Interview with Jack Myers, Founder, MediaVillage

"The startups we see are all really miniature AdAges disseminating information rather than valuable knowledge and insights. They are all dependent on ad revenues, which means pushing clicks and mass market traffic rather than imparting real knowledge."Tell us about the idea behind starting a B2B thought leadership company? As the advertising, marketing, ad tech and media worlds have evolved, we wanted to develop tools that help companies engage their stakeholders in effective B2B marketing. As a whole, the B2B…

Understanding the Link Between Auto-redirects and Ad Fraud

Hidden Mobile Redirects Resulting In Click Fraud Are Estimated To Cost the Industry $920 Million, According to GeoEdge Auto-redirects are a growing pestilence for publishers: a vehicle for malvertising that seizes users and reroutes them, or a protocol that remains hidden and enables click fraud. Auto-redirects alone cost the industry an estimated $210 million annually, and they also cost it another $920 million by facilitating ads with click fraud. The auto-redirect problem particularly festers in the mobile space and…

Interview with Vicki Brakl, VP, Marketing, MNI Targeted Media

"Now, a CMO is part brand expert, part audience expert, part sociologist, part communications director, part tech linguist and part analytics expert."Tell us about your role and how you got here? What inspired you to be a part of a media planning and buying company? I ask myself how I got here every day, and I’m happy to say it has been a curious and exciting route. I’ve never shied away from a professional challenge, and have always sought out opportunities where I knew I could learn a lot, ones where mentally…

Interview with Brian Bowman, CEO, Consumer Acquisition

"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns." Tell us about your role and how you got here? What inspired you to envision a user acquisition solution for Facebook and Google? I’m the founder and CEO of Consumer Acquisition, where I manage our business, strategic partnerships with Facebook and Google and driving the vision of our future acquisition products and solutions for our clients. We’re in a highly dynamic and competitive industry that’s…

KPMG To Acquire Global Identity And Access Management Business Of Cyberinc

Acquisition Expands KPMG's Enterprise Security Capabilities and Helps Firm to Meet Emerging Digital Consumer Identity Demand KPMG LLP has agreed to acquire the Identity and Access Management business of Silicon Valley-based Cyberinc, which provides cyber security solutions globally. Cyberinc, the largest independent identity and access management (IAM) technology provider in the world, will enhance KPMG's existing capabilities as a leader in information security consulting services* and expand the firm's ability to…

Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service Customer Portals, Contextual Targeting, and Smartphone Metrics

Part Three of  the Predictions Series for 2018 Covers Futuristic Insights on Marketing to the Millennials, Mobile Marketing Trends, and the Changing Face of Contextual Targeting The Holiday Season is over, and the New Year has brought a fresh battery of B2B marketing ideas to showcase what modern marketers are set to achieve in 2018. 2017 has been a big year for B2B tech with the rise of Alexa for business and increased integration of machine learning technologies. On the top of every marketers' list is the millennial…

How Does Your Company Foster Innovation?

Innovation Isn’t Restricted To Techies. Using Existing Tools To Best Suit Your Business Is The Real Challenge Innovation may be a buzzword that lots of people like to throw around. But what does it really mean, and how does it apply to you as a marketer? We searched through tomes of knowledge shared by CEOs and CMOs to bring you the final word on what innovation is, and where it can take you. ‘Chaos Is One of Several Key Ingredients To Foster Innovation’ Michael Driscoll - CEO, Metamarkets: I believe chaos is one of…

Interview with Roy LaManna, CEO, Vydia

"As the most impactful way to convey a message online, video marketing has been a growing digital trend across all social media networks. The challenge of implementing this strategy is that the process of publishing and tracking across the web is extremely fragmented. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a video technology platform? After spending some time as a Freelance Video Commissioner for Def Jam, in 2008 I decided to launch Trendsetter Media &…

Interview with Matt Rosenberg, Chief Revenue Officer, Eventbrite

"We’re in a golden age of data right now — a lot of industries are just starting to realize how much data they’re sitting on, and how valuable that data actually is." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to enter the event technology field? Whenever I’m looking for new opportunities, my ideal is to find a large but fragmented market. I want a lot of competition, but I also want to be in an industry that is desperately in need of innovation. And when I first started…

Interview with Rami Alanko, CEO, Beemray

"Location data should not be considered merely as coordinates of a device. Coordinates do provide a precise point of a device but the interesting thing is the context. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start an audience intelligence company? I am the CEO and founder of Beemray. I have been an entrepreneur more or less all my life having different types of companies over the years. When my video platform company got acquired, I started researching areas that I…

