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InMobi Acquires US Based Advertising and Data Company, Pinsight Media

Partnership with Former Pinsight Parent Company, Sprint, Will Create a US Advertising Powerhouse InMobi, a global provider of enterprise platforms for marketers, announced the acquisition of Pinsight Media, the mobile data and advertising company formerly wholly owned by Sprint. This all-stock deal is part of a broader strategic partnership between InMobi and Sprint across devices, data, media and marketing. Pinsight Media is a mobile data and brand intelligence company that works with leading US telcos and advertisers…

Tech Entrepreneur and Investor Wes Nichols Joins Urban Airship’s Board of Directors

Seasoned Innovator and Advisor to CMOs in Marketing, Analytics, AI and Digital Transformation to Accelerate Urban Airship’s Rapid Growth in Real-Time Customer Engagement Customer engagement company Urban Airship, announced the appointment of Wes Nichols to its Board of Directors. Wes is a serial technology entrepreneur and active investor, advising companies around the world on innovation, predictive analytics, AI/machine learning, marketing technologies and the changing role of Chief Marketing Officers (CMOs). Wes is…

Fireside Chat with Lynda Clarizio

Lynda Clarizio talks about her journey in Martech. Tell us about your role at IRIS.TV as an advisory member and how you first learned about the company? I first learned about IRIS.TV from a former colleague of mine at Nielsen who, like me, shares a passion for companies in the space that are doing interesting work with unique data sets. As I learned more about IRIS.TV, I was particularly intrigued by how the company was collecting data about consumer video consumption — an area that's growing and in need of…

[24]7.ai CEO PV Kannan Honored by Goldman Sachs for Entrepreneurship

Kannan Among 100 Most Intriguing Entrepreneurs at 2018 Builders + Innovators Summit Goldman Sachs is recognizing Chief Executive Officer PV Kannan of 7.ai as one of the 100 Most Intriguing Entrepreneurs of 2018 at its Builders + Innovators Summit in Santa Barbara, California. "I am honored by this recognition," said Kannan. "Consumers are demanding better experiences from the companies they do business with, and at 7.ai, our mission is to make it simple for consumers to connect with companies to get things done. Using…

Zefr Rolls out New Suite of Content Filters for Programmatic Video Buyers and Expands Leadership Team to Support Growth in Brand Business

Rob Cukierman, Previous Head of Global Sales Strategy and Strategic Partnerships for Vevo and Daniel Oakins, Former Global Director at Grapeshot, Fill Key Roles as the Content Targeting Technology Leader Gives Programmatic Buyers the Ability to Directly Control Their Content Alignment and Generate Even Better Results with Their YouTube Ad Buys Zefr, a technology company that provides precise content targeting solutions for brands advertising on YouTube, announced the rollout of a new and robust suite of content filters…

Interview with Yaniv Davidson, Founder, Tunity

"We feel our solution is very unique, so while we’re watching different companies, we’re focused on our internal performance and less on the external competition."Tell us about your role and journey into technology. What made you start Tunity (formerly AudioStreamTV)? I was working as a consultant — spending a lot of time in airport lounges and hotels and saw the inferior viewership experience as well as the low engagement with screens in prime locations. Looking at some research, I saw the market was very big (the…

The Evolving Role of the CMO: Digital Tools and Data-Driven Decisions

Chief Marketing Officers (CMOs) have traditionally overseen communications, brand management, advertising and campaigns – and they still do. However, ongoing technical advancements and, in turn, data-driven environments have meant that their remit is constantly expanding and their role, continuously evolving. There is now a plethora of ways for marketers to understand their customers. Big data, IoT, Artificial Intelligence (AI) and marketing automation are just a few examples of the tools and methods on offer to help…

Semasio Heats Up Holiday Marketing with New Semantic Audiences

Semasio, the semantic custom audience company for digital marketers, launched a new solution for brands to maximize their advertising efficacy this holiday season. With Semasio’s new suite of Semantic Standard Behavioral Audiences, brands and agencies no longer need to waste tons of ad dollars competing for the same old stale segments this Black Friday and Cyber Monday. With more than $13 billion in sales expected for the two days combined, the battle for consumer attention will be red hot. Unfortunately, advertisers…

Qualtrics Expands XM Solutions Capabilities To Help Organizations Close Experience Gaps Faster

Qualtrics Now Offers over 45 Expert-Built Solutions, Purpose-Built for Industry and Use-Case, Allowing Organizations to More Quickly and Confidently Launch Customer Experience, Employee Experience, and Market Research Programs Qualtrics, the leader in experience management, announced the expansion of XM Solutions to help customers close experience gaps and harness the power of the world's leading Experience Management (XM) Platform. There are now over 45 expert-built solutions spanning automated projects, guided programs…

ListenFirst Launches Competitive Twitter Video Analytics

First Social Analytics Solution to Provide Competitive Video Metrics for Entire Twitter Universe ListenFirst, the most comprehensive enterprise social analytics solution, announced the launch of competitive tracking and industry benchmarks for Twitter video. Through its enterprise level data licensing agreement with Twitter, ListenFirst becomes the first social analytics solution to provide data from every video tweet collected directly through Twitter's API. Twitter video data is the latest addition to ListenFirst's…

