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RingCentral Announces Definitive Agreement to Acquire Connect First to Expand its Customer Engagement Portfolio

Acquisition Adds Outbound/Blended Capabilities for Comprehensive Customer Engagement RingCentral, Inc., a leading provider of enterprise cloud communications and collaboration solutions, announced that it has entered into a definitive agreement to acquire Connect First, a cloud-based outbound/blended customer engagement platform for midsize and enterprise companies. Connect First’s platform is deployed by customers such as the ASPCA, Carnival Cruise Line, Party City, PBS, United Way, and Business Process Outsourcers…

Brand USA Launches Storytelling Campaign to Welcome Travelers from Around the World

Mobile Content Creation Lab Spotlights First-Person Perspectives of American Culture via Locals, Influencers, and Travelers Alike Brand USA, the destination marketing organization for the United States, launched United Stories. United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. This content will inspire international travelers to visit the USA. Accomplished content creators, storytellers, and influencers will visit various…

Interview with Ashley Deibert, Chief Marketing Officer, Videolicious

"In the age of Artificial Intelligence and chatbots, companies bringing the 'human touch' back to business are actually those with a competitive advantage." Tell us about your new role at Videolicious. What are some goals that you’re working towards? Videolicious is on the cusp of explosive growth. Our goal is to establish and own the category of video automation in the Sales and Marketing technology ecosystem — sitting firmly between Marketing Automation and Sales Automation tools. If we’re put on the map for that and can…

Wibbitz Releases New Research on Millennial and Generation Z Audience Trends in Social Video

Wibbitz, the leading online video creation company, released the findings of its new research How to Reach Audiences with Social Video: From Millennials to Generation Z, revealing the difference in preferences, habits, and consumption of video on social media between the two most influential generations. Wibbitz surveyed more than 1,000 people between the ages of 18-22 (Generation Z) and 23-37 (Millennials), reporting that Generation Z is watching 3.4 hours of video each day while Millennials watch 2.5 hours. Both groups are…

Rubrik Raises $261 Million Series E Funding at $3.3 Billion Valuation to Expand into New Data Management Markets

Bain Capital Ventures Is a New Investor in the Current Round, with Strong Participation from Existing Investors Lightspeed Ventures, Greylock Partners, Khosla Ventures and IVP Rubrik, the Cloud Data Management Company, announced a $261 million Series E investment at a $3.3 billion valuation with new investor Bain Capital Ventures, and with strong participation from existing investors Lightspeed Venture Partners, Greylock Partners, Khosla Ventures, and IVP. This brings total equity raised to more than $553 million.…

SOCi Launches Enhanced Solution for Social Content Boosting at Scale

New Boost Plus Offering Provides Multi-Location Brands a Solution to Regain Lost Organic Reach and Engagement from Localized Social Content SOCi, the leader in social media and reputation management for multi-location brands, announced the launch of Boost Plus, the only social boosting solution that can boost multiple social posts across multiple pages at the same time at both the location and group level. Today, over 70% of brand engagement on social is happening at the local page level, according to a recent joint report…

Mission 2019: How VideoAmp is Eyeing to Transform the Established AdTech Paradigm

In 2019, we expect a dramatic AdTech transformation powered by new platforms for set-top box and automated content recognition (ACR) data processing. A leading player in the TV advertising and OTT, VideoAmp acquired IronGrid Data Services, Inc., followed by an announcement to launch a Data & Emerging Products Division. Currently, VideoAmp’s marketing investment platform measures linear TV, OTT and digital media investment across various AdTech platforms, including Programmatic and non-Programmatic channels. The leading…

The New Content Workflow: Conductor Actions

Turn ideas into action with the new Conductor integration with Asana. Fast-moving marketing teams like yours are constantly communicating and coordinating on key projects. Odds are you’re using a work management tool like Asana, Trello, or Jira to plan out who’s doing what by when, track progress, and share resources. Conductor provides the insights that help you get closer to your customers: figure out what problems they are trying to solve, how they’re searching for answers online, and what your company can do to…

New Study: How Subscriptions Become Indispensable To Consumers’ Lives

New Research from Digitas Unpacks the Growing Need of Subscriptions–and What It Takes to Turn Them into Something Consumers Can’t Live Without There are more subscription services than ever—consumers can now pay a subscription fee to access entertainment services, transportation and groceries, on-demand fashion and more, across both B2C and B2B landscapes—and it’s shattering the traditional purchase funnel. For brands, this presents both opportunities and challenges, as companies seek to make their subscription…

Force Marketing Makes a Major Impact with Two Experienced Additions to Executive Leadership Team

Force Marketing, the Automotive Industry’s Leading Provider of Marketing and Technology Services, Is Proud to Announce That Seasoned Executives Allison Centore and Jeff Brown Have Joined the Team Force Marketing, the automotive industry’s leading provider of marketing and technology services, is proud to announce the addition of two seasoned executives to its leadership team. Allison Centore has taken on the role of Vice President of Client Success, and Jeff Brown has stepped into the role of Executive Vice President,…

