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Video for All: Why Vidyard Chose INBOUND 2018 to Make Big Marketing Technology News

Say it all with a video. Yes, that's what Vidyard has done to the video marketing ecosystem in 2018. With a flurry of exciting new releases and tech integrations, the landscape is brimming with optimism. At INBOUND 2018, Vidyard has announced that HubSpot Video, is now available free to all HubSpot Marketing, Sales, and Service Hub customers. MarTech RADAR 2018: Top 150 B2B Technology Companies We sat down with Tyler Lessard, VP Marketing at Vidyard, to understand what makes video the most exciting Marketing…

HubSpot Launches Bundled Suites to Achieve Sophisticated Sales, Marketing and Service Goals

The Launch Is HubSpot’s Largest Enterprise Software Suite Expansion HubSpot announced the launch of its brand new Sales and Service Enterprise Software Hub for business availability. The company also announced new updates in their Enterprise Marketing Hub, along with promising buyers a discounted rate for a bundled purchase. HubSpot is calling their bundled product, ‘Enterprise Growth Suite’ which will provide advanced enterprise teams with- Control Greater flexibility Deeper integrations Hubspot will…

Persado Appoints Leading University of Chicago Professor to Advisory Board

Persado, the leading provider of AI-generated cognitive content for top global brands, announced that Sanjog Misra has been appointed to its advisory board, effective immediately. In this role, Misra will provide strategic counseling to the Persado executive team, alongside the five additional industry experts serving on the board. Misra will work closely with Persado’s data science team on marketing message personalization to quantify the effect of marketing language and attribution modeling. “Persado is an innovator and…

Unmasking the State of Influence in Men’s Grooming

Friday, August 17 this year was National Men’s Grooming Day - a day when men can focus on their appearance and when salons, hairdressers and beauty parlors can cater to men with various offers. What better time to look behind the beard, if you will, to understand the brands that are favorites in men’s grooming among influencers, and how marketers can learn from these brands to scale their own influencer marketing programs. Traackr gathered data from the top beauty influencers to find out which men’s grooming brands were…

TechBytes with Matt Harada, GM Data, Sovrn Holdings

Matt Harada GM Data, Sovrn  AI is a potent tool to combat the Fake News menace. Publishers are looking for Marketing Technologies that can solve this challenge. The recent Sovrn-Factmata partnership is seen as a credible technology integration to develop an advanced machine learning platform that can tackle fake-news. Matt Harada, GM Data, Sovrn reveals the fascinating aspects of their partnership with Factmata, using AI to combat Fake News and the growing role of Audience Data and CDPs.Tell us about your role at Sovrn…

Wunderman Expands Focus into Amazon-Specific Content and Commerce

Wunderman Acquires Amazon-Focused Content and Campaign Agency 2Sales Today, Wunderman, the leading global digital agency and a WPP company, announced that it has acquired 2Sales International S.A. 2Sales is an ecommerce consulting agency that supports global brands in building their business on Amazon and other online marketplaces. 2Sales will become part of Wunderman’s growing global commerce offering, Wunderman Commerce. Recommended: Interview with Jamie Gutfreund, Global CMO... Wunderman Committed to Expanding Ability…

B2B Cloud Software Marketing Veteran Andres Botero Joins BlackLine As Chief Marketing Officer

Leading Cloud Financial Automation Software Provider Adds Former SAP Marketing Executive to Lead Global Marketing Strategy BlackLine, Inc. announced that B2B cloud software marketing veteran Andres Botero has joined the financial automation software company as chief marketing officer.  As CMO, Mr. Botero will be responsible for driving BlackLine's global marketing strategy as the company seeks to capitalize on the growing worldwide demand for solutions that drive greater efficiency, financial governance and risk…

Greenfly Names Kerri Pollard as Chief Revenue Officer

Former President of CJ Affiliate (Formerly Commission Junction) Brings Success in Driving Revenue Growth and Building High-Performing Digital Teams Greenfly, a community collaboration platform that helps companies tell their authentic brand stories at scale, announced the hiring of Kerri Pollard as the company's Chief Revenue Officer. With extensive experience in building industry-leading, worldwide platforms in the digital marketing arena, Pollard's addition to the executive team will support Greenfly's growth…

Vivial Launches Mobile Messaging Service, Becoming First in Industry to Offer Complete Online, Mobile and Social Marketing Solution

Vivial announces the launch of The Mobile Optimizer, its new text messaging service for local business. With the addition of this new service, Vivial is the only marketing provider in the industry to offer a robust and proprietary online, mobile and social media platform designed to connect local businesses with their target audience. "Americans check their phones once every 12 minutes and more than 6 billion texts are sent in the US each day," said Jim Continenza, chairman and CEO of Vivial. "With the launch of our…

TechBytes with Neta Agmon, Director of Product, Cloudinary

Neta Agmon Director of Product, Cloudinary Video and visual storytelling are inter-connected and make personalization campaigns more effective. There are many vital components in delivering a flawless video experience across channels. Neta Agmon, Director of Product, Cloudinary, reveals more about Video Management and her team's work with Digital Asset Management.Tell us about your role at Cloudinary and the team and technology that you handle. I’m a director of product at Cloudinary, managing our newly launched…

