Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. NewVoiceMedia Positioned as a Leader in Gartner Magic Quadrant for Contact Center as a Service, Western Europe Company Placed Highest for Ability to Execute, Also Evaluated for Completeness of Vision Google Discover Feed to Show Instead of…

Vonage Announces Completion of NewVoiceMedia Acquisition

Vonage Business Revenues of $154 Million, a 19% Increase On October 31, Vonage completed the acquisition of privately-held NewVoiceMedia, an industry-leading cloud Contact Center-as-a-Service (CCaaS) provider, for an equity price of $350 million in cash. NewVoiceMedia was the largest privately-owned, pure-play, cloud contact center company globally. NewVoiceMedia is in the Leader's quadrant of the Gartner CCaaS Magic Quadrant for Western Europe for the second year in a row; was recently named a strong performer in the…

8×8 Acquires Jitsi Video Communications Technology From Atlassian

Acquisition of Open-Source Video Communications Technology and Engineering Team Reinforces 8x8’s Technology Stack and Unique Ability to Deliver Best-In-Class Meetings Experience 8x8, Inc., a leading cloud provider of voice, video, collaboration and contact center solutions for over one million users worldwide, announced that it has acquired the Jitsi open source video communications technology and its highly skilled team of open source video technology experts. The Jitsi technology further extends 8x8’s cloud technology…

NewVoiceMedia Positioned as a Leader in Gartner Magic Quadrant for Contact Center as a Service, Western Europe

Company Placed Highest for Ability to Execute, Also Evaluated for Completeness of Vision NewVoiceMedia, a leading global provider of cloud contact center and inside sales technology, has been positioned by Gartner, Inc. in the Leaders quadrant of the Magic Quadrant for Contact Center as a Service, Western Europe, for the second consecutive year. Gartner’s Magic Quadrants objectively depict the vendor landscape in various technology sectors. Vendors are assessed against strict criteria and those who successfully appear…

Major Persado Update Introduces Narrative Intelligence to AI-Optimized Marketing Language, Helping Brands Speak In a Unified, Authentic…

Along with Custom Language Models for Every Brand, Persado Introduced Several New APIs to Automate Campaign Setup and Analysis While Delivering Significant Marketing ROI Persado, the leading provider of AI-optimized marketing language for top global brands, unveiled its breakthrough application of Narrative Intelligence—the ability to build and tell stories using genuine, natural language—as the most sophisticated update to its platform since launch. With its latest breakthrough in the application of Narrative…

SPLICE Software Launches SynthIA, an Intelligent Audio Platform to Power Voice-First Solutions

Now Accepting Beta Users, SPLICE Makes SynthIA Available so Brands Can Create, Store and Manage Voice Dialogs Across All Channels, Including Voice First SPLICE Software announced that its groundbreaking SynthIA platform is accepting applications for beta users. SynthIA, which stands for "synthesized intelligent audio," creates, stores and manages voice audio segments for all channels, with release 1 focusing on voice-first channels like Amazon Echo and Google Home. SynthIA is a workflow automation platform that enables …

New Technology Firm, Boost, Launches the Most Comprehensive Mobile Learning Solution yet for the Hospitality Industry

Mobile learning platform to allow a level of management, upskilling and measurement unseen in the hospitality industry today Mobile learning solutions provider, Boost, officially launches unveiling a suite of mobile solutions designed to empower hospitality employees to provide higher guest satisfaction, improved team communications, greater productivity, and allow hotels to upskill, manage and organise their workforce more efficiently. Boost’s platform leverages mobile technology to provide a holistic team management…

Major Persado Update Introduces Narrative Intelligence to AI-Optimized Marketing Language, Helping Brands Speak In a Unified, Authentic…

Along with Custom Language Models for Every Brand, Persado Introduced Several New APIs to Automate Campaign Setup and Analysis While Delivering Significant Marketing ROI Persado, the leading provider of AI-optimized marketing language for top global brands, unveiled its breakthrough application of Narrative Intelligence—the ability to build and tell stories using genuine, natural language—as the most sophisticated update to its platform since launch. With its latest breakthrough in the application of Narrative…

How Digital Technology Can Make a Sales Manager Ridiculously Successful

Many Outbound Sales Teams Have yet to Realize the Greatly Untapped Potential of Digital Omnichannel Technology Jane, an inside sales director, was handed her new KPIs from executive management. Her sales reps were now expected to increase the conversions achieved each month from 2.46 percent to 3.26 percent. Jane’s surprise then turned into astonishment when she saw the accompanying budget for the next year was reduced by a third. The management was essentially asking her to achieve more with less! It did not take Jane…

How Customer Voices are Powering ABM Campaigns

Customers Offer Trusted Information About Buyer Value Because Business Networks Are Rich with Potential Prospects. Businesses Shouldn’t Miss the Impact of Customers as Advocates to Boost ABM Campaigns ABM has exploded in the B2B marketing scenario. It is incredibly precise, targeted and personalized when compared with other inbound and outbound strategies. 65% marketers have confirmed that ABM is helping them find customers easily. ABM aligns the whole organization around the right kind of customers. Here the right…

Is Voice Commerce the Demise of the Screen?

