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Toast is Cooking with Salesforce and Helping Restaurants Succeed

Restaurant Management Platform Onboards Thousands of Customers Every Month Using Salesforce to Manage All Customer Interactions Across Sales and Service Salesforce, the global leader in CRM, announced that Toast, the fastest-growing restaurant management platform in North America, is using Salesforce to provide a cohesive, consistent experience to its community of restaurateurs across every stage of the customer lifecycle. Toast powers tens of thousands of successful restaurants of all sizes, and is using Salesforce to…

For Good Measure: Your TV Ad Numbers Don’t Lie

Since the dawn of the technological revolution, we find ourselves in, the traditional television network operators have been caught out by disruption, and more recently, by fragmentation and market saturation. Netflix now counts 139 million subscribers globally, whilst addressable and box sets are becoming players in a market once dominated by incumbent cable companies and terrestrial networks. Even with traditional linear TV, viewers have an abundance of choice when it comes to channels and content, thanks to free-to-view…

Blueshift Raises $15 Million from Softbank to Put AI in Hands of Every Marketer

AI Helps Marketers Make the Shift from Channel-Centric to Customer Centric Marketing, by Unlocking the Power of Customer Data on Every Channel Blueshift, the leading Customer Data Activation Platform, announced $15 million in Series-B investment. This funding round is led by Softbank's new AI-focused early stage fund, Softbank Ventures Asia. Blueshift's previous investors, including Storm Ventures and Nexus Venture Partners, also participated in the Series-B, which brings Blueshift's total financing to-date to $30…

SiriusXM Introduces New Streaming Subscription Package; Makes It Easier Than Ever To Subscribe and Listen Without a Car

New Essential Subscription Package, Available Now, Is Built Especially for People Who Want to Listen on a Mobile Phone, Tablet, Desktop, and on Connected Devices in the Home Including Devices with Amazon Alexa, Amazon Fire TV, Chromecast, Apple TV, Roku, Sonos Speakers, Xbox, Sony Playstation and Moreessential Subscribers Get Channels from SiriusXM's Unrivaled Lineup of Music, Comedy, News, Sports, and Entertainment - for $8 per Month Approximately two-thirds* of people in the US (ages 12+) stream their audio…

March Retail Sales Gains Are ‘Very Encouraging’ And ‘Set the Stage’ For Further Improvements This Year

Retail sales were up 1 percent in March seasonally adjusted from February and up 0.8 percent unadjusted year-over-year, the National Retail Federation said today. The numbers exclude automobile dealers, gasoline stations and restaurants. “The change of seasons is always a factor because of the weather, and a later Easter and Passover this year mean holiday-related sales that took place in March last year won’t come until April this year and sizably impact year-over-year comparisons.” “March’s numbers are very encouraging…

Best Practices for Using LinkedIn Live

LinkedIn recently announced LinkedIn Live, its version of live streaming. The option to broadcast real-time video comes 18 months after the professional social network introduced video to its site. According to TechCrunch, video has been the fastest-growing medium on its platform. LinkedIn Live provides a significant opportunity for people and organizations to broadcast live video to select groups on a more global scale. Live stream examples include sharing conferences, product announcements, behind-the-scenes tours, and…

MarTech Roundup: Latest News, Insights, Funding and Salesforce Updates

The MarTech Roundup covers the top Marketing Technology news from last week featuring latest funding, product launches, partnerships and interviews The Rise of a New Unicorn in the MarTech Landscape: Outreach Category: MarTech Funding, Sales Engagement, Sales Automation Outreach, the leading sales engagement platform, has secured $114 million in Series E financing at a $1.1 billion valuation, making it the first and only unicorn in the rapidly growing sales engagement category. It was recently recognized as a Gartner's…

PCM Partners with RingCentral to Bring Cloud Communications Solutions to Enterprises

PCM, Inc., a leading technology solutions provider, announced a partnership with RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration and contact center solutions, to bring cloud communications solutions to enterprises across North America and the UK. “Our partnership with PCM further strengthens our ability to reach enterprises as we continue to expand upon our award-winning channel partner program" “As a leader in cloud communications, RingCentral is a very strong addition to our…

Tequila Shots, Head Shots, And Flu Shots: Thoughts On Kicking The Year Off With A Bang

My favorite week of the year is always sales kick off, commercial kick off, field kick off — whatever you call it. It’s the week where we get all of our field-facing commercial teams together for a big pep rally to start the year. The elaboracy of the week can vary from a basic couple days of meetings to a full-blown production with everything from car giveaways, to one-hit-wonder bands who have managed to hang on doing corporate gigs. Depending on your size and scale — and culture — either can be appropriate, and the…

MarTech Interview with Trevor Kaufman, CEO, Piano

"Getting users to manifest the behaviors that best benefit the business and maximizing their gratification in those moments is increasingly critical for all businesses that are in any way digital." Tell us about your role and journey into technology. What inspired you to start Piano? I come from the agency business, having sold a digital agency I founded called “Schematic” to WPP once we were about 350 people. Running a conglomerate of agencies for WPP called Possible Worldwide, I saw that with the advent of programmatic…

