Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source for the major MarTech developments of last week. SEMrush Tracks Online Growth in Popularity of Web Summit Conference Online Searches Highlight Web Summit Growth on Time for 2018 Conference Comscore Brings its Digital Audience Measurement to Include Snapchat Discover The New Integration Will Grant…

RTB House Announces Multi-Layer Brand Safety Mechanism Powered By NLP

RTB House is a leading provider of technology powered by natural language processing that addresses the brand safety dilemma RTB House – a global company that provides state-of-the-art retargeting built on deep learning for top brands worldwide – announced new capabilities to solve digital advertiser’s brand safety challenges powered by advanced natural language processing. Brand safety is a critical concern for the digital advertising industry. In order to avoid consumer backlash and lost revenue brands and publishers…

The Power of A Guarantee For Digital Ads

Learn how the increasingly popular Programmatic Guaranteed is bringing a more effective, streamlined and transparent experience to programmatic ad buying.  If you’ve ever bought a home goods product or watched Tommy Boy, you know the influential role a guarantee can play in informing purchasing decisions. “100 Percent Satisfaction Guaranteed” stickers are commonplace for good reason. People like to know they’re getting what they pay for. Read More: Rubicon Project Now Offers Programmatic Guaranteed Buying…

Overwolf Raises $16 Million in Series B Funding Led by Intel Capital, With Participation From Liberty Technology Venture Fund, and Marker

Overwolf, a Profitable Open Platform for Game Apps and Services, Will Use the New Funds to Accelerate the Growth of the Overwolf Developer Ecosystem Overwolf announced a $16 Million round of funding led by Intel Capital, with additional investments from Liberty Technology Venture Capital as well as existing investors. Overwolf is building an open platform of game apps and in-game services, with over 10 million monthly active players across mobile and desktop. Overwolf's mission is to generate value for every gamer in…

7 Tips For Improving Email Accessibility

The average person sends and receives more than 100 business emails each day, and the number continues to rise, according to Radicati Group. The inbox is now a battleground for attention, so it’s more important than ever to make sure our emails are being read. Sadly, many marketers are writing engaging subject lines for emails that add a lot of value to recipients, and yet they aren’t reaching as many people as they could because they’re overlooking the importance of accessibility. Read More: Email Marketing Statistics…

DMEXCO Learnings and the Future of AI in Marketing

As one of the biggest and high-value digital marketing conferences out there, DMEXCO this year did not disappoint. It delivered thoughtful, in-depth looks at how new technologies such as Artificial Intelligence (AI) and new guiding policies around data are affecting the way brands communicate and understand their customers. This year marked Selligent Marketing Cloud’s 8th year attending the show and, in case you missed it, here are a few of the major trends and takeaways that may be helpful to your brand. Read More: What…

Eurail.com to Enhance Digital Marketing Performance with NMPi solutions

The Brand Will Combine Technology and Creativity Solutions to Deliver a Seamless Customer Journey International digital media specialists, NMPi announces it has partnered with Dutch travel company, Eurail.com to drive the performance of its digital marketing campaigns and provide a seamless customer experience. Eurail.com sells Eurail and Interrail train passes worldwide via its webshops. The partnership will see NMPi provide Eurail.com with a full stack media management service compiled of media, technology and…

PossibleNOW Survey Shows Majority of Companies Losing Customers from Insufficient Customer Consent Management Systems

Majority of Companies Still Don’t Realize True Impact Customer Consent Has on their Bottom Line PossibleNOW, the leading provider of enterprise consent and preference management solutions, announced new results of a survey on customer communications consent, which shows many companies still are not properly implementing consent strategies for their organizations and it is costing them customers and lost revenue. Sixty-one percent of companies surveyed said they are either not actively collecting customer consent data,…

Centriply Integration with Industry-Leading Database Enables Data Driven, Linear TV Campaigns at the Household Level

Agencies and Brands Can Combine Third-Party Data, with the Scale of Linear TV to Reach More Audiences for Growth Targeted TV specialist Centriply, announced a collaborative effort with Experian to help brands maximize their linear TV campaigns. The agreement between the two integrates Experian's Consumer View audiences with prospects and TV inventory data, which enables brands to create meaningful interactions with valuable TV audiences at the household, local or national level. When paired with digital campaigns, brands…

Laserfiche Named a Challenger in 2018 Gartner Magic Quadrant for Content Services Platforms

Laserfiche, a leading provider of enterprise content management (ECM) and business process automation solutions, was named a Challenger in the Gartner Magic Quadrant for Content Services Platforms. Laserfiche was evaluated as one of 18 vendors in the market, and was recognized based on its completeness of vision and ability to execute. This is the second year Gartner has published the Magic Quadrant for Content Services Platforms. The report represents an evolution of the Gartner Magic Quadrant for Enterprise Content…

Tomorrow’s Content Management Systems Will Be Driven by AI

Emerging Horizons of Future Content Management Systems Will Develop with Artificial Intelligence as the Central Theme. As AI Swiftly Penetrates Existing Marketing Technologies, CMS Will Not Be Left Behind Part four, which is the last in our featured series, explores the future of Content Management Systems. Globally, technology is changing and adapting to be increasingly AI driven. Hence, tomorrow's Content Management Systems will need to have capabilities of integrating with Application Programming Interface(s) that are…

The Unlimited Data Myth; How Will The Market Fill a Bottomless Pit?

