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SOCi Adds Instagram Publishing, Updated Analytics to Continue to Streamline Social Media for Multi Location Businesses

 SOCi, a leading SaaS enterprise solution for large-scale social media and reputation management, announced the release of new and improved features to the SOCi platform. The brands, franchises, agencies, and property management firms that leverage SOCi's technology platform to manage their local social media and reviews pages can now benefit from the following new functionalities: Instagram Publishing & the New SOCi Mobile App Adding to the suite of tools business can use to publish content across…

Interview with Mukund Ramachandran, VP Global Marketing, Dynamic Yield

"To use the technology successfully, companies are aligning marketers, product managers, and developers around a shared vision to provide better experiences for customers." On Marketing Technology MTS: Tell us a little bit about your role at Dynamic Yield and how you got here. I am the VP of Marketing at Dynamic Yield. I am responsible for all aspects of marketing including brand marketing, content marketing, PR, product marketing, event marketing, and demand generation. I am a product marketer both by training and at…

Marketing Trends: Rise of the B2B Consumer

When it comes to the business-to-business (B2B) world, marketers are rarely faced with the same fast-paced change that they have come to expect when dealing with consumers. Traditionally speaking, B2B commerce has always relied on a much longer customer journey than its B2C counterpart. Whether incorporating a new business partner, investing in a new technology or finalizing a commercial deal, B2B decision makers will rarely make a purchase on a whim. For this group, the age-old marketing tactics of Product, Place,…

Interview with Michael Driscoll, CEO, Metamarkets

"When data gets big, it often gets difficult to make sense of – that’s true in every industry but especially in advertising and marketing." On Marketing Technology MTS: Tell us a little bit about your role at Metamarkets and how you got here? The origins of Metamarkets stem from my early days as a data scientist, entrepreneur, and academic. I began my career as a software developer working on the Human Genome Project, later founded an early custom apparel company called CustomInk.com, and left to pursue a Ph.D. in…

Four Questions Marketers Need to Ask When it Comes to Brand Safety and Video

Video is everywhere and is continuing to grow in popularity over the text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch hub to share content, and Apple with their latest iPhone just increased the size of their screen to enhance how we view it. As any new form of media consumption grows, we as marketers must prepare in advance how we wish to represent our brands to the world. Brand safety has indeed been the major theme in 2017 for…

Interview with Aziz Rahim, CEO, SABIO Mobile

"Behavior analytics will have plenty to do with the eventual sale vs. the many proxies that are being used today like viewability and CTR (clickthrough rates)." On Marketing Technology MTS: Tell us about your role and how you got here. Having worked at NBC Universal, AT&T, Opera, I was exposed to content, mobile, and browsers. I saw the limitations each had in reaching the right mobile audiences, and wanted to do something about it. In addition to that, the importance of the app ecosystem vs mobile web was something…

TechBytes with Jonathan Opdyke, President, Brand Solutions, Criteo

Jonathan Opdyke President, Brand Solutions, Criteo In May, Criteo launched the Criteo Direct Bidder, a header bidding technology that directly connects publishers’ inventory to the demand from Criteo’s extensive base of more than 15,000 clients globally. We spoke to Jonathan Opdyke, President, Brand Solutions, Criteo to understand how Criteo plans to tackle the challenges of marketing attribution.MTS: Tell us about your role in Criteo and the team you handle? Jonathan Opdyke: In 2004, I co-founded and ran HookLogic…

Interview with Christopher Lynch, Chief Marketing Officer, Cision

"Today, most marketing metrics still focus on engagement metrics for engagement metrics’ sake. In comms, the focus tends to be vanity metrics like competitive share of voice." On Marketing Technology MTS: Tell us about your role at Cision and how you got here? (What inspired you to be a part of a media intelligence company?) I’m Cision’s Chief Marketing Officer, responsible for our global marketing strategy. My team is responsible for digital marketing, PR & communications, product marketing, web strategy, social…

TechBytes with Niv Yemini, CTO, Bidalgo

Niv Yemini CTO, Bidalgo You can’t beat AI, but you can collaborate with it. Millions of apps are downloaded every day, but the hard fact is that most of these apps are abandoned or never used even once. A majority of users consider their apps as an integral part of their daily routine. Mobile app marketers rely on AI-based “UI miracles” to acquire new customers and retain existing ones. In 2017, AI is the most efficient way to gain a competitive advantage in mobile-app acquisition. Optimizing your mobile app can…

