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Verizon Digital Media Services to Deliver Global Streaming Platform Powered by Microsoft Azure

Verizon Digital Media Services Platform to Optimize Global Content Workflows and Drive the Future of Media Through Integration with Microsoft Azure Verizon Digital Media Services (VDMS) announced that it is working with Microsoft to deliver a simpler way for broadcasters, content owners or streaming services to deliver high-quality, ultra-personalized viewing experiences on Microsoft Azure. Soon customers will be able to use the full implementation of the VDMS’ enterprise-grade streaming product, on Azure, in combination…

Comscore Releases New Advanced Segmentation Data for Digital Audiences in Canada

Following the Launch of Plan Metrix Multi-Platform in December 2018, New Data from Comscore and Vividata Provides Advertisers Ability to Identify and Reach Online Consumers Based on Their Interests, Attitudes and Behaviors Comscore, a trusted partner for planning, transacting and evaluating digital media across platforms, today released new data from Plan Metrix Multi-Platform Powered by Vividata, the psychographic digital segmentation tool. Launched in Canada in December of 2018, Comscore Plan Metrix Multi-Platform…

Customer Data Platform Institute Launches RealCDP to Reduce CDP Confusion

The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.  RealCDP has two components: RealCDP certification, a five point checklist of core capabilities needed to build a unified, sharable customer database. CDPFinder templates and vendor information to help buyers find the right CDP for their needs "The CDP industry faces two challenges," said CDP Institute Founder David Raab.  "First, many firms offering a CDP or CDP alternative…

5 Tips for Leveraging Email to Generate Sales in 2019

Email. We get mountains of it (the average worker receives 121 emails per day), and while we may be annoyed at cleaning out our inboxes or reaching our quotas, we also know how important it is to business success. In fact, more than 80% of marketers credit email as their most vital channel for customer acquisition. Bottom line: Email is not going away any time soon and you need to be able to create compelling emails to persuade your potential buyers. So, how can you make sure you’re using this channel effectively to…

Everest Group Names ABBYY a Leader in its Intelligent Document Processing Products PEAK Matrix Assessment 2019

ABBYY, a global leader in Content IQ technologies and solutions, has been recognized by Everest Group, a leading consulting and research firm, as a Leader in its Intelligent Document Processing (IDP) products PEAK Matrix Assessment 2019. ABBYY is positioned in the top grouping of the comparative assessment among 16 vendors due to its impact in the market and its vision and capabilities to deliver solutions successfully. ABBYY has emerged as a Leader in Everest Group’s PEAK Matrix for IDP software products in 2019 Everest…

BlueJeans Is the Choice for Enterprise Collaboration and Productivity

Investments in Customer Success and R&D Propel Growth Blue Jeans Network, Inc. announced it has reached a coveted milestone for private Software-as-a-Service (SaaS) companies, surpassing $100 Million in annual recurring revenue during the fiscal year that ended January 31, 2019. BlueJeans has a strong heritage of supporting video collaboration solutions for the enterprise segment, with two-thirds of BlueJeans’ revenue coming from enterprise customers. Over the last fiscal year, customer adoption drove a 62% increase in…

Verb Tech Co Announces Business Partnership with Adobe

Verb Technology Company, Inc., a leader in business-focused interactive video sales and marketing applications and the pioneer of Augmented Sales Intelligence software, announced it has entered into a partnership with Adobe, Inc. through its Solution Partner Program (SPP). As a partner, Verb will work closely with Adobe to develop new solutions to enable greater utilization of Verb’s interactive ‘Tagg’ video technology. The partnership will also provide access to Adobe tools and resources to build, market, and sell…

Algolia Announces Expanded Collaboration with WW – The New Weight Watchers – on Voice-Enabled Technology

WW Leverages Algolia to Power Enhanced Digital Experience with Wellow, Its New Voice App Algolia, the leading Search and Discovery API for websites and mobile apps, announced that WW – the new Weight Watchers – selected Algolia’s powerful voice search to enable WW’s new smart voice application that launched on Amazon Alexa and the Google Assistant. With more than 43 million people in the United States now owning a smart speaker, voice-enabled technology has become a cornerstone of many households. WW recently launched…

PadSquad Announces 45-Day Guarantee on Creative Advertising Production

Creative In-Housing Engine Promises to Hit Performance Benchmarks Within 45 Days PadSquad, the creative in-housing company, announced its new 45-day guarantee for creative production and media activation. With the new guarantee, once campaigns are launched, PadSquad promises to meet or exceed agreed-upon performance benchmarks within 45 days. As part of its creative and media guarantee, PadSquad will also be turning around ads in less than 24 hours, with revision lead time of just two hours. “Great digital creative…

Simpli.fi Maintains Momentum in OTT/CTV Advertising Landscape with High-Quality Inventory

