Rising Popularity of Mobile Point-of-Sale Devices Skyrockets in a Growing Billion Dollar Industry

MarketNewsUpdates.com News Commentary According to U.S. based market research and business intelligence company, Crystal Market Research, the Mobile Point of Sale Market (mPOS) was worth USD $9.73 billion in 2014 and is expected to reach approximately USD $46.28 billion by 2023, while registering itself at a compound annual growth rate (CAGR) of 18.92% during the forecast period. mPOS devices are expected to drive an increased usage of payment cards in Global markets, such as China, India and so forth. The global POS…

Pastilla Institute and Kremsa Digital Announce Merger

Consolidated Strategic Creative Branding and Marketing Agency Poised to Expand Client Services and Broaden Global Reach This merger solidifies The Pastilla Institute and Kremsa Digital's long-term collaborative dynamic, with Pastilla heading creative concept development and execution and Kremsa directing targeted, metrics-driven digital implementation. The agencies have partnered on many projects as separate entities, most recently developing the BigWave Systems WebApp for health insurance general agency Warner Pacific…

Why Are Businesses Turning Heads at the Salesforce Commerce Cloud?

We Dive Deeper into the Salesforce Commerce Cloud and Why It That Has Proved to Be a Scalable, Cloud-Based Solution for a Unified Customer Experience in Ecommerce Globally, the e-commerce business is thriving and is set to reach 4.88 trillion dollars in revenues by 2021. Although e-commerce is far latest as a concept than traditional shopping, it has amassed popularity in hordes. Here are some facts related about online shoppers -- Customers can shop round the clock - 58% Customers can compare - 54% Customers get…

Fireside Chat with Sophie Slowe

Sophie Slowe talks about the tools and strategies they use to create effective B2B content at Kitewheel. Know My Team How big is your team and what drives them to succeed in meeting small-term and long-term goals at Kitewheel? At Kitewheel I cover all strategy work for the US and have a colleague who supports me in EMEA. We are a small but nimble and highly driven team. We are motivated in the immediate term by the excitement, challenge and diversity of each project that we take on. In the longer-term, we play an…

Dan Smoot Joins Riverbed As Its First Chief Customer Officer

An Accomplished Leader with Global Experience in Customer Success, Sales, and Operations, Smoot Will Ensure Customers Receive Exceptional Value and Performance from Their Riverbed Investments Riverbed, the digital performance company, announced that Dan Smoot has joined Riverbed as the company’s first Chief Customer Officer reporting to Paul Mountford, CEO. Smoot, who previously was a senior executive at Salesforce, will focus on Riverbed on the customer’s journey and their success, and ensure they receive outstanding…

SessionM Delivers New Salesforce Integration to Transform How Global Brands Deliver Real-Time, Personalized Experiences

Putting Customer Data at the Heart of Engagement to Drive Deeper Loyalty SessionM announced a new integration with Salesforce, the global leader in CRM, to help brands unlock customer data to fuel interactions. SessionM is directly integrated with Salesforce Marketing Cloud, Commerce Cloud and Service Cloud to deliver personalized customer experiences across the customer journey, and is now available to all Salesforce customers on Salesforce AppExchange. "Brands that are winning today put their consumers and…

Fosina Marketing Group Announces Subscription-Based Consulting Services Program

Fosina Will Provide a Variety of Subscription-Based Offerings to Allow Marketers to Build, Implement and Succeed in the Direct-to-Consumer Marketing Arena  Fosina Marketing Group (Fosina), a leading digital marketing services agency with a focus on optimizing direct-to-consumer acquisition and customer retention within the subscription economy, today announced the launch of a new subscription-based program that provides marketers a means of engaging with the company on a quarterly, six-month and annual basis.…

TechBytes with Jesse Wolfersberger, Chief Data Officer, Maritz Motivation Solutions

Jesse Wolfersberger CDO, Maritz Motivation Solutions AI is a powerful force for marketing and sales teams. After finding 'romantic buyers', we had a chance to know another set of customers in the buyer's journey. These are 'Mercenary Loyalists'. To better understand the scope of sales enablement in empowering employees and improving collective dimensions in the business, we spoke to Jesse Wolfersberger, Chief Data Officer at Maritz Motivation Solutions.Tell us about your role at Maritz and the team/technology you handle.…

Cordial Raises $15 Million to Help Marketers Adapt to the Increasingly Dynamic Customer Journey

Company Doubles Down on Growth as Market Makes Fundamental Shift to Power Everything from Email to SMS with Real-Time Data Cordial, a next-generation email platform built on real-time data, announced that it has closed $15 Million in a Series B funding, led by PeakSpan. Existing investors Upfront Ventures and High Alpha also joined the round. Having doubled both client and revenue growth within the last year, Cordial will leverage the new funds to continue the expansion of its multichannel capabilities, including…

Cleeng Raises $5.8 Million to Strengthen OTT Video Technology

Funding Led by Venture Capital Firm Walvis Together with C4 Ventures Cleeng, the leader in video e-commerce solutions for broadcasters, announces a Series B funding round of $5.8 million to drive product development and growth in key markets. With the new funding, Cleeng will up its sales and marketing efforts, broaden its partner network and further invest in research and development. The funding round is led by Dutch venture capitalist firm Walvis, joined by current investors C4 Ventures. Walvis, founded by the J.A.…

