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Half of All Video Viewing Time is Spent with Others – MRI

Almost Two-Thirds of Young Adults Say They Are “Co-Viewing” More Often Now While more and more Americans are watching video content – TV shows, movies, and short video – on their smartphones, new research from MRI shows that video remains a highly social medium. “The social nature of TV viewing continues to drive people to this enjoyable shared experience” The latest findings from MRI’s Cord Evolution research show that Americans watch TV or video in groups almost half (48%) of their total viewing time. In addition,…

Agreement Between Experian and Audiens for the Distribution of Data in Italy

Experian Data Will Provide a Complete Representation of the Consumption Dynamics of the Italian Market Experian, world leader in information services for marketing and for the prevention of credit and fraud risks, has partnered with Audiens, a leading technology company in data management services, with the aim of enhancing Audiens’ database with insight on the Italian population. “We are pleased to start a partnership with an important and international brand like Experian. Data quality is a strategic driver for…

Anand Das Joins as Advisor at Lemma Technologies

Lemma Technologies, the leader in Digital Out of Home (DOOH) Advertising, focused on developing programmatic and data-driven advertising solutions is proud to announce Anand Das as an Advisor on their board. Anand is an entrepreneur, product evangelist and startup advisor with 18+ years’ experience in high performance computing, storage, digital marketing, Ad Tech products and solutions. He is one of the four co-founders that started PubMatic in 2006. In his role as CTO at PubMatic, Anand was responsible for…

Last Four Years Have Seen Enterprise AI Usage Surge to a Whopping 270%, Reports Gartner

Enterprise Adoption of AI Is Reaching Epic Levels, Clearly Reflecting a Common Sentiment of Business Leadership, Globally. Gartner published its insights on AI after surveying 3,000 executives from 89 countries as part of its 2019 CIO survey. The main deliverable of this survey was that the usage of AI has grown by 270% in the last four years — 37% in 2018 alone propelling the AI market to touch $6.14 billion dollars by 2022. Here are the findings of the McKinsey Global Institute: Labor shifts will be responsible…

Interview with James Norwood, EVP Strategy, Chief of Staff, Episerver

"AI is an important component of any modern CMS as it offers the opportunity to enhance the customer journey with better targeting and more efficient use of customer data." Tell us about your role at Episerver. As EVP Strategy and Corporate Development and Chief of Staff at Episerver — recently bumped up from CMO to help align the business around the CEO and Board’s strategic agenda — I’m focused principally on product and pipeline and ensuring we’re delivering against both across the organization. With 30 years’…

Voxnest Unveils Spreaker Enterprise Podcasting Platform for High-Volume Content Creators

Enterprise-Level Solution Offers Maximum Control over Content and Higher Yield on Ad Inventory Podcasting solution provider Voxnest announced the official launch of Spreaker Enterprise, an all-in-one podcasting platform designed to meet the production, distribution and measurement needs of high-volume audio publishers. The official launch follows the successful beta testing period, during which the solution was known as Hive. Building on the capabilities of Voxnest's Spreaker platform, Spreaker Enterprise gives audio…

Mutare Launches Refreshed Brand at Avaya Engage

Ben Crown, CEO of Mutare, Inc., announced the company's refreshed brand, streamlined product portfolio and launch of its new website, all part of a new brand identity focused on innovating for the future and delivering value to the customer. In announcing the refreshed brand, Crown said, "The name Mutare means to change, and our refreshed brand reflects a mission and a culture dedicated to providing leading-edge communication solutions that drive digital transformation for businesses. We look forward to the opportunities…

SAP.iO No Boundaries to Fund and Incubate Over 200 Startups Led by Women and Minorities

SAP SE announced SAP.iO No Boundaries, an initiative to offer venture capital and incubation to underrepresented entrepreneurs. As the first company in the business software industry to do so, SAP pledges to commit up to 40 percent of the investable capital in its SAP.iO Fund and scale its SAP.iO Foundries program with focus on inclusive entrepreneurship. The goal is to help at least 200 startups around the world within the next five years. "SAP is committed to helping underrepresented entrepreneurs build successful…

Interview with Mike Austin, Co-Founder and CEO, Fresh Relevance

"AI can offer device-based and local time-based insights to help determine at what time and on which channel marketing messages should be served to each individual shopper for maximum effect." Tell us about your role and journey into technology. What galvanized you to start Fresh Relevance? I’m a serial entrepreneur — I started my first business when I was sixteen and have been building software companies for more than two decades, including one of the first UK-based ESPs in 2000. While working at my previous email…

A New Kind Of Affiliate Marketing Management Agency: Vibrant Performance To Focus On The Fin-Tech Space

This New Agency Will Execute Content Marketing Strategy for Startups and Brands Utilizing a Data-Driven Strategy Aragon Advertising announced the launch of its new affiliate marketing management agency Vibrant Performance. Led by CEO Todd Stearn, Vibrant Performance—with a focus primarily in the fin-tech space—will provide mobile app affiliate management and affiliate program management to its brand partners using innovative solutions and a data-driven strategy with the aim of increasing a brand's scale while maintaining…