Mobile Experts Finds mm-wave Capacity Crucial for Market Success Mobile Experts has just released a crucial report in their Expert INSIGHTseries, which offers timely, strategic thought leadership on pivotal market issues. This INSIGHT document illustrates how leading mobile operators will run out of capacity in the near future. Mobile Expert predicts that in order to achieve their market goals, operators such as AT&T, Verizon, and T-Mobile/Sprint will not succeed without using mm-wave capacity to augment existing…

Facebook Launches a New API for Marketers to Understand Ad-Failure

The API Enables Marketers to Understand Ad-Failure Causes Helping to Quickly Fix Defective Commercials and Re-Launch Them The failure of advertisement delivery is every marketer’s nightmare and a leaking hole in the ROI vessel. The problem gets complicated further when advertising is published on globally leading digital ad-platforms such as Facebook and Instagram. The stakes are too high and brands channelize a substantial amount of money in their ad-spend, especially on popular platforms. Facebook understands this and…

New Crayon Battlecards Integrate with Salesforce CRM and Largest Source of Real-Time Competitive Intelligence

Crayon Arms Sales Teams with Dynamic, Measurable Battlecards Wired to 7 Million Sources of Competitive Intelligence Crayon, the market and competitive intelligence platform company that enables businesses to track, analyze, and act based on market movements, is arming sales teams with dynamic Battlecards integrated with Salesforce CRM and the world’s first real-time, programmatic competitive intelligence engine, the largest source of real-time competitive intelligence. Crayon monitors more than 300 million pages across…

Aki Technologies Taps Global Brand Exec Richard Black for Chief Marketing Officer

Former VP Marketing for the Campari Group Joins Moment Marketing Science Company to Drive Marketing Efforts Aki Technologies, the moment marketing science company that helps brands personalize advertising through the power of mobile moments, announced that Richard Black has joined the team in the newly-created role of Chief Marketing Officer. Black most recently served as VP Marketing for the Campari Group, the 6th ranked global spirits company with more than 50 premium brands sold across 190 countries, where, during a…

Partnership TechBytes with IBM Watson’s Hillary Henderson and IRIS.TV’s Richie Hyden

(Left) Hillary Henderson Sr. Director, Product Strategy and Management at IBM Watson (Right) Richie Hyden Co-Founder & Chief Operating Officer at IRIS.TV Many media companies have robust video content archives, but don't understand what they have because the metadata is terrible. In this context, we spoke to Hillary Henderson, Sr.Director, Product Strategy and Management at IBM Watson, and Richie Hyden, Co-Founder & Chief Operating Officer at IRIS.TV, to understand why they chose to jointly build a video…

Interview with Ran Avrahamy, VP Global Marketing, AppsFlyer

"The best marketers will agree that mobile attribution essentially allows them to drive at full speed with their eyes wide open instead of basically flying blind."Tell us about your role and journey into technology. What galvanized you to join AppsFlyer? After selling a company I co-founded to Google, I knew I wanted to return to my roots and work for a small and agile company with a potentially great growth story, so AppsFlyer was the natural next step. I joined the company as their thirteenth employee and their first…

LinkedIn Introduces Latest Measurement with Google Campaign Manager for Better Attribution

LinkedIn Has Announced a Measurement Integration with Google Campaign Manager (Formerly DoublClick Campaign Manager), Now Part of Google Marketing Platform Bid adieu to the traditional ways of LinkedIn ad measurement. Today, LinkedIn announced a major integration with Google Marketing Platform to provide accurate attribution of every LinkedIn ad inside a single, unified reporting dashboard. For B2B marketing teams, this new integration could solve complex issues pertaining to LinkedIn ad measurement. Recommended: …

Future Chooses Selligent Marketing Cloud to Strengthen Customer Engagement

Selligent Marketing Cloud, the B2C Marketing Automation company, announced Future plc as a client. Future is a global multi-platform media company, creating over 200 print publications, apps, websites and events, in fields such as video games, technology, film, music and home. Selligent Marketing Cloud will enable Future to consolidate multiple data sources to create a 360-degree profile of its customers. The brand attracts about 57 million cross-platform visits each month, with 250,000 digital subscribers worldwide. Future…

Animation Script Timer Launched by Piehole.tv

It's Now Possible to Accurately Budget for Video and Animation Animated video production company, Piehole.tv, has launched a free script timer tool to calculate the duration of any explainer video. A market-first, this is the only dedicated script timer for explainer videos and according to Piehole.tv  CEO, Priscilla Kennedy, was created based on thorough analysis of over 200 explainer videos and will help significantly when managing animation budgets. "It is vital to know the actual length of a video because it has…