Adoreboard’s Emotion AI Feted For Enabling CX Improvements

October 2017 Forrester Report - The Future of CX Measurement, Names Adoreboard for Using Common Sense Reasoning with Effective Computing Adoreboard, a leading Emotion AI software solution, has been named for using "common sense reasoning with effective computing," for customer experience improvements, according to the October 2017 Forrester report, The Future of CX Measurement. Adoreboard is cited in a section of the report entitled "Upgrade to Analytics That Drive Action". Adoreboard's Emotion AI…

Why Does the Programmatic Auction Type Matter

As buyers continue to push for greater transparency, greater attention is being focused on the programmatic buying process, particularly in regards to the auction mechanics. Full disclosure of the inventory being offered is crucial to transparency and the ads.txt initiative will push the industry further in this direction. Beyond verifying the authenticity of the inventory, how the auction is conducted is one of the other areas where greater transparency is needed. But why does the auction type matter and what can be done…

Arm Your Marketing Campaigns With Opinions That Matter

While there’s a proliferation of data for marketers and communicators today, the time for analyzing them has shrunk tremendously. And then, there’s the human factor. Individual reactions can sometimes be very different from what the data says, making it critical to capture voices and opinions of people that matter most to your business (existing customers, prospects, peers, employees) before launching any marketing campaign. We call this ‘market-powered data’—combined with the stats that you already have from various…

TechBytes with Robin Williamson, VP Engineering, Teralytics

Robin Williamson VP Engineering at Teralytics Location data is turning out to be an important datapoint for marketers. We spoke to Robin Williamson, VP, Enginnering, Teralytics to understand the nuances of this emerging technology.MTS: Tell us about your role at Teralytics and the team you handle? Robin Williamson: As VP Engineering, I manage some of the top data scientists, software engineers and machine learning experts in the world. Our global team contains PhDs, alumni from some of the biggest tech companies and a…

NGDATA Raises $19 Million to Fuel Global Growth

HPE Growth Capital Leads Latest Funding Round; Capital to Accelerate Customer Experience Management Company’s International Expansion and Continued Product Innovation NGDATA, the customer experience management solutions company, announced that it has raised just over $19 million in Series C funding. HPE Growth Capital led the round with participation from existing investors including Idinvest Partners, Pamica, SmartFin Capital, Capricorn Venture Partners and Nausicaa Ventures. This latest investment comes on the heels…

Socialbakers Launches Video Performance Benchmark for Social Networks

Video Performance Benchmarks Gives Marketers A Deeper Look At Their Overall Video Content Performance Within A Competitive Context Of Industry, Region Or Country Socialbakers, the leading AI-powered social media marketing platform, announced the addition of the world's first video performance benchmarks for social networks to its Socialbakers Suite. Socialbakers video performance benchmarks let marketers view their video performance metrics in a competitive context against industries, countries and regions. These…

Goodway Group Named One of the 2017 Best Workplaces for Diversity

List Considered More Than 440,000 Employee Surveys at Great Place to Work-Certified Organizations Great Place to Work and FORTUNE have called out Goodway Group as one of the 2017 Best Workplaces for Diversity. The ranking considered more than 440,000 employee surveys from organizations in a wide range of industries across the U.S. Great Place to Work, a research and consulting firm, evaluated more than 50 elements of team members’ experience on the job. These included professional development, behaviors linked to…

G2 Crowd Appoints Ryan Bonnici as Chief Marketing Officer

Seasoned Marketing Executive with Experience Leading Marketing at Hubspot, Salesforce, and Microsoft Joins G2 Crowd to Lead Global Marketing Strategy G2 Crowd, the world’s leading business solutions review website, announced the appointment of Ryan Bonnici as Chief Marketing Officer. Bringing more than a decade of experience developing cutting-edge sales and marketing programs for some of the world’s leading enterprise technology companies, Bonnici will serve a key role as a member of G2 Crowd’s executive team, focused on…

RedPoint Global Launches Data Management 8.0, A Platform For Optimizing Customer Engagement

Extended Open Garden Connectivity and Universal Cloud Support Provides Brands with the Most Flexible and Scalable Solution for Operationalizing Data RedPoint Global, a leading provider of data management and customer engagement technology, today announced the availability of RedPoint Data Management 8.0 within the RedPoint Customer Data Platform. With RedPoint Data Management 8.0, organizations can harness massive amounts of data from an ever-growing number of touchpoints to create a truly unified customer profile – all…

Point Inside Announces Retail Chatbot to Help Shoppers Find Products In-Store

New Retail Chatbot Leverages StoreMode Platform for In-Store Product Location and Integrates Natural Language Understanding (NLU) Providers to Decipher In-Store Shopper Questions Point Inside, the leading provider of digital mapping and indoor location-based services for top retailers, today announced their StoreMode-enabled chatbot. Available to all shoppers, the chatbot streamlines communication between retailers and shoppers, offering a seamless conversational in-store shopping experience. Shoppers can now answer the…

