Banner Before Header

Nielsen Expands Local Media Impact To Nineteen Additional Markets Across Local TV & Radio

Nielsen's Cross-Platform Media Planning Solution Includes Advanced Audience Segments & Enables Cross-Channel Optimization Local Nielsen Expands Local Media Impact To Nineteen Additional Markets Across Local TV & Radio Media Impact (Local NMI), a solution that provides unparalleled local media planning and cross-channel optimization across Local TV and Radio, is expanding to include 19 additional markets.  Local NMI enables agencies, advertisers, and media sellers to plan media for advance audience segments in 44…

Adelman Travel and GeoSure Provide Travel Safety Scores for More than 40,000 Neighborhoods through AVA Mobile App

Partnership Enables Essential Localized Travel Safety Information for Business Travelers Using AVA Adelman Travel, a top 10 travel management company specializing in travel and expense management, announced it has partnered with GeoSure, the global leader in providing empowered safety awareness for business and leisure travelers. Beginning today, Adelman Travel customers will have access to GeoSure's hyper-local safety awareness functionality for more than 40,000 cities and neighborhoods through Ava, the Adelman Virtual…

MSAB Chosen for Key Role in New European Union Funded Consortium Developing Mobile Forensic Technology Solutions for Law Enforcement

MSAB announced that it has been selected to support the research and development efforts of the FORMOBILE Consortium, which is made up of 19 law enforcement, government, academic, and private sector organizations from across Europe. It is led by the Mittweida University of Applied Sciences. The goal of FORMOBILE is to establish a complete, end to end forensic investigation chain to support law enforcement agencies' access to mobile device data. To achieve the consortium's goal, three primary objectives are being…

Nikon Video Contest Challenges Creators To “Follow Your Passion” For A Chance To Win $25,000 And A Nikon Z 6 Filmmaker’s…

The Nikon Z 6 Filmmaker's Kit "Test Drive" Rental Program Provides the Opportunity to Create Your Own Contest Entry and Discover Why Everyone is Talking About the Incredibly Capable Z 6 Nikon Inc. announced the "Follow Your Passion" video contest, which encourages content creators across the United States to capture their passion using a Nikon Z series mirrorless camera. Entrants can submit a short film for a chance to win a Nikon Z 6 Filmmaker's Kit and up to $25,000 in prize money. To enter, users are invited to…

Forging Ahead with Rapid Growth, JumpCrew Secures an Additional $7.2 Million in Series B Funding Round

Company Appoints Chief Technology Officer and Launches Denver Tech Center JumpCrew, the leading demand generation platform that integrates sales and marketing to accelerate new customer acquisition, has completed a Series B funding round in the amount of $7.2M following explosive growth this year and three acquisitions in 2018. Co-led by Nashville Capital Network (NCN) and Hinsdale Capital, the raised capital will fuel product innovation, talent recruitment and additional acquisitions in 2019. This latest funding round…

EY Study Reveals US CEOs and Business Leaders Are AI Optimists but See China as Obstacle to AI Advancement in the US

85% of US CEOs And Business Leaders are AI Optimists A study of US CEOs and business leaders, conducted by EY, revealed that most senior executives (85%) classify themselves as artificial intelligence (AI) optimists, citing increased investment and trust in the technology. Eighty-seven percent say their company will invest in AI initiatives this year. US C-suite faces international and domestic challenges with AI Despite the growing optimism around AI among the US C-suite, they are faced with international and domestic…

Demand For Enterprise AI Solutions Fuels Exponential Growth at Dataiku

The Last 18 Months Have Seen Dataiku Double the Size of the Organization and Launch into Several New Markets to Support Global Demand for Their Industry Leading Data Science Platform Dataiku, one of the world's leading Enterprise AI and machine learning platforms, announced the company has doubled its year-over-year global employee headcount to meet the demand for enterprise AI software. Dataiku's momentum over the past year has been fueled by strong customer demand, an expanded suite of technology offerings, strategic…

MarTech Interview with Charli Rogers, VP of International Client Services, Yext

"The biggest change in consumer behaviour is the rapid adoption of voice devices and this will create more location-based business opportunities." Tell us about your role and journey into Marketing Technology. What inspired you to join Yext? I lead the Client Services team at Yext. Our platform enables businesses to directly provide their information to over 150 digital services and applications globally so that when people search for information about a business, they get a verified answer, which improves discoverability…

Tealium Raises $55 Million in Series F Funding

New Investment to Accelerate Global Expansion and Product Innovation Funding Solidifies Tealium as the Industry's Most Comprehensive Customer Data Orchestration Solution  Tealium, the trusted leader in real-time customer data orchestration, has closed $55 million in Series F funding led by Silver Lake Waterman, Silver Lake's late-stage growth capital fund, with participation from ABN AMRO Digital Impact Fund, Declaration Partners, Parkwood and existing investors. The funding will be used to expand the company's data…

Havas Group Reimagines PR Group With Launch of Red Havas

The New Merged Media Micro-Network Will Put Data and Content First, and Unite Havas PR North America and Red Agency Australia & Asia, with Expansion to London As creative and media agencies face a near-daily redefinition of their identities and scopes of work in the modern media landscape, public relations agencies in particular are being completely reconstructed. How can PR companies provide impeccable service that moves at the pace of today's lighting-speed multimedia landscape? The agencies that comprise Red Havas…

