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Braze (formerly Appboy) Announces Integrations with Microsoft and AccuWeather to Expand Partner Ecosystem

Enhancements Include New Multi-Cloud Hosting and Dynamic Content Capabilities Recently, at Mobile World Congress 2018 in Barcelona, Braze (formerly Appboy), a leading marketing automation and customer engagement platform, announced technical integrations with Microsoft Azure and AccuWeather adding to the company's existing partner ecosystem platform. These integration partnership announcements were made live from the world's largest mobile technology event, alongside existing partners including Appsflyer, global leader in…

Interview with Anthony Iacovone, President, Barometric

"CMOs should create a foundation that can help them really understand the consumer’s meshed identity first. With that foundation comes measurability and insight."Tell us about your role and how you got here. What inspired you to be a part of an ad- performance company? I am currently the co-founder and President of Barometric, which is a division of AdTheorent. For some quick background, in 2011 I co-founded AdTheorent with a mission of using Machine Learning to make better decisions using data when serving mobile…

Ogury Launches Active Insights – The First Complete App Ecosystem Intelligence Solution

Active Insights Addresses the Knowledge Gap Left by Existing App Store Metrics and In-App Analytics Tools, Offering Significant Benefits for Both Publishers and End-Users Ogury, the leading mobile data company, launched Active Insights, a complete app ecosystem intelligence solution for app publishers. Active Insights is powered by Ogury's unique first-party data, leveraging real user behavior to provide true ownership and engagement metrics far beyond what is possible with existing app store metrics or in-app analytics…

Beezy PocketFlow™ and Beezy Bot™ Unveiled to Improve Workflow Productivity

Beezy PocketFlow™ Allows Users On-The-Go to Easily Trigger Workflows Using a Natural Language Conversation with the Beezy Bot™ Beezy Inc., the Intelligent Workplace for Microsoft Office 365 and SharePoint – unveiled PocketFlow™, a new mobile app exclusively focused on business processes and mobile productivity. Many workflow solutions send email notifications to users letting them know they need to take action on some item, and most of the times this notification includes a link to an external system. By avoiding context…

Google to Dominate App Downloads in 2018 as Predicted by Adjust Report

The Benchmark Report Provides Detailed Insight into the App Market and App User Behavior Berlin-based app mobile measurement company Adjust recently published the results of its annual benchmark report for 2017. The data from the report was taken between January 1, 2017, and December 31, 2017, tracking 11,000 apps, with 10.7 billion installs and 1.29 trillion events analyzed across the world. Deeper coverage of countries included China, France, Germany, Japan, Russia, Turkey, UK and the US. Also Read: TechBytes with…

Text Request Utilizes Google Messaging to Bring Businesses More Customers

Text Request, the online business texting service that lets businesses text using their current business numbers, can now be used to manage text conversations started through Google My Business listings. Google's free business listing platform, Google My Business, now lets mobile searchers message businesses directly from search listings. Text Request provides the backend dashboard to receive these messages, and makes it easy to manage conversations as a team. Businesses can use Text Request with their current landline,…

Insite Software Delivers Greater Configurability, Enhanced B2B User Interface

Release 4.4 for InsiteCommerce Provides New Capabilities For Product, List Management, Search and Guest Checkout Insite Software, the leading B2B commerce platform, announces major new capabilities with the launch of Release 4.4. With Release 4.4, B2B customers have more configuration capability than ever before, reducing the reliance on developers for functionality and delivering an unparalleled user experience for manufacturers and distributors. "Our customers consistently ask for more configurability at the…

Netskope Report Reveals User-Led HR, Marketing, and Collaboration Applications are Most-Used, Despite Pending GDPR

Over Ninety Percent of Organizational Cloud Services Not Enterprise-Ready Netskope, the leader in cloud security, announced the release of the February 2018 Netskope Cloud Report on enterprise cloud service usage and trends. A key finding of the report was that the HR and marketing categories had the highest number of services per organization, with an average of 139 services and 121 services, respectively. The report also saw growth in the number of cloud services used in the enterprise compared to last…

Wysdom.AI Joins Microsoft Partner Network

Wysdom.AI to Deliver Global Businesses a Full Stack AI-Based Virtual Assistant Solutions Wysdom.AI, announced recently at the Mobile World Congress that it has joined the Microsoft Partner Network and will deliver its enterprise-focused cognitive care solution across the globe. "Joining the Microsoft Partner Network has allowed us to reach a global audience much faster than we would have alone. Our joint clients have the benefit of both Wysdom.AI and Microsoft technologies and our combined teams to deploy the…

Decoding The State of Programmatic Advertising and Ad Formats in 2018

In Our Latest Predictions Series 2018 Article, We Explore How the AdTech Companies Will Increasingly Seek to Create Value and Solve Industry Problems with Disruptive Technologies In 2018, brands are super-sensitive towards publishing anything that could be labeled as 'extremist' content. As advertising technology companies join together to fight against fraudulent ad inventory, amidst an already acknowledged disruption in the form of GDPR, we are slated to witness another dynamic year. "2017 was the year the entire…

