Best Programmatic ROI Requires Multi-Platform Strategy, Shows Visto Study

Expansive Test Featuring Multiple Formats KPI's, Execution Platforms and Publishers Shows up to 10x Improvement Through Multi-Vendor Supply Path Optimization The optimal programmatic media buying strategy requires multiple partners, shows results of a study released recently by advertising technology provider Visto. With an estimated 80 percent of digital ad placements purchased using programmatic exchanges, per the Interactive Advertising Bureau (IAB), this finding is a valuable insight for advertisers looking to get the…

Yeah, OTT Advertising is a BFD

"Welcome to the modern day gold rush of 2018 – OTT. If you are close enough to it, you can almost feel what the ‘49ers must have felt as those pioneers traversed the continental United States in hopes and dreams of found gold in 1849. Our version in digital media has all the smallest and largest companies grasping for some piece of the OTT pie (our gold) to market in the mega-billion dollar Video advertising industry. Before I get started, it makes sense to present my take on the definition of OTT. OTT is TV on all…

Cloudinary Launches Digital Asset Management Solution

Cloudinary, a Trusted Image and Video Platform for Over 325,000 Web Developers, Enhanced for Creative and Marketing Professionals, Enabling Brands to Deliver Optimal Web and Mobile Experiences Cloudinary announced the availability of its Digital Asset Management (DAM) solution, the first end-to-end DAM developed to help organizations realize the full value of their digital media assets and deliver engaging end-user experiences through on-the-fly asset manipulations and optimization, AI-based search and efficient…

Alibaba Group Opens Office in Malaysia

Alibaba Announces the Launch of Malaysia Week in July to Promote Sale of Quality Malaysian Products and Tourism to China Consumers Alibaba Group opened its national office in Malaysia today, marking a new chapter in the company’s deepening strategic cooperation with Malaysia, which is the first eWTP hub outside of China. Located in the heart of Kuala Lumpur at The Vertical Bangsar South, the new office signifies Alibaba Group’s continued endeavour to bolster the technology capability of Malaysian SMEs and young…

SpotX Launches Live CTV Educational Series for Advertisers

'Spotx Explains It All' Training Session to Highlight Current State of Ctv, Targeting Strategies, How to Reach Audiences at Scale, and More SpotX, the leading video advertising and monetization platform, announced a live educational series called SpotX Explains It All. The invite-only series will kick off with an in-person training session on June 21st at OFFSITE Loft in New York City and will roll out in other cities across the US in the coming months. The training offers advertisers extensive knowledge about the…

Mediaocean And IBM Partner To Integrate Blockchain Across The Media Ecosystem

Advertising Blockchain Program to Strengthen Accountability Throughout the Digital Advertising Ecosystem Mediaocean, the foundational software provider of the advertising world, and IBM iX, one of the world's largest digital agencies and global business design partners, today announced the launch of a blockchain consortium for the digital media supply chain. Bringing together some of the world's largest advertisers, agencies and publishers, including Kellogg, Kimberly-Clark, Pfizer, Unilever and IBM Watson…

Advertising ID Consortium Announces DigiTrust as a Third-Party Domain

To Bring Added Choice and Increased Efficiency for Open Internet Buying The Advertising ID Consortium, the open identity solution for the digital advertising ecosystem, and the IAB Technology Laboratory (IAB Tech Lab), announced their intention to integrate the DigiTrust ID service, recently acquired by IAB Tech Lab, as one of three cookie IDs used within the Consortium's open identity framework. The framework enables people-based marketing for clients of Consortium members that wish to leverage the benefit of the…

Nielsen And FreeWheel To Expand Measurement Across Over-The-Top And Set-Top Box Video On Demand Inventory

Effort To Help Television Ecosystem Unlock Additional Impressions And Value Across OTT And STB VOD Inventory Nielsen and FreeWheel, a Comcast Company, announced plans to expand measurement to over-the-top and set-top box video on demand inventory. This effort will enhance the value of the television ecosystem through additional data-enabled, targetable premium digital video platforms for programmers, MVPDs, agencies and advertisers to effectively reach consumers. This announcement comes six months after Nielsen announced…

AT&T Launches Next-Gen Video Platform for DIRECTV for Business Customers

COM3000 Brings More HD Channels - Including 4K - And a Future-Ready Platform AT&T continues to change the world of video with the launch of COM3000. This is the third generation of our DIRECTV for Business video headend. With it, businesses will get more channels than ever. Plus, they'll find it's easier to customize. COM3000 can deliver up to 138 HD channels, including 4K HDR programming.1 And business owners can add channels one at a time, including their own in-house and over-the-top (OTT) channels.…

Oath Debuts Extended Reality (XR) Ad Experiences at Cannes Lions

Unveils New 3D Ad Format And First-In-Market Programmatic VR Ad Offering In Its Latest Efforts To Transform Brand Building Oath, a Verizon subsidiary, kicks off Cannes with new opportunities for brands to engage with consumers through extended reality (XR) ad experiences. Combining the art of brand building and the science of data, new 3D ad formats and first-in-market programmatic VR ads represent the company’s latest premium ad innovation for consumers to discover, interact and transact with brands. “Consumers are…

