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Interview with Shubham Goel, Co-Founder, Affinity

"CRMs should be able to go from being systems of record to actual prescriptive platforms where they’re helping the sales rep throughout their days on which deals to reach out to, where the ball is being dropped."Tell us about your journey into technology. What made you co-start Affinity? My co-founder and I were studying at Stanford and spent a summer at an incubator when we discovered the problems that made us start the company. It was fairly serendipitous: we were just looking to better understand what people across…

[24]7.ai and KPMG Align to Bring Intent-Driven Customer Engagement Solutions to Large Enterprises

7.ai, a global leader in intent-driven customer engagement solutions, and KPMG LLP, the US audit, tax and advisory firm, are teaming to help companies enhance the customer service experience and accelerate digital transformation, while reducing their overall cost to serve customers. The collaboration extends KPMG’s Connected Enterprise ecosystem with customer acquisition and engagement tools from 7.ai that apply machine learning, artificial intelligence (AI) and big data,  creating a personalized and predictive customer…

Marketo Appoints Mika Yamamoto as Global President to Deliver End-To-End Customer Experience

Former SAP Chief Digital Marketing Officer Will Drive New Growth and Operational Efficiencies Marketo, Inc., the leading provider of marketing engagement, automation, and attribution software, announced the continued expansion of its leadership team with the appointment of Mika Yamamoto as Global President. As the former Chief Digital Marketing Officer (CDMO) for SAP, Yamamoto brings 20 plus years of enterprise marketing experience to Marketo, and will focus on delivering a world-class, end-to-end experience for Marketo's…

Tact.ai Named to Fourth Consecutive Constellation ShortList for Sales Productivity

Conversational AI Platform Recognized for Driving Sales Transformation Tact.ai, a conversational AI sales platform, announced it was named to the Constellation ShortList for Sales Productivity in Q3 2018. This marks the fourth consecutive placement for the company on the coveted list of top companies helping reshape enterprise sales. The technology vendors included in the Constellation ShortList offer the key requirements for early adopters pursuing digital transformation initiatives. For today's sellers, consumer…

Data Is the New Oil: Harness More to Enhance the Value Chain

SAPPHIRE Now was a big success. It showcased why and how customer experience is turning into the new currency for digital sales. Better the experience, longer the customer engagement. With the coming of age for AI and Machine Learning technologies in sales and marketing, businesses have truly understood the real-power of engrossing customer experience. Innovations in CRM, Marketing Automation, and data analytics are moving at a faster pace, but not the data that feed into them. To better understand how SAP Commerce Cloud…

Senior Uber Executive Joins Zesty.ai as Technical Advisor in Artificial Intelligence

Zesty.ai, a leading Artificial Intelligence risk analytics platform for Property and Casualty insurance, announced the appointment of Mike Tamir, Ph.D. as a Technical Advisor in Artificial Intelligence and Machine Learning.  Zesty.ai leverages the latest advancements in computer vision and deep learning on billions of data points on residential and commercial properties and their inhabitants to better assess the risk of catastrophic events, such as hurricanes, wildfires and floods and non-catastrophic events at the…

Brillio Earns Highest Customer Satisfaction Rating Among Salesforce Gold Consulting Partners in North America

Acquisition of Comity Designs Combined with Multiple Wins in Salesforce Marketing Cloud and CPQ Demonstrate Company's Expanded Focus on Front Office/Back Office Capabilities Brillio, the global digital and technology consulting company, announced that with the recent acquisition of Comity Designs, it has achieved the highest possible customer satisfaction ranking (CSAT 10/10) among nearly thirty Salesforce gold partners in North America - based on data compiled from Salesforce's user survey. Through its March 2018 …

SalesDirector.ai Named to Constellation ShortList for Sales Productivity

SalesDirector.ai Named to Constellation ShortList for Sales Productivity Offerings for Digital Transformation Leaders Disrupting Markets SalesDirector.ai announced it was named to the Constellation ShortList for Sales Productivity in Q3 2018. The technology vendors included in the Constellation ShortList offer the key requirements for early adopters pursuing digital transformation initiatives. Competing across 20 solutions in the field, SalesDirector.ai has been listed as one of just five recommended vendors;…

Cognizant to Acquire SaaSfocus To Expand Salesforce Cloud Consulting Capabilities

Cognizant’s Digital Transformation Portfolio to Broaden in India and Australia Cognizant announced that it has agreed to acquire SaaSfocus, a private consulting firm that specializes in digital transformation and leverages the Salesforce Platform. This transaction is expected to close in the fourth quarter of 2018, with certain closing conditions. SaaSfocus is one of the largest independent Salesforce Platinum consulting partners in the Asia-Pacific (APAC) that operates across India and Australia. This acquisition…

Four Signs Your Document Management Tools Need a Fresh Look

The way documents are governed can play a big part in how smoothly an organization operates — and if it’s not done properly, it can also carry significant risk. But often, leadership doesn’t know whether the organization’s document creation and management tools need a fresh look. Fortunately, there are telltale warning signs that can point to the need for reconsideration of a document management strategy. If any of these sound familiar, it’s not only time to rethink where your documents are stored, but how they are…

