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Lattice Engines Ranked a Leader in B2B Customer Analytics by Independent Research Firm

Lattice Engines, the world's first AI-powered B2B Customer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester Wave: B2B Customer Analytics, Q1 2019 authored by analyst Allison Snow. Lattice Engines continues to be a leader recognized not only by independent analysts but by customers as well for helping B2B marketers improve productivity throughout the campaign process and deliver greater engagement in their account-based marketing (ABM) programs. "Now more than ever, B2B…

StoryFit Closes Venture Funding To Propel Its Predictive AI Platform For Publishers & Studios

New Financing to Leverage Advanced NLP Data Science, for Entertainment Marketing, Audience Segmentation, & Acquisition Decisions StoryFit, a rapid-growth technology company which continues to break new ground providing predictive AI analytics for the publishing and entertainment industry announced that it has raised $1.75 million in new funding, led by New York-based ff Venture Capital (IndieGogo, Omaze, Livefyre). Participating tech and media investors include Bertelsmann Digital Media Investments (BDMI), Ascend…

Edelman Research Highlights Perception About Artificial Intelligence Future

Respondents See Benefits but Think AI Will Benefit the Wealthy, Harm the Poor and Cause Societal Disruption Sixty percent of the general population and 54 percent of tech executives believe that regulation of artificial intelligence technology is critical for its safe development, according to the 2019 Edelman Artificial Intelligence (AI) survey. Developed by the Edelman AI Center of Expertise with input from the World Economic Forum (WEF), the study compares the general public's perceptions of AI to those of senior tech…

Outreach Launches Outreach Galaxy; Delivers Seamless Selling Experience In Single Workflow

New Integrations Target Three Core Communication Channels: Chat, Direct Mail and 1:1 Video Outreach, the leading sales engagement platform, announces Outreach Galaxy, a new program that offers deeper partner integrations and enables sales teams to more effectively access multiple sales tools directly from the Outreach platform. With 500+ companies utilizing the Outreach API and more than 30 recognized integrations including DiscoverOrg, Drift and LinkedIn, Galaxy equips sales reps to use any tools and channels needed to…

Kevin Sterneckert Named Chief Marketing Officer for Symphony RetailAI, the Retail Industry’s Leading AI Solution Provider

Sterneckert Will Focus on Strengthening Awareness of the Company’s Powerful, Differentiated End-To-End AI Innovations That Bring a Fresh Approach to Retailing Symphony RetailAI, the leading global provider of Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights that drive validated growth for retailers and CPG manufacturers, announced that Kevin Sterneckert has joined the company as Chief Marketing Officer. Sterneckert is a highly experienced retail executive and visionary. During…

Improve Digital Selects White Ops to Provide Pre-Bid Fraud Prevention

Improve Digital, the leading European Programmatic Advertising Platform for Publishers, Content Providers and Broadcasters, today announced it has selected White Ops’ pre-bid prevention product, MediaGuard, to protect its clients against fraudulent traffic. By leveraging MediaGuard, Improve Digital now has the ability to block non-human traffic before an auction takes place. “By implementing MediaGuard pre-bid fraud prevention, Improve Digital is uniquely positioned to prevent bad actors from succeeding in sullying the…

AdRoll Launches Video Ads to Global Direct-To-Consumer Customer Base

Ambitious Ecommerce Brands Gain Access to Smarter, AI Powered Video Ads 80 percent of all internet traffic will be video content in 2019, and studies show more than half of consumers report they are more willing to stay on a brand’s channel if video content is included. While digital video advertising can benefit any type of organization, it is crucial that brands are effectively using this format to better reach customers where they are most engaged in the customer journey. To do so, AdRoll, the growth marketing…

EZShield + IdentityForce Release Exclusive Research on Identity Protection Market

Report Surveyed More than 2,000 US Adults about their Interest in and Engagement with Identity Theft Protection Providers and How Safe They Feel Their Identities Are EZShield + IdentityForce, announced its research results from an in-depth study on the identity protection market, compiled for all partners with vested interest in safeguarding consumers from identity theft. With two new victims of identity crime every second, identity theft has become the fastest-growing crime of the 21st century. The 2019 Identity…

4 Step Guide for Marketing Your Mobile App Online

Developing a mobile app is a lot of work. From concept to design to implementation, you’ve likely spent countless hours working on this app, and now you’re finally ready to release it to the world. Ideally, your app would be so great that word of mouth alone will help it to spread. However, even though your app is great, this isn’t likely to happen. Just because you’re done with app development doesn’t mean your work is over. There is still plenty left to do to market your app, so don’t kick back and relax just yet. To…

RichRelevance Winter ’19 Delivers on Hyper-Personalization to Individualize Shopping Experiences at Scale

Xen AI Auto-Discovers Meaningful Customer Segments and Affinities to Rapidly Identify Under-Performing and Hidden Segments and Detect Opportunities for Increased Revenue RichRelevance, the leader in Experience Personalization, announced innovations that allow digital leaders to apply Deep Learning (DL) and Natural Language Processing (NLP) to create the industry’s most memorable, relevant shopping experiences at scale. These latest enhancements to the Personalization Cloud, Hyper-Personalization, advance the industry…

