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People.ai Becomes ISO Certified for Its Information Security Management System

Information Security Is the Primary Concern for Enterprises As part of its ongoing commitment to maintain the highest standards in data security for its customers, People.ai, the only platform that drives revenue intelligence across all go-to-market teams, announced it has attained ISO 27001:2013 certification for its information security management system. This in addition to recently achieving recertification for SSAE-16 SOC 2 Type 2 compliance. Also Read: Konnect Agency Celebrates 10th Anniversary The ISO…

Gladson Acquires Edgenet to Extend Leadership Position in Product Content and Information Management Industry

Combined Company Will Enhance the Efficient Transfer of Information Between Brands and Their Customers Gladson, a Chicago-based portfolio company of The Jordan Company and Wicks Capital Partners, announced that it has acquired Nashville-based Edgenet, a leading product content management software provider. The combination of Gladson's industry-leading digital content creation and technology-enabled dissemination capabilities and Edgenet's network of more than 10,000 brands expands Gladson's leadership position in its core…

PowerInbox Audience Engagement Experts to Reveal 5 Promising New Ad Channels at Affiliate Summit West 2019

Beyond Email & Social, Emerging Channels Will Give Advertisers New Options to Grow Brand Awareness & Sales PowerInbox, the trusted audience engagement and digital monetization partner for publishers and marketers, will reveal five new audience engagement channels that are ripe for monetization in 2019 at this week’s Affiliate Summit West in Las Vegas. Bolstered by new data that points to broader adoption of new channels beyond email and social media, PowerInbox engagement experts will demonstrate how these…

S4M Granted Continuation of Its MRC Accreditation

S4M, a leading drive-to-store technology provider, announces the renewal of its Media Rating Council (MRC) accreditation for HTML5 mobile web and in-application display and rich media Served Impressions, Clicks, and post-click metrics for Installs, Opens and Landings. To this day, S4M remains the only vendor accredited by the MRC for mobile post-click metrics. The Media Rating Council is a non-profit industry association established in 1963 in the United-States.  Its goal is to ensure that measurement…

Bright Pattern Included in G2 Crowd’s Winter 2019 Contact Center Infrastructure Report

Bright Pattern, Leading Provider of Omnichannel Cloud Contact Center Software, Announces Inclusion in G2 Crowd's Contact Center Infrastructure Report Bright Pattern has been included in G2 Crowd's most recent Contact Center Infrastructure Software report. This report is based on real user satisfaction ratings on G2 Crowd, the world's leading business solutions review website. Bright Pattern was ranked on the Contact Center Infrastructure report by receiving reviews from verified users compared to similar products in…

Prediction Series 2019: Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead Marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they Secured series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a cloud management business that leveraged the emerging public cloud market. Why did I join? It was the people. After speaking with the CEO and Co-Founder, I got excited about the…

Synamedia Makes CES Debut, Offering Pay-TV Providers Frictionless Cloud Migration Strategies, New Revenue Opportunities

Credentials Sharing Insight Premieres Alongside Other Demos, Showcasing Synamedia's Expanded Video Security Portfolio Synamedia, the largest independent video software provider, will bring its newest solutions to CES 2019, illustrating how pay-TV providers can migrate to the cloud at their own pace, and seamlessly.  The company also unveiled new security software that combats the rapid rise in account sharing between friends and families, turning it instead into a new revenue-generating opportunity for operators.…

New Study Shows Content Marketing Adoption Trending Upward for 2019

ContentWriters has released a study that proves content marketing is still one of the most viable marketing tactics for companies to employ in 2019. The study, published at the end of 2018, convincingly showed that marketers are still investing considerable amounts of time, energy, and resources into content marketing. "One of our goals for 2018 was to tap into our vast network of marketers, content creators, and business owners to get real insight as to what they were getting out of content marketing," said Francesco…

How Publishers and Platforms Can Put Privacy First

The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it’s clear that scrutiny around data usage and privacy is only getting louder. It’s not just the looming ePrivacy Regulation or the California Consumer Privacy Act — the digital ad industry is facing a whole new paradigm around the collection and management of customer data, one that’s forcing platforms and publishers to put privacy first…

Prediction Series 2019: Interview with Cary Dunst, GM North America, Adslot

Cary, tell us about your role at Adslot and the team/technology you handle. Adslot Media is the world's only independent technology that scales audience-enabled, publisher-direct media buying. Through our technology you can plan, buy, optimize and reconcile your premium, guaranteed campaigns through a single platform. The North American team services premium publishers and advertisers by leveraging the Adslot platform to simplify their buying and selling of guaranteed, premium display and video inventory across all…

