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Identity Automation Debuts Enhanced User Interface for Flagship RapidIdentity IAM Solution

Company Enhances Identity Management Solution with Polished UI and Streamlined Workflows Identity Automation, debuted a newly enhanced user interface (UI) for its flagship RapidIdentity solution, the most complete identity and access management (IAM) platform on the market. The enhanced UI is the company's latest milestone in the Identity Automation 2.0 roadmap – a company-wide initiative to scale the business, while emphasizing the execution of product development and integration. The RapidIdentity UI makeover…

BitMovio Announces Partnership With Leading Blockchain Consulting Agency Block72 for International Expansion

BitMovio, a blockchain-enabled video entertainment platform, recently announced a partnership with Block72 to accelerate plans for global expansion. Through this partnership, BitMovio will focus on entering Asian markets and growing their global user base. "We've gained significant momentum over the past several months with hundreds of studios/creators and thousands of hours of premium content onboarded, especially among the independent film, TV, and professional YouTube streamer community," said Simon Zhu, co-founder and…

Nokia Celebrates Twelve Months of 5G Achievements

Nokia achieves 23 landmark 5G ‘firsts’ between September 2018 and September 2019 Espoo, Finland – Nokia is celebrating twelve months of 5G ‘firsts’: a milestone defined by 23 game-changing achievements in the field of 5G.      Over a twelve-month period that started on 6 September 2018 with the first over-the-air, end-to-end data transmission on a commercial 3GPP 5G New Radio network in partnership with Verizon, Nokia has gone forward to achieve an additional 22 5G firsts in six continents and in a wide range…

iCashRewards Explores use of DigitalBits Blockchain

Huobi-powered Exchange Considers Leaving the Ethereum network iBank Digital Asset L.P. ("iBank Digital", "iBank Exchange") and iCashRewards (“iCash”) announced today that it is exploring use of the DigitalBits blockchain to tokenize iCashRewards loyalty points. iCashRewards’ recipients will be able to use the iCash loyalty token as a form of payment on iBankEx and iCash Ecosystem, allowing users to benefit from reduced exchange and transaction fees. Marketing Technology News: Four Ways to Improve Your Facebook Video…

MONAT Expands Relationship with VERB to Include New Skincare Line

MONAT’s Decision Driven by Ongoing Success Using VERB’s Sampling Sales CRM VERB Technology Company, Inc. , a leader in business-focused interactive video sales and marketing applications and the pioneer of Augmented Sales Intelligence software, announced that anti-aging beauty products developer and distributor MONAT Global Corp has expanded their relationship with VERB to include their recently launched skincare line. Marketing Technology News: Outbrain Integrates with Google Display and Video 360 to Strengthen…

DigitalAMN Completes First Investment into Project JAM

Digital Asset Monetary Network, Inc. or “DigitalAMN, a Public Accelerator-Incubator (“PAI”), announced, that DigitalAMN has completed an initial investment into Project JAM, Inc. (Justice For All Musicians (“Project JAM” or “JAM”)), the blockchain component, social media platform – focused on bringing fairness and transparency to the music industry. DigitalAMN initially announced the onboarding of Project JAM as a client-company in August. On the heels of DigitalAMN’s signing of Project JAM, Spotify announced the…

UPS Sends Warning Shot to Amazon with its Newly Approved Drone Delivery Fleet, Says GlobalData

Mike Vousden, Automotive Analyst at GlobalData, a leading data and analytics company, offers his view on this home delivery development: “This remarkable development heralds a new era of parcel logistics. It is a clear indicator of how UPS will provide coverage on critical ‘last mile’ of parcel delivery – the distance between the delivery van or local hub, and the front door of the intended recipient. “UPS is the largest package delivery company in the world, handling 5.2 billion deliveries in 2018, and already…

Team Red, White & Blue Unveils New Mobile App Experience

Team RWB works to reach veterans no matter where they are Team Red, White & Blue (Team RWB), one of the nation’s leading veterans service organizations, has launched a new mobile app to engage veterans in events and activities better than ever before, with over 7k downloads in its first week of release. Designed as an antidote for the isolation that many veterans face, the Team RWB app provides veterans and civilian supporters with instant access to thousands of physical, social, and service-oriented events led by…

Decibel Names Shane Phair as Chief Marketing Officer

Appointment comes amid continued momentum for Decibel as global brands find value in and increase revenue with digital experience intelligence Decibel, the leader in digital experience intelligence, announced marketing technology veteran Shane Phair has joined the company as Chief Marketing Officer (CMO). Phair joins Decibel after most recently serving as CMO of CM Group, a portfolio of marketing technology companies. Based in Decibel’s Boston office, Phair will be responsible for leading global marketing and…

FrontRunner Technologies Partners with Derooted to Add Interactive Sound Element to DOOH Experience

FrontRunner Technologies, the digital-out-of-home media delivery platform and retail renaissance leader, is changing the DOOH game by adding interactive near field communication capabilities to its WindowFront Matrix with the FireFly Flare, a new connective “beacon” incorporated into their digital displays. When a user connects their smart device whether mobile, tablet or watch to the display, it plays a sound or song sent to it by the FireFly Flare. Connecting is as simple as holding the device up to the display and…

