ThoughtSpot Unveils AI-Based Analytics SpotIQ, Powered by New $60 Million Investment

Thoughtspot Launches SpotIQ To Put The Power Of 1,000 Analysts In Every Business Person's Hands ThoughtSpot, a leader in search-driven analytics for  enterprise, has announced that it secured  a fresh investment of $60 million. The latest funding brings its total capital raised to more than $160 million. ThoughtSpot has affirmed that it would use the capital to accelerate research and development for its AI-driven analytics platform, expand globally into Asia Pacific, and hire industry-focused customer success experts to…

Interview with Piero Pavone, Co-Founder and COO at MainAd

"Machine learning, by its very nature, is constantly ‘learning’ from actual behavior and actions – meaning advertisers can make real-time decisions based on data-driven targeting." On Marketing Technology MTS: Tell us about your role at MainAd and what lead you and your fellow co-founders to start an AdTech company? As Chief Operating Officer, I’m involved in all aspects of day-to-day operations – everything from business development to product R&D. My fellow Co-Founders and I always envisioned starting a business…

Apps: Good for Your Business and Your Health

Mobile gaming in 2016 forever changed the way people use their smartphones. The reinvention of two different children’s media franchises, Pokémon and Mario, paved the way for some of the year’s biggest mobile advertising trends. However, it’s not just the popularity of Pokémon Go and Mario Run that is staggering. The important business implications and new opportunities for marketers to engage with audiences are the true game changers. One of the first businesses to take advantage of the game as a marketing tool was Huge…

Sprout Social Unveils Bot Builder Offering for Facebook Messenger to Personalize Human Conversations

The New Bot-Builder Platform From Sprout Social Enables Brands To Create Customized Automated Conversational Workflows For Improved Customer Service On Facebook Marketers are seeking chatbots–in fact, 80% of high-level marketers plan to implement bots by 2020. Sprout Social has cateredto this need, launching Bot Builder for Facebook Messenger. The tool enables brands to create, preview and deploy custom chatbots in a matter of minutes, without extensive developer knowledge or external resources. There are currently…

Why Brands Will Pay Top Dollar for Your In-App Inventory

Ad fraud is expected to cost brands over $16 billion this year. The industry is on edge, and brand safety is a top concern. This is especially true after Fortune 500 advertisers discovered their ads appearing next to inappropriate content on Google’s Youtube. The industry has been working on solutions to curb ad fraud and increase brand safety, and yet the problem grows each year. In 2017, ad fraud may grow by 30%. All this has made in-app inventory valuable real estate because it protects brands from ad fraud while…

Interview with Bastiaan Janmaat, CEO and Co-Founder, DataFox

"We set out to use Artificial Intelligence to help people make better decisions for their business."On Marketing Technology MTS: Tell us a bit about your role at DataFox and how you got here? (What inspired you to co-found DataFox?) I’m the CEO and Co-Founder of DataFox. My three co-founders and I were inspired to build DataFox four years ago. We saw first-hand how the explosion of information available to people working in sales, marketing, and investing jobs was making it difficult to be productive at work. We set out…

Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy

Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy Google Trends shows how Influencer marketing has steadily climbed the charts to displace print advertising. Sneaking close to video advertising, influencer marketing industry is on a trailblazer mode, bringing together the various cogs of the social media and branded content within the ‘sales’ flywheel. Influencers are ruling the roost for brands across online channels. Dwarfing the company’s owned social media campaigns, influencer…

OpenNMT Developed by SYSTRAN and Harvard, Recognized by ACL 2017

SYSTRAN, a software publisher specialized in machine translation and natural language processing has announced that the joint research and development between SYSTRAN and Harvard NLP on neural translation has been distinguished by the ACL, the 55th World Conference of Experts in Computer Linguistics. The article summarizing this research was awarded "Best Demonstration Runner-up" (finalist in the category of operational systems). This rewards a commitment of more than six months by the SYSTRAN R&D teams and recognizes…

Openprise Launches ‘Openprise Data Marketplace’ to Normalize Data Ingestion and Unification

Openprise, the leader in data orchestration solutions for marketing and sales, has announced the availability of Openprise Data Marketplace, a new solution that simplifies the process of ingesting and normalizing data from multiple third-party data providers. Openprise Data Marketplace Would Remove Exponential Complexities Openprise Data Marketplace is an integral part of the Openprise Data Orchestration Platform, a SaaS application that solves the “garbage-in/garbage-out” problem by automating how companies onboard,…

5 Ways Facebook is Moving to Compete in the Local Search Industry

Facebook is the powerhouse in the social media industry. For years, they have been the top social media site in the world and just last week they became the first social site to reach over 2 billion users! However, the social media giant isn’t stopping there. Now, they are setting their sights on the local search industry as well. This isn’t the first time we have heard of Facebook’s attempts to break into the area of local search, but for the most part they have been pretty much off the radar in comparison to sites like…