Interview with Dawn Colossi, Chief Marketing Officer, FocusVision

"I use data to validate and prove what it is I’m trying to accomplish — people will argue against opinion, but it’s hard to argue against data." Tell us about your role and journey into technology. What made you join FocusVision? My move to technology happened at the very beginning of my career, basically by accident. Right out of college, I was working at McCall’s Magazine as an editorial assistant and, to be honest, was a bit bored. A colleague went on an interview at Ziff Davis, the biggest technology publisher at the…

The End of Ad Fraud? A Radical Transparency “Reckoning” Awaits the Digital Advertising Industry in 2019

New, Eye-Opening Video from Ad Tech Startup Tribeos Delivers Major Wake-Up Call How much havoc does ad fraud wreak on digital advertisers? The founders of Ad Tech startup tribeOS are exhibit one. Collectively, their online businesses lost millions to fraudulent clicks, spambots and phantom views. The human cost was greater still. Businesses ruined, jobs lost, and it almost ended a life. All while the digital ad industry sat and did nothing. No wonder ad fraud is the second most profitable type of organized crime in the…

Interview with Mike Lane, CEO and Founder, Fluency

"If you are going to be in this space, you need to innovate and compete because tomorrow there will be something new and the deck will get reshuffled." Tell us about your role and journey into technology. What galvanized you to start Fluency? My first computer was the Commodore 64. I was hooked instantly. There seemed to be unlimited potential in front of me that I couldn’t even imagine and it sparked my interest in technology. I started college as an Environmental Engineer but finished with a degree in Engineering…

Prediction Series 2019: Interview with Jeff Greenfield, COO and Co-Founder, C3 Metrics

Tell us about your role and journey into technology. How did you co-start C3 Metrics? While working in the world of product placement and branded entertainment, I was lucky enough to meet my C3 Metrics Co-Founder Mark Hughes.  A marketing legend, Hughes convinced a town to rename themselves from Halfway, Oregon to Half.com Oregon, creating both the first ‘dot-com’ town and one of the most memorable company launches. The worldwide attention attracted eBay and shortly thereafter Half.com was acquired. With the release of…

STRONG Digital Media Names Ian Greenberg President

Appoints Seasoned Executive to Grow Taxi Media Business and Build Experiential Marketing Business STRONG Digital Media, a Ballantyne Strong, Inc. company, announced that Ian Greenberg has been appointed President, effective immediately. Mr. Greenberg is charged with growing STRONG’s taxi media business, and building adjacent media businesses, starting with experiential marketing. “STRONG Digital Media launched in 2018 and we have been building an out-of-home advertising business with the objective of creating value for…

Confluent Inducted Into JPMorgan Chase Hall of Innovation

Leading Streaming Platform Provider Recognized for Disruptive Technology Innovation and Business Impact Confluent, provider of the leading streaming platform based on Apache Kafka, announced that it has been inducted into the JPMorgan Chase Hall of Innovation. Confluent joins a distinguished set of technology companies recognized for their innovation, business value and disruptive nature. “Confluent’s innovative real-time event and data management platform helps us to accomplish that.” Confluent was honored with the…

LotLinx Releases The Future of Search Engine Marketing with an AI Powered App for Automotive Dealers

Results of Two-Year Study Shows That Game Changing AI Marketing Solution Significantly Outperforms Human-Managed Campaigns by Increasing Shopper Engagement While Reducing Average Cost-Per-Click by 60 Percent LotLinx, the automotive industry's leading authority on inventory marketing artificial intelligence (AI) solutions, announced an AI powered search engine marketing (SEM) solution that dramatically improves performance while efficiently utilizing spend.  SEM /AI/ continuously and dynamically optimizes inventory…

Interview with Marya Dzmitruk, VP Marketing, Zailab

"With the evolution of consumer behavior, we have to be ready to cater not only via multi-channel but via omnichannel for customers to go through their journey completely uninterrupted." Tell us about your role and journey into Contact Center software. My journey into the Contact Center space began on the enterprise sales side, having really interesting conversations with executives from large corporations while pitching a cloud contact center solution. It was eye-opening to see how the vast majority was opposed to a…

Veras Retail Announces New Customer-Centric Loss Prevention Features in Its Leading Point-of-Sale Solution

The Integration of Appriss Retail’s Verify Solution with Veras CheckOut 10.2 Reduces Return Fraud and Abuse While Improving the Customer Experience Veras Retail, a leading provider of fixed and mobile point-of-sale, inventory, cross-channel execution and CRM software solutions, announced the release of Veras CheckOut 10.2. This release includes integration with solutions from Appriss Retail, the industry leader in retail performance improvement, to deliver significant ROI for retailers looking to improve customer…

GDPR — Six Months and Counting

As 2018 comes to a close, most companies, firms, and agencies which participate in data collection are undoubtedly aware of GDPR and have probably taken some measures to comply with new data protection rules. However, Thomas’ key questions and answers may provide even more security and awareness to all data collectors wanting to know more about what GDPR actually means to them six months in. Fast Facts The What GDPR defined ‘personal data’ as any information that can be associated with an identifiable person. These…