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Digital Innovation Leader and Technology Journalist Bill Kleyman Joins Switch as EVP of Digital Solutions

Millennial Technology Influencer Hired as Brand Evangelist, Thought Leader, Digital Solutions Specialist and Writer for Switch Switch, the global technology infrastructure corporation that develops hyperscale data center ecosystems for elite colocation, enterprise hybrid cloud, and connectivity solutions, announced that Bill Kleyman has been hired as the Executive Vice President of Digital Solutions for Switch. Bill brings his vast experience as a respected industry journalist and prominent technologist to Switch's…

Sigmoid Delivers Next-Generation Analytical Solution ‘SigView’ to OpenX

The New Partnership Will Power Real-Time Analysis on the Industry’s Largest Independent Ad Exchange Sigmoid, a leader in real-time interactive analytics solutions for advertising technology, announced a partnership with OpenX, the world’s largest independent advertising technology provider. OpenX will be using SigView the leading real-time analysis solution from Sigmoid, as a centralized platform to conduct real-time analysis on the company’s over 60B daily auctions, without compromising speed or user experience.…

Kode With Klossy Partners with the Ad Council’s She Can STEM Campaign to Celebrate the Bright Futures of Girls in STEM

Karlie Kloss, Joined by Her Kode with Klossy Scholars, Shares Empowering Pi Day Message: If She Can STEM, so Can You The Ad Council's She Can STEM campaign has joined forces with Karlie Kloss's nonprofit organization, Kode With Klossy, to show girls how exercising their minds – using science, technology, engineering and math (STEM) – is the first step to changing the world. In a new PSA (public service advertisement), launching today to coincide with Pi Day, supermodel and entrepreneur Karlie Kloss is joined by a team of…

To Share or Not to Share? Or: How to Make your Video Ad Go Viral

Budweiser’s “Puppy Love” is one of the most viewed video ads ever (50 million in a year) because it was virally shared. The question that has baffled advertisers and analysts is, what drives sharing of digital content? New research from @USCMarshall and @UHouston researchers could guide marketers looking for more online ad shares. USC Marshall professors, Gerard J. Tellis and Deborah MacInnis, with colleagues Seshadri Tirunillai and Wayne Zhang, conducted the most comprehensive analysis to date on what types of ads are…

Trivver Now Available on Unreal

With Trivver Now Integrated into Unreal, Monetizing Immersive Environments Has Never Been Easier Trivver announces their Software Development Kit (SDK) for Unreal Engine is now available. Trivver’s XR Ad Platform solves the challenges most commonly associated with immersive advertising with its multi-patented, unified software platform that enables companies of all sizes to easily monetize digital environments via non-disruptive advertising. Years in the making, the company has developed highly intuitive,…

XITE Launches the Ultimate Music Video Experience in the US

All-New Streaming Music Video App Now Available on Amazon Fire TV, Apple TV, Comcast X1 Xfinity and Coming Soon to Roku International music video service XITE announced the debut of the ultimate music video experience in the United States – with its all-new user and artist friendly streaming app across set-top boxes, connected devices, and smart TVs. Availability on mobile devices and tablets will follow in the second half of 2019. XITE is now on Amazon Fire TV, Apple TV, Comcast X1 Xfinity and coming soon to Roku, and…

Orb Intelligence and LiveRamp Partnership Unlocks International B2B Data-Driven Advertising Opportunities

Partnership Is Founded upon a Mutual Vision of Revolutionizing Business-To-Business (B2B) Marketing Orb Intelligence announced the public launch of their B2B Audience Targeting Solutions. The solutions combine Orb’s industry-leading international B2B data set with the largest independent identity graph, enabling marketers to build international B2B campaigns using GDPR compliant data across the digital ecosystem. “Three significant trends are driving the use of programmatic media buying by B2B marketers. They are the…

BigCommerce Launches B2B Ecommerce Initiative Targeted at Wholesalers, Manufacturers and Distributors

BigCommerce for B2B Bolsters the Ecommerce Platform’s B2B Capabilities Through Applications from Industry-Leading Partners Apruve, Brightpearl, Bundle B2b, Nextopia, punchout2Go and Shipperh BigCommerce, the leading SaaS ecommerce platform for fast-growing and established brands, announced the rollout of BigCommerce for B2B, a comprehensive suite of applications tailored specifically to accelerate the success of B2B merchants selling online. Available immediately, BigCommerce for B2B is the result of the strategic…

VIVA Entertainment Group Finalizes Promotional Deal With Internet Giant Bidwin, Inc.

VIVA Entertainment Group, Inc., a distributor of Over-The-Top (OTT) IPTV content to consumers in a bundled subscription format, announced that it has executed a deal with in-app marketing company, BidWin, Inc., as part of the Company's overall strategy to increase visibility in the market place and grow its subscriber base. Under the terms of the Agreement, Viva will utilize BidWin's +200,000 in-app network for marketing and advertising initiatives which assists content creators and providers wanting to drive digital…

Lattice Engines Ranked a Leader in B2B Customer Analytics by Independent Research Firm

Lattice Engines, the world's first AI-powered B2B Customer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester Wave: B2B Customer Analytics, Q1 2019 authored by analyst Allison Snow. Lattice Engines continues to be a leader recognized not only by independent analysts but by customers as well for helping B2B marketers improve productivity throughout the campaign process and deliver greater engagement in their account-based marketing (ABM) programs. "Now more than ever, B2B…