Interview with Tyler Calder, Chief Marketing Officer, Yulio Technologies

"Whether it’s immersive storytelling, communication of complex spatial design, the showcasing of products in curated environments or virtual, ‘in-the-seat’ experiences, VR brings a heightened platform for translating ideas into experiences that people are engaged by." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a VR technology company? I’ve always been attracted to organizations that are trying to cross the chasm. First, this was with Eloqua and seeing some of…

3 Ways to Refresh an Aging Brand

Everyone has a favorite or iconic brand they love and relate to. What happens when you love starts to wan as the brand becomes a bit stale over the years? Marketers and their brands often struggle to remain relevant in the ever-evolving, sometimes Millennial-driven market. A once beloved brand falls out of favor in lieu of the newest competitor on the block. It happens. Even to our iconic brands like Ray Ban, Hershey, Brooks Brothers, and yes, even Harley-Davidson. In the case of Harley-Davidson, what causes missed sales…

Why Every Marketer Needs to Focus on Conversations in 2018

Retail marketing is an extraordinarily intricate combination of art and science. Building a brand requires a powerful vision that connects with as large a portion of a highly diverse customer base as possible. Yet, driving revenue means understanding that very diversity on a very personal level, while also extrapolating predictable trends and insights around consumer behaviors, desires, and objections. Walking this complex balance has been made more difficult for physical retailers by the emergence of ecommerce. Not…

Interview with Wendell Lansford, Co-Founder, Wyng

"Given the widespread use of bots to inflate engagement, we’ll likely see marketers dial back their influencer spending until they are able to have reliable metrics." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start a digital marketing platform? I’ve always had a passion for entrepreneurship and I first began developing software in middle school. I started my formal career in software development in the early ‘90s, when the internet was first being commercialized. My…

The Flow Bot Builder: An Uncompromising Approach To Bot Building

With the ubiquity of mobile devices consumers want to be able to reach business anytime, anywhere. Also, they don't want to have to tinker with browsers and apps; they just want to be able to have a quick chat with someone right now that can answer their specific queries. Shoppers want the right answers to their questions and find what they need quickly. Buyers will want to make a purchase instantly. And customers will want their problems resolved quickly by customer support teams. This requires businesses to have the…

Marketers With Successful Fraud Protection Solutions Have A Competitive Edge

Mobile Ad Fraud Is Evolving So Rapidly That Most Enterprise Marketers Fail To Identify The Costliest Types. AppsFlyer Provides Recommendations to Protect Your Brand According to a Forrester Consulting thought leadership paper commissioned by AppsFlyer entitled Mobile Fraud: Marketers’ Massive Hidden Threat explores, only 1 in 5 enterprise marketers feel they are able to systematically monitor and prevent fraud. Marketers still rely heavily on legacy technologies and tools to combat mobile ad fraud and firms like an…

TechBytes with Gil Klein, Managing Director, Mobfox

Gil Klein Managing Director,  Mobfox Mobfox, a mediation platform, caters to 175+ DSPs across the globe. We spoke to Gil Klein, Managing Director, Mobfox, to understand  how he views the future of programmatic advertising.MTS: Tell us about your role at Mobfox and the team you handle. Gil Klein: As the Managing Director, I am responsible for leading Mobfox and our in-app audience-based programmatic advertising platform, which provides publishers with the tools they need to optimize their ad serving, data layers, and…

Interview with Alexander Bachmann, CEO, admitad

"In Cost-Per-Action marketing our advertisers do not have any difficulties tracking the success of their ad campaigns because admitad's in-house platform tracks 'actions' very effectively introducing updated statistics in real time via our user interface." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a CPA platform? I am the CEO and founder of admitad – a cost-per-action based global affiliate network. I founded admitad in 2009 in Germany; and since then it has…

TechBytes with Ira Cohen, Chief Data Scientist, Anodot

Ira Cohen Co Founder, Chief Data Scientist, Anodot Anodot recently won an award for innovation in analytics. We spoke to Ira Cohen, Chief  Data Scientist, Anodot to figure out what the future of analytics looks like.MTS: Tell us about your role at Anodot and the team you handle. Ira Cohen: I am the Chief Data Scientist and co-founder of Anodot. The company was founded in 2014 as a new way to provide insights from big data that is changing and growing in real time. Our goal is to illuminate business blind spots so…

Interview with Alok Kulkarni, CEO, Cyara

"Voice experience management is going to become a core competency for any marketer and represents an exciting opportunity to develop in the digital economy. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a customer experience assurance platform? I had been working in the contact center industry for over 15 years and what I loved about it was how critical customer experience was for the success for any business and how passionate our customers were about it. However,…