The voice assistants are coming and there is nothing you can do about it. Trust me, the genie is out of the bottle and it is never going back. Voice will bring a totally new way for users to shop and discover — one that is instant and always on, ready to listen to anything they might say. The ongoing rise of voice assistants really comes down to two key things: the first is that the device quality is only getting better and better when it comes to recognizing our voices and providing the answers we need; the second is…

Research: What Will Be the Greatest Digital Marketing Challenges for Technology Resellers In 2019?

The Channel Institute, a training and certification body for channel business professionals, is today publishing the results of research conducted with more than 200 channel marketing leaders worldwide. Although a wide range of challenges were mentioned by respondents, there were three standout challenges that were mentioned most frequently and appeared key to success: Data Management. Vision and Capabilities Proving ROI. Data Management The successful collection, management and analysis of data is seen…

FOCUS for Salesforce – iOS and Android Voice Interface Released on the Salesforce AppExchange

FOCUS for Salesforce is the First Voice Interface for Salesforce Applications FOCUS for Salesforce from Voice Technology Solutions has passed the Salesforce security review process and is immediately available through the Salesforce AppExchange with the FOCUS SF mobile app interface for iOS and Android available on iTunes Store and Google Play Store. "FOCUS is the first solution with a voice interface to Salesforce," said Dave Loftus, Voice Technology Solutions CEO. FOCUS for Salesforce enables Salesforce…

Consider Investing in a Marketing Technology Partner for Retail Transformation

Heath Wells, Co-Founder and CEO, NuORDER, Speaks About the Retail Transformation: How Brands and Retailers Are Responding to an Evolving Landscape In the latest retail landscape report published by NuOrder, it is revealed how B2B brands will start to focus more on emerging business models such as subscription services, personal shopping, and daily deals. The report finds that 22% of brands said they are planning to focus on specialty retailers; 33% of brand sales managers are planning to shift the mix of retail partners…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By. Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Clari Names Cornelius Willis as Chief Marketing Officer The Benioffs Acquire the TIME Media Brand for $190 Million Meredith Corporation Have Sold the 95-Year-Old Mass Media Group to Marc and Lynne Benioff Kochava’s New Audience Insights…

Analytics Rising Brings Together Industry’s Top MarTech & Digital Marketing Voices, Views, and Practitioners

Cardinal Path, a leading marketing analytics firm, has assembled an all-star line-up comprising industry experts across the marketing technology (MarTech) space and the talented people who leverage these tools to elevate their marketing programs through data-driven insights. Analytics Rising is a virtual summit that takes place October 11th, and is designed to help marketers navigate the explosive MarTech space to establish a stack and a strategy that delivers demonstrable value for their business. Partners and…

Say Hello to Einstein Voice: Salesforce Ushers in New Era of Conversational CRM

Einstein Voice Assistant Will Transform the Way People Work, Allowing Them to Get Personalized Daily Briefings and Make Conversational Updates to Salesforce via the Salesforce Mobile App or Smart Speaker of Their Choice Salesforce, the global leader in CRM, announced Einstein Voice, a new platform service that brings the power of voice to millions of Salesforce users. With Einstein Voice, any user will be able to talk to Salesforce, opening up new possibilities for employees to work smarter and connect with their…

Vonage Expands Vision in Cloud Contact Center Market with the Decision to Acquire NewVoiceMedia

Vonage's Announcement to Acquire NewVoiceMedia Would Advance Company's Strategy to Provide an Integrated, Cloud Communications Platform Today, Vonage Holdings Corp. has entered into an agreement to acquire privately-held Contact Center platform provider,  NewVoiceMedia. In an official press release, Vonage has agreed to acquire NewVoiceMedia for an equity price of $350 million paid in cash. The acquisition combines Vonage's robust UCaaS and CPaaS solutions with NewVoiceMedia's pure-play cloud contact center offerings,…

NewVoiceMedia Wins 2018 Communications Solutions Products of the Year Award

NewVoiceMedia, a leading global provider of cloud contact center and inside sales solutions, announced that the NVM Platform has won a TMC Communications Solutions Products of the Year Award. TMC is a global, integrated media company and leading source of news for the communications and technology industries. One of TMC’s most coveted awards, the Communications Solutions Products of the Year Award honors exceptional products and services that facilitate voice, data and video communications that were brought to market or…

Spectrio Merges with Voice Solutions, Expanding In-Store Marketing Footprint

Merger Creates Efficiencies for Clients and Builds Spectrio Operations in the Midwest Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced  that it has merged with Minneapolis-based Voice Solutions, a woman-owned, sensory marketing service company founded in 2004. The merger will increase Spectrio’s in-store marketing footprint throughout North America and expand the Company’s sales and operations teams in the Midwest. “Over the years, both…