Rakuten Communications & Content Guru Announce Strategic Partnership

connect storm Will Support the Multi-Award-Winning Portfolio of Storm Applications Rakuten Communications, a subsidiary of global innovation leader Rakuten Inc., headquartered in Tokyo, and cloud communications specialist, Content Guru Ltd., have entered into a strategic partnership to deliver connect storm cloud contact centre solutions into the Japanese market. connect storm will support the multi-award-winning portfolio of storm applications and will target the rapidly-growing Japanese cloud contact centre market,…

Decoding The State of Programmatic Advertising and Ad Formats in 2018

In Our Latest Predictions Series 2018 Article, We Explore How the AdTech Companies Will Increasingly Seek to Create Value and Solve Industry Problems with Disruptive Technologies In 2018, brands are super-sensitive towards publishing anything that could be labeled as 'extremist' content. As advertising technology companies join together to fight against fraudulent ad inventory, amidst an already acknowledged disruption in the form of GDPR, we are slated to witness another dynamic year. "2017 was the year the entire…

7 Tactics Every Digital Marketer Should Learn to Love in 2018

Committing to specific tactics can be difficult for a digital marketer. There are so many different approaches that it can be tempting to continuously swipe left in search of something better. While there are quite a few bad matches out there, there also are some strategies and channels that are keepers. These approaches aren’t perfect—some have even broken marketers’ hearts in the past—but settling down with them can lead to something beautiful. Specifically, every digital marketer who wants to improve the…

Talk Fusion Releases its Most Powerful Video Chat Product to Date

The Reengineered Application Includes Permanent Chat Rooms, Custom URLs, Superior Contact Management, Immersive Video Support, and Powerful Desktop, File, and Screen Sharing Florida-based video marketing company Talk Fusion released several breakthrough enhancements to its two-time award-winning Video Chat product. The re-engineered application includes permanent chat rooms, custom URLs, superior contact management, immersive video support, and powerful desktop, file, and screen sharing—all powered by groundbreaking…

How is The Location Data Landscape Shaping Up in 2018?

If a Tool Is Limited by the Availability of Low-Quality Data, It Just Won't Be of  Value. As the Data Market Becomes More Crowded, It's Also Important to Focus on Transparency, says Unacast CEO  Thomas Walle When a Location Data platform raises significant funding from leading investors in the industry, it ought to make waves. Unacast, the makers of Real Time Graph, scooped $17.5 million. Clear with their plans for the future and ambitious in taking their product road-map to new territories, the Thomas Walle-led company…

UJET Focuses On Expansion With $25 Million Series B

UJET, The Company Reimagining Customer Support, Adds Top-Tier VC's GV and Citi Ventures In Latest Funding Round UJET Inc, a real-time customer communications platform that makes it simple for any company to provide intuitive, modern-day support, announced that it has raised a $25 million Series B round of funding led by GV (formerly Google Ventures). UJET has raised over $45 million to date and is leading the transformation in how today's call centers can leverage contemporary technologies to be more efficient and…

Mundo Inc. Appointed Exclusive Performance Ad Provider to VIAGP

Mundo Inc. Has Been Appointed as the Exclusive Performance Advertising Service Provider to VIAGP Inc. Mundo Inc., a leader in online performance-based advertising, announced that its wholly-owned subsidiary, Mundo Inc. has been appointed as the exclusive performance advertising service provider to VIAGP Inc., the world's premier Grand Prix marketing agency. VIAGP are experts in turning innovative ideas into winning marketing campaigns for world-famous clients. Mundo is continuing its successful track record in bringing…

Telefónica Unveils AI-Powered Smart Notifications for the ‘Attention Economy’

Smart Notifications Is the First Product Developed by Telefónica to Solve the Problems Created by the “Attention Economy” Leading global telecom company, Telefónica, has launched an Artificial Intelligence/Machine Learning (AI/ML) solution for mobile applications to optimize the delivery of notifications to users. The solution increases engagement with push campaigns by automatically selecting the best moment of the day to send notifications when users are most receptive to brand interactions. When used alongside the…

LogMeIn Announces Deal to Acquire Jive Communications, Takes Aim at $25 Billion UCC Market

Makers of GoToMeeting to add Unified Communications Provider to Market-Leading Collaboration Portfolio LogMeIn,  announced that it has entered into a definitive agreement to acquire Jive Communications, a leading provider of cloud-based phone systems and Unified Communications services and one of the fastest growing players in the Unified Communications-as-a-Service (UCaaS) space. Upon closing, the deal will accelerate LogMeIn’s overall Unified Communications and Collaboration (UCC) strategy and bolster LogMeIn’s popular…

8 Proven Strategies to Make Video Marketing Successful for Your Small Business

Every day, people watch billions of videos. TechCrunch reports that 8 billion videos are watched on Facebook every day, Bloomberg reports that 10 billion videos are viewed on Snapchat every day, and videos on Instagram and Twitter are climbing rapidly in popularity. Twitter even started to show view counts on their videos as businesses look for more detailed metrics. We saw the increasing popularity of video more than a year ago, when we wrote: For SMBs and entrepreneurs, video content will be especially…