MarTech Interview with Lynn Browne and Mollie Kehoe, Co-Founders at BrandVerge

How did you get into technology? What inspired you to start BrandVerge? Lynn: I think what really inspired us to do both, is personal frustration in our professional careers. I come from the buy-side, and Mollie from the sell-side, and we were both experiencing a lot of friction in the current RFP process -  the way that media partnerships are traditionally bought and sold. It drove us to see the need and the white space in the market to then figure out the technology required to solve that problem, fill that gap and make…

CVC Funds to Partner with ironSource

New Investment by CVC Funds Will Allow Ironsource to Further Accelerate Both Organic and Inorganic Growth Leading mobile marketing company ironSource announced that CVC Funds have agreed to acquire a minority stake for over $400 million in the company. The partnership reflects a shared long-term vision to further strengthen ironSource’s position as a global market leader in the high-growth mobile advertising and mobile gaming technology markets and will serve to accelerate strategic growth. “As one of the world’s most…

CVC Funds Acquires $400M Minority Stake in IronSource

IronSource describes CVC as “perfect partner” as it stays on track to gross $1 billion in 2019 Private equity firm CVC Funds has splashed out $400 million to acquire a minority stake in mobile marketing company IronSource. The move represents CVC Funds’ first technology deal in Israel and will serve to accelerate strategic growth. IronSource CEO Tomer Bar Zeev described CVC as the “perfect partner” for the company as it scales internationally. Founded in 2009 in Tel Aviv, IronSource focuses on developing monetisation…

Blackstone Closes Acquisition of Vungle, a Leading Mobile Performance Marketing Platform

Vungle promotes Jeremy Bondy to Chief Operating Officer Blackstone announced that private equity funds managed by Blackstone ("Blackstone") have completed the previously announced acquisition of Vungle, a leading performance marketing platform for in-app video advertisements on mobile devices. Vungle is trusted by publishers of more than 60,000 mobile apps worldwide, including top brands such as Rovio, Zynga, Pandora, Microsoft, and Scopely, among others. The company serves more than 4 billion video views per month over…

Mering Uses Emotion to Build a Competitive Edge in B2B Marketing Utilizes AI Technology to Study Ad Effectiveness and Enhance Impact

It is no surprise that the communications which garner the most attention are often the ones that pull on the heart strings. Just look at Nike/Colin Kaepernick, Always/Like a Girl, Dove/Real Beauty and so many others. In an effort to better understand the emotional resonance of advertising, independent ad agency Mering recently connected with emotion AI company Realeyes. Realeyes’ AI-powered technology uses the latest in computer vision and machine learning to make machines emotionally intelligent. Using opted-in webcams,…

Kochava Collective Adds Intent IQ Data to Enhance Web-to-Mobile Identity

The marketing intelligence platform and identity resolution provider unite to give marketers enhanced ability to optimize user flow across platforms The Kochava Collective, an independent mobile data marketplace, has partnered with Intent IQ, a next generation, cross-device identification platform, to bring web-to-mobile targeting capabilities to marketers and advertisers. While mobile traffic continues to increase, consumers are still more likely to purchase on desktop, according to a report by Wolfgang Digital.…

Announcing New Future of Mobile Attribution Institute to be Led by Kochava Under MMA; Kochava CEO Named to MMA Global Board of Directors

Charles Manning joins industry leaders of the Modern Marketing Association Kochava Inc. the industry leader providing real-time data solutions for mobile and connected devices, announced the appointment of CEO, Charles Manning, to the Global Board of Directors of the Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry. Kochava will bring leadership and value to MMA members as head of the new Future of Mobile Attribution Institute, with particular guidance on combating…

Metadata.io Autonomous Marketing Alleviates the Human Bottleneck in B2B Marketing Operations

Customization features enhance Metadata customer experience, allowing marketers to easily view and segment the data that is most important to their marketing goals Metadata.io, the AI-powered marketing operations platform, announced its latest platform capabilities for B2B marketers. The new product release includes enhanced customization, notification, and UI/UX advancements. Each addition enhances the platform experience and adds new autonomous features for B2B marketers looking to amplify campaign execution beyond the…

Engagio Announces Orchestrate, the First B2B Engagement Marketing Solution to Enable Multi-Channel Plays Across People and Accounts

Solution expands on ABM Automation to redefine how Marketing and Sales work as a team across account journeys to win new business and drive customer growth Engagio, the leader in B2B marketing engagement software, has launched Engagio Orchestrate, a new solution that enables revenue teams to design and automate high-impact plays across channels such as advertising, sales engagement, marketing automation, direct mail, and CRM. Part of the Engagio B2B Marketing Engagement Platform, it is the first and only account-based…

OOH Advertising Trade Association, Geopath, Launches New Methodology

Geopath Insights solution provides buyers, sellers and agencies with more granular metrics, advanced audience targeting, and new measured formats Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, announced that its Insights platform has been approved and launched as the industry currency for OOH measurement. The approval was made by a vote of the Geopath Board of Directors at the board meeting in May of 2019.  Geopath is governed by a tripartite…