Prediction Series 2019: Interview with John Steinert, CMO, TechTarget

How much did ROI dashboards and Sales Intelligence evolve in 2018? Both a lot and too little. On one hand, dashboards are becoming easy to build and, therefore, are included as part of many vendors’ offerings. This means that users don’t have to create their own dashboards. However, the main problem remains that the dashboard itself is largely a descriptive and reactive element within the stack rather than a prescriptive, proactive one. Dashboards, as a whole, still need to evolve beyond reporting on what is happening…

The Year in Messaging and Conversational Experiences

As 2018 draws to a close, it’s a good time to take stock of the year in the world of messaging and conversational experiences. Unlike prior years, this one is characterized by less hype and more progress. Developers have been quietly working away, far from the madding crowd, as messaging volumes grow massively and conversational experiences continue to pervade every aspect of human existence. Over the last few years, mobile messaging usage has exploded. It now dominates smartphone usage. While consumer communication grew…

Interview with Rani Hublou, Chief Marketing Officer, 8×8

"To keep up with the speed of customer demands, multi-channel marketing and multi-channel communications are critical." Tell us about your role and how you got here. What inspired you to be part of 8x8? 8x8 has the opportunity to deliver more than a world-class business communications product. We have created a new cloud business communications market that fundamentally transforms the customer experience and enables a new speed of business. It’s pretty inspirational to be part of the team that is uniquely positioned to…

Privacy Law Discussions: Who’s Leading The Way?

Business and consumers continue to discuss privacy regulations and legislation. Data breaches, data vulnerabilities, and compromised private information is released in the news almost daily. Legislation has recently been proposed for individual states regarding data privacy regulations head-on. Most recently, Virginia, Vermont, Colorado, and New Jersey have all introduced related-privacy regulations. California recently set themselves apart in the privacy space with the adoption of the California Consumer Privacy Act …

Interview with Alexi Venneri, Co-Founder and CEO, Digital Air Strike

"To keep Digital Air Strike on top of technology and innovation, I employ three qualities: confidence, positivity and curiosity." Tell us about your journey into technology. What made you start Digital Air Strike? My journey truly began as a child. I always had a strong interest in business and entrepreneurship. I was the kid that loved the TV show “Kids are People Too” that was touted as the kids' version of the "Tonight Show" featuring interviews with kids that were doing amazing things. I also turned everything into a…

Comcast Collaborates with Industry Partners on Blockgraph Software to Jumpstart the Use of Secure Data Sharing for Advanced TV Advertising

Newly Launched, Peer-To-Peer Platform Allows Participants to Protect and Control Their Data, While Benefitting from the Shared Insights of Entire User Network Comcast Cable Advertising, a division of Comcast Corporation, launched the next phase of Blockgraph, an industry initiative designed to create a secure way to use data and share information. Comcast is now working with other industry partners on this initiative, including Viacom and Spectrum Reach, the advertising sales division of Charter Communications, Inc., in a…

Artprice and Cision Join Forces to Create the World’s Leading Press Agency Dedicated to the Art Market

Artprice Is Bound to Inform the Market of Cision's Forthcoming Press Release Artprice, a Server Group company and internet pioneer since 1985 in Europe, and Cision are pleased to announce a newswire distribution partnership. The partnership makes Cision the official news and content distributor for a world leader in art market information. As of today, Artprice and Cision have joined forces to create Artpress agency - the world's leading press agency dedicated to Art Market information - an area in which Artprice is…

Prediction Series 2019: Interview with Mike Austin, CEO and Co-Founder, Fresh Relevance

What opportunities and challenges did you and/or Fresh Relevance identify at the start of the 2018 and have things worked as planned? We are all social creatures and tend to base our actions on the behavior of others when faced with an overwhelming range of options. However, tactics that have received a lot of media attention recently, such as Influencer Marketing, aren’t necessarily the most effective or scalable ones. Therefore, many retailers are still unsure how to leverage the power of social in their marketing to…

Interview with Cornelius Willis, CMO, Clari

"Marketing leadership, particularly revenue marketing, needs to understand technology — not just what to buy, but how to integrate it into a strategy and use it to power a marketing engine."Tell us about your role and journey into technology. What made you join Clari? I’ve been lucky to have a lot of exposure to AI and predictive technology, most recently running technical marketing for Google Cloud Platform, including its various AI and deep learning tools. Algorithms are well understood and constantly improving. But…

Achieving Marketing Success in 2019: Be Relevant, Personal and Precise

In today’s technology-driven business world, innovation has reached breakneck speed — if you are not innovating, you are falling behind. For marketers, this means there is more pressure to deliver results that can be backed by data and a greater need to quickly pivot campaigns when success is unlikely. With Gartner predicting CMOs’ budgets will increase to over 12 percent of company revenue in 2019, marketing leaders are continuing to gain new responsibilities. To remain strategic, they must have an eye toward the future…