Location Intelligence Meets Decision Technology: SiteZeus Leads Shift into New Prescriptive-Led Growth Era

SiteZeus is excited to be at the forefront of a transformative change occurring within the location intelligence sector. Its artificial intelligence-powered platforms are providing solutions that are helping introduce emerging and established brands to a new age of Prescriptive-Led Growth (PLG). So, what is PLG? Simply put, PLG is prescribing location-based decisions to unique brands with the use of A.I and machine learning. Prescriptive-Led Growth represents a seismic shift in bringing science to the often-complex…

Huawei Announces that the Atlas AI Computing Platform is Ready for Commercial Scaling

Building an All-Scenario AI Solution for the Device-Edge-Cloud During the Intelligent Computing Tour for China staged in Shenzhen, Huawei announced the official launch of the Atlas AI computing platform to the market, unlocking a new chapter on the Atlas commercial roadmap. The Huawei Atlas AI computing platform is powered by Huawei's Ascend series AI processors. Atlas offers various product form factors, such as accelerator modules, cards, AI edge stations, and appliances, providing an all-scenario AI…

Amplify.ai and AdLingo Bring Conversational AI to Display Advertising

Amplify.ai, the industry’s first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built within Area 120, Google’s incubator for experimental projects. This partnership will enable Amplify.ai to provide new, innovative display ad experiences with two-way, natural language interactions between brands and consumers, creating a unique method to effectively drive user ad engagement. Brands want to meet their customers and prospects where they are, and…

Beeswax Announces “Bid Models” to Power Programmatic In-Housing

Latest Product Signals Next Step in Making "Bring Your Own Algorithm" a Reality for Programmatic Media Buyers of All Sizes and Sophistications Beeswax, the industry's first extensible programmatic buying platform, announced the release of "Beeswax Bid Models", a powerful new optimization tool that enables media buyers to deploy custom multivariate bidding algorithms with minimal technical or engineering overhead. Bid Models has been in beta testing since January, with early customer adopters experiencing significant…

22 Creative Real Estate Marketing Tactics To Inspire You

Sean Clancy SEO director Edge Online With the number of licensed real estate agents in the country continuously growing, a real estate professional like you needs to bring your A-game to your marketing strategies to stand out among the competition! Fortunately, the digital space has allowed more marketing methods to emerge. Couple this with a little creativity and your properties will be selling like hotcakes! Ready to level up your marketing game? Check out these 22 creative real estate marketing tactics! Have a…

How to Fight Ad Fatigue

While global ad spend keeps growing — powered by Asia Pacific — audiences are proving harder to engage. After being targeted with the same types of irrelevant and intrusive ads, over and over, they are suffering from fatigue with some switching ads off entirely. The issue goes beyond banners, which have gained a reputation as the key culprit for rising consumer frustration and fallen from grace in recent years. Digital ads aren’t delivering what audiences want, and that means they are struggling to boost ad impact and…

Why Has Zuckerberg Taken a Bold Stride Towards Becoming a ‘Privacy-Focused’ Platform?

For some, Mark Zuckerberg’s recent declaration that Facebook will be transformed into a ‘privacy-focused’ platform will be perceived as a tactical masterstroke. Not only does it address concerns around data privacy, but this new direction also protects the social giant against any potential legislation on the horizon. Lawmakers who have been applying pressure on companies, including Facebook, to tighten up on the content that is shared in the digital sphere will likely be appeased by such an evolution of how the core…

Bazaarvoice Report: Shoppers Crave Connection and Conversation with Brands and Retailers

Annual Shopper Experience Index Shows Influence of User-Generated Content on Omnichannel Shopping and Cites Mobile and Social Commerce as Areas of Focus Bazaarvoice, Inc., the provider of user-generated content (UGC) and shopper data solutions, released its annual Shopper Experience Index. Based on data from over 6,000 websites in the Bazaarvoice Network, a survey of more than 500 brand and retailer clients, and a global survey of more than 2,000 consumers, the Shopper Experience Index explores the influential role of UGC…

Adswerve and Google Cloud Break Down Data Silos for Marketers

AnalyticsPros, an Adswerve Company, Achieves the Data Analytics Partner Specialization in the Google Cloud Partner Program; Awarded Google Partner Platform Award for Work with World Surf League; Helps Save YMCA $2 Million Per Year on Total Cost of Ownership Analytics Pros, a leading Google Analytics and Google Cloud partner (an Adswerve company), announced that it was awarded a Platform Award and has successfully set up 200-plus brands and agencies in less than two years on the Google Cloud Platform. By providing…

GeoEdge Researchers Uncover Hacker Abuse of WebRTC Protocols via Behavioral Analysis

The Real Challenge: WebRTC (Web Real-Time Communications) Is a Serverless Communications Protocol, and WebRTC Malvertising Is Only Detectable via Behavioral Analysis. Blacklisting – the Most Frequently Used Method to Block Malicious Ads – Won’t Enable Uncovering or Blocking WebRTC-Based Malvertising Programmatic advertising is facing a new threat: WebRTC malvertising. Security researchers at ad security and verification provider GeoEdge used proprietary behavioral analysis technology and discovered WebRTC malvertising…