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Targetspot Innovates Its Programmatic Offering: Transparency, Addressable Inventory and Measurement

Targetspot Introduces New Array of Features to Its Programmatic Sales Strategy, Features to Optimize Inventory and Data Management, Ensure Brand Saftey, and Boost Advanced Analytics. Targetspot is dedicated to a leading programmatic offering in the growing digital audio marketplace. As such, the company is pleased to introduce several new innovative features to its programmatic sales strategy. As programmatic digital audio demand continues to increase, Targetspot has maximized its supply quality to meet and exceed the…

Meredith Names Klarn DePalma Executive VP Of MNI Targeted Media

Klarn DePalma Has Worked for WFSB-TV, Meredith's CBS Affiliate in Hartford, CT, for More Than 25 Years Meredith Corporation announced that Klarn DePalma has been promoted to Executive Vice President of MNI Targeted Media Inc., effective immediately. In his new role, DePalma will lead the targeted digital and print advertising business, which joined Meredith's Local Media Group after the recently completed acquisition of Time Inc. He will report to Patrick McCreery, Meredith Local Media Group Executive Vice President.…

FedEx and Evernote to Give Keynotes at the 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange

Scott Harkins from FedEx and Andrew Malcolm from Evernote to Deliver Keynotes at 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange Frost & Sullivan is hosting the 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange, taking place on July 16-18, 2018 at the Loews Vanderbilt Hotel in Nashville, Tennessee. The event, themed In Pursuit of a Complete Reinvention of Marketing, will feature two outstanding keynote presenters from two remarkable organizations: FedEx and…

Scala’s Intelligent Visual and Consumer Engagement Solutions on Display at DSE 2018

The Booth Features Innovations from the STRATACACHE Family and Top Scala Partners Scala will feature consumer engagement solutions from the STRATACACHE family of digital media/marketing technology companies at Digital Signage Expo 2018, displaying shopper engagement solutions that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data used to impact the consumer journey. Also featured in the booth are some of Scala's top partners from Latin America, the US and Canada, giving…

Your Buyers are Online: Why Aren’t You?

Bringing Your Business Online to Meet Your Employees and Customers Gartner’s definition of a digital workplace is one that “enables new, more effective ways of working; raising employee engagement and agility; and exploits consumer-oriented styles and technologies.” Because many of the world’s most successful companies have decentralized teams, solutions that facilitate digital collaboration are critical. Slow applications can dampen productivity, discourage digital collaboration and lead to siloed departments -…

MobilSense Acquires Mobile Data Management Company MobilePhire

This Acquisition Amplifies MobilSense's Commitment to Leading the Industry's Advancement towards the next Generation of MMS MobilSense Technologies, a Los Angeles-based provider of managed mobility services (MMS) software, announced that it is acquiring MobilePhire. This acquisition will extend MobilSense's capabilities for controlling data consumption on cellular networks. As a pioneer in mobility management, MobilSense has delivered automation software to over 700 corporate customers. Its award-winning MobilSentry…

Townsquare Announces Acquisition Of Trenton, NJ Radio Stations

Adds Leading CHR brand WPST-FM to Townsquare's Powerful 11 Station Portfolio in New Jersey Townsquare Media Inc. announced recently that it has entered into an agreement to acquire three radio stations in Trenton, NJ from Connoisseur Media, LLC, for approximately $17 million. The acquisition will include leading CHR station WPST-FM. "We are very excited to announce the acquisition of these radio stations, particularly WPST, one of the Northeast's most respected and highest-performing CHR stations. Combined with our…

Interview with Mark Cullinane, SVP And GM Digital, Publishers Clearing House

"Brands who build this direct consumer relationship have an incredible opportunity to personalize virtually every aspect of their consumer offering."Tell us about your role at Publishers Clearing House (PCH), and how you got here.  As Senior Vice President/GM of Digital, I work with our teams to develop and take to market our unique chance-to-win entertainment offerings. Our collective goal is to grow PCH’s interactive media business. I was attracted to PCH by the supremely talented team, the differentiated business…

Chief Marketing Officer Average Tenure Increases to 44 Months

CMO tenure rises following drop the previous year The average tenure for chief marketing officers of leading U.S. consumer brand companies increased to 44 months from 42 months, according to the 14th annual CMO tenure study by leadership consulting firm Spencer Stuart. As in the previous two years, the study also looked at median tenure. Similar to the average tenure, median tenure increased from 27 months in 2016 to 31 months in 2017. The median…

Impartner Spring ’18 Release Makes it Possible for Channel Managers to Create the Perfect Partner Experience In Real Time

New CMS Breaks All the Molds: Makes It Fast and Intuitive for Channel Managers to Edit Complete Partner Experience and Not Just Content in Partner Portals Impartner, the best-selling and most-award winning pure-play Partner Relationship Management (PRM) solution, today announced its Spring '18 software release, which makes it possible for channel managers to edit, in real time, not only the content but also their partners' experience in their Partner Portals – without the help of IT. The release continues the company's…

bpm’online Has Been Recognized as a Strong Performer Among the Most Significant Cloud-Based Dynamic Case Management Software Providers…

