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Gartner Names Airship a Leader, Positioned Highest in Execution and Furthest in Vision in the Magic Quadrant for Mobile Marketing Platforms

This Is the Second Consecutive Year Airship Has Been Recognized as a Leader Since Gartner Began Magic Quadrant Evaluations of Its Market in 2018 Customer engagement company Airship announced that it has been named a Leader by Gartner, Inc. in its 2019 Magic Quadrant for Mobile Marketing Platforms. Among 18 vendors evaluated, Airship was positioned highest in its ability to execute and also furthest for its completeness of vision. A complimentary copy of the full report is available from Airship. “We believe Gartner’s…

Otter.ai Integrates With Dropbox to Collaborate, Manage, and Search Video and Audio Files

Otter Voice Meeting Notes Streamlines Workflow, Saves Time, and Reduces Cost for Customers in Advertising, Broadcasting, Publishing, Marketing and Social Media Otter.ai, creator of Otter Voice Meeting Notes, an AI-powered live transcription and collaboration app has partnered with Dropbox, Inc., a leading global collaboration platform, as one of Dropbox’s media integrations announced. The Otter integration is now available to Dropbox users. @Otter_ai is now integrated with @DropboxBusiness to improve productivity and…

MomentFeed Reports “Customer Brand Loyalty is on Life Support”

Only 18 Percent of Consumers Search on Mobile for Brand Names MomentFeed, a leader in software that connects global and national brands with consumers who use mobile when they are ready to buy locally, published a report that reinforces the value of local-mobile in the brand marketing mix. Only 18 percent of consumers search on mobile for brand names. Proximity, convenience, relevance, and quality are more important than ever. Although major brands are spending upwards of $70B in TV advertising and digital marketing…

Blue Prism Closes Thoughtonomy Acquisition; Boosting Intelligent Automation and Cloud Delivery Capabilities

Acquisition Accelerates Blue Prism Digital Workforce Adoption Via SaaS Offering that Extends Market Coverage to Mid-Tier Enterprises Blue Prism announced the close of its acquisition of Thoughtonomy. With the acquisition complete, Thoughtonomy, now a Blue Prism company, will operate as a business unit led by its founder and CEO Terry Walby. Both companies will work to enable an on-demand Digital Workforce, accessible to all, by combining the strengths of Blue Prism's connected-RPA platform and Thoughtonomy's award winning…

PINCHO and by CHLOE. Select Thanx to Create Superior Branded Apps for Customer Loyalty and Online Ordering

New PINCHO app now available, by CHLOE. app coming soon Thanx, a leading provider of customer engagement and retention tools for retailers and restaurants, announced it has been selected by both PINCHO and by CHLOE. to provide an upgraded mobile app experience complete with personalized marketing, promotions and native online ordering to restaurant customers nationwide. Now live, the new PINCHO app offers a truly best-in-class native experience, including a highly visual owned ordering flow that puts PINCHO’s menu…

Tapad and AdsWizz Partner to Enable Digital Identity Resolution Across Audio Ad Campaigns

With Tapad’s technology, AdsWizz AudioMatic is the first Audio buying platform to offer cross-device identity resolution across the U.S. and EMEA Tapad, a global leader in digital identity resolution, announced a new joint capability with AdsWizz , the leading technology provider for digital audio advertising solutions. The partnership combines Tapad’s digital cross-device technology with AdsWizz’s AudioMatic buying platform, enabling the ability to connect audio ad experiences across screens. AudioMatic, AdsWizz’s…

Ad Fraud Hits Digital Agencies and the Courts: Major Brands Pull Nine-Figure Ad Spend While Litigation, Refunds and Chargebacks Give Ad…

CEO Matt Gallant of Ad Tech Startup tribeOS Says the Time is Now for a Fully Transparent Advertising Marketplace  Digital advertising is in full on growth mode across two trend-driven tracks. First, the continued growth of digital advertising which is estimated to top $348 billion dollars by the end of 2022. (That figure will nearly double what is spent on TV advertising.) Unfortunately, accompanying this proven market momentum is a corresponding increase in the largest invisible crime in the world, costing…

Visa Acquires Payworks

Acquisition enhances Visa integrated commerce payment management capabilities for clients worldwide Visa announced it has acquired Payworks, a Munich-based provider of next-generation payment gateway software for the Point of Sale (POS). Visa will bring Payworks’ cloud-based solution for in-store payment processing together with its CyberSource digital payment management platform to create a fully integrated payment acceptance solution for merchants and acquirers. The joint offering will provide acquirers and payment…

Vendasta Raises $40 Million in Growth Capital

Vendasta, a cloud commerce platform for companies that provide digital solutions to small and medium businesses (SMBs), has raised $40 million in growth funding, $25 Million of which was led by the Canadian Business Growth Fund (CBGF) in addition to an earlier round in May of $15 Million led by Comporium, Inc and Saskworks Venture Fund Inc. with participation from existing investors Vanedge Capital LP and BDC Capital IT Venture Fund. With these investments, the technology company plans to expand its Saskatoon-based team from…

TechBytes with Andy Hunn, COO at Resonate

Tell us about your role and the team and technology you handle at Resonate. I serve as chief operating officer at Resonate, which I co-founded more than a decade ago based on simple but profoundly important questions: “Can we use big data and AI to understand consumers beyond their demographics? Can we use big data to understand the deeper insights that explain why we make the decisions we do – to buy a certain product, to support a certain cause?” We founded Resonate based on this powerful idea of understanding people…