The Influencer Economy is Booming

We hear from Venture Capital investors, Jessica Nilsson and Wendy Xiao Schadeck of Northzone Investments, on why they are betting big on Influencers. Northzone has invested in over 120 companies, injecting some 200 years of collective operational and investment experience into businesses that truly make a difference. Notable investments include Spotify, Trustpilot, Avito, Lastminute, Pricerunner, Nextgentel, and Stepstone — and full disclosure, also an investor in Bloglovin’! Why did you just decide to read this blog…

Ad Council Announces David Sable, Global CEO of Y&R, as the Board Chair

David Sable succeeds Margo Georgiadis, CEO of Mattel, and former President, Google, Inc as the Board Chair of The Ad Council David Sable, the Global Chief Executive Officer of advertising agency Y&R, has been named Chair of the Ad Council's Board of Directors. Sable succeeds Margo Georgiadis, CEO of Mattel, and former President, Google, Inc. The Ad Council board is comprised of a prestigious group of senior executives from media companies, agencies (advertising, PR, digital and social), technology companies and…

The Three Best Prospecting/List Building And Automation Tools

Aside from the message itself, cold email campaigns live or die by the prospect list. If you aren’t reaching out to the right type of people you might as well just pack it up and go home. Building a prospect list isn’t as simple as finding a bunch of email addresses and sending them emails. It takes quite a bit of patience and research to find the lead most likely to respond to what you’re selling. Here are 3 of the best tools on the market to build a prospect list and deliver them the perfect campaign. ProsperWorks…

Influenster App Launches Short-Form Video Reviews Feature

Influenster now allows its users to record a video when they tap on "add media" on any product page in the app Influenster, a leading product discovery and reviews platform, announced the addition of a video reviews feature that allows users to upload short-form product reviews on the app. With this update, users can add depth, context, and storytelling in addition to their text-based reviews and photo uploads. Videos Under-60 seconds Add More Value to Product Reviews Users can now record a video when they tap on…

Invoca Introduces Signal AI to Unlock New Insights from Offline Voice Conversations

Invoca, the call intelligence company, today unveiled Invoca Signal AI, adding the power and scale of machine learning to the Invoca Voice Marketing Cloud. With Signal AI, marketers can uncover previously inaccessible insights from billions of phone conversations with customers. Signal AI analyzes the entire context of the conversation for language patterns, in real time, and identifies customer intent and behavior, as well as the outcome of the call. This gives marketers the ability to analyze offline phone conversations…

Tech-Obsessed Americans Are More Impatient Today Than Five Years Ago

Fetch, the mobile-first media agency, revealed the findings of its new YouGov research titled ‘The Instant Gratification Nation,’ which identifies that the United States is a speed-obsessed nation. As many as 41% of U.S. consumers admit to being more impatient today than they were five years ago, due to their overreliance on technology to complete everyday life activities. The research also found that when using mobile apps for services: Only 26% of US consumers are prepared to wait more than 30 minutes for takeout…

Interview with Jim Eustace, CEO at Get Smart Content

"The first step is to make sure you can tell the difference between AI and BS."On Marketing Technology MTS: Tell us about your role at Get Smart Content and how you got here? (what inspired you to be a part of a technology innovation company) I lead the team as CEO. The team and I have been together for a number of years and have always worked in marketing analytics and content management. About five years ago, we saw the opportunity to directionally change the way we use behavioral data – to move it from looking at…

Interview with Ran Milo, VP Marketing at Bidalgo

"Marketing executives need to understand what functions can be handled by AI-enabled computers and what functions need to be managed by humans."On Marketing Technology MTS: Tell us about your role at Bidalgo and how you got here?  I was previously the VP of Bingo Marketing at 888.com, one of the largest online Casino, Bingo, Poker and sports betting sites in the world, and since user acquisition was a huge factor in our success, I knew first hand just how difficult it was to acquire high-quality users at scale. As a…

Mobile Advertising TechBytes with Changsu Lee and Benjamin Chen at Tapjoy

In May, Tapjoy, the provider of Maximum Impact Platform™ for mobile advertisers and app developers, announced a key partnership with an Oracle-owned digital ad search engine –Moat. The partnership provides Moat’s independent viewability and attention measurement for video ads on Tapjoy’s in-app inventory. We spoke to Changsu Lee, SVP, Platforms and Ben Chen SVP & GM, Developer Relations at Tapjoy to understand how rewarded advertising helps app developers keep users engaged longer. MTS: How does the Maximum Impact…

TechBytes with Rami Essaid, Co-Founder and CEO at Distil Networks

In May, global leader in bot detection and mitigation, Distil acquired real-time human detection company Are You A Human (AYAH). The acquisition was followed by the launch of Distil Bot Discovery for Google Analytics—a product that leverages AYAH’s technology. We spoke to Rami Essaid, Co-Founder & CEO of Distil Networks to understand how bots use browser automation to interact with websites, simulating human interactions. MTS: What was the idea behind conceiving Distil, a bot detection company? Rami Essaid:…