Interview with Karen Steele, Chief Marketing Officer, LeanData

"The first action to take is to accurately match your leads with target accounts to deliver personalized customer experiences through nurturing streams or target account marketing and sales strategies."Tell us about your role and how you got here? What inspired you to be part of LeanData? I’m a pure B2B technology marketing leader and have been in both the Sales Technology and MarTech space for some years. I’ve witnessed first-hand not only how technology can transform business for the better, but also how challenging it…

New EIU Report Forecasts Impact of Machine Learning to 2030

For Firms Both Developing Machine Learning and Those Using It, the Reports Finds That Communication Between Themselves, and with the Public and Policymakers, Needs to Improve Australia’s economy benefits the most from machine learning under scenarios which assume upskilling in the labor force and greater investment in technology. The UK economy would be the worst hit, averaging negative growth, under the scenario that assumes insufficient policy support to address structural changes in the economy. Policymakers in all…

TechBytes with Kaila Garrison, VP Marketing Strategy and Operations, Cision

Kaila Garrison VP Marketing Strategy and Operations, Cision Leading media intelligence and PR service provider, Cision, revolutionized the paid media measurement ecosystem by unveiling Cision Impact in November 2017. The Cision Intelligence Analysis and Cision Audience are two major components of Cision Impact that makes it possible for brands to measure the impact of earned media and marketing communications programs, including PR, for the first time ever. To understand how Cision Impact offers a unique technological…

Interview with Shachar Orren, Chief Storyteller, Playbuzz

"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns."Tell us about your role and how you got here. What inspired you to be part of Playbuzz? I began my career as a journalist and editor in Tel Aviv, and though I was incredibly passionate about writing, after 9 years I felt that the industry was not evolving as fast as its readers, which left me feeling stuck and ready for a change. I was looking to feel inspired but not lose the creativity that a role…

Dare or Drop: Top Challenges for Marketers Set to Intensify in 2018

Executives from Top Marketing Technology Companies Participated in Our Predictions Series 2018 and Identified the Top Challenges That Marketers Would Face in 2018 In 2018, what would be the best "personality" to define you as a marketer-- an angler, a crossbow hunter, a weekend rockstar, or a Zen monk. Well, whatever quality best suits you may not make that much of a difference if you (your marketing campaigns) fail to deliver customer experiences with a context, within set rules of transparency, data privacy, and of…

To Accelerate Growth, NetElixir Expands C-Suite by Appointing Paul Wilson to New CGO Role

Apart From Wilson, Company Also Hires CTO to Head up New Product Innovation Lab Retail search marketing company NetElixir is embarking on an aggressive growth phase for 2018. To spearhead growth, NetElixir has expanded its C-Suite with digital marketing veteran Paul Wilson, who is taking on the role of Chief Growth Officer. The company has also hired a Chief Technology Officer to lead a new Product Innovation Lab in Hyderabad, India. In this newly created role, Wilson will oversee NetElixir’s revenue and lead…

Voilà! the Internet Crosses 4 Billion User Mark, and 80% of Them Are on Social Media

The Latest Hootsuite Report Finds the Number of Internet Users Is Now More Than Half the Global Population  In their latest report, leading social media management platform and a leader in the MarTech RADAR 150, Hootsuite, revealed that the number of internet users in the world has now surpassed the 4 billion mark. The report titled, "Digital in 2018", was prepared in collaboration with We Are Social, the global socially-led creative agency. MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow…

Edgy Content Marketing Has Brands And Media Taking Notice

The New Stories Are Vetted for Originality and Packaged in a Way That Resounds with Top-Tier Media Publishers In 2018, we can expect to see digital marketing experts roll out breakthrough strategies to capture consumer audiences in provocative new ways. Take 5 Media Group, one of the nation's largest consumer data owners and compilers, and a leader in omnichannel marketing solutions is raising the bar with a new content marketing strategy that is singular in its approach and delivers unrivaled results. In contrast to the…

J.D. Power Reaches Strategic Partnership with BitAuto on Digitization

Under the Partnership, J.D. Power Will Publish Its Independently Conducted Voice of Customer-Based Ratings Across Various BitAuto Platforms J.D. Power, the global leader in marketing data and analytics, recently announced a strategic partnership with BitAuto, China's leading consumer-facing automotive portal, to conduct joint research and develop big data and artificial intelligence. The collaboration will help leverage J.D. Power research and analytics capabilities and BitAuto's data and technology strengths across…

How AI Will Make Marketing More Personalized In 2018

What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? It starts with marketing data – and it continues with artificial intelligence (AI). AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. Companies are already using artificial intelligence to make their websites, emails, social media posts, video and other content better tailored to what customers want right now. This is going to…