Claravine’s New Chief Product Officer Leads Integrations With Google and Facebook

Claravine Nabs Oracle’s Senior Product Leader Chris Comstock To Lead Product Innovation Under Comstock’s Leadership, Claravine Rolls Out Integrations with Google Campaign Manager and Facebook Ads Manage Claravine announced it has hired Chris Comstock as Chief Product Officer, where he will lead product innovation of Claravine’s Digital Experience Data Management™ platform, the campaign and experience tracking platform of choice for over 3,500 brands globally. “Chris brings nearly two decades of experience with industry…

Centro’s Basis Automates Advertising Performance Reporting by Integrating LinkedIn Ads

Agencies Receive Daily LinkedIn Ad Delivery Data Formatted to Match Overall Campaign Reporting Structure; Integration Reduces Time Required to Unify Reports From Different Vendors Centro, a global provider of advertising technology, announced an API integration with LinkedIn to automate campaign performance reporting. Advertisers using LinkedIn’s self-serve ad platform now receive daily performance data in Centro’s Basis. Basis is the most comprehensive, automated, and intelligent digital media platform on the market, as…

Cision Unveils the Next Generation Cision Communications Cloud, Designed to Empower Communications Teams

Following Its Most Recent Acquisitions, Cision Builds on Its Renowned Earned Media Management Technology With the Next Generation Cision Communications Cloud Cision announced the next generation Cision Communications Cloud – the company’s communications platform that delivers best-in-class earned media monitoring and analytics, improved influencer campaigns, and paid audience targeting. In January, Cision announced that it had acquired startups TrendKite and Falcon.io, providing the company with additional innovative…

Druva Gives Channel Partners the Keys to Cloud with Druva Compass

Druva, Inc., the leader in cloud data protection and management, announced the launch of Druva Compass, a new partner program committed to empowering partners and accelerating customers’ digital transformation. Following the company’s recent announcement of $130 million in new funding to fuel growth and global expansion, the new program will offer expanded enablement resources, a robust accreditation curriculum, and a streamlined sales process with opportunities for industry-leading recurring margins. Partners are core to…

Tech Automates, People Create: A Model for In-Housing Content

If any ad agency executives still doubt they’re at risk of losing business because clients want to take back control, it’s time for a reality check. The trend is very real. According to a survey by the Association of National Advertisers (ANA) members, 78 percent have an in-house agency of some form. That’s up from 58 percent in 2013. Of course, in-housing is neither straightforward nor is it achieved overnight. Every brand has its own level of comfort, capability, and appetite for bringing work historically done by agencies…

Criteo Cited as a Large Vendor in Now Tech: Omnichannel Media Management Report by Independent Research Firm

Criteo included in same category as Amazon, Facebook and Google; Analyst and report author Joanna O'Connell cautions marketers on walled gardens Criteo S.A., the advertising platform for the open Internet, is cited as a large player in a Forrester report titled "Now Tech: Omnichannel Media Management, Q2 2019", published on June 14th, 2019. Forrester's research report defines omnichannel media management, identifies functionality segments that buyers should watch for and gives them a lay of the vendor landscape,…

Hitachi High-Tech Group to Lead Japanese Distribution of SparkCognition’s Automated Machine Learning Modeling Product, Darwin

Hitachi High-Technologies Corporation announced that Hitachi High Technologies America, Inc. (CEO: Craig Kerkove), a subsidiary of Hitachi High-Tech, will team with SparkCognition, Inc. (CEO: Amir Husain, "SparkCognition") to deploy SparkCognition's proprietary automated machine learning modeling platform, Darwin, at Hitachi High-Tech Group's customers in Japan and other areas in Asia. The increase in development of artificial intelligence (AI) technologies in recent years has enabled organizations to gain new business…

Baidu Showcases Major Advances in AI Assistant Ecosystem with DuerOS 5.0 and New Product Innovation

Baidu, Inc. unveiled DuerOS 5.0, the latest iteration of its conversational AI system, at Baidu Create 2019 in Beijing. The upgrade advances the development of its AI assistant technology that powers a rapidly-expanding ecosystem of smart hardware products. Baidu also showcased three new DuerOS-powered smart speaker additions to its product lineup, further strengthening its innovative consumer offerings. Baidu’s upgraded conversational AI assistant, DuerOS 5.0, pushes the burgeoning AI technology forward with two major new…

Qualys Expands Global Cloud Platform to the Canadian Market

Qualys, Inc., a pioneer and leading provider of cloud-based security and compliance solutions, announced the launch of the Qualys Canadian Cloud. The addition of this new location marks another milestone for Qualys' expanding global operations, which now includes eight locations on three continents. Cloud momentum is accelerating, and bringing an increased need for local regulations and compliance demands to which organizations migrating to the cloud must comply. The Canadian Qualys Cloud Platform now gives customers the…

Gartner Identifies Five Cost Optimization Tactics for Marketing Leaders

Marketers Must Take an “Always-On” Approach to Cost Optimization Marketing leaders must approach cost optimization as an expansive, always-on effort that can have both an immediate and long-term impact on how marketing delivers against business goals, according to Gartner, Inc. To address this challenge, Gartner has identified five cost optimization tactics for marketing leaders. “Over the last few years, Gartner’s CMO Spend Survey has shown marketing budgets remain stubbornly flat — while CMO accountability continues…