Interview with Bryan Wiener, CEO, comScore

"Connecting the dots requires a vast data footprint and sophisticated data science that spans all platforms."Tell us about your role at comScore and how you got here. What’s the most fascinating aspect of leading a customer-led measurement firm? I’ve built a 25-year career on navigating companies in highly disruptive industries to positions of market leadership. Given the pace of change in the media landscape at present—and the need for a trusted, independent measurement partner able to account for audiences across…

AI-Powered Sales Intelligence Company Artesian Gains Momentum in B2B Rankings

Artesian Solutions Maintains Leading Position in the Sales Intelligence Market, According to G2Crowd Artesian Solutions, an AI-powered sales intelligence service that equips B2B teams with the advanced tools they need to succeed in a modern insight-driven sales environment, has once again been named amongst the highest-performing sales intelligence vendors in G2Crowd’s latest report. Artesian continually scans millions of online sources for data on markets, organizations, individuals, and topics, and uses sophisticated…

When Organic Installs Turn Rotten

Botnets continue to damage and dilute established mobile marketing and analytic practices, but it’s not just paid acquisition that’s suffering. Emerging disciplines like app store optimization (ASO) are being equally threatened by the increasingly sophisticated efforts of mobile fraudsters. Left unchecked, mobile botnets could cost lawful publishers billions in the years to come. With a combined 5 million apps available between the Google Play and Apple App Stores, marketers can’t afford to leave any stage of their…

Interview with Carson Conant, Founder and CEO, Mediafly

"Marketing leaders who can make decisions based on clear data, can move faster and focus on the right things because they know what works and what doesn’t."Tell us about your role at Mediafly and how you got here. I am the Founder and CEO of Mediafly, a Chicago-based provider of sales enablement technology. My objective when I founded Mediafly was to assemble an incredible team of leaders that excel in their unique areas and are passionate about their work. I focus most of my time collaborating with them on the vision…

Emodo Unveils First-Ever Institution for the Mobile Programmatic Ecosystem

Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem Emodo, Ericsson’s mobile advertising and data monetization platform, announced the launch of the Emodo Institute. Emodo Institute is a brand new program focused on the research, education, and resolution of the mobile data concerns that hinder the effectiveness of mobile programmatic advertising. The Institute seeks to help advertisers, agencies, and solution providers master best practices, increase their understanding of…

Seven Things You Should Know About Marketing Analytics

Complete Lifecycle of Web Marketing from a Bird's Eye View. Basic Touchpoints for Marketers to Develop Functional Online Marketing Campaigns "Don't find customers for your product, find products for your customers." - Seth Godin What is Marketing Analytics: 7 Things You Should Know Discussing the value quotient of marketing analytics Marketing techniques are multi-dimensional. Marketing campaigns can be run on several mediums like websites, Social media, channel communications etc. Today's marketers ensure that…

Agora.io Releases React Native SDK For In-App Voice & Video Calling

Agora.io, a global leader in real-time communication solutions, announced the release of the Agora React Native SDK, an open source developer toolset for adding voice, video, and live broadcasting functionality to mobile apps using the React Native framework. The new SDK enables cross-platform building across iOS and Android platforms, making it easier and quicker to deploy and maintain embedded voice and video communication features within native mobile apps. React Native is an open source project started by Facebook…

Globosat Chooses Harmonic for Live UHD Broadcast of International Football Tournament

Harmonic's Solution Provides Superior UHD Video Quality, Low Latency and Maximum Bandwidth Efficiency Harmonic, the worldwide leader in video delivery technology services, announced that Globosat, Latin America's largest content and program creator, has selected Harmonic's Ultra HD (UHD) contribution solution for broadcast of the world's largest football tournament, being held in Russia. "Harmonic video delivery solutions have been a cornerstone of our infrastructure for years, providing high reliability and…

Interview with Myles Peacock, CEO, CreativeDrive

"Marketing automation is going to be a big part of understanding how and where consumers are engaging with your brand, and how to fine-tune the delivery of the content they want."Tell us a little bit about your role at CreativeDrive? I steer CreativeDrive’s global executive team strategy, client service, performance offerings and growth strategy, overseeing a collective of world-class creators, makers and doers that include an international team of over 1,000+ filmmakers, motion graphic designers, photographers, app…

Valimail Extends Its Comprehensive, Identity-Driven IDEA Platform With Valimail Defend to Provide 360-Degree Protection Against…

New Product Brings Automated Approach to Stop Friendly-From and Lookalike Email Impersonation Attacks Without Using PII Valimail, the world's leader in automating email authentication, announced its newest product, Valimail Defend. Valimail Defend is the latest solution to be built on Valimail's extensible and fully automated Valimail Identity-Driven Email Anti-impersonation (IDEA) platform. Valimail Defend provides immediate, highly accurate, and effective email fraud protection, eliminating inbound email…

Sightly Opens Two New US Locations, Makes Several New Hires to Serve Expanding Customer Base

