world of marketing analytics with a suite of outcome-focused reporting solutions that deliver a turnkey way to analyze marketing performance. Each solution is designed specifically for the marketer’s unique campaign goals and strategies…

Delta Partners with IBM to Explore Quantum Computing – an Airline Industry First

Airline Joins IBM Quantum Network to Accelerate Quantum Research, Application Development IBM and Delta Air Lines announced that the global airline is embarking on a multi-year collaborative effort with IBM – including joining the IBM Q Network™ – to explore the potential capabilities of quantum computing to transform experiences for customers and employees. "Partnering with innovative companies like IBM is one way Delta stays on the leading edge of tech to better serve our customers and our people, while drawing the…

At NADA Show 2020, Outsell Debuts Auto Industry’s Only AI-Powered Omni-Channel Marketing Solution for Auto Dealers, and Announces VIN…

New VIN service solution and direct mail leverage AI to help dealers optimize the customer experience across channels and profit centers From the NADA Show 2020, Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced two new solutions intended to help auto dealers leverage Artificial Intelligence (AI) to better target their marketing and drive more sales and service revenue. Both are available immediately. The first is Direct Mail that’s driven by the same artificial…

TechBytes with Vasuta Agarwal, Managing Director, Asia Pacific at InMobi

Hi Vasuta, tell us about your journey into Marketing and Sales Technology. As a woman business leader in AdTech, what message do you have for young female professionals in the Marketing and Sales departments? I started my AdTech career 8 years ago when I first joined InMobi as a part of the Founders’ Team. During my stint here, I have worked in a number of roles ranging from Product Management, Business Strategy, Business Development to Managing overall P&L for specific regions altogether. Today, as the Managing…

Mediaops Offers Conference Disaster Plans Amid Growing Coronavirus Concerns

Virtual Event Capabilities Allow Event Organizers to Afford Attendees, Speakers and Sponsors a Near Identical Experience to In-Person Physical Events  Amid growing concerns over the spreading coronavirus, MediaOps, the leading global media platform for technical communities, is now offering a Conference Disaster Plan (CDP) aimed at providing conference organizers with a virtual event platform and capability that is nearly identical to the experience of an in-person physical event. MediaOps has produced more than 10…

LeadX AS Launches LeadX 2.0 Enriched With Premium Features to Disrupt Lead Generation Market through Better Collaboration and Salesforce…

LeadX AS; announced that they are releasing LeadX 2.0, with premium features like multi-organization, Salesforce Integration, Simplification of posting leads, Digital Bell for notification and Pulse - An analytical dashboard. A mobile first platform, LeadX helps organizations share and process leads across organizational silos. Ensure warm introductions to customers and drive revenues. This allows organizations to create maximum synergy with their network of stakeholders by leveraging employee lead generation. LeadX’s own…

NCompassTrac and GSM Collaborate To Deliver Innovation for Automotive and PowerSports Markets

NCompassTrac and GS Marketing, Inc. Have Joined Forces to Deliver a Comprehensive Dealer Centric Marketing and Campaign Management Solution (NCompassTrac Dashboard and NCT MarketPlace) That Automates and Speeds the Process of Identifying and Taking Action on Specific Customer Types and Segments Using an Integrated Portfolio of Industry Leading Marketplace Products As Automotive and Powersports dealerships strive for ways to improve the quality and accuracy of targeted marketing campaigns, visualizing the trend and…

Are Games a Safe Place for Brands?

