Innovative “Unicorn” Global Travel Services Company Deploys Bright Pattern Contact Center for Omnichannel Customer Engagement

Start-Up Disrupting the Travel Industry Selects Bright Pattern for Its Global Travel Services Platform to Provide Seamless, Effortless Omnichannel Experience to Customers Bright Pattern, a leading global provider of innovative cloud contact center software, announced that it has been selected by an industry-leading global travel and experiences booking platform to serve as the core of its customer engagement operation. The fast-growing start-up valued at over $1 billion is supported by some of the world's largest…

‘Native Ad Platform of the Year’ my6sense Is the First Native Ad Platform to Offer Real-Time Malvertising Protection in OpenRTB

This Award from the Native Advertising Institute (NAI) Validates my6sense’s Innovating Strategy Through Internally Developed and 3rd Party Technology, like Being the First Native Ad Platform to Offer GeoEdge’s Malvertising Solution in OpenRTB as Part of the Company’s Proprietary Native Marketplace Platform Technology With native advertising 58.3% of digital display advertising in 2018 and expected to pass 60% in 2019, the industry is demanding more robust cross-platform native ad innovations which optimize performance and…

Hypetap Launches AI Tool to Help Brands Connect with Influencers

Hypetap Has Created an AI Tool That Helps Connect Brands with the Relevant Influencers Influencer marketing agency Hypetap has created an artificial intelligence (AI) tool that helps brands connect with the most relevant influencers. Using Amazon’s image recognition service, Amazon Rekognition, Hypetap’s new AI offering will help brands identify objects, people, scenes and activities in social media content. The image search tool hunts influencers based on specific objects posted in their social posts to identify…

Signal Integrates with Adobe Audience Manager for Real-Time Customer Data Onboarding and Identity Resolution

Signal’s Customer Identity Platform Now Offered in Adobe Audience Manager Signal, a leading provider of real-time customer data onboarding and identity resolution across all devices and channels, announced it is joining the Adobe Exchange Partner Program. This collaboration extends Signal’s ability to deliver its real-time solution to Adobe Audience Manager users, allowing brands greater control of their customer data and insights to personalize their customer experiences. Signal will now integrate with Adobe Audience…

20 Hot Brands on the Social Media Monitoring RADAR – Part II

Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about finding out the buzz about your brand. It’s a lot of data collation and extracting meaningful insights in order to decide the direction in which a business has to be driven. This process happens via Social Media Monitoring tools and is not restricted to Social Media only. It also involves crawling into every nook and corner of the internet that can host data.’ Social Media Monitoring…

Claritas Advances Media Analytics with Barometric’s Acquisition

Claritas Is an Established Market Player in Data Management for Their Clients. The Company Now Adds Barometric’s Media Tracking and Performance Measurement Capabilities Strengthening Its Technological Inventory Targetted advertising is one of the best ways to win and retain customers. In order to initiate targeted advertising campaigns, brands need hands-on access to a large chunk of clean data. Brand values shrink for customers if they are at the end of being exposed to unrelated advertising. Subsequently, this also…

New NVIDIA Research Creates Interactive Worlds with AI

Invention Has Potential to Create Virtual Worlds for Gaming, Automotive, Robotics, VR Conference on Neural Information Processing Systems, NVIDIA introduced groundbreaking AI research that enables developers for the first time to render entirely synthetic, interactive 3D environments using a model trained on real-world videos. Company researchers used a neural network to render synthetic 3D environments in real time. Currently, every object in a virtual world needs to be modeled individually, which is expensive and time…

Adspace Networks Launches Adspace Studios

The Digital Out-Of-Home Video Network Debuts Content Starring Top Influencer Julia Engel; Tone It up Founders to Star in January Content Adspace, the country's largest digital out-of-home video network, announces Adspace Studios, a full service in-house production team dedicated to video development.  Headed by Jonny Hamilton, SVP Creative & Content, Adspace Studios produces video content that spans Adspace's own editorial features to bespoke video creative developed for advertisers.  Capabilities include ideation,…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. NexTech to Transform E-Commerce with Web-Enabled Augmented Reality Cloudinary to Showcase New Media Management Capabilities at AWS Re: Invent 2018 E-Commerce Customer Fathead to Share Insights on Bringing Visual Content to Life Shutterstock Partners with…

Ogury Appoints Cédric Carbone as CTO

Ogury, a technology company specialized in mobile journey marketing, announces the appointment of Cédric Carbone as Chief Technology Officer. Carbone will lead Ogury’s product, operations and development initiatives across the globe. As former CTO and part of the founding team of both Influans, a MarTech company, and Talend, a revolutionary open source data integration software vendor that attained the billion-dollar unicorn status after its successful IPO in July of  2016, Carbone brings over 17 years of experience in…

New Data Explorer in Latest Celebrus Release Accelerates Speed-To-Value for Enterprise Analytics

