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PushSend Launches All-in-One Marketing Platform That Brings Enterprise Capabilities to SMBs

Platform Helps SMBs Market Through Email Marketing, Landing Pages, Event Marketing and List Management PushSend announces the launch of its all-in-one SaaS solution that helps marketers create, market and manage email campaigns, landing pages and events. This easy-to-use marketing platform is far beyond traditional SMB email and landing page builders. This powerful tool allows businesses of any size the opportunity to maximize their marketing efforts through a single platform traditionally only available to…

Consumers Report Small Businesses Excel at Customer Experience, New 8×8 Research Finds

8x8’s Consumer Survey Ahead of Small Business Week Finds That Small Businesses Consistently Outpace Larger Competitors in Customer Experience 8x8, Inc., a leading cloud provider of voice, video, chat and contact center solutions for one million users worldwide, announced the findings of its latest survey which explores the relationship between consumers and small businesses and the impact on customer experiences. Polling 1,000 consumers in the United States ages 18 and above, the survey found small businesses are still…

Salesforce Announces Einstein Analytics for Financial Services – AI-powered Insights for Wealth Advisors, Managers and Retail Bankers

Now Financial Services Professionals Can Instantly Access Customized, Data-Driven Insights and Deliver Personalized Recommendations for Every Client Salesforce, the global leader in CRM, announced Einstein Analytics for Financial Services, a customizable analytics solution that provides AI-augmented business intelligence for wealth advisors, retail bankers and managers. Banks and wealth management institutions are facing a rapidly changing industry landscape, as new fintech entrants and consumer technologies are…

Avalara Announces 17 Newly Certified Integrations into Business Applications

Avalara, Inc., a leading provider of cloud-based tax compliance automation for businesses of all sizes, announced the release of 17 newly certified integrations with accounting, ERP, ecommerce, point-of-sale, mobile commerce, and CRM software applications. Avalara has been a partner-centric company since its founding in 2004, with a concerted focus on integrating with technology solutions already in use by existing and future customers. Avalara Certified integration partners have met criteria developed by Avalara to…

Microsoft Introduces New Cloud Experiences and Developer Tools for All Creators at Microsoft Build

Company Releases New AI-Driven Collaboration and Hybrid-Cloud Innovations Across Microsoft 365 and Microsoft Azure Microsoft Build 2019, Microsoft Corp.'s annual developer conference, the company showcased new technologies for developers of all kinds to create intelligent and productive solutions. Microsoft customers and partners, including Starbucks, J.P. Morgan, Kroger, Spatial, Epic Games and others, are showcasing new solutions that deliver more intelligent, customer-centric experiences. Announcements include new…

True Influence Launches InsightBase 4.0, an Advancement in Buying Group/Demand Unit Discovery and Intent Intelligence

InsightBase 4.0 Allows Users to Quickly Define, Identify and Discover Buying Group Intent Across an Account List, Target Audience or Active Demand Segment to Reach Target Prospects More Effectively and Accelerate the Purchase Process True Influence, the technology leader of intent-based marketing and demand generation solutions, announced InsightBase 4.0 at the SiriusDecisions Summit 2019 in Austin. InsightBase 4.0 is an advanced marketing intelligence platform that allows marketers to define buying groups or demand units…

11 Must-Have Tools for Content Optimization

Content marketing is a widely recognized and effective strategy for driving traffic to websites and generating leads. That’s why so many online businesses invest tons of money into content production, and the amount of content that gets produced every day is staggering. While there’s no way to calculate the exact amount, we can get an idea by analyzing some stats. For example, Chris Heald, the Chief architect at Mashable, one of the most visited blogs in the world, answered a Quora question several years ago of how…

Open Source SuiteCRM by SalesAgility Takes Aim at Salesforce With New Cloud Hosting Service

New Hosting Service Means the End of per User Pricing and Paying Extra for Advanced Features SalesAgility, the authors and maintainers of open source SuiteCRM, are pleased to announce the launch of Suite:OnDemand to provide the freedoms of Open Source CRM as a Software as a Service (SaaS) product. Suite:OnDemand is designed to radically change the way hosted CRM is priced and delivered.  Unlike Salesforce and other enterprise CRM vendors, the practice of pricing per user has been abandoned in favour of per-server…

Airtame Adds Power over Ethernet Product to Their Services

With the New Airtame PoE Adapter, Airtame Users Get a Cleaner Setup with a More Stable Network Connection Airtame, a Danish company that produces a wireless screen​ sharing solution for both business and education sectors, just released the Airtame PoE to USB Adapter product. Wireless screen sharing requires power and a constant, stable network connection. Power over Ethernet (​ PoE) can provide both through the same cable when you use the Airtame PoE to USB​ Adapter. It’s an accessory that provides power as well as…

Cheetah Digital Strengthens EMEA Team With Three Executive Additions

Former Oracle and Salesforce Leaders to Lead Strategy, Services, Client Success, and Marketing for Emea Clients Cheetah Digital, the world’s leading independent, enterprise cross-channel marketing software company, announces the appointment of Steven Elsham as GM and SVP of EMEA, Ryan Hooper as VP Client Success of EMEA, and Sharon Forder as VP Marketing of EMEA. The seasoned executives will work hand in hand with UK and European marketers to best leverage the Cheetah Digital suite of solutions and help them build lasting…

