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Gib Olander Joins Vendasta as EVP of Product

​Vendasta​ is welcoming its new Executive Vice President of  Product Gib Olander. Olander has more than two decades of experience in the local digital marketing ecosystem, specializing in  SaaS and data solutions. He most recently led product strategy at Infutor, and also lead product  development and strategy for SIM Partners (Reputation,com) Local Viewpoints (PowerReviews), Localeze  (Neustar), iCrossing, Advo, and Citysearch. “I’ve had the pleasure of interacting with the Vendasta team for years, going back to my…

VERB Adds Former Salesforce Executive to Senior Management Team

VERB Technology Company, Inc., a leader in business-focused interactive video, and the pioneer of Augmented Sales Intelligence software, announced that Tal Golan has joined the Company in the role of Chief Strategy Officer. Prior to joining the VERB senior management team, Mr. Golan was Sr. Director – Success Cloud Product and Innovation at Salesforce.com. Until accepting a full-time position with VERB, Mr. Golan was also an active member of VERB’s Advisory Board, where he, alongside such other notable current Advisory Board…

Evergage Closes out a Successful FY18 with Continued Rapid Growth and Major Platform Enhancements

Numerous Companies Across Industries Select Evergage’s Personalization and Customer Data Platform (CDP) to Drive Better Customer Experiences and Engagement Evergage, The 1-to-1 Platform company, announced milestones from a successful fiscal year, ending Jan. 31, 2019. As more organizations turn to Evergage to drive 1-to-1 digital engagement, Evergage’s FY18 revenues grew more than 50% over the previous year’s, while average contract value increased by more than 40%. Companies across the retail, technology, financial…

Akamai Introduces Edge Platform Enhancements

New Capabilities Designed to Improve Cloud Security, Accelerate Time to Value, and Streamline Operations for Cloud Applications Akamai, the intelligent edge platform for securing and delivering digital experiences, announced enhancements designed to help businesses accelerate their cloud migration strategy. The new features protect content, apps, and APIs, accelerate web and mobile experiences, and help make development teams more agile as they move to the cloud. "Eighty-five percent of companies today have a hybrid…

Taboola Enters Agreement to Acquire the Start Division of Celltick, Expanding Taboola News to Support Mobile Operators

The Move Gives Taboola Direct Access to Mobile Operators Reaching Tens of Millions of Users Worldwide Taboola, the world’s leading discovery platform, announced the execution of an agreement to acquire the Start Division of Celltick, a global leader in mobile discovery and engagement, which includes the Start and Start Magazine product lines. Following the completion of the acquisition, the Start team and technology will integrate into the Taboola News division to bring personalized and relevant recommendations in the form…

OpenText Announces Enterprise World Europe

Europe's Largest Information Management Conference Highlights Key Innovations in AI, Cloud, Security and Privacy OpenText, a global leader in Enterprise Information Management (EIM), announced this year's inaugural Enterprise World Europe will bring together business leaders from across Europe to discuss pressing issues for intelligent and connected enterprises. Hosted in the center of Vienna, Austria, Enterprise World Europe will deliver inspirational keynotes, industry-relevant breakout sessions and vibrant…

US Ad-Fraud Is Getting More Sophisticated, According to CHEQ

Some 77% of fraudulent US ad traffic is highly sophisticated according to military-grade ad-verification firm CHEQ. In a study of 4.1 billion ad requests made in the United States across 1.2 million domains between October 2018 and February 2019, 18% of online ad traffic was fraudulent.  Of this fraudulent traffic, 77% was classified as “sophisticated invalid traffic” (SIVT), which utilizes far more advanced malicious methodologies to defraud the advertising ecosystem than the more basic forms of ad fraud or “general…

Business Owners Can Invest Hundreds Of Dollars Per Year In AI Chatbots And Potentially Save Tens Of Thousands

Tech Treats LLC Launches a DIY Artificial Intelligence (AI) Business Chatbot Platform for Businesses on a Budget Tech Treats LLC is proud to announce it has added an extremely economical, do-it-yourself artificial intelligence chatbot (AKA bot) platform to its high-tech offerings for low-tech businesses operating on a modest (or even a very small) budget. To celebrate its launch, now through March 15, 2019, Tech Treats is giving away a free business marketing/branding package worth far more than the price of the…

Nextech Releases Updated UX for Its Patent-Pending Web-Enabled AR Platform

NexTech AR Solutions is pleased to announce that it has released an upgraded user experience for its patent-pending web-enabled AR platform. The new web-based UX gives users the feel of being inside an app by allowing for 3D virtual AR objects to be previewed in a location and then “placed.” After the virtual 3D object is “placed,” the user can pan their mobile camera left and right while the object stays stationary, giving the consumer a realistic experience, known as simultaneous localization and mapping (SLAM). Demo…

London Stock Exchange Soon Welcomes Successful Web Analytics Company, Fastbase Inc.