Interview with Dave Gullo, Co-Founder and CTO, VideoAmp

"Existing viewability metrics are a reaction to an industry that got too cozy with low quality and often fraudulent traffic sources. In the next two years, more Video will be bought directly, using automation and data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a video advertising technology innovation company? I am the technical co-founder at VideoAmp. VideoAmp Co-Founder and CEO Ross McCray was originally my client at my past company, which was doing high-level…

A Marketer’s Guide to Measuring Social Success

How far would you agree with the statement that everything is taken more seriously when there are measurable and specific outcomes? In order to gain budget and confidence from others in your marketing strategies, you need to prove how your efforts contribute to the organisation’s business goals. Social media, like other channels, must prove its return on investment. Of course, that’s easier said than done. Whether you use social media to drive awareness, revenue, customer satisfaction, increase traffic or even generate…

TechBytes with Dr. Mark Grether, CEO, Sizmek

Dr. Mark Grether CEO, Sizmek Dmexco 2017 witnessed a confluence of digital professionals, marketing leaders, and data science experts from all over the world. The message at the event was clear:  Explore new opportunities within the realm of advertising and focus on transparency independently. Following Sizmeks’ recent acquisition of Rocket Fuel, the programmatic landscape now boasts of a formidable force that delivers a unified integrated, full-funnel solution for agencies and their brands. Sizmek customers can now…

Interview with Chaitanya Chandrasekar, Co-Founder and CEO at QuanticMind

"Customer experience has become mission-critical in marketing. The advertisers that succeed will be the ones that deliver the right message to the right customers over the right channel at the right time." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start an AdTech innovation company? I’ve been obsessed with data and the insights they provide for as long as I can remember. In particular, I love the the immediate gratification of being able to drive results &…

Interview with Chris Dobson, CEO, The Exchange Lab

"As tech capability grows, brands may view machine learning as the answer to — and reason for — industry issues such as poor transparency and fraud even though all media has had its share of challenges in this area since advertising began." On Marketing Technology MTS: Tell us about your role at The Exchange Lab and how you got here.? (What inspired you to be part of a programmatic AdTech company?) My media career has spanned client, agency, TV and digital, always seeming to move on, as consumers do, into new media…

Interview with Tom Fishburne, Founder and CEO, Marketoonist

"We’re in the awkward adolescence of digital advertising, where powerful tools are becoming available but our mindset hasn’t quite caught up to the potential. That’s the friction I find funniest." On Marketing Technology MTS: What led you to satirize the digital advertising industry? I started parodying all things marketing because I was working in marketing and wanted to process some of the challenges I was grappling with. Digital advertising became a natural target because there is such a tremendous learning curve. I…

Interview with Ray Kingman, CEO and Founder, Semcasting

"The challenge of current digital attribution solutions is that they are built on datasets that force marketers to forecast a conclusion from a relatively small sample of data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a technology innovation company? We started Semcasting in 2009 to improve the fundamental quality and depth of data available to marketers for online and offline audience targeting.  Much of the data available then, and even now, is based on old…

Interview with Gladys Kong, CEO, UberMedia

"Location intelligence is becoming easier to access and the insights are becoming more actionable. Barriers to entry are lower and will continue to ease, to the point where businesses in all verticals and at all stages of maturity will find applications for it." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a technology innovation company? I came to the US from Hong Kong when I was a teenager. I had learned English primarily from books and practiced it only in a…

Going Headless in the Age of the Internet of Things

Just as brands and publishers are getting used to the mobile era, we are beginning the post-mobile era. Some 10 million homes now have Amazon Echo, and Google, Apple, and Microsoft are all trying to become operating systems for the home. Meanwhile, General Electric, Samsung, and BMW are creating Internet of Things (IoT) devices for industry. Gartner forecasts that by 2020, there will be about 12.8 billion consumer-focused connected products in existence. For publishers and marketers, this means that there will be an…

Interview with Deborah Holstein, CMO, EverString

"B2B sales and marketing teams don’t “need” more data. Rather, we need actionable insights, integrated into our existing workflow." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a technology innovation company? I am the CMO at EverString. Our SaaS platform is purpose built for growth-oriented B2B organizations looking to accelerate sales velocity with AI. Our intuitive user interface lets everyone on the team, marketing managers, SDRs and AEs, level up their game…

TechBytes with Aditya Jami, Senior Director, Data Science & Engineering and Head, AI, Meltwater

Aditya Jami Senior Director, Data Science & Engineering and Head, AI, Meltwater B2B marketers are seeking inspiration from B2C strategies and campaign management ideas to win more customers. It is only a matter of “when” B2B marketers start connecting with their audience using brand stories, based on media intelligence platforms. Last month, media intelligence giant, Meltwater, came up with a unique report on the social media buzz created by brands to win over customers leading up to Singapore’s 52nd birthday. The…