Stop Wasting Your Programmatic Ad Spend

Programmatic is held up as the savior of marketing efficiency and is undeniably a useful addition to the marketer’s toolkit. But when poorly executed it can have an adverse effect on efficiency. Almost £5.7 billion will be spent on programmatic display ads this year, nearly 90% of UK display, but just because this spend will be deployed via programmatic channels doesn’t automatically mean it will not be wasteful. Waste is likely to come from various sources. Budget will be misspent on excessive retargeting. It will be…

MarTech Interview with Dr. Vasco Pedro, CEO, Unbabel

"Educate the people in your company about AI and use specific use cases that show benefits, whether that’s an increase in productivity or the time-saving in your day-to-day job." Tell us about your role and journey into Marketing and Customer Service Technology. What inspired you to start Unbabel? Five years ago, on a surfing trip, my co-founders and I discussed the AI dilemma, Technology had made this huge promise to solve machine translation but was still very far away from realizing that goal. The question we wanted to…

Comcast Acquires Deep Blue Communications

Industry Leader in Engineering, Installing, and Managing Commercial WiFi Networks to Complement Comcast Business Offerings Comcast announced it has completed the acquisition of Deep Blue Communications – a Latham, NY-based industry leader in engineering, installing, and managing commercial WiFi networks. Terms of the acquisition were not disclosed. “We look forward to delivering innovative solutions that will drive competitive advantage and growth in key vertical industries such as hospitality and entertainment.” The…

Pimcore Launches Data Hub To Strengthen Content-As-A-Service Capabilities For Enhanced Data Delivery and Consumption

The New Open-Source Tool Enables Organizations to Transform Data Connectivity and Centralize Data Governance for Multiple Input and Output Channels Pimcore, the leading open-source platform for data and customer experience management, has released Pimcore Data Hub to provide organizations with enhanced technology to create fast, scalable apps without multiple steps. The new feature will enable organizations to centrally manage product and web content data, and translate it into neutral formats to be used across multiple…

Location Sciences Group PLC Partners with SITO Mobile; To launch the Verify Supply Platform

Sito Is the First Location Data Company to Commit to Independent Location Data Verification Through Location Sciences' Verify Platform Location Sciences Group PLC, the pre-eminent global location verification provider to the $106 billion digital advertising industry, announces its partnership with SITO Mobile, Ltd. Through the partnership, SITO will leverage Verify, Location Sciences' proprietary location verification platform, to provide independent, media-agnostic analysis and authentication of its location-targeted…

Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad Ecosystem

OOh Industry’s Audience Location Platform Will Now Include Coverage of Place-Based Locations Such as Bars, Stadiums, Airports, Gas Stations, Retail Environments, and Cinemas Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to have a more comprehensive view of the total OOH advertising…

Open Source SuiteCRM by SalesAgilty Takes Aim at Salesforce With New Cloud Hosting Service

New Hosting Service Means the End of per User Pricing and Paying Extra for Advanced Features SalesAgility, the authors and maintainers of open source SuiteCRM, are pleased to announce the launch of Suite:OnDemand to provide the freedoms of Open Source CRM as a Software as a Service (SaaS) product. Suite:OnDemand is designed to radically change the way hosted CRM is priced and delivered.  Unlike Salesforce and other enterprise CRM vendors, the practice of pricing per user has been abandoned in favour of per-server…

Replacing Mega-Influencers: Why Savvy Brands Are Opting for Micro-Influencers Instead

The rise of Instagram created a new class of celebrities and ushered in the age of Influencer Marketing. Today, A-list influencers boast follower counts in the tens of millions and sponsorship prices in the hundreds of thousands. Mass-market brands might be able to justify these exorbitant fees but for most, investing in all that extra reach is just overkill. Challenges notwithstanding, Influencer Marketing is here to stay, but to keep winning big, brands have to start thinking small. That’s why savvy marketers are…

Two Major Issues We’re Ignoring When It Comes to Identity Resolution

Is Identity Resolution on the Brink of Being the Next In-Vogue Digital Technology? It’s beginning to seem that way. Once a niche topic, only on the radar of the savviest programmatic ad buyers, the broader industry has taken notice of a common denominator between industry heavyweights such as Google, Facebook and Amazon — the ability to accurately identify users at scale in real-time. This awareness comes at a time of increased focus on and regulation of consumer data usage and privacy, and the combination of those…

Tetra TV Launches Transparent Advertising Network for Connected TV

The Breakthrough AD Platform Delivers Addressable Campaigns at Scale for Advertisers across Leading Video Publishers, Pay TV Operators, and Streaming Devices Tetra TV, LLC announced the launch of the industry's first connected TV-focused advertising network.  Through pooling television ad inventory from more than 100 top streaming video content channels, Tetra TV delivers highly targeted campaigns at scale for advertisers.  Advertisers will be able to easily purchase inventory and dynamically insert ads across a wide…