Successful Software Company Fastbase, Inc. Is Preparing to Join the London Stock Exchange as One of the Fastest Growing Web Analytics Companies in the World Fastbase, Inc., built upon Google’s platform, has gained enormous success with its B2B web analytics and lead generation software that identifies and provides valuable information on company web traffic. The popular extension to Google Analytics has created enormous value for both Google Analytics users and Google Ads' customers. Fastbase analyzes the digital footprints…

Automation Is the Key to Retail’s Future, Survey Says

New Research from Bossa Nova Indicates Retailers Are in Dire Need of a Solution for Severe Inventory Problems and Recognize That Automation Is the Answer Bossa Nova, the leading data service provider for global retailers, announced new survey findings that uncover the chronic inventory problems affecting the $1.3 trillion retail industry. The vast majority (87%) of Corporate Retail Professionals report inaccurate inventories are to blame for more lost revenue than theft (13%), and the breadth of the problem is apparent:…

IgnitionOne Introduces Industry-First Creative Capabilities for the Market-Leading Customer Intelligence Platform

The Latest Addition to the Customer Intelligence Platform Increases Campaign Effectiveness for Marketers IgnitionOne, a global marketing technology and services leader, announced the latest innovation offered within its Customer Intelligence Platform: predictive analysis on ad creative. This industry-first capability further empowers marketers with data-driven decisions, allowing them to define the success of a campaign before results are gathered. This new capability leverages artificial intelligence and deep learning…

noCRM.io Pursues Its International Development with New Offices in New York, Milan, Berlin and Moscow

noCRM.io the lead management and sales prospecting software, designed to ease up sales teams’ workload and bring a smile back to their managers’ faces, officially announced the opening of four new offices in New York, Milan, Berlin and Moscow to support its international expansion. The noCRM.io app is now also available in Italian, German and Russian. These actions will allow noCRM.io to expand their international user base and concentrate its focus on these markets with high growth potential. “Since our launch, we have…

MarTech Interview with Paul Dolan, CEO, Varick

"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at a service provider, marketers need expertise in math, statistics, analytics, research, and creativity." Tell us about your role and journey into AdTech. I am the CEO of Varick—we are the platform media experts. We help agencies and brands grow their businesses through digital advertising platforms such as Google, Amazon, and Facebook. Our clients tap into a team of experts and our Alveo tech platform to maximize…

Oracle Data Cloud Announces New MRC Accreditation for Moat Analytics

Moat Analytics Earns MRC Recognition for Sophisticated Invalid Traffic Filtration and Detection in Mobile Apps Oracle Data Cloud announced that the Media Rating Council has granted accreditation to Moat Analytics for its ability to detect and filter sophisticated invalid traffic, like the ad fraud generated by bot networks, in mobile apps. To earn its MRC accreditation, Moat Analytics successfully completed an audit of its technologies, systems, and processes by independent CPAs engaged by the MRC, and was found by an MRC…

Hyland Releases New Enterprise Search Federator for Onbase

Tool Makes Locating Key Information Across Enterprise Applications Simple, Straightforward and Quick Hyland, a leading content services provider, released the new Enterprise Search federator for OnBase. From a single, intuitive interface, users can now leverage Enterprise Search to discover OnBase documents alongside other content sources across an organization. The Enterprise Search solution not only helps users find the information they need, but also helps prevent data loss and improve privacy compliance, as well as…

New Virtual Human Technology from Talespin Leverages VR and AI for Teaching ‘Soft Skills’

First Platform Demo Simulates HR Use Case, Tasks Trainees with Firing Virtual Character "Barry" Talespin, the leading developer of enterprise XR solutions, announced its new virtual human technology, a virtual reality soft skills training tool powered by artificial intelligence. The software empowers organizations to significantly improve employee learning and development, particularly when it comes to training interpersonal and leadership skills like communication, negotiating and conflict resolution. Leadership and…

Become a ‘Wow’ Marketer: Top Marketing Technology Events You Can’t Miss This Season

Events leave a very strong impression on attendees and exhibitionists. Events specific to the industry provide valuable information to customers and partners in addition to opening new avenues to build a great brand-customer relationship, loyalty and networking with Marketing and Sales competing in the same space. Well, in the MarTech landscape, events and conferences have become the epitome of a new era of cooperative competition, “Coopetition." If you are yet to sign up for any events this year, look no further. Here…

dataxu Debuts TotalTV Marketplace, World’s Largest Pool of Advanced TV Inventory

dataxu, a leading provider of programmatic marketing software for marketing and media professionals, announced its TotalTV Marketplace, the largest curated advanced TV (ATV) inventory marketplace available. With the TotalTV Marketplace, agencies and marketers can now reach any strategic audience at scale and identify key viewers on a one-to-one basis across channels and platforms on dataxu’s self-service DSP TouchPoint. As part of the TotalTV Marketplace, dataxu sees more than 40 million unique connected TV (CTV) households…

Copyright Management: Copibec Adopts Blockchain Technology

Copibec is leading the way by embracing blockchain technology through a partnership with Montreal start-up Scenarex, the leading developer of digital publishing solutions built on blockchain technology. The goal of this partnership is to deliver an automated copyright management platform for businesses that use copyright-protected content. This new platform will meet a key need for Copibec’s clients who are committed to complying with copyright while ensuring that content can be shared smoothly within their organizations.…