Interview with Bryan Cheung, CEO, Liferay

"The foundation always has to be good content. You can’t fake that and you need to invest in content for it to really be good."Tell us about your role and how you got here? What galvanized you to be a part of a Digital Experience Platform? I’m the CEO of Liferay but I often refer to myself as a “reluctant CEO” because it was never my goal to run a company. A group of us started Liferay believing that building a successful company could be a means to serve communities and non-profits through donations, volunteering and…

Verasity And XCHNG Partner To Enhance Digital Advertising

Verasity's Proof of View (PoV)™ technology tackles digital advertising inefficiencies for XCHNG participants Verasity, a disruptive next-generation video platform has announced its participation in OnXCHNG, the XCHNG partner program. Created by Kochava Labs SEZC ("Kochava"), a research and development subsidiary of Kochava Inc., XCHNG is a revolutionary blockchain technology that centers around insertion orders (IOs, otherwise known as advertising contracts) and a verifiable ledger for the buying and selling of…

Interview with Nick Worth, CMO, Selligent Marketing Cloud

"Consumers measure the efficacy of brand communications against the best experiences they have regardless of sector."Tell us about your role and how you got here? What galvanized you to be a part of Selligent Marketing Cloud? I co-founded and led a digital agency called Schematic back in 1999. We grew rapidly to 350 people in seven offices and three countries before we sold to WPP in 2007. As the process was ending, I wanted to get involved in data-driven marketing. I believed that data and platforms that leverage data…

Unmetric Partners With Noggin to Provide Crisis Managers With Actionable Social Intelligence

Partnership Brings the Power of Brand-Focused Social Analytics to Noggin Crisis, an Industry-Leading Crisis Management Application Unmetric, an enterprise solution for branded content analysis and discovery, announced a partnership with Noggin, an enterprise resilience software company that provides risk, crisis, emergency, work safety, and incident management solutions. Hundreds of the world’s largest brands and digital agencies use Unmetric to access insights from the owned channels of over 100,000 qualified brands…

GDPR Means Brands Need to Rethink Targeting Strategies 

The General Data Protection Regulation, or GDPR, the European legislation that passed last month, represents not only sweeping protections for consumers but also a sea change for how companies conduct business. Putting the onus more squarely on brands and publishers goes a long way toward rectifying below-board practices that led to ad fraud and brand safety issues, but it also puts many companies in the uncomfortable position of pivoting their consumer targeting, effectively compelling them to re-learn how to do business.…

RevJet’s New FlightDeck 2.0 UI Provides Unparalleled Visibility into Marketing Creative Performance

New Addition to RevJet's AppXChange Gives Marketers Unprecedented Insight to Deliver Meaningful, Personalized Advertising Experiences RevJet, the first smart marketing creative platform, announced the latest addition to its AppXChange ecosystem: FlightDeck 2.0. With RevJet, marketers can unify all of their creative use-cases into one comprehensive, apps-based platform, now with a holistic view of real-time creative performance with FlightDeck 2.0. "It's tough to be a marketer today because now you're…

Interview with Olivia Bias, VP Marketing, Goodway Group

"There is very little quality, programmatic video on the open exchange available today, and what inventory there is comes at a premium."Tell us about your role at Goodway Group and how you got here. As Goodway’s VP Marketing, I manage a great team of people and oversee all marketing functions including brand strategy, communications, content, campaigns, design, etc.  I’m personally very focused on how we present in the marketplace and tell our story to customers.  I came to this role via an indirect path – I started as a…

Aurea Software Appoints Former IBM Executive Dan Beer as General Manager of Aurea SMB Solutions Division and Chief Customer Success Officer

New Executive Dan Beer Brings Proven Business Management Track Record and Deep Customer Success and Support Experience Aurea Software Inc., a leading provider of customer and employee experience solutions, announced that former IBM executive Dan Beer joined the company as chief customer success officer and senior vice president and general manager of Aurea's newly created small and medium business solutions division, Aurea SMB Solutions. In his new role as SVP and general manager of Aurea SMB Solutions, Beer is…

Native Advertising and the Rebirth of Creativity

Digital advertising offers a lot of promise. It promises scale on a level few other advertising mediums can possibly imagine. If you want to run an ad campaign targeting Indian teenagers, and a simultaneous campaign targeting Australian grandmothers, you can do this far, far more easily digitally than with other ad formats. It promises accountability that is unparalleled: Advertisers can and do track their ad spend—and the reach this spend generates—down to the very last cent. Advertisers can attribute and measure a return…

Best Programmatic ROI Requires Multi-Platform Strategy, Shows Visto Study

Expansive Test Featuring Multiple Formats KPI's, Execution Platforms and Publishers Shows up to 10x Improvement Through Multi-Vendor Supply Path Optimization The optimal programmatic media buying strategy requires multiple partners, shows results of a study released recently by advertising technology provider Visto. With an estimated 80 percent of digital ad placements purchased using programmatic exchanges, per the Interactive Advertising Bureau (IAB), this finding is a valuable insight for advertisers looking to get the…