If I were to get brand advertisers in a room and ask them about their three biggest advertising nightmares, chances are most of them would say ad fraud, brand safety and lack of transparency. Digital advertising, particularly in the modern-day AdTech industry, has struggled with these three issues for many years now. Brand safety continues to be a serious concern for 99% of ad industry professionals surveyed this year by CHEQ and Digiday. Earlier this year, YouTube and Google found themselves in the middle of a…

Impartner to Acquire World’s Most Advanced Channel Marketing/Demand Generation Business (TCMA) from TIE Kinetix

Acquisition Joins Together the Channel Management Industry's Two Top Technologies TIE Kinetix's Modern Brand Control and Demand Generation Platform Takes the Work out of Marketing Through Partners Impartner, the world's fastest-growing, most award-winning pure-play Partner Relationship Management (PRM) and channel management platform provider, announced it will acquire the Through Channel Marketing Automation (TCMA) business from partner automation solutions provider, TIE Kinetix. With this acquisition, which includes TIE…

CrowdFlik Announces In-App Video Solution Ready for Beta Testing

CrowdFlik Platform Integrates Seamlessly Within Partner's Branded Mobile Experience CrowdFlik, Inc., the leading innovator in advanced mobile video technology connecting fans-to-brands through event based, fan centric collaborative mobile content experiences announced the launch of the beta version of its in-app enterprise solution for app developers and content platforms. "CrowdFlik is revolutionizing the connection between brands and fans by making video collaboration easy and fun for consumers who want to create and…

Gubagoo Integrates ChatSmart Advanced Live Chat Solution with letgo

Gubagoo will list automotive dealerships' inventory on letgo's marketplace, help dealers and shoppers chat 24/7 in real-time, and generate high quality leads Gubagoo, the leading provider of conversational commerce solutions for Automotive Dealerships and OEMs, announced an integration with letgo, which makes it simple for millions to buy and sell locally. This integration allows automotive dealerships to use Gubagoo to automatically post vehicle inventory to letgo's marketplace. Gubagoo's professional chat…

Zenly Selects Leanplum for Best-in-Class Customer Engagement

Leanplum's A/B Testing and Data Integration Capabilities Enable Deep Audience Insights Leanplum, the leading multi-channel customer engagement platform, and Zenly, the leading social map for close friends and family, an independent subsidiary of Snap Inc., announced that Zenly selected Leanplum for its robust customer engagement capabilities. The partnership will allow Zenly to benefit from Leanplum's powerful in-app A/B testing tools and its integration with Amplitude's analytics platform to drive segmented and…

Media Alert: Adobe Named a Leader in 2020 Gartner Magic Quadrant for Digital Experience Platforms

Adobe Named a Leader for Third Year in a Row; Positioned Furthest for Completeness of Vision Adobe announced it has been positioned by Gartner, Inc. as a Leader in the 2020 "Magic Quadrant for Digital Experience Platforms” research report. Adobe was one of 14 vendors evaluated in the report. For the third consecutive year, Adobe placed furthest in the Leaders quadrant for completeness of vision. According to Gartner, “A digital experience platform (DXP) is an integrated and cohesive piece of technology designed…

Multiple Customer Wins for Evolving Systems in the APAC Region as Advanced Customer Engagement Proliferates

Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, has announced a number of customer successes that underline the proliferation and importance of advanced Customer Engagement Use Cases across the Asia Pacific region. In recent months, the company has: Won three new customers Extended two existing contracts Made provision for a number of other existing customers in the region to deploy additional and new Use Cases, implementing new campaign and loyalty strategies for…

Acquia Names Chris Doggett Chief Revenue Officer

Industry Veteran Joins Company at Pivotal Growth Point as Demand for Digital Experience Solutions Skyrockets Digital experience company Acquia announced the appointment of Chris Doggett as chief revenue officer. Formerly the chief sales officer at Fuze, Doggett will work directly with field sales, account management, business development and the partner organization, overseeing all Acquia revenue-generating activities. Doggett’s appointment comes on the heels of Acquia’s 2019 growth—closing three significant…

The 4 Most Important Ways Software Impacts Your Customer Experience

Customers may not be interested in your customer experience software – but your company absolutely should be. When done right, a simple and sophisticated customer experience platform is a key tool for creating loyalty. For companies, it means being able to seamlessly communicate with customers across the channels they want – including email, chat, text, phone, and social media. For customers, it fosters a sense of trust that they can reach you the way they want. And since less than 30% of companies offer social messaging,…