Dreamforce TechBytes with Jason Jue, Chief Marketing Officer, Triblio

Jason Jue CMO, Triblio Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to Jason Jue, CMO, Triblio, to find out his expectations of the event.MTS: What does your agenda for Dreamforce 2017 look like? Jason Jue: I’ll be joining a panel of CXOs on Wednesday morning. Our session will cover “What works and doesn’t in Account Based Marketing.” It’s a…

Adobe Unveils New Advanced Analytics Products for Faster, Better Customer Intelligence

New Capabilities Within Adobe Analytics Would Enable High-Growth Brands To Derive Meaningful Insights Faster, And With More Precision In its recent annual 2017 Digital Marketing Study, Adobe reported that most brands are taking significant strides towards digital maturity. Almost a quarter of these brands have actually self-reported themselves to be at the cusp of “advanced” maturity level. Taking a cue from the study’s findings, Adobe Analytics debuted a series of innovations which arm teams and workers with intelligence…

TechBytes with Nick Bhavsar, SVP, Marketing, Bound

Nick Bhavsar SVP Marketing, Bound In 2017, companies are focusing on right data, and not just more data. With the coming-of-age of website marketing and audience optimization analytics, marketers are empowered to solve complex business challenges using disparate data sources and meaningful insights. Personalization, hyper-engagement and customer experience have become the key dimensions to boost website traffic and content performance, engage visitors at scale and meet conversion goals. To understand how marketers can…

Interview with Mark Magnacca, President, Allego

"Sales reps need to be knowledgeable not only about the industry they are selling to but about the company and even the prospect they are meeting with, prior to picking up the phone or sending off an email." On Marketing Technology MTS: Tell us about your role at Allego and how you got here? What inspired you to join a sales enablement and coaching platform? I co-founded Allego in 2013 with my business partner Yuchun Lee. The idea behind the platform was something I came up with as new technologies, such as tablets and…

Effectively Incorporating AI Into Marketing and Sales

As a martech enthusiast, I can vouch that there are hardly any marketers or sales professionals today, who are not incorporating artificial intelligence in some way. 91% of companies with world-leading brand recognition and high levels of customer satisfaction use AI solutions to increase customer satisfaction, compared to 42% of companies in their fields overall. -MIT Technology Review and Genesys, 2017. We all use Alexa, Google Assistant and more. But the question to ask is – Is AI enabling us? Is the impact…

TechBytes with Jeff Allen, Senior Director, Product Marketing, Adobe

Jeff Allen Senior Director, Product Marketing, Adobe Adobe Analytics is a guiding solution for enterprises to build their existing datasets into impeccable customer intelligence insights. With data, there is always the complexity of scale, relevance and ROI, attached. How should enterprises juggle between multi-channel data streams for insights and actions into customer behavior and experience? The firepower behind the customer intelligence used by two-thirds of the Fortune 100, Adobe Analytics empowers modern CMOs in…

A Publisher’s Journey to Data Collection: Adapting Netflix’s Approach

When looking through the history of consumerism, there is one thing that remains clear to publishers of all sizes – today’s consumer is drastically different than those from five years ago. Gone are the days when publishers could mass advertise and still hope for success. Consumers now expect a catered and personalized interaction on a continual basis. We are in, what is dubbed, the “Netflix era.” While select publishers have begun to take notice of this and incorporate this personalized mindset into their business…

Acxiom and Amex Advance Launch New Data-Driven Offering to Predict Consumer Purchase Intent

Amex Advance combines predictive insights with Acxiom InfoBase® to increase marketing effectiveness Acxiom, the data foundation for the world's best marketers, and Amex Advance, a personalization services business within American Express, today announced the launch of a joint data-driven offering to predict purchase intent across the broad US consumer population. Currently, Acxiom provides the data foundation for the world’s best marketers. The company enables people-based marketing everywhere through a simple, open…

DataFox Announces DataFox Enrich, the World’s Leading Enterprise Apps Marketplace

DataFox’s Customers Can Now Benefit From DataFox’s Company Intelligence Residing Natively In The World’s #1 CRM DataFox announced that it has launched DataFox Enrich, its second app on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. DataFox helps sales and marketing teams identify and prioritize optimal accounts to execute their account-based strategies. Built on the Salesforce Platform, DataFox Enrich is currently available on the AppExchange.…

TechBytes with Boaz Cohen, CPO, Clinch

Boaz Cohen CPO, Clinch Advertisers are increasingly looking to deliver exceptional performance and grow their return on ad spend using data-driven personalized messages with real time optimization. On the other hand, publishers rely on premium CPMs to communicate with customers and prospects on a very personalized, 1-to-1 level. Clinch, the master at cracking the ‘The Code of Personal Creative DNA’ in programmatic advertising, offers high-quality dynamic video making and advertising platform to advertisers, publishers…

