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The Coming of New Marketing Mix with GDPR: Automated Consent Management for Websites

Using automated consent management solutions, organizations can document and provide evidence that you have the necessary consent, with the administrative, contractual, economical downsides and risks associated It took four years of intense debate and preparation to finally approve the General Data Protection Regulation (GDPR). As the enforcement date approaches, global organizations operating in the EU are aligning their efforts to harmonize their data privacy and comply with the set standards. Microsoft and SAP have…

Interview with Todd Krizelman, CEO, MediaRadar

"Open exchange programmatic creates the most immediate challenge for brands. Without any protections on the audience and websites being purchased, there is a real risk of jeopardizing brand safety. " On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start an ad sales intelligence company? I am the CEO and co-founder of MediaRadar. In 2003, I started working for Gruner + Jahr, a German publisher with hundreds of titles worldwide. I loved the company, but was frustrated by the…

APPrise Mobile Names Doug Pierce Chief Operating Officer

APPrise Mobile, a mobile communications and engagement technology company focused on internal employee and external communications, today announced that Doug Pierce has joined the company as Chief Operating Officer. Pierce will work directly with Jeff Corbin, CEO and Founder of APPrise Mobile, to help scale and take the company to its next level of growth. Commenting on the appointment, Corbin said, "Over the past several years since we launched theEMPLOYEEapp, APPrise Mobile has grown its client…

Kyvos Insights to Host Webinar on Best Practices for Implementing Self-Service

Attendees Will Learn About The Guiding Principles And Practices Empowering Some Of The World's Best-Known Companies To Drive Enterprise Wide Adoption Of Big Data Kyvos Insights, a big data analytics company, today announced that it will host a webinar "Implementing BI on Big Data Best Practices" on Wednesday, December 13, 2017 at 1 p.m. Eastern time/10 a.m. Pacific time. Drawing on examples from the many enterprises that rely on Kyvos, the webinar will show how new technologies and practices enable organizations to…

Commerce Signals Expands Executive Team to Support Multi-Channel Growth

The Hires Are Part of a Nationwide Expansion Strategy That Follows the Recent Acquisition of $12 Million in Series B Funding Commerce Signals, the marketing technology innovator, has pioneered solutions for measuring and improving marketing impact on in-store sales in near-real time. They have announced the addition of four senior roles for its Executive Leadership team. The hires are part of a nationwide expansion strategy that follows the recent acquisition of $12 million in Series B funding and the successful…

Smartly.io Introduces Agency Partner Program to Meet Evolving Customer Needs

Powered by Smartly.io Technology, Brands Manage Social Marketing At Scale Via Network of Full-Service Agencies; Three Additional Service Models Available Smartly.io, a Facebook advertising creative, optimization and automation tool, announced the launch of its Agency Partner Program to complement the three service models introduced previously. Digital advertisers of all sizes can take advantage of Smartly.io's scalable technology and automation capabilities through a Certified Agency Partner. The program is designed…

Informa Engage Identifies Key B2B Marketing Trends in 2018

Based on a Direct Survey of Companies in Sectors Like Automotive, Technology, Aviation, Manufacturing, Infrastructure, Wealth Management and Others, Informa Engage Compiled an Incisive Look at What's on the Minds of B2B Marketers  Informa Engage, the global leader in marketing services, releases a new “B2B Marketing Trends Report,” which examines the key trends, challenges, and priorities facing B2B marketers in 11 high-growth markets. Results show that marketers’ priorities differ by industry. For example, the…

Confirmit Adds Machine-Learning Power and End-To-End Usability Enhancements

Latest Release of Confirmit Horizons Also Endorsed for Its Unmatched Security and Availability Confirmit has released end-to-end usability enhancements, together with machine-learning powered analytics, that will benefit all companies deploying Market Research, Employee Engagement, or Customer Experience programs. Alongside these new innovations in Version 23 of Confirmit Horizons, Confirmit is proud to announce that its software has been successfully audited for SOC 2 compliance, and that it is prepared for the…

CtrlShift and iPinYou Join Forces to Provide Global Brands Access to Chinese Audiences

The Hub, CtrlShift’s Cloud-Based Media Management And Buying Application, Is The First Platform Outside Of China To Be Integrated With iPinYou’s Demand Side Platform CtrlShift, a Singapore-based audience solutions company, and iPinYou, China’s largest automated media buying technology platform, are joining forces to provide international brands and agencies access to Chinese audiences. This will be done via an integration of iPinYou’s automated media buying technology platform with The Hub, CtrlShift’s flagship media…

TechBytes with Ted Jaffe, Senior Product Manager, RingCentral

Ted Jaffe Senior Product Manager, RingCentral RingCentral, the leading provider of Unified Communications as a Service (UCaaS) recently announced an AI-powered extension to its workplace communication technology suite. The UCaaS leader already offers advanced AI-driven integrations for Glip team collaboration with Salesforce Alert Bot, Kore.ai, and Gong.io. Unveiled at the ConnectCentral 2017, the new bot integrations provide advanced artificial intelligence automated workflows for calls, tests, and video meetings. Ted…

Interview with Ryan Phelan, Vice President, Marketing Insights, Adestra

"An intelligent data platform needs intelligent operators. Many marketers lack the sophistication and training to set up the kinds of complicated integrations that hyper-personalization often requires." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of a MarTech innovation company? I've been in the email space for 18 years, and I've worked for a lot of different email companies on both the client and vendor sides. I've seen this industry mature over that time.…

Is Your Company Domain Vulnerable To Email Impersonation?

