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Implementing the Omnichannel Approach at the Digiday Retail Summit

At the Digiday Retail Summit that took place in Texas in February, retail marketers came together to brainstorm around how the industry can address the issues facing-- and threatening-- their businesses.  And there are quite a few. From changing consumer behavior to how to use First-Party Data while staying compliant and Amazon’s dominance of the e-commerce versus physical word approach. As an attendee, I listened to the executives explain what’s keeping them up at night and thought about how we can best address these…

Interview with Luc Burgelman, CEO and Chairman, NGDATA

"Well-timed and relevant customer connections will reinforce customers’ trust in the brand and allow companies to optimize their customer engagement strategy."Tell us about your role and how you got here. What inspired you to start NGDATA? I have a deep background in artificial intelligence, large data processing and rule-based systems. Before NGDATA, I co-founded Porthus, which delivered cloud-based solutions, a company that IPO’d in 2006 and was acquired by Descartes Systems Group in 2010. At that time, I was EVP global…

IBISWorld Launches Call Prep Insights on Salesforce AppExchange

App Helps Professionals Reduce Meeting Prep Time and Understand Clients' Business Needs with Seamless Access to IBISWorld's Collection of Strategic Industry Insights IBISWorld, a global leader in industry market research, launched a new sales acceleration tool, Call Prep Insights, now available on the Salesforce AppExchange. The application provides sales and client service professionals access to IBISWorld's industry intelligence within Salesforce. Also Read: Bluecore Announces Salesforce Marketing Cloud Integration…

TechBytes with Claire Sporton, SVP, Customer Experience Innovation, Confirmit

Claire Sporton SVP, Customer Experience Innovation, Confirmit Technology can be used to measure the quality of both – Customer Experience and Customer Engagement. To dive deeper into the world of marketing technologies created to deliver better customer experiences along the buyer’s journey, we spoke to Claire Sporton, SVP, Customer Experience Innovation at Confirmit.Tell us about your role at Confirmit and the team/ technology you handle. I am the Senior Vice President, Customer Experience Innovation at Confirmit.…

Now, You Have LiveRamp IdentityLink for TV

LiveRamp IdentityLink for Television Is Aimed at Transforming The World's Largest Marketing Medium; Brands, Agencies, Programmers, and Technology Platforms Can Now Execute People-Based Marketing at Scale in $224 Billion Television Industry LiveRamp, a leading provider of Omnichannel Identity Resolution and a MarTech RADAR 150 Company, announced the extension of its IdentityLink™ platform to television. For the first time, brands, agencies, programmers and technology platforms will be able to execute people-based TV media…

Infosys Research: Digital Disruption is Steering Enterprises from Core Modernization to Delivering Customer Delight

Digital Disruption Accelerates Improvements in Business Processes, Elevation in Customer Satisfaction, and Increase in Revenue and Business Growth Infosys, a global leader in consulting, technology, and next-generation services, released global research that provides insights into how and why organizations are adopting and investing in new digital technologies and strategies. The research report 'How enterprises are steering through digital disruption', was compiled by interviewing 1,000 senior IT and business…

Location is Most Important When it Comes to Digital Marketing

One of the largest names in banking, JPMorgan Chase, got really smart about programmatic advertising last year. They realized that only 3% of websites they were placing ads on were leading to activity beyond impressions. They were spending advertising dollars on roughly 400,000 websites, and right now they’re spending money on just 5,000 websites. Is this impacting their results? No. Their performance did not change at all. You are probably thinking, “What?!” JPMorgan Chase learned what many companies are learning the hard…

S4M Co-founder Stanislas Coignard Takes Over As US CEO to Focus On US Expansion

Previously Chief Strategy Officer, Stanislas Coignard Co-Founded S4M with Global CEO, Christophe Collet in 2011 S4M, mobile advertising technology experts, specializing in drive-to-store campaigns, announces moves by senior leadership for offices in the US. Stanislas Coignard, previously Chief Strategy Officer at S4M’s headquarters in Paris, France, will now take over the leadership of the company’s expansion in the Americas as US CEO. Coignard co-founded S4M with Global CEO, Christophe Collet in 2011 and has been…

Voice Shopping Set to Jump to $40 Billion By 2022, Rising From $2 Billion in 2018!

According to a leading global strategy consulting firm, OC&C, Voice-driven commerce is expected to jump to $40 Billion by 2022. Currently, the new-age channel for retail marketing is pegged at $2 Billion. The greatest push to this industry is pivoted on the Amazon-dominated household speaker penetration that is expected to soar to 55% over the next four years, from current numbers at 13%. Read More: Kenscio Partners With eDataSource to Launch ‘Email Analyst’ for Competitive Intelligence At the time of this…

Interview with Marc Guldimann, Founder and CEO, Parsec

"Real-time personalization is still nascent. It’s never been about a lack of data science or analytics, rather the biggest factor slowing customization down is an outcome to optimize towards."What inspired you to launch a mobile advertising technology platform? I’ve been in digital advertising for a little over 10 years. My first company, Spongecell, pivoted into display advertising after raising money from IPG and I’ve been fascinated with the industry ever since. What are the core tenets of time-based advertising in…

