TechBytes with Monica Behncke, VP, SiriusDecisions

Monica Behncke VP, SiriusDecisions Bringing transparency and relevancy to marketing data are key to effectively churn ROI from sales and advertising efforts. Even as marketing intelligence platforms become more refined and specific to every addressable customer and market channel, accurately identifying marketing attribution still eludes B2B marketers. We spoke to Monica Behncke, VP and Group Director at Sirius Decisions, To understand the dynamic nature of modern B2B marketing data landscape.MTS: How does data enable…

We Built A Product That Sells Itself: monday.com

How An Internally-Developed Business Intelligence Tool Helped Monday.Com Grow To Over 18,000 Paying Customers In 2014, the Monday.com team (formerly known as dapulse) launched a tool that helps teams work better together, and smarter. CEO Roy Mann spearheaded product development which began in 2012, with his co-founder Eran Zinman. The idea stemmed from a problem that nagged Mann while working at another startup. The company experienced massive growing pains in managing internal communications. So, Roy built…

The Trade Desk and SintecMedia Collaborate To Deliver Audience Extension For Publishers

SintecMedia Enhances Managed Services Offerings With Publisher Audience Extension Powered By The Trade Desk  SintecMedia, the world's leading provider of broadcast and digital management software, announced a new managed services offering with audience extension media buying for publishers. This new service offers publishers increased reach and insight through The Trade Desk's Enterprise solution. The Trade Desk's platform powers advertising buyers around the world with best-in-class, scalable technology to manage…

TechBytes with Agatha Rymanowska, SVP, Enterprise Operations, Conversant

Agatha Rymanowska SVP, Enterprise Operations, Conversant Conversant is the industry leader in personalized digital advertising and the digital media arm of Epsilon. The Conversant One-to-One Relationship Engine (Core), Conversant’s massive, continually learning engine that builds on the industry’s largest set of consumer data, was recently awarded “Best Industry Innovation” at the 2017 iMedia ASPY Awards.  We spoke with Agatha Rymanowska, Senior Vice President of Enterprise Operations, to understand how Conversant…

dapulse Becomes monday.com to Reflect their Vision to Solve Work Challenges for All Teams

The New Name Signifies The Company’s Broader Commitment To Spark A Dialogue On How To Improve Working Together As Humans dapulse, one of the world’s fastest growing startups, announced it is renaming to monday.com. The new name signifies the company’s broader commitment to spark a dialogue on how to improve working together as humans. monday.com is a centralized platform for teams to manage every detail of their work, from high-level roadmap planning to the specifics of day-to-day tasks, while building a culture of…

Interview with Dvir Doron, Chief Marketing Officer, Cedato

"When applied to video, header bidding makes it possible for publishers to monetize more efficiently than ever before." On Marketing Technology MTS: Tell us about your role at Cedato and how you got here? What do you enjoy most about being in video adtech? I joined very early on following an impactful meeting I had Ron Dick, Cedato’s CEO. At the time I was busy working on my own project, but Ron’s positivity, passion and overall vision for the company’s future intrigued me. It seemed like an industry-changing idea and a…

The Fight Against Fraud: Are You Throwing Good Traffic Out with the Bad?

You know when you hear those pharmaceutical commercials for drugs with potential side effects that sound worse than the diseases they are trying to cure? Sometimes the fight against ad fraud is reminiscent of that. Digital ad fraud is a real and growing threat. By 2025, global ad fraud will reach an estimated $50 billion, according to the World Federation of Advertisers. Advertisers, agencies and publishers obviously have to take steps to protect against ad fraud, otherwise they will waste a greater number of ad dollars…

Marketing Op’s Guide to GDPR Compliance

The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, strengthens data protection for all individuals within the European Union (EU). It also addresses the export of personal data outside the EU. It affects any company, including U.S. companies, which collect data or handle customer data containing EU citizen information. GDPR will impact virtually every business, especially companies in consumer Internet, ecommerce, AdTech, MarTech, SalesTech, HRTech, security, even the Internet of…

The Real-World Abandoned Shopping Cart 

According to Business Insider, $4.6 trillion worth of merchandise was abandoned in carts in 2016 alone. This has led to an uptick in the number of retailers who send shopping cart abandonment messages, as well as a renewed concentration on using those items left unpurchased to retarget customers, creating another consumer touchpoint. But, while it’s all well and good to use digital data to capture revenue that might have been otherwise lost, what about all of those real-life shopping carts that have been left to languish in…

Grapeshot and MediaMath Announce Global Integration to Meet Demand for Prebid Contextual Targeting

New Integration Focusing on Live Contextual and Predictive Targeting through Page-Level and Trending Topic Analysis Grapeshot, the contextual prebid brand safety, and predictive audience provider, announced a global integration with leading technology company MediaMath to meet a growing demand from its partners. The partnership sees Grapeshot’s full suite of prebid products now available globally on the MediaMath platform. “We are excited to partner with MediaMath to jointly provide a world-class contextually-powered…