A Guide to Email authentication Can Protect Your Company and Customers, Says ValiMail’s CEO & Co-founder Alexander García-Tobar  ValiMail’s 2017 Email Fraud Landscape Report revealed that just 0.5 percent of the top million domains have taken steps to protect themselves from impersonation by email authentication. One in five messages sent today is suspicious (i.e. it appears to come from a domain that has not authorized the sender). There are technical controls, known as email authentication, that can help…

Interview with Jon Miller, Founder and CEO – Engagio

"As a marketer, you just have to stay on top of the trends. Always be willing to test and innovate different ideas, different technologies."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’ve always been into marketing technology, this is not the first one. I was hugely inspired by the book that came out in 1993 – The One to One Future: Building Relationships One Customer at a Time by Don Peppers and Martha Rogers. The book…

Interview with Daniel Rodriguez, VP of Marketing, Seismic

"Artificial intelligence and analytics are going to help sellers find the best ways to accompany and educate customers throughout the buying cycle." On Marketing Technology MTS: Tell us about your role and how you got here. (What inspired you to join a technology innovation company?) I am the VP of marketing here at Seismic, where I focus on developing and executing a marketing strategy for generating high quality leads for sales and raising brand awareness. I joined the team back in 2013 as Seismic’s first marketing…

InsideSales.com Delivers Vision of ‘Predictive for All’

Enterprises Benefit from the Power of Real Artificial Intelligence InsideSales.com, the sales acceleration SaaS software leader, announced new artificial intelligence (AI) and machine learning benefits in its latest versions of Predictive PowerDialer and Predictive Playbooks. These predictive features shorten and simplify the sales cycle while increasing revenue growth. “Our vision is clear—accelerate each step of the sales process to give our customers actionable predictive insights through the power of real AI…

Kentico Makes EContent 100 List of Companies That Matter Most in Digital Content Industry

Now in its 17th year, the List is Compiled by Some of the Most Respected Analysts, Editors, and Journalists Covering the Space Kentico Software, maker of both premise- and cloud-based CMS platforms, announced that it has been named in the EContent 100 List of Companies That Matter Most in the Digital Content Industry. Now in its 17th year, the list is compiled by some of the most respected analysts, editors, and journalists covering the space. This marks the sixth major distinction earned by Kentico this year.…

Interview with Gil Eyal, CEO,HYPR

"Influencer marketing is not a magical solution that will fix all your problems overnight. Brands should invest in understanding which forms of influencer marketing work for them." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a social media intelligence company? As a marketer at heart, I’m a data fanatic. Over the years, I’ve gotten used to having access to more and more sophisticated audience demographic data and targeting solutions. Then I found myself in a…

SparkPost Now Available on AWS Marketplace

Offers Customers Simplified Integration With High-Performance Email Services Used By Leading Internet, SaaS, And Social Apps SparkPost, a cloud email delivery service preferred by leading internet and technology companies, announced that it is now available on AWS Marketplace, enabling customers to quickly and easily integrate SparkPost into Amazon Web Services (AWS)-based applications. SparkPost's AWS Marketplace listing offers customers simplified sign-up, with the subscription integrated into the AWS…

V12 Data Appoints Heather Lockhart as Chief Marketing Officer

Prior to Joining V12 Data, Lockhart Served as Vice President of Marketing of AvidXChange, a Leading Saas-based AP automation provider People-based audience provider, V12 Data, announced the appointment of Heather Lockhart as Chief Marketing Officer. In this role, Lockhart will be responsible for leading brand strategy and the integration of all marketing and communications initiatives. "With over 20 years of experience in building and leading high performing marketing organizations in both B2B…

dapulse Becomes monday.com to Reflect their Vision to Solve Work Challenges for All Teams

The New Name Signifies The Company’s Broader Commitment To Spark A Dialogue On How To Improve Working Together As Humans dapulse, one of the world’s fastest growing startups, announced it is renaming to monday.com. The new name signifies the company’s broader commitment to spark a dialogue on how to improve working together as humans. monday.com is a centralized platform for teams to manage every detail of their work, from high-level roadmap planning to the specifics of day-to-day tasks, while building a culture of…