V3D Technology to Optimize Customer Experience on Orange’s ‘Mon Réseau’ App

EQual One Allows Precise, Reliable Performance Measurements Directly From the Devices, Reflecting Real-Time Customers' Perceptions of the Network and Its Services Orange, the leading French group operator with more than 269 million subscribers in the world, has implemented EQual One solution from V3D. This solution provides their customers an unmatched Quality of Customer Experience for network coverage, on a daily basis and wherever they might be - even indoor or in a private location. EQual One allows precise,…

Monetate Partners with WBR Insights for Personalization Development Study

Marketers Overcome Organizational Hurdles to Personalization and Now Cite Data Quality as Number One Challenge Monetate, the worldwide leader in personalization, announced the availability of the second annual Personalization Development Study, a report that provides insight into the challenges, benefits, and best practices of personalization. The 2017 report, developed through a partnership with WBR Insights and based on input from more than 500 marketers in North America and the UK, found that a majority of those who…

Black Friday 2017: Volume of Publishers’ Commission Increased from $1.6M to $2.6M

According to admitad’s Study, the Number of Purchases Compared to Black Friday 2016 Increased from 919,000 to About 1.3 Million Units in 2017  Who were the largest winners this Black Friday? admitad’s study is based on in-house data collected from all over the world between Thursday, November 23 and Monday, November 27. Compared to the corresponding period in 2016, there was considerable turnover growth for trading platforms. The revenue of the shops that launched and promoted their own partnership programs powered by…

The People-Based Data Lake – A More Nimble Marketing Data Solution

People-based marketing is only as good as the data that feeds the process. This has been true since the early days of database marketing, and it will be true for the most sophisticated artificial intelligence (AI) solutions of the future. Traditional Marketing Databases Historically, marketing data repositories have been built using data warehousing tools and techniques.  The approach relies on a carefully designed data model intended to serve both marketing execution via connected campaign management tools, analytic…

TechBytes with Jeremy Koven, Chief Platform Officer, Needls

Jeremy Koven Chief Platform Officer, Needls After spending 10 months creating advanced filtering and a proprietary purchase intent engine needls. was born. Needls. analyzes millions of social media posts each day to identify buying signals and find actionable business opportunities. We spoke to Chief Platform Officer at needls., Jeremy Koven to understand how his team is using AI to optimize social media campaigns and budgets for SMBs .MTS: Tell us about your role at Needls, and how you got here? Jeremy Koven: I’ve…

Interview with Russ Heddleston, CEO, DocSend

"By aligning around the customer and his or her business goals, marketing and sales can finally overcome the organizational silos that often lead to disjointed messaging, wasted resources, and inefficiency in the pipeline." On Marketing Technology MTS: Tell us about your role at DocSend and the idea behind starting a sales content management platform? I’m the co-founder and CEO of DocSend. Before starting DocSend, i was a Product Manager for Pages at Facebook. One of the products I came across during my time there was an…

Metric Centric Sets New Performance Standard with Audience Impact Score

Data-rich Snapshot Provides Private Equity Held Companies With Actionable Market Intelligence Metric Centric, an advisory practice for private equity firms seeking to leverage market intelligence for their portfolio companies announced the creation of the Audience Impact Score (AIS). This new standard offers a combined view of market sentiment and perception towards a business, product, or service. This data-rich standard creates a new measure that provides the ability for ongoing monitoring of audience perception…

New Linqia Survey Uncovers Key Influencer Marketing Trends in 2018

92% of Marketers Found Influencer Marketing Effective in 2017; Influencer Content Is Making a Cross-Channel Impact as Industry Matures Linqia, a leader in performance content marketing technology, released the results of The State of Influencer Marketing 2018, a survey of 181 marketers on how brands and agencies are using influencer marketing and how they plan to leverage the channel in 2018. The survey found that 86% of marketers used influencer marketing in 2017, 92% of whom found it to be effective. The continued…

The Fight Against Fraud: Why DSPs Should Build Their Own Fraud-Detection Tools

Our industry is plagued with fraud. Global industry bodies are now involved, with the IAB releasing Ads.txt guidelines and Trustworthy Accountability Group (TAG) developing focused programs. Many platforms rely on specialized third parties like Integral Ad Science (IAS), Forensiq, and others to keep the ecosystem safe. However, working predominantly with external partners carries risks and reduces control. One classic outsourcing rule states that business-critical processes shouldn’t be outsourced unless they’re a commodity.…

Anvil Media Adds New Midwest Office to Meet Demand

The Measurable Marketing Agency Anvil Media Sees 40 Percent Growth in 2017 Through Expanded Service Mix Anvil Media, Inc, a measurable marketing agency specializing in paid and organic search engine and social media marketing services expects to end 2017 with over 40 percent year-over-year revenue growth, thanks in part to an expanded digital marketing service mix that addresses the ever-changing digital marketing landscape. “With a seventeen-year history in the world of search engine marketing, we’ve seen major…