Performance Video Advertising and Analytics Platform Sightly Delivers Relevant Ads to the Most Receptive Youtube Viewers in Brand Safe Content Sightly, a leading performance video advertising and analytics platform and Premier Google Partner, announced that the company is opening an office in Chicago and expanding in Los Angeles. The company is adding several new hires to support the increasing demand for video advertising that delivers results and builds brand value. This comes at a time when digital video is poised for…

Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem

The Emodo Institute Will Offer Research and Learning Programs to Help Increase Clarity and Confidence Across the Mobile Programmatic Ecosystem Emodo, Ericsson’s mobile advertising and data monetization platform, announced the launch of the Emodo Institute, a brand new program focused on the research, education, and resolution of the mobile data concerns that hinder the effectiveness of mobile advertising. The Institute seeks to help advertisers, agencies, and solution providers master best practices, increase their…

VoD and Live Content Protection Simplified with DRMtoday for France’s M6 Group

castLabs, a global pioneer in premium digital video technology, has announced the deployment of multi-DRM license delivery network technology at M6 Group, one of France's largest private media groups, across its VoD and live streaming digital platform 6play. Adopting HTML5 playback, M6 Group then sought a proven solution to simplify the task of digital rights management (DRM) licensing across all screens. The chosen solution would be required to handle a large number of license requests per-day as the…

New Scala-branded Content Accelerator Introduced to the Digital Signage Market

Scala Content Accelerator Helps Ensure Media Players Are Successfully Delivering Dynamically Changing Rich-Media Content to Any Screen Scala announced the addition of a powerful content acceleration device, the Scala Content Accelerator, to their digital signage portfolio. Scala, part of the STRATACACHE family of digital media/ad tech solutions companies, is including the cache server solution to help clients optimize the digital signage experience by guaranteeing reliable, timely delivery of content to media players. The…

Buzzoole Becomes First Platform to Introduce Nielsen-Powered Metrics to Measure Influencer Marketing ROI

New True Reach Metric Finally Gives Marketers Influencer Campaign Measurement Equivalent to Other Media Types Buzzoole, the leading influencer marketing platform and service in Europe, announced the launch of Buzzoole True Reach.Buzzoole becomes the first influencer platform to provide information on the true reach of influencers' posts thanks to its collaboration with Nielsen, market leading global measurement company. True Reach is based on a proprietary algorithm designed by Nielsen to help brands and agencies…

Liferay Analytics Cloud Released to Gain Complete Insights into B2B Customer Journey  

Liferay DXP 7.1, Liferay Commerce and Liferay Analytics Cloud Help Business Users and Developers Deliver Insight-Driven Experiences to Acquire and Retain Customers Liferay, Inc., which makes software that helps companies create digital experiences on the web, mobile and connected devices, announced the release of Liferay Digital Experience Platform 7.1 (DXP) and new digital commerce and analytics offerings to bolster and improve the entire customer journey. The latest version of Liferay DXP, together with the new Liferay…

Interview with Jeffry van Ede, Co-Founder and CEO, Simplaex

"Any change comes with challenges, such as selecting the right technology or product whilst ensuring transparency, efficiency and ROI."How did the idea for Simplaex come about? You might call it destiny. Moti (co-founder/CTO) and I met each other in an Ad Tech company in Berlin in late 2014. He joined as CTO and I was hired as a troubleshooter by the advisory board. We both felt that the market would soon make another turn and thus we were challenging the company’s status and future prospects. We decided to talk to all…

Exponential Unveils New Performance-Based Video Advertising Solution

VDX Connect Includes Creative Features Developed for Key Industry Verticals Exponential Interactive, one of the largest digital advertising companies reaching more than 700 million users monthly, has released a new video advertising solution that can be held accountable to performance metrics as measured by multi-touch, last-view or other performance attribution models. VDX Connect allows brands to reach consumers with interactive video messaging at scale across various ad formats. The solution also includes features…

CrowdRiff Launches Media Hub, A Modern Way for Travel and Tourism Brands to Share Visual Content

The First-of-Its-Kind Platform Enables Brands to Share Visual Assets and Attribution Guidelines with Journalists, Influencers, and Other Partners CrowdRiff, an AI-powered visual marketing platform, announced the launch of Media Hub, a simple, modern way for travel and tourism brands to share visual content with journalists, meeting planners and other content creators. Using Media Hub, CrowdRiff customers can share their visual content—user-generated and owned—in a central, mobile-friendly hub. Soft-launched at the 2018…

Interpublic Group to Acquire Acxiom Marketing Solutions

Interpublic Group and Acxiom Marketing Solutions Bring Together Premier Media and Marketing Agencies with Leader in Data and Personalized Messaging Interpublic Group (IPG) announced that it has entered into a definitive agreement with Acxiom Corporation under which IPG will acquire the Acxiom Marketing Solutions (AMS) business unit in a cash transaction valued at $2.3 billion, or net $2.0 billion after consideration of an acquisition-related benefit of the tax step-up. The agreement has been approved unanimously by the…