EventMobi Wins Back-To-Back Silver Stevie Award in 2018 Stevie Awards for Sales & Customer Service

EventMobi Provides Technology That Empowers Event Marketers and Planners to Create Incredible Event Experiences For the second year in a row, EventMobi has received the Silver Stevie Award in the Customer Service & Call Centre Awards Team category at the 12th annual Stevie Awards for Sales & Customer Service. "EventMobi is delighted to be recognized as a leader in customer service. Creating a customer-first and customer-centric support experience is a top priority for our team and an area where we will…

Braze (formerly Appboy) Announces Integrations with Microsoft and AccuWeather to Expand Partner Ecosystem

Enhancements Include New Multi-Cloud Hosting and Dynamic Content Capabilities Recently, at Mobile World Congress 2018 in Barcelona, Braze (formerly Appboy), a leading marketing automation and customer engagement platform, announced technical integrations with Microsoft Azure and AccuWeather adding to the company's existing partner ecosystem platform. These integration partnership announcements were made live from the world's largest mobile technology event, alongside existing partners including Appsflyer, global leader in…

Interview with Anthony Iacovone, President, Barometric

"CMOs should create a foundation that can help them really understand the consumer’s meshed identity first. With that foundation comes measurability and insight."Tell us about your role and how you got here. What inspired you to be a part of an ad- performance company? I am currently the co-founder and President of Barometric, which is a division of AdTheorent. For some quick background, in 2011 I co-founded AdTheorent with a mission of using Machine Learning to make better decisions using data when serving mobile…

Ogury Launches Active Insights – The First Complete App Ecosystem Intelligence Solution

Active Insights Addresses the Knowledge Gap Left by Existing App Store Metrics and In-App Analytics Tools, Offering Significant Benefits for Both Publishers and End-Users Ogury, the leading mobile data company, launched Active Insights, a complete app ecosystem intelligence solution for app publishers. Active Insights is powered by Ogury's unique first-party data, leveraging real user behavior to provide true ownership and engagement metrics far beyond what is possible with existing app store metrics or in-app analytics…

Beezy PocketFlow™ and Beezy Bot™ Unveiled to Improve Workflow Productivity

Beezy PocketFlow™ Allows Users On-The-Go to Easily Trigger Workflows Using a Natural Language Conversation with the Beezy Bot™ Beezy Inc., the Intelligent Workplace for Microsoft Office 365 and SharePoint – unveiled PocketFlow™, a new mobile app exclusively focused on business processes and mobile productivity. Many workflow solutions send email notifications to users letting them know they need to take action on some item, and most of the times this notification includes a link to an external system. By avoiding context…

Google to Dominate App Downloads in 2018 as Predicted by Adjust Report

The Benchmark Report Provides Detailed Insight into the App Market and App User Behavior Berlin-based app mobile measurement company Adjust recently published the results of its annual benchmark report for 2017. The data from the report was taken between January 1, 2017, and December 31, 2017, tracking 11,000 apps, with 10.7 billion installs and 1.29 trillion events analyzed across the world. Deeper coverage of countries included China, France, Germany, Japan, Russia, Turkey, UK and the US. Also Read: TechBytes with…

Text Request Utilizes Google Messaging to Bring Businesses More Customers

Text Request, the online business texting service that lets businesses text using their current business numbers, can now be used to manage text conversations started through Google My Business listings. Google's free business listing platform, Google My Business, now lets mobile searchers message businesses directly from search listings. Text Request provides the backend dashboard to receive these messages, and makes it easy to manage conversations as a team. Businesses can use Text Request with their current landline,…

Insite Software Delivers Greater Configurability, Enhanced B2B User Interface

Release 4.4 for InsiteCommerce Provides New Capabilities For Product, List Management, Search and Guest Checkout Insite Software, the leading B2B commerce platform, announces major new capabilities with the launch of Release 4.4. With Release 4.4, B2B customers have more configuration capability than ever before, reducing the reliance on developers for functionality and delivering an unparalleled user experience for manufacturers and distributors. "Our customers consistently ask for more configurability at the…

Netskope Report Reveals User-Led HR, Marketing, and Collaboration Applications are Most-Used, Despite Pending GDPR

Over Ninety Percent of Organizational Cloud Services Not Enterprise-Ready Netskope, the leader in cloud security, announced the release of the February 2018 Netskope Cloud Report on enterprise cloud service usage and trends. A key finding of the report was that the HR and marketing categories had the highest number of services per organization, with an average of 139 services and 121 services, respectively. The report also saw growth in the number of cloud services used in the enterprise compared to last…

Wysdom.AI Joins Microsoft Partner Network

Wysdom.AI to Deliver Global Businesses a Full Stack AI-Based Virtual Assistant Solutions Wysdom.AI, announced recently at the Mobile World Congress that it has joined the Microsoft Partner Network and will deliver its enterprise-focused cognitive care solution across the globe. "Joining the Microsoft Partner Network has allowed us to reach a global audience much faster than we would have alone. Our joint clients have the benefit of both Wysdom.AI and Microsoft technologies and our combined teams to deploy the…