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MarTech Interview with VP and GM of Chat at Terminus

"An ABM platform with chat means marketing, sales, customer success, and any function engaging directly with customers can do so at any point in the customer lifecycle." Tell us about your journey with Ramble.  Ramble was founded in 2017 and built an incredible Omnichannel, revenue-focused, chat technology on some groundbreaking architecture. The prior CEO and Co-Founder was looking for a B2B SaaS expert to take the company to the next level, and I was contemplating my next venture. I agreed to join the Board of…

The CXApp Creates ‘No-Touch’ Workplace Experiences With New Platform Features

The CXApp Launches Automated, Contactless Interactions for Its Connected App Experience When offices re-open and employees return to work, technology will be the building blocks for a contactless workplace experience. Creating low-touch, yet highly accessible work environments will be a core principle going forward. The CXApp facilitates a unified workplace where employees have on-demand access to real-time communications and contextual experiences in one app from employee to employee, building to building, campus to…

HubSpot and Greycroft Partner for ELEVATE, a Virtual Growth Accelerator for Startups

Now in its second year, HubSpot is launching a virtual accelerator course for startups that will provide attendees the tools and insight to grow and scale their businesses HubSpot, a leading growth platform, and Greycroft, a seed-to-growth venture capital firm, are partnering to launch ELEVATE. This virtual accelerator course teaches startups fundamental growth and scaling strategies. In 2019, ELEVATE received more than 2,700 sign-ups for the course and saw 400 applications for a final pitch contest. ELEVATE is a…

The CXApp Creates ‘No-Touch’ Workplace Experiences With New Platform Features

The CXApp Launches Automated, Contactless Interactions for Its Connected App Experience When offices re-open and employees return to work, technology will be the building blocks for a contactless workplace experience. Creating low-touch, yet highly accessible work environments will be a core principle going forward. The CXApp facilitates a unified workplace where employees have on-demand access to real-time communications and contextual experiences in one app from employee to employee, building to building, campus to…

Unbxd Recognised by Gartner in The Gartner Digital Commerce Vendor Guide 2020

Unbxd Inc., a leading provider of AI-based Commerce Search and Product Discovery solution marks its entry into 2020 with recognition in the Gartner report titled "The Gartner Digital Commerce Vendor Guide, 2020" (Subscription required). Unbxd is named as a Commerce Search and Personalization Engines vendor in the report. Marketing Technology News: Logicworks Named a Leader in 2020 Gartner Magic Quadrant According to the report, "Best-of-breed commerce search products provide enhanced functionality, such as integrated…

TechBytes with Tom Simpson, SVP Brand & Exchange at AdColony APAC

Hi Tom, please tell us about your journey into MarTech/AdTech. Tell us more about your role and team you handle at AdColony. I started my journey as a marketer 15 years ago, and gradually voyaged through industries. I began my career in the agency world, and then on into tech, which is where I am now. Every move I made was done with the simple goal of learning something new, as the foundation of my interests lay with people, and the world I live in. As time went by, my interests went from aspiring to be the best…

Modus Create Named a Top Ten Digital Transformation Solution Company

Award is latest recognition of Modus Create's expertise in accelerating digital transformation Modus Create, a disruptive consulting, product strategy and Agile development firm, announced today that it was named a ‘Top 10 Digital Transformation Solution Company’ by CIO Review for 2020. As digital transformation is becoming an imperative for many industries, this award singles out companies like Modus Create that help organizations start or accelerate their digital journey. Founded on digital transformation principles,…

New Research Revealed At Forrester’s SiriusDecisions Summit 2020 Shows Coronavirus Pandemic Is Accelerating Modern B2B Buying Behavior

Environmental factors are forcing a reliance on digital interactions, with 42% of B2B purchases now being made online Rapidly evolving environmental factors due to the coronavirus pandemic are driving profound changes in the behaviors of B2B buyers. This poses a risk to all B2B organizations unless they adapt quickly and pivot their strategy to be more customer-centric and digital. To lead by example, Forrester transformed its flagship Summit 2020 into a four-day virtual event, which concluded earlier today. Attendance…

Klarna Partners With Sephora for a More Flexible Shopping Experience

Providing an Interest-Free Buy Now, Pay Later Payment Solution Klarna, a leading global payments and shopping provider,  announced that it has partnered with Sephora, the leading prestige beauty retailer, in the US. Customers shopping for the latest beauty products on Sephora's website are now able to take advantage of Klarna's installment option, which allows them to pay in four equal payments with no interest, and provides the security, flexibility and financial control they seek. Marketing Technology News: Adam…

Amdocs Media Delivers OTT Monetization and a Seamless Consumer Experience for AT&T, Mexico with MarketONE

Amdocs Media’s SaaS-based MarketONE platform gains more and more momentum as service providers seek new revenue streams from over-the-top (OTT) partner tie-ups Amdocs Media, a division of Amdocs, a leading provider of software and services to communications and media companies, today announced that AT&T, Mexico has gone live with MarketONE on the public cloud to deliver new digital and OTT subscription service offerings that inspire and entertain with a seamless customer experience. Amdocs Media’s MarketONE streamlines…