Salesforce Launches New AppExchange

Now With Personalized Experiences, Navigation And Recommendations, And Embedded Trailhead Learning Salesforce, the global leader in CRM, announced the new AppExchange, the world's leading enterprise cloud marketplace that gives customers a faster and smarter way to extend the power of the world's #1 CRM. New features, such as intelligent search, personalized recommendations and embedded Trailhead learning, customize the AppExchange experience for every customer, making it easier to tap into the Salesforce ecosystem…

Segment Survey Finds Consumers Willing to Spend More on Personalized Shopping Experience

According to The 2017 State of Personalization Report, a new report published today by customer data platform Segment, consumers expect highly personalized shopping experiences from retailers and are willing to spend more money when brands deliver targeted recommendations. Peter Reinhardt, CEO and co-founder at Segment, said, “Shoppers expect brands to remember who they are, whether they’re on a digital channel or in store. However, very few companies can actually deliver on these tailored experiences. This is a profound…

KickFire’s Introduces Next-Generation CRM SmartSync to Its LIVE Leads Platform

KickFire Announces LIVE Leads Platform Enhancement That Enables B2B Marketers And Sales Teams To Automatically Sync Highly Engaged Accounts To A CRM KickFire, the leader in IP address intelligence and company identification technology, announced the addition of CRM SmartSync to its LIVE Leads platform. This powerful enhancement allows companies to identify target accounts and net-new accounts exhibiting real-time buying intent on their website, and automatically push the most engaged accounts to their customer relationship…

The Best Email Marketing Software According to G2 Crowd Fall 2017 Rankings, Based on User Reviews

G2 Crowd Finds MailChimp Tops Satisfaction Ratings And Salesforce Email Studio Earns Highest Overall Market Presence Score G2 Crowd, the world’s leading business software review platform, released the Fall 2017 Email Marketing Software Grid report to help businesses make the best Email Marketing technology buying decision. MailChimp, Constant Contact, and GetResponse were named Leaders in the report, receiving a strong customer satisfaction score with a large market presence. Robly, Campaign Monitor, Emma, AWeber,…

Interview with Mark Josephson, CEO, Bitly

"The only way major enterprises are able to achieve personalization at scale while facing today’s digital environment is by turning to data science and analytics." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to head a link management platform? I have always been a huge fan of the product and a power user. I can trace my account back to November 2008 and remember putting Bitlinks in my emails to my boss, just to see if she’d actually clicked! When the opportunity to lead…

Reflektion Scores Additional $12 Million in Funding to Continue EMEA Expansion

Investment from Hasso Plattner, Battery Ventures and Clear Ventures Will Fuel the International Expansion of Reflektion's AI-Powered Solutions for the Retail Industry Reflektion, the leader in individualized personalization solutions for the retail industry, today announced it has raised $12 million in financing. With triple-digit growth in 2017, Reflektion will use the new investment to continue its rapid expansion into international markets—particularly in the EMEA region which accounts for 10 percent of its total…

Championing Marketing Strategy: Focus on Reaching New Buyers and Enhancing Customer Experience for Two Years

According To Siriusdecisions’ 2017 Global CMO Study, Cmos Must Focus On Reaching New Buyers And Enhancing The Customer Experience To Achieve Quantifiable Outcomes To Bolster Bottom Lines The year 2017 proved how CMOs are super-charged about achieving real-time marketing goals, moving at the pace of customer and serving the right information at the right time. However, moving at the pace of customer may not be the only thing at the top of a B2B CMO’s mind! Last month, SiriusDecisions released the findings from its 2017…

Toppers Pizza Selects Episerver to Transform Digital Customer Experience

Fast-Growing National Pizza Franchise Plans To Expand Multichannel Sales, Top Line Revenue Using Unified Content And Commerce Platform Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, announced Toppers Pizza has chosen the Episerver Digital Experience Cloud to deploy its new website and digital properties and spearhead the transformation of its digital commerce experience in support of its national expansion strategy. In hyper-growth…

TechBytes with Shamez Dharamsi, SVP, Customer Success, iSpot.tv

Shamez Dharamsi SVP, Customer Success, iSpot.tv How do you find out if consumers are paying enough attention to your advertisements? iSpot.tv, a leading real-time TV ad analytics company offers Attention Score, a measure of how consumers react to TV ads. We spoke to Shamez Dharamsi, SVP, iSpot, to understand how TV ad analytics would change in the years to come.MTS: Tell us about your role and what inspired you to be a part of a technology innovation company? Shamez Dharamsi: I started my career as a marketer, when…

Interview with Volker Smid, CEO, Searchmetrics

"No enterprise can cope with 5400 companies in MarTech. Consolidation of data and platforms will ultimately create more value for the economic buyer." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be a part of a MarTech company? Marketing - more than any other department in enterprises - is drastically changing the way it operates, leveraging data and market-consumer insights. 6 Billion searches every day are consumer signals and demand patterns. We have only started in…