Forrester Evaluated Bpm'online among 11 of the Most Significant Cloud-Based Dynamic Case Management Vendors bpm'online, a global business software company leading in the space of business process automation and CRM, is happy to announce that it has been recognized as a Strong Performer in The Forrester Wave: Cloud-Based Dynamic Case Management, Q1 2018 by Forrester Research, one of the most influential research and advisory firms in the world. Forrester evaluated bpm'online among 11 of the most significant cloud-based…

Reflektive Launches Partner Program to Create More Value for Customers

The NeuroLeadership Institute Joins as Services Partner, Providing Insights for Leadership Development and Performance Improvements Through Real-time Feedback Reflektive, the real-time performance management cloud company, launched its new partner program on Thursday, welcoming the NeuroLeadership Institute (NLI) as one of its inaugural partners. The Reflektive Partner Program is designed to offer enhanced customer value and ROI through the combination of best-in-breed HR technology and people management best…

Verimatrix Demonstrates How the Cloud is Fundamentally Changing the Video Delivery Business at NAB Show 2018

From Cloud Security to Real-Time Video Intelligence to a New Connected Content Marketplace, Operators Embracing the Cloud Are Best Prepared for this New World of Video Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, is bringing the benefits of cloud-based technology to the forefront of its solution strategy at the NAB Show 2018. Video service operators are aware of the CAPEX advantages that cloud-based solutions can offer, but may not be thinking of…

An Institute for Consumer Behavior and Location Sciences! SITO Does it…

Through Consumer Behavior and Location Sciences™, SITO Explores the Consumer Behavior and Journey to Present Powerful Strategic Knowledge Assets and Actionable Insights for Marketers SITO has announced the formation of the SITO Institute for Consumer Behavior and Location Sciences, a new thought leadership and membership initiative devoted to education and advocacy for the advancement of location data intelligence as a core component of the modern marketing organization. Recommended Read: Zaius Integrates with Zendesk…

Videology Releases 2018 Advanced TV Primer to Help Brand Advertisers Navigate Fast-changing Landscape

Education Is Key, As Videology's New Research Shows Over 79% Of Advertisers And Agencies Plan To Use Advanced TV In Next 12 Months Videology, a leading software provider for converged TV and video advertising, released "Bringing Addressability to TV: What's Possible Now," the latest installment in its popular Knowledge Lab Series on TV and Video Advertising. Starting with the premise that "TV" now exists in many different forms, the comprehensive primer defines and explains the benefits and differences between each new…

Reach Analytics Chosen As Predictive Marketing Partner By V12 Data

Reach Analytics, the leading provider of self-service predictive marketing for brands, agencies and nonprofits today announced a partnership with V12 Data, providing them Reach's real-time predictive modeling platform. V12 Data is an omnichannel data powerhouse, and the industry leader in automotive data, who powers the right connections through the right channels at the right time with their market-leading data solutions, real-time technologies, and powerful analytics. Due to growing market demand, V12…

Meredith Continues Aggressive Execution Of Time Inc. Integration Plan

Meredith Corporation the leading media and marketing company reaching 175 million Americans every month including 80 percent of U.S. Millennial women – announced several initiatives as part of its aggressive execution of an integration strategy outlined following its acquisition of the Time Inc. media brands, which closed on January 31, 2018. Meredith's strategy centers on four major initiatives: Conduct a portfolio review of all its media assets and divest those not core to its business; Improve advertising and…

SpotX Doubles Down on Digital Video Advertising Safety, Granted Renewal on All Trustworthy Accountability Group (TAG) Certifications

Video Advertising And Monetization Platform Strengthens Its Leadership Role In Brand Safety SpotX, the leading video advertising and monetization platform, announced that it has been granted certification renewal by the Trustworthy Accountability Group (TAG) for all official seals including the Certified Against Fraud Seal, Certified Against Malware Seal, the Certified Against Piracy Seal, and the Certified Inventory Quality Guidelines (IQG) Seal. TAG is a first-of-its-kind cross-industry accountability program…

Liveperson And Liberty Global Partner To Transform Customer Engagement And Care For The Conversational Era

LivePerson, Inc, the leading provider of cloud mobile and online business messaging solutions, has announced a worldwide partnership with Liberty Global, the world's largest international cable and internet provider, to transform how customers connect to the brand in a new conversational era. This partnership, which initially launches in five countries, will offer conversational two-way messaging to all 29 million Liberty Global customers. It represents another major milestone in the industry's rapid shift to messaging, and…

RevM Achieves Gold Tier Certification As A HubSpot Agency Partner

RevM, the growth-driven inbound marketing and sales agency, announced that it has become a Gold Certified HubSpot Agency Partner in less than a year. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works with Agency Partners to grow their businesses through inbound software, services, and support. RevM helps growth-focused businesses to transform their lead generation and digital marketing. Working with clients who are frustrated by the number of sales leads that convert into revenue and who…