TechnologyAdvice Announces 2 Acquisitions In A Move To Further Strengthen Its Offerings

TechnologyAdvice, the Nashville-based B2B marketing services company, announces the acquisition of 40 digital media properties across two transactions that promise to uniquely position them to serve B2B technology companies of all sizes and engage with technology buyers at all stages in the research and buying process The first acquisition is QuinStreet’s B2B business, which includes a full team of talented B2B marketers as well as 39 media properties. The sites include well-known technology media outlets like eWEEK,…

StarHub Partners with Vubiquity, an Amdocs Company, to Offer Viewers Premium TV Entertainment from Major Hollywood Studios

Leading Singapore-based quad-play operator engages Vubiquity to enhance transaction-based TV on demand (TVOD) service to offer a greater selection of world-class entertainment services to customers Vubiquity, part of the Amdocs Media division, and a leading global provider of premium content services and media technology solutions, announced it has completed the provisioning of premium entertainment content from all major Hollywood studios to StarHub’s transaction-based TV on demand (TVOD) service. As part of the…

Regalix Nytro Named 2020 Hot Vendor in Sales Enablement by Aragon Research

Regalix, a leader in sales enablement and revenue operations, has been named a 2020 Hot Vendor in Sales Enablement by Aragon Research. Aragon Research defines Hot Vendors as those delivering emerging, innovative or disruptive technologies, expanding capabilities or influencing what is expected of solutions in their respective category. Regalix Nytro is at the forefront of next generation technology and is pushing the boundaries of machine learning and artificial intelligence as it relates to sales enablement and sales…

InMarket appoints Todd Morris, Former Catalina President, to Board of Directors

The former Catalina Executive to provide world-class advisory leadership as InMarket continues aggressive growth trajectory InMarket, the leader in 360 degree consumer intelligence and real-time activation, announced that Todd Morris, former Global President of Catalina Marketing, will join its board of directors. With over 27 years of experience in marketing and advertising, Morris' expertise will guide InMarket as it doubles down on growth in its second decade. Morris currently serves as CEO of Label Insight, the…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from MightyHive (Native & Programmatic Advertising), Informatica (Data Management Platform), Genesys (Customer Experience Management), Atento (CRM), Genesys Cloud, Tableau Software (Data Visualization), OneLogin (Identity Management)and Twilio SendGrid (Identity Management). MightyHive Offers Clients Free Trial of MightyDesk Ad Trafficking Tool Leading media consultancy MightyHive …

Mavenlink Inc. Chooses Qualtrics CoreXM

Qualtrics, the leader in customer experience and creator of the experience management category, announced that Mavenlink Inc. has selected Qualtrics CoreXM. Marketing Technology News: Inte Q Offers Email Strategy Expertise & Resources Amidst Global Pandemic CoreXM is the foundation of experience management and the most complete and trusted insight solution on the market. Organizations can start their XM journey using CoreXM to tap into the right listening channels, gather critical insights, and enable real-time…

Siemens Cooperates with Atos and Nexthink to Turn Data into Experience

Atos, a global leader in digital transformation, announces one of the world's largest digital workplace deployments. “Digital Experience Management” has been rolled out together with Siemens IT to 300,000 employees in 111 countries, who are benefiting from major improvements in their digital workplace transformation, utilizing data and enhancing their experience. The companies have worked together as close strategic partners handling project and service delivery. As a result of this now enhanced endpoint eco-system, Siemens…

TechBytes with Al Sporer, Executive VP and General Manager at Anexinet

Hi Al, tell us how you prepare yourself for the disruptive world of technology? That’s a loaded question…can you ever really prepare for the pace of change that happens? I’ve had the opportunity to work in technology my whole career and it is amazing what has and hasn’t changed. I think the best way to prepare is to be open to the fact that everything can and will be done better, faster, cheaper. Once you are open to that, you realize the things you thought were impossible yesterday could be a reality today. From…

PTC named SiriusDecisions Program of the Year Winner for its ROI Engine in Partnership with 6sense, People.ai, and Drift

Digital transformation leader awarded for innovation and delivering significant results across the company’s revenue-generating functions PTC  has been recognized as a SiriusDecisions Program of the Year winner for the company's Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense, Drift, and People.ai. In order to provide best-in-class buying experiences, B2B companies today must have a holistic understanding of their customers’ digital journeys. As part of a…

MarTech Interview with Josh Poduska, Chief Data Scientist at Domino Data Lab

"I think it is unrealistic to expect AI and ML to solve all the world’s problems. In my opinion, there will be plenty of situations where AI and ML are not the right fit." Know Me Hi Josh, tell us about your journey and how you arrived at Domino Data Lab. I’ve been in the analytics space for about 18 years and have loved every step along the way. We, humans, are naturally prone to making decisions based on a limited understanding. Information, when properly communicated, frees us from our biases and…