Innovative Data Explorer Drives Rapid Understanding of Customer Data Captured by the Celebrus Customer Data Platform D4t4 Solutions plc has announced general availability for the latest release of its leading Celebrus Customer Data Platform (CDP), Celebrus Version 8 Update 20. Celebrus offers the most advanced data capture capability in the market, enabling enterprises to acquire customer data compliantly from websites and mobile applications in real-time as well as from across their entire digital landscape. Now Celebrus…

Monetate’s Five Day Global Holiday E-Commerce Analysis Reveals A Drop in Shopping Cart Conversion Rate

Increased Website Traffic Is Not Converting to Increased Purchases, as Cart Abandonment Rates Rise During Thanksgiving, Black Friday and Cyber Monday Monetate, the worldwide leader in personalization, released its 2018 analysis of ecommerce activity from Thanksgiving to Cyber Monday. The annual analysis—derived from 2.3 billion US, Canadian and UK consumer touch points across desktop, mobile and tablet in the past five days—shows a 5.4 percent increase in cart abandonment rates across Thanksgiving, Black Friday and Cyber…

MomentFeed Ranked as One of the Fastest Growing Companies in North America on Deloitte’s 2018 Technology Fast 500

Attributes Exceptional Revenue Growth to Helping Multi-Location Brands Create a Mobile Experience that Turns Mobile Consumers into Local Customers MomentFeed, the leader in mobile consumer experience management for multi-location brands, announces it ranked for the 2nd year in a row on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. “Congratulations to the Deloitte 2018 Technology Fast 500…

TechBytes with Jeremy Bondy, Global VP Revenue, Vungle

Jeremy Bondy Global VP Revenue at Vungle Vungle's technology is designed and engineered to help ensure their clients maintain the best user experience and serve the right ad to the right people to help gain high-quality users. We spoke to Jeremy Bondy, Global VP Revenue at Vungle, to understand how their technology stands out in an environment where customers are being overwhelmed by advertising.Tell us about your role at Vungle and the team/technology you handle? As Global VP Revenue at Vungle, I manage the company’s…

Interview with Victor Zabrockis, Chairman, JET8 Foundation

"We democratize influence by shifting the power from big market players and enabling everyday users to earn and benefit from their content." Tell us about your role and journey into technology. What galvanized you to start JET8? I've always been excited by the blending of design, creativity and technology. In the 90s, I created innovative websites for the fashion industry in Brazil, but having grown up in a country with such disparity between the rich and poor — I wanted to apply my passions to something more worthwhile.…

BabbleLabs Unveils the Clear Cloud App to Transform On-The-Go Content

BabbleLabs Blends Innovative Technologies to Drastically Optimize Video and Audio Quality. Content Recorded on Clear Cloud App Can Be Filtered to Remove Unwanted Elements Such as Background Noise and Unclear Speech Nowadays, impulsive, outside the studio is one of the best ways to produce fresh and original content. This format allows marketing teams to open a host of options to develop content ideas that appeal to their audience. Just a few years back, content development outside designated recording spaces was a…

20 Hot Brands on the Social Media Monitoring RADAR – Part I

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a global platform (the internet in entirety) and fragmented enterprise data scattered across multiple channels! Further, brands would ideally like this data to be collated to harbor rich insights and assess their brand’s value on a macro level. Impossible, right? Not anymore. Thanks to…

Interview with Dave Carruthers, Founder and CEO, Voxpopme

"For the modern CMO, Voxpopme brings research and customer experience programs to life by adding unrivaled depth to traditional text-based feedback."Tell us about your role and journey into technology. What made you start Voxpopme? Since starting my career, I’ve immersed myself in all things digital — enabling me to be involved in developing high-growth technology businesses for over 15 years. I started Voxpopme in 2013 as a project within my digital and mobile design agency, initially, launching the Voxpopme app to…

Interview with Thomas Owadenko, President and Founder, Octoly

"The most impactful disruption will probably come from brands taking even more advantage of the relationship influencers have with consumers to reinvent the entire value chain."Tell us about your role and journey into technology. How did you arrive at Octoly? I’ve spent nearly my entire career in and around video in some capacity — even before YouTube launched — so when I founded Octoly formally in 2015, it was a natural next step for me. I watched the rise of early YouTubers such as Michelle Phan and knew I wanted to…

How to Be Effective at Holiday Marketing Across Facebook, Instagram and Pinterest

As we close November and are about to move into December — the peak of the holiday season — it’s now crunch time for brand marketers to attempt to capture the interest of new and returning shoppers. Where better to look than on the core social platforms: Facebook, Instagram and Pinterest? While many e-commerce brands may already be spending a chunk of their budgets on these platforms, the key to success lies in understanding how to differentiate content and adapt it to each platform. What works in an ad for one platform…