Amazon Leads Home Voice Control Assessment, Says Study by ABI Research

ABI Research's New Competitive Analysis Finds Apple and Google Leading the Charge in Language Compatibility Innovation Amazon created a market with its innovative Alexa platform, but it faces fierce and growing competition from powerful rivals and start-ups alike. In a competitive study of smart home voice control platforms, ABI Research, a market-foresight advisory firm providing strategic guidance on the most compelling transformative technologies, finds that Alexa currently leads the market. This is due mostly to the…

YITU Technology Appoints Former Google Research Scientist Lu Hao as Chief Innovation Officer

In His New Role, Dr Lu Hao Will Help YITU Push Its AI Technologies to an Even Higher Level YITU Technology (YITU), a leading pioneer in Artificial Intelligence (AI) research and innovation today announces that former Google research scientist Dr. Lu Hao has officially joined the company as Chief Innovation Officer (CINO). As CINO, Dr. Lu will oversee YITU's strategies and methods in innovation and will lead the company's effort in creating products and tools using its cutting-edge AI technologies. Driven by disruptive…

App Annie Announces Annual List of “Top 52” Highest Earning Publishers of 2017

Asian-Pacific Publishers Represent a Majority of Top Earners; Google and Netflix Make Strides in US Rankings App Annie, the most trusted mobile app data and insights company, announced their annual Top 52 Publishers list of 2017, which recognizes the top global earners across Google Play and the iOS App Store. Newcomers to App Annie's Top 52 in 2017 include: Google (United States), NCSoft (South Korea), Giant Interactive Group (China), FunPlus (China), Nintendo (Japan), 37Games (China), Youzu (China), Longtu Game…

Adobe Unveils Next-Gen Content Intelligence to Transform Customer Experiences

Adobe Promises to Deliver Content Intelligence That Will Play Key Role in Building Brand Loyalty, with Personalization, Authenticity, and Design Reigning Supreme The latest Adobe survey of the US consumers has revealed that people spend on average 7.8 hours per day engaging with digital content—a figure that jumps to 11.1 hours per day among teenagers. According to the report, brands must produce, execute and iterate on compelling content at an ever-increasing velocity to engage with consumers, which is not an easy feat.…

AdColony Announces Full Compatibility with IAS, Double Verify and MOAT

New Integrations Make AdColony the First In-App Video Marketplace to Integrate with all Leading Ad Quality Measurement Partners AdColony, the ad quality video marketplace, has announced that the company is fully compatible with all major viewability measurement partners for both programmatic and managed service campaigns. AdColony is the first in-app video marketplace to partner with Integral Ad Science (IAS), MOAT and DoubleVerify, providing a range of options that will give AdColony customers the flexibility to work…

UJET Focuses On Expansion With $25 Million Series B

UJET, The Company Reimagining Customer Support, Adds Top-Tier VC's GV and Citi Ventures In Latest Funding Round UJET Inc, a real-time customer communications platform that makes it simple for any company to provide intuitive, modern-day support, announced that it has raised a $25 million Series B round of funding led by GV (formerly Google Ventures). UJET has raised over $45 million to date and is leading the transformation in how today's call centers can leverage contemporary technologies to be more efficient and…

Postr Scoops $2.5 Million Funding; Hires New CTO to Accelerate Product Innovations

Postr's Latest Funding Round Will Help the Adtech Company to Accelerate Into The Next Phase of Growth Ad tech company, Postr, has announced that it has closed a $2.5 million funding round led by an investment group of Koh Boon Hwee. MDI Ventures, the corporate VC of SEA giant Telkom Indonesia, participated as well as existing investors, NZVIF (The New Zealand Venture Investment Fund) and Sir Stephen Tindall’s K1W1. This latest round brings the total raised since the company’s launch in 2014 to $5.5 million. Read More:…

Glispa Appoints Jon Hook as Their First Chief Commercial Officer

Glispa Also Unveiled New Branding Following Two Years of Acquisitions Mobile advertising technology company, Glispa is bolstering its executive team with the appointment of Jon Hook to the newly created role of Chief Commercial Officer. Based at Glispa’s London office, Hook is charged with commercializing Glispa’s solutions and will report to CEO Itamar Benedy. Read More: What Does Google Chrome’s New “Auto-Annoying-Ad-Blocker” Mean For You? Explaining the newly branded solutions and commenting on Hook’s…

Interview with Mark Bembridge, CEO, Smartology

"If advertisers don’t know how much has been spent on each element of a campaign, they can’t measure ROI – and that’s a problem for the industry as a whole if it is to prove its credentials and continue to grow."Tell us about your role at Smartology and how you got here. What inspired you to join an AdTech company? Working on semantic recognition platforms, as far back as 2004, was a formative period. The technology was new, but for those of us closely associated with it, the opportunities that opened up were really…

Lionbridge Launches Oracle Responsys Application that Delivers Personalized Marketing in Every Language

Lionbridge Helps Marketers to Deliver a Cohesive Message Across Channels, Devices And, Now, Languages Through Integration to Oracle Marketing Cloud Lionbridge Technologies Inc., the world's most trusted translation and global digital communications company and Gold level member of Oracle PartnerNetwork (OPN), announced that it has launched Lionbridge Connector, now available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud. The new application empowers marketers to plan and execute…