Six Tips for Winning With a Multi-Cloud Approach

You may have seen the map showing the hundreds of software programs that marketing teams employ, and many marketers use a combination of digital tools to achieve their goals. This best-of-breed strategy applies to more than marketing applications — it can and should extend to cloud infrastructure as well. A multi-cloud approach provides options for building a backend stack that generates the best possible experience for customers. The multi-cloud approach isn’t always straightforward. A recent VMware survey of 1,355 IT…

The AppNexus Marketplace Launches Guaranteed Views

Guaranteed Views, a New AppNexus Marketplace Product, Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet AppNexus, the world's leading independent advertising technology company, today announced the launch of Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers and agencies to pay only for ads that are measured as viewable and is the first programmatic product that enables 100%…

Valimail Achieves SOC 2 Type 2 Certification

Valimail IDEA Platform, Designed to Bring Trust to Email, Demonstrates Continued Commitment to Customers for Security Best Practices Valimail, the world's only provider of fully automated email authentication, announced that it has completed a SOC 2 Type 2 certification. SOC 2, developed by the American Institute of Certified Public Accountants (AICPA), is a widely recognized authoritative guidance that ensures a company's information security measures in line with today's specific cloud requirements. As companies…

Tru Optik Announces Cross-Screen Audience Validation for Refined OTT and CTV Adtech

For Cross-Screen Audience Validation, IHS, Experian, TiVo, Dataline and Others Partner with Tru Optik on Breakthrough Connected TV Measurement Solution Tru Optik has announced the full release of its Cross-Screen Audience Validation (CAV) service which provides de-duplicated household-level reach and frequency, device authentication, and advanced audience validation for OTT and CTV campaigns. This announcement marks the end of an 18-month closed beta period during which CAV was available to a select number of marketers,…

EverString Data Platform Breaks New Ground in B2B Sales and Marketing

AI-Powered Platform That Delivers Clean, Actionable Data Is Driving High Value for B2B Marketing, Sales, Customer Success, and Underwriting Teams EverString, the leading marketing and sales intelligence software company, announced record-breaking first quarter bookings that were 300% greater than the same period in 2017. In January, the company launched EverString Data Platform, setting a new standard for clean, reliable data that is constantly refreshed, improving, and expanding in real time.  Recommended Read: B2B…

AppNexus Expands Inventory Quality Initiative Through Partnership with White Ops

AppNexus will Adopt White Ops' Technology Layer to Power Pre-Bid Fraud Prevention Across The AppNexus Marketplace AppNexus, the world's leading independent advertising technology company, announced a partnership with the cybersecurity company White Ops to shut down the flow of advertising dollars to cybercriminals. Through this partnership, AppNexus will adopt White Ops' technology layer to power pre-bid fraud prevention across the AppNexus Marketplace and extend its in-house Inventory Quality team's focus to include…

Brand Safety Remains Top Advertising Concern as Incidents Rise 25 Percent: DoubleVerify Report

DoubleVerify Reports Latest Global Trends in Digital Media Quality DoubleVerify, the leading independent provider of digital media measurement software, released its 2018 Global Insights Report providing a market-by-market benchmark of the challenges faced by global marketers and an outlook on the current and future state of media quality on the internet. The new 2018 data indicates that brand safety violations have risen by 25 percent in the last year – as the surge in fake news and unsubstantiated content has…

RTB House Wins The AIconics Award in Best Application of AI for Sales & Marketing

RTB House was Recognized for Best Application of AI for Sales & Marketing Because of Its Deep Learning Technology RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, today announced the company won the 2018 The AIconics Award. The annual awards, celebrating the drive, innovation and hard work in the international AI business community, was held for the 3rd time in partnership with Microsoft and Imperial College London. RTB House was recognized for Best…

Sony Crackle Selects Nielsen To Power Its Addressable Advertising Capabilities Across Devices

Nielsen (NYSE: NLSN) today announced that Sony Crackle, a division of Sony Pictures Television Inc., has selected Nielsen Marketing Cloud to power its addressable advertising capabilities across all devices and platforms including mobile devices, connected TVs, streaming boxes and gaming consoles. Nielsen Marketing Cloud's unique audience data, artificial intelligence (AI)-powered segmentation and real-time integrations with most major video ad serving platforms will help Sony Crackle deliver more relevant advertising…

Influential Closes $12 Million Series B Funding Round With Participation From WME

The Funding Comes On The Heels Of Influential’s New Partnership With WME Influential, the leading AI influencer technology, Social Intelligence™ firm and IBM Watson Developer Partner, announced that it has secured a $12 million Series B financing round, bringing total capital raised to $26.5 million, since the company’s inception in 2013.  The round was led by existing investors, with participation from new investor, WME. Influential will use the funding to take the company’s AI SaaS platform to market. The round…