Banner Before Header

Mintigo Secures $7 Million in New Funding Round Led by Glilot Capital Partners and Jal Ventures

Leading B2B Artificial Intelligence Company to Further Innovate on Their Account-Based Marketing Capabilities and Accelerate Growth Globally Mintigo, a self-serve B2B customer intelligence platform that guides marketing and sales teams on who to target and how to engage, completed a $7 million funding round co-led by Glilot Capital Partners and JAL Ventures. The new investment will be used to enhance the company's platform by innovating on their AI-driven ABM engagement and optimization capabilities, expanding their…

Millennials More Likely to Advertise on Traditional Mediums Than Older Generations

Nearly All Small Businesses (87%) Advertise, and 67% Plan to Experiment with a New Advertising Medium in 2019. Millennial small business owners and managers value advertising for their businesses more than older generations, according to a new survey from The Manifest, a business news and how-to website. Ninety-five percent (95%) of millennial entrepreneurs advertise for their business, compared to 92% of Generation X and 70% of baby boomer small business owners. Millennials are used to instant gratification,…

Voxnest Launches Voxnest Audience Network to Help Brands & Advertisers Reach Precisely-Targeted Podcast Audiences at Scale

World's Largest Podcast Advertising Marketplace Curates Content Bundles, Creating the Inventory Needed to Grow the Industry Podcasting solution provider Voxnest, announced the launch of the Voxnest Audience Network, a first-of-its-kind marketplace for in-audio advertising inventory. With VAN, Voxnest is offering brands and advertisers the ability to target precise audiences through buys across bundles of content, curated based on proprietary data to deliver impressions from a specific demographic profile. Katz Media…

NICE Takes Gold and Silver at the 2019 Stevie Awards for NEVA and CXone

Accolades Recognize NICE Employee Virtual Attendant for Innovatively Empowering Collaboration Between the Human and Robotic Workforces and NICE Incontact CXone for Innovation in Customer Service NICE announced that NEVA (NICE Employee Virtual Attendant) has been presented a Gold Stevie at the 13th annual Stevie Awards for Sales & Customer Service. The first virtual attendant designed with the employee in mind, NEVA received the award for leading edge innovation in AI and virtual assistant technology in the 'contact…

Odaseva Closes $11.7 Million in Funding to Accelerate Delivery of Data Protection and Data Operations for Enterprises Running Business…

Odaseva, the all-in-one cloud data management platform for enterprises running critical business applications in the cloud such as Salesforce, announced a Series A funding round of $11.7 million. The round, led by Partech with participation from new investor Salesforce Ventures and existing investor Serena, will help the company accelerate its go-to-market strategy and build on successes with global customers that include General Electric, Heineken, Orange Bank, Robert Half, Schneider Electric and Toyota. The new round, in…

Bigtincan Named a Leader in the Aragon Research Tech Spectrum for Sales Coaching and Learning, 2019

Evaluation Based on Strategy and Performance Bigtincan, the leading mobile, AI-powered sales enablement platform provider, announced that it has been named a Leader in the first Aragon Research Tech Spectrum for Sales Coaching and Learning for 2019. The technology-focused research and advisory firm identified fourteen major providers in the emerging sales coaching and learning market. Leaders are identified as having comprehensive strategies and products/services that align with industry direction and market demand, and…

Appnext Timeline Technology Continues to Power Mobile App Discovery and In-Device Personalization

Multiple Partnerships Established Reflect Hundreds of Millions of Mobile Users Who Are Served with Targeted App Recommendations Appnext, a leading mobile discovery platform, has announced significant recent sales successes of its newly introduced App Discovery solutions for OEMs worldwide. The company reported that integrations are already live and demonstrating impressive performance coupled with high user engagement. Advertisers can get discovered by users who actually intend to use their app, via proprietary…

Better Advertising Experiences Start with Data Transparency

In 2019, brands are demanding more accountability from their agency partners, with 45% of marketers already taking some or all their media-buying plans in house as of last year. As programmatic becomes further ingrained as the predominant ad placement solution, advertisers are in-housing this technology to gain greater control and management of data, targeting, performance, and ad spend – to name a few benefits. Programmatic currently accounts for more than 80% of digital ad spend, but to drive meaningful engagement and…

SITO Mobile Launches New Performance Guarantee

New Offering Empowers Marketers to Execute Media Buys Based on Business Results SITO Mobile, Ltd. the Consumer Behavior and Location Sciences company, announced the introduction of the SITO Performance Guarantee. This new assurance provides marketers with a risk-free offering to leverage SITO’s superior location data, ad serving technology and managed services to execute media buys based on quantifiable performance metrics that go beyond impression-based CPM. With the new assurance guarantee, SITO will develop, plan and…

Swrve and Oracle Marketing Cloud Bring Real-Time One-to-One Mobile Marketing to Millions for Global Enterprises

Swrve’s Integration with Oracle Eloqua Enables Real-Time, One-to-One Customer Messaging and Interactions for Hyper-Contextual Mobile Engagement Swrve, a global leader in intelligent customer engagement, announced it is evening the playing field for mobile marketers through its integration with Oracle Eloqua, part of the Oracle Marketing Cloud. Swrve, a Silver level member of the Oracle PartnerNetwork (OPN), reimagines how marketers know and communicate with their customers across the broad range of mobile applications. The…