Trimble Announces Keynote Speakers for Its 2018 Dimensions International User Conference

Trimble announced keynote speakers for its 2018 Trimble Dimensions International User Conference—Sarah Robb O'Hagan and Josh Linkner. The conference will be held November 5-7 at The Venetian in Las Vegas, Nevada. Sarah Robb O'Hagan is an executive, entrepreneur and currently the CEO of fast-growing indoor cycling company Flywheel Sports. She served as the president of luxury health club Equinox, the global president of Gatorade, a GM and marketing director at Nike, and the marketing director of the Virgin Entertainment…

Estimote’s Futuristic Beacon Enables Marketers to Undertake Location-Based Marketing

After Launching Their First Beacon in 2013, Estimote Announced the Arrival of Their Highly Evolved Product, ‘the Estimote LTE Powered Beacon’ Estimote believes that the applications of the future will not be installed on electronic devices like phones, tablets or computers. Application developers of the future will leverage the physical world as a context to build applications. The core element in developing applications of tomorrow would be that of an object’s or an individual’s location. Applications will be installed…

Smartly.io Expands Leadership Team with Chief Revenue Officer

Tim Frankcom Joins to Lead Social Advertising Technology Company's Global Growth Strategy Smartly.io, a leading ad operations and creative automation platform, has hired Tim Frankcom to join its executive team. Joining as Chief Revenue Officer, Frankcom will be responsible for the company's global growth strategy as it continues to build on five years of rapid expansion since founding. To meet market demand from businesses relying on Smartly.io's creative automation, the company doubled headcount to 250 people in the…

Amobee Completes Acquisition of Videology, Expands Advanced TV and Video Advertising Capabilities

CTV Pioneer Scott Ferber Appointed Chief Innovation Officer, AI Expert Domenic Venuto Named Chief Operating Officer and Talent Development Leader Erica Golden Selected Chief People Officer  Singtel subsidiary Amobee, a global digital marketing technology company serving brands and agencies, announced it has completed the acquisition of assets from Videology—a leading software provider for advanced TV and video advertising—advancing its connected TV and digital video solutions with sophisticated data-driven linear TV…

Interview with Michelle Eichner, Founder and CEO, Digitile

"The average corporate marketing team uses 91 different cloud tools in their tech stack."Tell us about your journey into technology. How did you end up as a CEO from being a VP Product? My marketing career led me into the tech industry. In the infancy of the “dot-com” boom of the late 1990s, I worked for Net Perception where I was doing B2B marketing for recommendation software before Amazon’s recommendation engine existed. I was a liaison between business and the tech community because I could speak both languages. As a…

digi.me Launches “iTunes Of Personal Data”

New App Ecosystem Gives Consumers Unprecedented and Unrivaled Control Over How Apps Access and Use Individual Data digi.me is announcing the launch of a new platform that will radically change the way that we view data online and provide unprecedented levels of privacy to consumers concerned about how their data is being used. Using the digi.me platform, consumers can connect with more than 15,000 sources of personal data – including social media, credit cards, banks, fitness wearables, music history, and health…

Smaato Accelerates Growth in APAC With Key Industry Leader Hires

Alex Khan joins as Managing Director APAC as Company Invests Heavily in Region Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced two key strategic hires to manage their expansion in the APAC region. Alex Khan will serve as Managing Director APAC. As the former Managing Director of Platforms APAC for Oath, Khan brings extensive experience in championing programmatic solutions for in-app publishers, media buyers, and agencies across the region. Smaato is also…

SmartBug Media Hires Award-Winning Advertising and Marketing Executive Damon Yerian as VP of Creative

SmartBug Media – a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations – announced the addition of Damon Yerian as Vice President of Creative. In this role, Yerian will lead the in-house creative team; working to yield award-winning work while driving leads for the sales teams. Yerian previously served as the VP of Creative Services for…

Act-On Announces H1 Profitable Growth, Record Customer Success

GDPR, Adaptive Marketing Vision Result in Strong Sales Growth Act-On Software, the leading provider of adaptive marketing automation for mid-market enterprises, grew its new customer acquisition in the first half of 2018, setting company records for contract life-time value. This strong customer growth is a direct outcome of Act-On’s strategy to invest in innovation and a financial architecture that has driven profitability for the company for the first time in its ten year history. Financial Architecture Creates Pathway…

Synthesio Named a Leader in Independent Social Listening Platforms Report

Synthesio Received The Highest Scores For the Data Sources and Pricing Strategy Criteria Synthesio, the leading Social Intelligence Suite, has been named a Leader in The Forrester Wave: Social Listening Platforms, Q3 2018 report. For this report, Forrester identified and reviewed the most significant Social Listening Platforms, and after going through their 40-criteria evaluation, Synthesio received the top scores for the Data Sources and Pricing Strategy criteria, and has been named a Leader. Also Read: SheerID Expands…