StoryFit Closes Venture Funding To Propel Its Predictive AI Platform For Publishers & Studios

New Financing to Leverage Advanced NLP Data Science, for Entertainment Marketing, Audience Segmentation, & Acquisition Decisions StoryFit, a rapid-growth technology company which continues to break new ground providing predictive AI analytics for the publishing and entertainment industry announced that it has raised $1.75 million in new funding, led by New York-based ff Venture Capital (IndieGogo, Omaze, Livefyre). Participating tech and media investors include Bertelsmann Digital Media Investments (BDMI), Ascend…

Edelman Research Highlights Perception About Artificial Intelligence Future

Respondents See Benefits but Think AI Will Benefit the Wealthy, Harm the Poor and Cause Societal Disruption Sixty percent of the general population and 54 percent of tech executives believe that regulation of artificial intelligence technology is critical for its safe development, according to the 2019 Edelman Artificial Intelligence (AI) survey. Developed by the Edelman AI Center of Expertise with input from the World Economic Forum (WEF), the study compares the general public's perceptions of AI to those of senior tech…

Outreach Launches Outreach Galaxy; Delivers Seamless Selling Experience In Single Workflow

New Integrations Target Three Core Communication Channels: Chat, Direct Mail and 1:1 Video Outreach, the leading sales engagement platform, announces Outreach Galaxy, a new program that offers deeper partner integrations and enables sales teams to more effectively access multiple sales tools directly from the Outreach platform. With 500+ companies utilizing the Outreach API and more than 30 recognized integrations including DiscoverOrg, Drift and LinkedIn, Galaxy equips sales reps to use any tools and channels needed to…

Kevin Sterneckert Named Chief Marketing Officer for Symphony RetailAI, the Retail Industry’s Leading AI Solution Provider

Sterneckert Will Focus on Strengthening Awareness of the Company’s Powerful, Differentiated End-To-End AI Innovations That Bring a Fresh Approach to Retailing Symphony RetailAI, the leading global provider of Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights that drive validated growth for retailers and CPG manufacturers, announced that Kevin Sterneckert has joined the company as Chief Marketing Officer. Sterneckert is a highly experienced retail executive and visionary. During…

Improve Digital Selects White Ops to Provide Pre-Bid Fraud Prevention

Improve Digital, the leading European Programmatic Advertising Platform for Publishers, Content Providers and Broadcasters, today announced it has selected White Ops’ pre-bid prevention product, MediaGuard, to protect its clients against fraudulent traffic. By leveraging MediaGuard, Improve Digital now has the ability to block non-human traffic before an auction takes place. “By implementing MediaGuard pre-bid fraud prevention, Improve Digital is uniquely positioned to prevent bad actors from succeeding in sullying the…

AdRoll Launches Video Ads to Global Direct-To-Consumer Customer Base

Ambitious Ecommerce Brands Gain Access to Smarter, AI Powered Video Ads 80 percent of all internet traffic will be video content in 2019, and studies show more than half of consumers report they are more willing to stay on a brand’s channel if video content is included. While digital video advertising can benefit any type of organization, it is crucial that brands are effectively using this format to better reach customers where they are most engaged in the customer journey. To do so, AdRoll, the growth marketing…

EZShield + IdentityForce Release Exclusive Research on Identity Protection Market

Report Surveyed More than 2,000 US Adults about their Interest in and Engagement with Identity Theft Protection Providers and How Safe They Feel Their Identities Are EZShield + IdentityForce, announced its research results from an in-depth study on the identity protection market, compiled for all partners with vested interest in safeguarding consumers from identity theft. With two new victims of identity crime every second, identity theft has become the fastest-growing crime of the 21st century. The 2019 Identity…

4 Step Guide for Marketing Your Mobile App Online

Developing a mobile app is a lot of work. From concept to design to implementation, you’ve likely spent countless hours working on this app, and now you’re finally ready to release it to the world. Ideally, your app would be so great that word of mouth alone will help it to spread. However, even though your app is great, this isn’t likely to happen. Just because you’re done with app development doesn’t mean your work is over. There is still plenty left to do to market your app, so don’t kick back and relax just yet. To…

RichRelevance Winter ’19 Delivers on Hyper-Personalization to Individualize Shopping Experiences at Scale

Xen AI Auto-Discovers Meaningful Customer Segments and Affinities to Rapidly Identify Under-Performing and Hidden Segments and Detect Opportunities for Increased Revenue RichRelevance, the leader in Experience Personalization, announced innovations that allow digital leaders to apply Deep Learning (DL) and Natural Language Processing (NLP) to create the industry’s most memorable, relevant shopping experiences at scale. These latest enhancements to the Personalization Cloud, Hyper-Personalization, advance the industry…

Qualtrics Expands on Largest Benchmark Library for Experience Management with Addition of Industry-Leading XM Benchmarks and Custom Market…

Customers Can Easily Access Customer and Employee Experience Benchmarks from NPS Prism, a New Benchmarking Venture from Bain & Company, IBM Kenexa Worldnorms, Walker, and the XM Institute Qualtrics, the leader in experience management, announced that customers using Qualtrics CustomerXM and EmployeeXM now have access to XM Benchmarks and custom market research from the world's leading providers, including NPS Prism, a new benchmarking venture from Bain & Company, IBM Kenexa WorldNorms, Walker and the XM Institute.…