Dimelo, a RingCentral Company Announces Integration with WhatsApp Business Solution

Dimelo, a RingCentral Company, the leading cloud-based digital customer engagement platform, announces its integration with the WhatsApp Business solution that allows businesses to interact with customers in a fast and simple way directly through WhatsApp. With over 5 billion people actively using messaging apps every month, it’s evident that today’s customers want to connect with businesses in the same way they chat with friends and family, using  easy and hassle-free chat messaging services. The integration provides…

Bounteous Announces Acquia Collaboration and Google Analytics Integration to Deliver ‘Insight-Driven Journeys’

Bounteous announced it is collaborating with digital experience company Acquia to create Insight-Driven Journeys. This new offering will enable customers to make the most of their data to deliver personalized content and targeted marketing to the right audiences, at the right time. The solution helps optimize digital marketing spend by using data analysis to identify key audience segments and discover the moments that matter in their consumers’ journey. In combination with the Acquia Digital Experience platform, Bounteous…

Sideqik Raises $5 Million Series A To Drive Innovation In Influencer Marketing Platform

Coca-Cola, Universal Music, Virgin Voyages, Under Armour, Procter & Gamble among Brands Leveraging AI-Powered Influencer Marketing and Engagement Platform Sideqik, the influencer marketing and social engagement platform whose mission is to help brands authentically engage with their customers and the people they trust, announced it has raised $5 million in its Series A round, bringing their total funding to $6.5 million. Jackson Square Ventures led the round with participation from Fuqua Capital, Tom Noonan – …

Lytics Raises $35 Million to Extend Leadership Position in Customer Data Platform Market

JMI Equity-Led Investment to Accelerate Strategic Growth Initiatives in Product Development and Customer Success, and Expand Lytics’ Team Lytics, the leading Customer Data Platform for marketers, announced the closing of a $35 million Series C investment round. The round was led by JMI Equity, a growth equity firm focused on investing in leading software companies, with participation from current investors Comcast Ventures, Two Sigma Ventures, Rembrandt Venture Partners and Voyager Capital. This investment will…

The Digital Achievement Gap: Companies Struggle to Meet Customer Expectations

The Zendesk Customer Experience Trends Report 2019 Shows Large Divide Between Customer Experience Leaders and Laggards in Southeast Asia Zendesk, Inc. released The Zendesk Customer Experience Trends Report 2019 showing that companies of all sizes across industries and geographies lack the capabilities needed to keep up with ever-increasing customer expectations. The report is based on global survey results, focus groups, and the Zendesk Benchmark, an index of product usage data from 45,000 companies using Zendesk.…

Alterra.ai Introduces Answer Bot for Zendesk to Help Businesses Automate Customer Support

Alterra.ai, a Deep Learning startup that builds virtual assistants for intelligent customer engagement and support, announced that Alterra Answer Bot is now available in Zendesk Marketplace. With up to 90% precision, Alterra Answer Bot is the most accurate question answering bot on the market. The bot finds answers by meaning, not keywords. When customers ask a question, Alterra Answer Bot uses Deep Learning to understand the meaning of the question and instantly matches it to the right answer in the knowledge base.…

Adobe Target and Adobe Sensei Add New Dimensions to Personalization in Omnichannel Marketing

Adobe Confirms That 83% of Consumers Complain About Receiving Irrelevant Commercials. As a Result, Brands Are Missing out on Achieving and Sustaining Customer Loyalty Adobe has announced that it has added enhanced capabilities to the Target platform for marketers to deliver hyper-personalization. Previously, Target’s customers have seen success with the platform in delivering great experiences to their target audience. 2019 saw Target being responsible to generate $165 billion in revenue—a 29% increase from 2017.…

Marketing Evolution Announces New Industry Standard for Data Quality Assurance

New Automated Data Pipeline Process Drives Better Result for Marketers Marketing Evolution, provider of powerful marketing measurement and optimization solutions, announced enhancements to its Marketing Measurement and Attribution Platform, empowering marketers with an automated data pipeline. The new, first-of-its-kind data assurance process addresses the growing issue of bad data quality in marketing, a leading contributor to wasted media spend and overall marketing budget. Marketing Evolution is the first marketing…

Yotpo Enriches Mailchimp Email Experiences with Reviews and Rewards

The Combination of Yotpo's User-Generated Content with Loyalty Program and Review Data Makes Email Campaigns Doubly Powerful and Personalized In a 2019 nationwide survey of American consumers, email was voted a top marketing channel in generating purchase consideration, behind only a brand’s own customers, via reviews and word of mouth. Capitalizing on these factors, Yotpo, provider of innovative commerce marketing solutions for direct-to-consumer brands, is announcing a suite of integrations to improve targeting and…

Email-Based Advertising an Effective Tactic for Reaching Every Generation

Young Adults Most Accepting of Ads in Email & Most Likely to Click, but Relevancy & Targeting are Critical Ingredients in Engagement at Every Age New research into consumer attitudes toward digital advertising finds that advertising placed in email newsletters is an effective way to engage audiences of every age, allowing advertisers to reach targeted demographics through a proven, trusted channel. According to the study commissioned by PowerInbox, “How Adults Consume and Filter Information Online,” email…