Gainsight CEO Nick Mehta Ranks Third on Top 50 SaaS CEOs of 2018 List

Mehta Recognized for SaaS Leadership for the Second Consecutive Year Gainsight, the Customer Success company, announced that its Chief Executive Officer, Nick Mehta, was recognized as one of the Top 50 SaaS CEOs of 2018 by The SaaS Report. Mehta ranked number three on the list, jumping up from the number twelve spot on the 2017 list. The SaaStr Report is a comprehensive source for business news, investment activity, and corporate actions related to the SaaS and software sectors. Nominated CEOs were assessed across a number…

Independent Research Firm Recognizes Aprimo as a “Leader” in Marketing Resource Management (MRM)

Aprimo Delivers Comprehensive, yet Modular MRM Solution, According to the Report, and Achieves Highest Score Possible in 25 Criteria Aprimo, a global leader in marketing operations technology and digital asset management (DAM), announced it was named a “leader” among the most significant marketing resource management (MRM) vendors by Forrester Research, Inc., a leading global research and advisory firm, in its new report: The Forrester Wave: Marketing Resource Management, Q3 2018. This recognition follows Aprimo being…

Clear Software Announces Series A Funding Round

Plan to Scale Sales and Marketing Efforts Clear Software, the market leader in the simplification of business software, announced their Series A funding round. The round is being led by Collina Ventures with participation from The Knall/Cohen Group and Bill Oesterle, co-founder of Angie's List. Repeat investors include Charmides Capital, MK Capital, and Hyde Park Venture Partners. Clear provides a cloud-based automation platform that enables enterprises to streamline complex business processes across many software…

Building Your Ideal Tech Stack with Keboola and Looker

Keboola and Looker will team up to deliver, this 13th of September, an event all about defining an ideal BI stack to support London’s businesses in becoming more data-driven. During this event you will have the opportunity to learn from companies such as HomeAway and Growth Street on their strategies in crafting the best BI tech stack to support your journey into digital transformation with especial attention towards marketing automation processes to shape business success. After a successful Data Festival event…

Interview with Janice Caston, VP Global Marketing, Toluna

"Today's marketing research platforms have evolved to provide a better quality of insights. This innovation has totally disqualified the idea that DIY surveys and direct-access approaches only serve as 'quick gut check' research."Tell us about your role at Toluna and how you got here? What galvanized you to join Toluna? I joined Toluna in 2009 when ITWP acquired the company with the aim of expanding into a new category of market research. At that point in time, I'd experienced the best of what the consumer insights…

Engage 2018 to Focus on the Complex Requirements of B2B eCommerce

Strategies for Building Successful B2B Commerce Systems to Be Featured at Insite Software's Inaugural User Conference September 10-12, 2018 Statistics within mid-size manufacturing and distribution industries report a high rate of failure for many new B2B eCommerce initiatives. This lack of success can be attributed in part to organizations and solution providers who fail to acknowledge the complex nature of B2B buying scenarios, and the manifold needs of every person involved in every B2B commerce environment.…

Wovenware Named to Inc. Magazine’s Inc. 5000 Annual Ranking of Fastest Growing Private US Companies for the Fourth Time

Inclusion Attributed to Consistent Year-Over-Year Growth Wovenware, a US nearshore provider of Artificial Intelligence (AI)-based services and solutions, announced that for the fourth time it has been named to the Inc. 5000, the annual list of America’s fastest-growing private companies, published by Inc. Magazine. “We’re quite honored to once again be included among the Inc. 5000 and be recognized for our success bringing AI solutions to an ever-growing base of clients,” said Christian Gonzalez, CEO and co-founder,…

Interview with Claudio Franco, Global CMO, Gympass

"Data never lies and can unlock so much potential, but it is very much a language that must be learned."Tell us about your role and journey into technology. What made you join Gympass? Ever since I was a kid, I’ve always been passionate about technology. My teenage passion for repairing PCs and developing websites drove me to study Computer and Electronic Engineering. After school, I joined a management consultancy firm for five years and eventually landed as Head of New Business for an Israeli venture backed by Accel…

TechBytes with Wilson Raj, Global Director, Customer Intelligence, SAS

Wilson Raj Global Director, Customer Intelligence, SAS Advanced Analytics are influencing the adoption of automation technologies for marketing and sales. AI and machine learning applications play a pivotal role in making these analytics relevant and powerful for decision-making. Wilson Raj, Global Director, Customer Intelligence at SAS, about their platform and how it delivers Enterprise success.Tell us about your role at SAS and the team/technology you handle. I’m the product marketing leader and global evangelist…

Interview with Ryan Hollenbeck, SVP, Global Marketing, Verint

"As we look to AI-implementation, marketers need to understand their role as a nexus of these various data points and adjust accordingly." Tell us about your role and how you got here? What galvanized you to join a marketing technology company? In my role as SVP of global marketing, I lead the more traditional marketing functions, but also get to step outside the box as executive sponsor for our customer experience program. Sales enablement is also part of our team, which is outside the realm of most typical marketing…