Dataguise Expands Data Privacy Protection and GDPR Compliance Platform for Secure Business Analytics

Company to Demonstrate New Product Suite at Teradata Analytics Universe 2018 Dataguise, a leader in data privacy protection and compliance, announced its enhanced GDPR solution suite for DgSecure, featuring support for important DBMS applications, new privacy data count reporting, and dashboard upgrades for global GDPR oversight. These and other new capabilities support a wide range of data-centric applications including the need for secure data analytics. The enhanced solution is being formally introduced at the Teradata…

Interview with Boon Lai, VP Global Marketing, Cisco

"The ultimate goal is to create one-to-one relationships with our customers and reach them when they are most receptive — with the most relevant message to drive brand affinity and call to action."Tell us about your role and journey into technology. What attracted you to Cisco Collaboration? As the Vice President of Marketing for Cisco Collaboration, I am responsible for all areas of branding and demand generation for a $5-billion technology portfolio that includes Cisco WebEx (Calling, Meetings, and Contact Center) and…

Why is Delivering Online Customer Experience Actually Harder to Measure than Anticipated

Most online businesses are scurrying to find the best definition to Customer Experience. Without fully understanding the benchmark of Customer Experience and related analytics, marketing teams often miss their own objectives of delivering relevant personalization. Whether it's Instagram advertising or a transactional email newsletter, your customers expect consistent branding and messaging that further strengthens the brand-individual relationship. We spoke to Ben Jabbawy, Founder and CEO of Privy.com, the leading…

Signal and Selligent Marketing Cloud Enter Partnership to Arm Brands with Powerful Customer Experience Capabilities by Merging Paid and…

Integration of First-Party and Ad Insights Enables Marketers to Shape Powerful and Customized Brand-To-Consumer Relationships With Improved Targeting Selligent Marketing Cloud, the B2C marketing automation company, and Signal, the leader in real-time data onboarding and customer identity resolution provider, announced a partnership designed to give marketers the ability to reconcile consumer identities across the worlds of owned and paid media. Pairing identity resolution with marketing automation meets the dual challenges…

8×8 Launches Team Messaging Solution to Help Enterprises Deliver Better Customer Experiences at Scale

Integrated into 8x8 X Series, Team Messaging Features Automated Deployment Capabilities, Public and Private Rooms, and Interoperability with 23 Third-Party Team Messaging Platforms, Including Slack 8x8, Inc., a leading communications provider of cloud voice, video, collaboration and contact center solutions for over a million users worldwide, announced that Team Messaging is integrated into the 8x8 X Series solution, creating the industry’s most comprehensive cloud based communications application, with voice, video,…

Interview with Greg Sobiech, CEO, DELVE

"There’s a strongly held belief in the strategy and marketing consulting industry that a firm that owns its own data and can manage or 'activate' that data will be in a position to beat the competition."Tell us about your journey into technology. What made you start DELVE? I started DELVE in 2008, when I was 34 yrs old; I am now 44. I’ve always found the idea of controlling my own destiny really appealing. From my early twenties, I’d thought about building my own company. I wanted the freedom to choose where I live with…

Three Tips for New CMOs Navigating the Digital Age

Everything I read states that the average lifespan of a CMO is anywhere between 2.5 to 3.5 years. As a senior marketer, I’ve worked with many CMOs, and, I believe this short-lived tenure is attributed in part to a disconnect between what the CMO thinks the role of marketing is versus what other executives expect from a marketing department. Traditionally, in the B2B world, we’ve been pushed to focus on finding leads, but my experience has taught me that hitting a lead goal could have zero-impact on the business and it’s more…

15 MarTech Pros Share Their Most Valuable Experiences and Insights

Giving It Back to the MarTech Industry Is What We Aim to Achieve with This Article Today… Every smart MarTech brand and teams know the merit of creating meaningful content for better engagement with customers and technology partners. We can firmly say that martech companies refer to and review a lot of content that their competitors are churning as part of their content calendar. Writing a blog or sharing links on social media are not the only ways to ‘educate’ customers about your brands. Interviews and Guest Posts are…

TechBytes with Kris Barton, Chief Product Officer, Gannett | USA TODAY NETWORK

Kris Barton Chief Product Officer at Gannett | USA TODAY NETWORK The USA Today Network recently announced the launch of LOCALiQ, a data-driven marketing solution designed to simplify the complexity of marketing for businesses and drive improved return on investment. We spoke to Kris Barton, Chief Product Officer at Gannett | USA TODAY NETWORK, to understand the core technical tenets of LOCALiQ and how marketing teams can benefit from this new product.Tell us about your role at USA TODAY NETWORK | Gannett and the…

Major Persado Update Introduces Narrative Intelligence to AI-Optimized Marketing Language, Helping Brands Speak In a Unified, Authentic…

Along with Custom Language Models for Every Brand, Persado Introduced Several New APIs to Automate Campaign Setup and Analysis While Delivering Significant Marketing ROI Persado, the leading provider of AI-optimized marketing language for top global brands, unveiled its breakthrough application of Narrative Intelligence—the ability to build and tell stories using genuine, natural language—as the most sophisticated update to its platform since launch. With its latest breakthrough in the application of Narrative…