Moz Announces Updates to Local Presence Management Platform

Leader in SEO to Update Moz Local with New Partners, Features, and Analytics Moz, Inc., the leader in search engine optimization technology, announces the upcoming launch of the new Moz Local. The update to Moz’s industry-leading local presence management platform includes new distribution partners, expanded features, and analytics, allowing marketers to more fully own their business’s online presence. Moz’s 2019 “The State of Local SEO” reports that 33 percent of surveyed in-house and agency marketers find local…

Influenster Solution Demonstrates Impact of Peer-to-Peer Recommendations in Driving Sales Conversion

In Study Conducted by IRI, Sales Lift Beats Benchmarks for Digital Campaigns Influenster, the leading product discovery and reviews platform, featuring 35 million+ reviews written by 5 million+ members, shared the results of third-party research fielded by IRI, demonstrating the value of peer-to-peer recommendations in driving conversion. The research, conducted on behalf of a well-known global color cosmetics brand, reveals how ratings, reviews and user-generated content can drive an increase in incremental sales and…

The Vitamin Shoppe Takes Omnichannel Customer Experience to New Heights with Aptos Retail Technology

Leading Specialty Retailer and Wellness Lifestyle Company Was Recognized at Aptos Engage Conference for Omnichannel Transformation and Retail Innovation Aptos, Inc., a recognized market leader in retail technology solutions, announced that The Vitamin Shoppe, an omnichannel specialty retailer and wellness lifestyle company, is successfully leveraging Aptos solutions, including Aptos Store for point of sale and Aptos CRM, as part of the retailer's ongoing advancements in omnichannel excellence and customer loyalty. An…

Sisense and Periscope Data Merge, Delivering a Unified, End-to-End Data Science and Business Intelligence Platform

The Combined Company, with over $100 Million Arr, Offers the Most Powerful Business Intelligence Technology Available to Builders of Analytic Apps, Helping Democratize Data Insights for Everyone Sisense, the leader in empowering analytic builders to simplify complex data and provide insights to everyone, announced its merger with Periscope Data, the world's leading analytics platform for cloud data professionals. Sisense delivers deep expertise in mashing up disparate data sets, building and embedding analytic apps and…

Ebiquity Plc Selects Evergage as Strategic Customer Data Platform and 1-to-1 Personalization Partner

Ebiquity's Consulting Services and Evergage's Technology Drive Better Customer Experiences and Engagement Across Channels and Improve Paid Media Targeting for Joint Clients Evergage, The 1-to-1 Platform company, and Ebiquity, a leading independent marketing and media consultancy, announced a partnership combining Ebiquity's analytics, media management and technology consulting in paid media with Evergage's personalization and customer data platform (CDP) technology. This strategic partnership will enable Ebiquity's…

Salesforce and OpenClassrooms Announce Partnership to Prepare the Workforce for the Jobs of Tomorrow

The World's #1 CRM Company and the European Leader in Online Education Join Forces to Train Individuals Around the World on High-Demand Technology Jobs Salesforce, the global leader in CRM, and OpenClassrooms, the European leader in online education, announced a partnership to prepare individuals around the world for high-demand jobs in the technology sector. The companies are launching the first fully digital, online diploma course recognised by the French government and certified by Salesforce. Leveraging Trailhead,…

Mass Luminosity Acquires Wheelhouse Marketing and PR

The Dallas-based Technology Company Brings its Marketing Division In-house Via Acquisition Mass Luminosity, a Dallas-based research, technology and experiential company, announces its acquisition of Fort Worth, TX based Wheelhouse Marketing and PR. Wheelhouse's core disciplines brought to its new parent company include: developing connectivity between brands and unique entertainment properties by creating partnerships that initiate win-win platforms delivered by public relations campaigns, marketing initiatives, sales…

InMoment Receives Strategic Growth Investment from Madison Dearborn Partners

Majority Investment to Accelerate Company’s Growth and Enhance Its Leadership Position as Innovative Provider of Experience Intelligence Former Nielsen Global President John Lewis Appointed as Executive Chairman InMoment, a leader in customer experience management, announced that it has received a strategic growth investment from funds advised by Madison Dearborn Partners, LLC ("MDP"), a leading private equity firm based in Chicago. MDP has acquired a majority ownership position in InMoment from existing shareholders,…

MuleSoft Sets New Standard for Successful API Strategies With Next Major Release of Anypoint Platform

New Release-Featuring API Community Manager-Enables Organizations to Build a Thriving Ecosystem of Developers and Partners, Co-Creating Value in the API Economy MuleSoft, provider of the leading platform for building application networks, announced the next major release of Anypoint Platform with the launch of Anypoint API Community Manager and other significant advancements across the platform. API Community Manager uniquely combines a full-featured API portal and industry-leading digital experience capabilities,…

Rising Star in Digital Telco Market Calls on Oracle

Circles.Life Deploys Oracle to Monetize Digital Telco and Lifestyle Services Asia's first fully digital telco, Circles.Life is working with Oracle to give power back to the customers and lead innovation in the digital industry. Oracle's monetization engine empowers Circles.Life's customers with the freedom to control their telco needs and customize their plans directly on the Circles.Life app. As the company plans to expand internationally and create more digital lifestyle products, Circles.Life sought a solution to…