Growth of Simpli.fi's Programmatic OTT/CTV Business is Driven by Company's Ability to Scale Addressable, Behavioral and Demographically Targeted Campaigns Simpli.fi, the programmatic platform built for the precision and scale of mobile, OTT/CTV and display advertising, announced that it executed over 7,000 OTT/CTV Campaigns for more than 3,300 unique advertisers in the first quarter of 2019. This rapid growth is due to Simpli.fi's differentiated and scalable OTT/CTV offerings, which include addressable, behavioral and…

In-App Fraud: The Nuances to Know

Late last year, we saw a scary number hitting the industry headlines: In-app fraud in 2018 rose by as much as 800 percent. That’s a shocking number on the surface, but when you dig a little deeper, it makes sense. After all, fraudsters follow the money, and these days, more and more of the money is going to in-app advertising. In the U.S., mobile now accounts for more than 60 percent of digital and video ad revenue, and that share continues to grow. In particular, global app installation expenditures are expected to grow…

Amobee Selected by Univision as Linear Television Optimization Platform of Record

Partnership to Help Advertisers Reach Hispanic-American Consumer Market Amobee, a global digital advertising technology company, announced an agreement with Univision Communications Inc.—the leading media company serving Hispanic America—to be the linear television optimization platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data. The partnership will allow Univision to provide a data-optimized linear television offering that…

Stringr Unveils Premium Livestreaming Functionality

Stringr, the premium video marketplace for custom, high-quality, video content, announced the launch of its livestreaming function, giving customers the ability to request live video content nationwide. In addition to having access to Stringr’s comprehensive video library and on-request recorded content, users will now be able to leverage Stringr’s network of 75K+ professional and amateur videographers for live footage of events. Through Stringr’s platform, customers are now able to request live coverage of an event. This…

Optimove Launches Retail Performance Benchmarking Platform

Relationship Marketing Company's "Retail Pulse" Gives Retail Brands New Way to Compare Sales and Marketing KPIs Against Industry Peers Optimove, the Science-First Relationship Marketing Hub, launched the Optimove Retail Pulse, an industry benchmark platform for online Fashion, and Health and Beauty retailers. The Retail Pulse, which includes analysis of over two million transactions and counting, enables retailers to accurately assess their own sales and marketing performance against industry-wide aggregated key…

Appointment of CEO, RhythmOne Trading Update and Commencement of Share Buyback Programme

Taptica International Ltd, a global leader in advertising technologies for brand advertising and performance-based mobile marketing, is pleased to announce that Mr. Ofer Druker has been appointed as Chief Executive Officer and a board director of the Company with immediate effect. Mr. Druker is currently Executive Chairman of the Tremor Video division, acquired by Taptica in August 2017, and has been instrumental in its successful integration. Mr. Druker was the founder and CEO of Matomy Media Group Ltd ("Matomy") until…

Blueshift Launches First-Ever Customer Data Activation Platform to Help Brands Intelligently Engage Customers

With Newly Released App Framework, Brands can Use Blueshift to Orchestrate Intelligent Customer Experiences On Every Touchpoint, Across Marketing, Customer Service, And Product Blueshift, the leader in activating customer data to drive intelligent customer engagement, announced the launch of an industry-first Customer Data Activation Platform (CDAP). The release of Blueshift's App Framework completes its CDAP and gives companies, for the first time, the ability to not only unify and integrate data, but to use their data…

TechBytes with Elan Carter, Vice President, US Programmatic Strategy, YouAppi

Tell us about your role and the team/technology you handle at YouAppi. I joined YouAppi earlier this year to help move the company into the programmatic space and expand its’ business offerings. YouAppi has a ton of performance data gathered from years of leading the install and post-install in-app mobile business, and we are now working on making that data more useful in the programmatic landscape. We’re in the process of making our technology offering more accessible to programmatic buyers and brands that execute their…

MarTech Interview with Thomas Zawacki, Chief Digital Officer, Infogroup

"We prepare for an AI-centric world by embracing the best parts of the technology, with a healthy dose of reality about the potential issues with privacy and security." Tell us about your role and journey into technology. What galvanized you to join Infogroup? My role is to deliver a ROI for our clients via industry-leading products, and to drive profitable revenue growth for the company. I have found that building valuable products and programs for clients comes from a combination of understanding consumer behavior,…

J.D. Power Teams with Centric Digital to Expand Digital Customer Experience Intelligence Solutions

Alliance Focused on Helping Businesses Thrive in Era of Widespread Digital Transformation J.D. Power, the global leader in data analytics and consumer intelligence, announced it has formed an alliance with Centric Digital, a leader in digital intelligence, to jointly develop a range of new customer experience measurement and digital intelligence solutions. The collaboration was formed to address the growing challenges businesses face addressing digital transformation. Together, J.D. Power and Centric Digital will…

Teads Reports Banner Year, Announces $430 million in Revenue

Teads, The Global Media Platform, announced record results for 2018, reporting a revenue of $430 million which represented 35 percent organic growth year-over-year (YOY). The company was EBITDA-positive for the sixth year in a row and now reaches 1.4 billion users every month globally and 88% of the internet users in the US, according to comScore. "There is a growing need in the industry for brand safe alternatives to user generated content giants like Facebook and YouTube. We're excited that both advertisers and…