Qualtrics Expands on Largest Benchmark Library for Experience Management with Addition of Industry-Leading XM Benchmarks and Custom Market…

Customers Can Easily Access Customer and Employee Experience Benchmarks from NPS Prism, a New Benchmarking Venture from Bain & Company, IBM Kenexa Worldnorms, Walker, and the XM Institute Qualtrics, the leader in experience management, announced that customers using Qualtrics CustomerXM and EmployeeXM now have access to XM Benchmarks and custom market research from the world's leading providers, including NPS Prism, a new benchmarking venture from Bain & Company, IBM Kenexa WorldNorms, Walker and the XM Institute.…

RingCentral Expands Open Platform Capabilities with RingCentral Embeddable and Extended API Library

Enables Developers to Embed Communications into Their Enterprise Applications Within Minutes RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced the expansion of its open platform with RingCentral Embeddable, enabling developers to easily and quickly embed communications into their enterprise applications. RingCentral also announced extensions to its API library with new e-Discovery and message retention APIs. These new solutions will be…

Impact Secures $75 Million in Funding Led By Providence Strategic Growth

Financing to Accelerate Growth for the Leading Partnership Automation SaaS Provider Impact, the global leader in PARTNERSHIP AUTOMATION, announced a $75 million investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. The new funding will accelerate platform development, further go-to-market and regional expansion, and fuel both organic and inorganic growth. Existing investor Silversmith Capital Partners also participated in this investment. Analysts, technology…

Lucidworks Hires Robert Lau as Chief Operating Officer for Global Emerging Markets and APAC

Robert Lau Is Building Lucidworks’ Presence and Go-To-Market Strategy in Global Emerging Markets, Including the Asia-Pacific Region Lucidworks, leader in AI-powered search applications, announces the hire of Robert Lau as Chief Operating Officer for Global Emerging Markets and APAC. Lau has over two decades of experience in engineering, marketing, sales, and operations in the software industry, most recently leading APAC operations at Splunk and Elastic. As Lucidworks begins to expand to the Asia-Pacific region and beyond,…

MarTech Interview with Jeff Kupietzky, CEO, PowerInbox

"Having great data scientists on your team is the key — they must be able to crunch the numbers, but also ask smart questions and understand the implications of the analytics as it applies to real human behavior." Tell us about your role and journey into Email Advertising.  What made you start PowerInbox? My prior company monetized domain names and we had a small unit providing a shopping comparison experience for travel. Although it was a small site, we noticed that over 80% of the value was coming from its email list,…

Enterprise Marketers Can Now Access Experian’s Audience Segments Through Liveramp’s IdentityLink Data Store

Experian’s Consumerview Data Empowers Chief Marketing Officers to Have More Relevant Interactions Across Channels With numerous competing marketing messages reaching consumers, relevancy is a core element to marketing success — and it starts with understanding a brand’s customers. To help address this need, Experian announced that its ConsumerView data is now available through LiveRamp’s IdentityLink Data Store. This collaborative effort creates another pathway for brand marketers to access powerful insights into their…

Free Social Networking Platform AgFuse Unveils New, Major Features for the Agricultural Community

AgFuse's New Features, Including a Free Publishing System and Commodities Section, Further Enables Ag Professionals to Share and Access Valuable Information The social networking platform AgFuse, built exclusively for farmers and other ag professionals to connect, now features a free article publishing system and other tools including a commodities section, which offers detailed quotes, interactive charts and market news. AgFuse Publishing, a feature that gives members the opportunity to produce long-form…

HG Data Transforms Technographics with New HG Insights Company Brand and Platform

HG Data, the global leader in technology intelligence, announced its new HG Insights company name and launched the new HG Insights Platform, with next generation technographics that boost business intelligence and ignite customer growth. HG Insights is building on its position as the world’s best technographics company, helping businesses leverage company technology intelligence to drive sales, marketing and strategy.  The new HG Insights Platform gives customers on-demand access to the best technographics in the market,…

David Kenny Signs LEAD Network CEO Pledge To Advance Women At Nielsen

Nielsen CEO pledges to increase representation of women in senior leadership positions. Nielsen CEO David Kenny committed to advancing the careers of women at Nielsen around the world by signing on to the LEAD (Leading Executives Advancing Diversity) Network CEO Pledge. The pledge emphasizes Nielsen's commitment to increase women in senior leadership roles globally. Kenny signed the pledge in concurrence with International Women's Day, which was also celebrated by thousands of Nielsen associates around the world. The…

Daniel Graff-Radford Joins Allbound as Chief Executive Officer

Former Chief Strategy Officer at OnSolve, a Veritas Capital Company, Plans to Propel Growth at Allbound Allbound, the leading next generation partner relationship management platform, announced the appointment of Daniel Graff-Radford as the company's Chief Executive Officer. Graff-Radford was most recently the Chief Strategy Officer at OnSolve and an eighteen year tech company veteran with a successful track record of growing and operating both private and public companies. "We are very pleased to have Daniel join us…