Funds Advised by Apax Partners Invest USD 200 Million in Fractal Analytics

Investment Will Accelerate Fractal’s Path to a $1 Billion-Revenue Company in the AI Space Funds advised by Apax Partners have announced a definitive agreement to invest USD 200 million for a significant minority stake in Fractal Analytics, a global provider of AI to Fortune 500 clients. The transaction, which consists of a secondary stake acquired from existing shareholders and a primary investment into the business, is expected to close by February 2019. Founded in 2000 with the vision of powering every human decision in…

App Annie Releases Annual State of Mobile 2019 Report

Mobile Data and Analytics Leader Shares Key Trends Driving Mobile Transformation With consumer spend in app stores expected to surpass more than $120 billion in 2019, according to data released by App Annie, there's nothing more vital to business than mobile. App Annie, the leading global provider for mobile data and analytics, released its annual The State of Mobile in 2019 report — the most comprehensive guide for businesses looking to capitalize on mobile transformation. The report found: Mobile Dominates…

Interview with Babak Hedayati, CEO and Co-Founder, TapClicks

"As a business leader preparing for an AI-centric world, it’s important that you start by gaining access to relevant data and then implement AI and ML capabilities to work towards automation." Tell us about your role and how you got here. What inspired you to be part of the marketing tech landscape? I am the CEO and Co-Founder of TapClicks, the global SaaS leader in marketing analytics, reporting, orders, and workflow. I come from an engineering background and early in my career I took my engineering expertise and…

Going Paperless – Digitize Paper Forms Using 123FormBuilder’s New Feature!

Organizational paper form usage is being challenged even more by 123FormBuilder through Scan to Form, an innovative solution that digitizes PDF’s or images of physical forms into editable versions. Traditional paper form usage is still a global challenge, as companies use thousands of paper sheets during a year. Scan to Form aims to optimize company work processes by bringing that offline content in the digital world. Digital processes have multiple advantages over traditional ones, such as faster and more reliable…

Magento Announces Availability of PWA Studio to Help Merchants Optimize their Multi-Channel Retail Strategies

There’s no question that mobile is the most transformative force in retail today, a trend that was on full display throughout the 2018 holiday shopping season. According to the Adobe Analytics Holiday report, mobile traffic soared with more than half (51.4%) of traffic originating from smartphones alone yet mobile accounted for just 31 percent of revenue. This is a stark reminder that many retailers have yet to crack the code on improving mobile conversion rates and the complexity of building and optimizing experiences…

Without Customer Experience, Marketing Technology is Hollow in 2019

Chief Marketing Officers are confirmed custodians of "Customer Experience" in 2019. In countless interviews that we have done with Marketing Technology leaders, we have found out a universal opinion from the CMOs and their counterparts developing the MarTech product. It is —"Customer Experience is at the pinnacle of MarTech ROI. Brands that build the best, real-time customer experiences are the ones who have mastered their MarTech stack and have full control on four inter-related capabilities: Data Management, Content…

Interview with Ted Murphy, Founder, Chairman and CEO, IZEA

"There is real money being spent on Influencer Marketing, but there is also real money being wasted at the same time — both in spend and operational inefficiencies at brands and agencies." Tell us about your role and journey into technology. What made you start IZEA? I am currently the Founder, Chairman and CEO of IZEA, which I started in 2006. I have always been in the marketing space and had an interest in technology. I started my first agency when I was 19 years old. After selling that agency I started an…

Prediction Series 2019: Interview with Yaniv Reznik, Head of Customer Engagement Products, LogMeIn

Tell us about your role at LogMeIn and the team/technology you handle. I am the Vice President of Customer Engagement Products for LogMeIn. My team and I are focused on the Bold360 platform, which is an AI-powered customer engagement solution that helps brands all over the world deliver personalized and consistent customer experiences seamlessly across both AI and agent-based interactions. Could you tell us about the product development lifecycle for Bold360? How did your technology team plan this launch? Much of the…

LiveU Announces $20 Million Multi-Year Deal with Sinclair Broadcast Group

Sinclair Standardizes on LiveU HEVC Technology Across Entire Group for Advanced Newsgathering Sinclair Broadcast Group recently signed a multi-year lease agreement with LiveU that upgrades its fleet of hundreds of portable transmission units to LU600 HEVC for its newsgathering operations, ensuring the media company always has the latest bonded IP technology. The agreement immediately upgrades Sinclair stations spanning 80 production locations in the US to LiveU's flagship model of HEVC field units featuring higher…

AI Powers First Social Media Segmentation For Real Estate

Cincinnati Startup Spatial.ai Categorizes 8 Billion Conversations from Social Media to Create the First "GeoSocial" Dataset Spatial.ai is pleased to announce the launch of its newest "GeoSocial" dataset that organizes billions of social media conversations into 70+ actionable segments revealing the personalities, attitudes, and interests of communities down to the block group. The new dataset is designed to answer key questions facing businesses. Retailers and restaurants, for example, need high-quality data to…