TechBytes with Andrew Toner, CTO, Amplero

Andrew Toner CTO, Amplero Marketers are beginning to amplify their efforts around building optimized customer lifetime value (CLV). What was humanly impossible for marketers to achieve for the most part of the decade is now within their grasp, thanks to the proliferation of Artificial Intelligence (AI). We chatted with Andrew Toner, Chief Technology Officer at Amplero, to know how marketers could derive better ROI from their data and analytics if they are AI-enabled and not AI-driven.MTS: Why do marketers feel that they…

Collective Becomes Visto as Part of Rebranding Strategy to Bring Greater Control into Programmatic Ecosystem

The New Name Highlights The Company’s Focus On Developing Software And Services That Bring Greater Transparency And Control To The Programmatic Ecosystem The leading advertising technology provider, Collective is now Visto. The company announced its new branding as Visto as part of their strategy to move closer and grow the company’s flagship Visto™ Enterprise Advertising Hub. Visto Hub was launched earlier this year. The new Visto name, accompanying logo, tagline and brand design reflect the company’s technology-driven…

MediaRadar Launches Innovative Prospecting & Advertising Intelligence Platform for Agencies

Debuts Its First-Ever Solution For Agencies, Giving Them What They Need To Win Business From New Prospects And Grow Opportunities With Existing Clients MediaRadar, the leading advertising intelligence company, announced a brand-new platform to support new business development within advertising and media-buying agencies. MediaRadar has traditionally been used by media companies and adtech businesses such as The Wall Street Journal, Time Inc, Business Insider, Madison Logic, and Nativo. This is the first offering from the…

Videology Offers Advertisers and Agencies Free Access to DETVgo

The New Product Allows Seamless Activation of Advanced TV Advertising Campaigns Videology, a leading provider of converged TV and video advertising software, announced the launch of DETVgo — a self-service, automated advanced TV advertising product powered by the Videology platform. Videology will offer agencies and advertisers free access to DETVgo to help facilitate advanced TV transactions and introduce more users to its benefits. The Videology platform offers a full suite of capabilities to support data-enabled TV…

Conversion Logic Extends Its Breakout Year of Growth With 3 New Executive Appointments

Marketing Intelligence & Attribution Leader Names New Chief Client Officer, Chief Revenue Officer, and VP Marketing Conversion Logic, the industry's most innovative unified marketing attribution platform, announced the appointment of three leadership positions: Juan Pablo Pereira has been appointed as Chief Client Officer, Matt Camassa has been named Chief Revenue Officer, and Tony Yang joins as the VP of Marketing. Over the past nine months, Conversion Logic has been able to attract and recruit top…

As Mobile Devices and Software Upgrades Make Their Launch, AI and Predictive Analytics Provide A Helping Hand

The recent mobile device launch of the Galaxy Note 8 and Apple’s software update of the iOS 11 for iPhones and iPads have mobile users excited to see what features will benefit them in their tech-savvy lifestyles. As these new tech devices and features roll in, so does the frustration of troubleshooting and other concerns. When Apple released the new iOS 11 software update, there were already millions of downloads by users within minutes of the drop. Aside from the iPhones small feature upgrades, there where no major…

Rackspace Taps Jellyfish US as Digital Agency of Record

Jellyfish Has Been Named Digital Agency Of Record By Rackspace Global digital marketing agency Jellyfish announced that it has been named Digital Agency of Record by Rackspace, the #1 managed cloud company. The engagement followed a competitive pitch process. Effective immediately, Jellyfish will work with Rackspace to drive results for each of its business units and improve revenue growth and profitability in North American and UK markets through digital strategy, audience and media planning,…

TechBytes with Brian Lovett, Director, Product, VigLink

Brian Lovett Director, Product, VigLink Viglink's survey, released earlier this year, found that affiliate marketing was ahead of display advertising in revenue generation. We spoke to Brian Lovett, Director of Product, VigLink, to find out how affiliate marketing works and how this sector would evolve in the years to come.MTS: Tell us about your role at VigLink and how you arrived at this position? Brian Lovett: I am the Director of Product at VigLink. Before my current role, I was the CEO of a company in the same…

S4m Partners with Integral Ad Science to Bolster Mobile Campaign Viewability Measurement

S4M Clients Worldwide Can Now Benefit From IAS’s Industry Leading Viewability Measurement On The FUSIO Campaign Dashboard S4M (Success for Mobile), a leading mobile programmatic technology, announced a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising industry. FUSIO, S4M’s full stack programmatic platform, is now integrated with viewability measurement by IAS. S4M clients worldwide can now benefit from IAS’s industry leading viewability measurement on the…

Civic Partners With Sensay To Protect Knowledge Worker Reputation Through Verified Identity Service

Civic Will Enable Verified Profiles And Identity Layer Across The SENSE Network For Knowledge Workers Who Represent Themselves As Verified Professionals Sensay, a Los Angeles-based tech company specializing in building distributed messaging systems using AI, chatbots and conversation analysis with a public sale of its token SENSE, announced it will partner with Civic to ensure that their user knowledge workers' reputation will be protected by Civic's best-in-breed technology for identity and verification as they come…