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Artificial Intelligence Jumps into Mobile-App Privacy War, Even as Congress and the Media Turn Up the Heat on Big-Tech

With major media outlets queuing up to shine a bright light on how mobile apps track user behavior, coupled with rigorous Congressional scrutiny of top executives from internet and social media giants, consumers are becoming increasingly concerned by the nearly complete surrender of their privacy. Mobile app users must routinely sacrifice privacy in exchange for the perceived value of personalization – including in information searches, social media participation, and advertising offers. Artificial Intelligence Jumps into…

SPEC Releases New Cloud Benchmark

Spec Cloud IaaS 2018 Benchmark Uses I/O- and CPU-Intensive Workloads to Test Provisioning and Runtime Aspects of Cloud Implementations The Standard Performance Evaluation Corp. (SPEC) has released SPEC Cloud IaaS 2018, new benchmark software that measures the performance of infrastructure-as-a-service (IaaS) cloud implementations. The SPEC Cloud IaaS 2018 benchmark measures replicated application instances, overall performance, relative scalability, and mean instance provisioning time of IaaS cloud implementations, both…

Ace Metrix Releases 2018’s Top Ads

Lists for Best Storytelling, Most Heartfelt, Funniest, and Most Unusual are Based on a New Product that Quantifies Emotional Connection Ace Metrix, the leader in measuring the impact of video advertising, released its lists of 2018’s top ads that connected with US consumers emotionally. Ace Metrix shared the ads that achieved the strongest impact for four of the fifty-seven emotions they measure, including: Narrative, Heartfelt, Funny and Left Field. Ace Metrix just released 2018's Top Ads -- Lists for Best…

Aviso Achieves Record-High Accuracy Rates for AI-Powered Sales Predictions

Leading AI for Sales Solution Raises the Bar with Self-Learning Algorithms Aviso, the leading provider of AI-powered opportunity management and forecasting solutions that increase revenue, announced that its WinScore accuracy rates have hit a record high, stemming from continuous improvements within Aviso’s industry-leading AI-based algorithms. Aviso’s newest solution, announced in September, helps customers close 20 percent more deals per quarter with opportunity management that mines intelligence on each and every deal,…

Interview with Eric Lam, Co-Founder and CEO, AspireIQ

"Brands can leverage our analytics dashboards to see the impact of each piece of content on different channels in real time."Tell us about your role and journey into technology. What made you start AspireIQ? I started my career in finance and got into technology after getting my MBA at Harvard. Afterwards, I joined Pocket Gems where I served as VP of Product and managed an organization of more than 60 people that generated $80 million in annual revenue. At Pocket Gems, I realized how difficult it is for products to be…

Import.io Raises Series B Funding to Expand Industry-Leading Web Data Integration Platform

Next Generation Solution Fuels Growth of $5 Billion Web Data Integration Spending Import.io, the leading web data integration solution provider, announced it has closed a $15.5 million Series B funding round to accelerate global growth and expand its product offerings to meet the growing needs of enterprises. Talis Capital, a London-based venture capital firm, led the investment with participation from existing investors IP Group, OpenOcean, Oxford Capital and Wellington Partners. This capital infusion comes at a time when…

Wishlist: What PR Professionals Want from Journalists

Fairness in collaboration, greater care in investigative reporting and reliability with respect to agreements are German PR professionals' three most important wishes from journalists. dpa subsidiary news aktuell and Faktenkontor have surveyed professionals and managers on what they would like from journalists. Almost 990 communications professionals participated in the PR-Trendmonitor. It found that fair play between communicators and journalists was at the top of the wishlist: Almost half of those surveyed said that…

Digilant Announces MAIA: Programmatic Power With Human Insights

Marketing, Artificial Intelligence & Analytics for the Modern Marketer Digilant - a programmatic media buying services company -- introduced MAIA: Marketing, Artificial Intelligence and Analytics. This straightforward yet powerful infrastructure will be used to power DIGILANT and offers advertisers the harmonious combination of programmatic power and human derived insights, in one easy-to-use solution. According to a recent report by Forrester, no one DSP or ad-tech platform exists that addresses the full range of…

New Research from Brightcove Finds 94 Percent of Employees Enjoy At Least One Event Live Streamed in the Workplace

Almost Half of the Enterprise Audience (49 Percent) Find Internal Company Meetings to Be the Most Valuable Use Case for Live-Streamed Video Brightcove Inc., the leading provider of cloud services for video, announced the findings from its 2018 Enterprise Video Survey, analyzing live-streamed video preferences in the workplace. The study found that of enterprise employees who have experienced live-streamed video at work, 94 percent enjoy at least one event to be live streamed, and among those respondents, 67 percent…

Update: CAKE by Accelerize Ranks as High Performer in G2 Crowd’s 2019 Winter Report

Distinction from the Leading Business Solutions Review Website is Based on the Digital Marketing SaaS Provider’s Positive User Reviews and High Level of Customer Satisfaction Scores Accelerize and its digital marketing software division, CAKE, announced its enterprise, SaaS solution, earned a place as a High Performer in the G2 Crowd Grid for Cross-Channel Advertising Software. The company provides the ability to collect, measure and unify cross-channel data – including the anonymous customer journey – on a single platform,…

Prediction Series 2019: Interview with Julian Diaz, CMO, Skynamo

Tell us about your role at Skynamo and how you started here. My role at Skynamo is to build our brand into a globally recognized and preferred brand among our target market. Basically, my job is to make sure the right people know who we are and choose us over competing solutions. I joined Skynamo in September 2017, and over the past year, we’ve rebranded the business — changing the name from Honeybee to Skynamo — to position us better as a global brand. We also began the major transition from an outbound marketing…

Synamedia Launches Credentials Sharing Insight – Turns Casual Password Sharing into Incremental Revenues for Service Providers

In advance of CES 2019, Synamedia, the largest independent video software provider, announced Synamedia Credentials Sharing Insight to help streaming service providers combat the rapid rise in account sharing between friends and families and turn it into a new revenue-generating opportunity. The solution can also be used to detect and shut down large-scale, for-profit credentials sharing accounts run by fraudsters. Until now most OTT providers have turned a blind eye to casual password sharing, seeing it as a way to…

Lisa Utzschneider Joins IAS as Chief Executive Officer

Current CEO Scott Knoll Will Move into an Advisory Role Integral Ad Science (IAS) announced that Lisa Utzschneider will join the company as CEO and member of its board of directors, effective January 7, 2019. After eight years as CEO & President of IAS, Scott Knoll has chosen to move into an advisory role for the company. Utzschneider has over 20 years of experience and most recently served as Chief Revenue Officer for Yahoo. “I am thrilled to join IAS and work with our accomplished team to scale the company globally.…

Gilberts Airs Make-to-Order Production Benefits with Infor

Air Distribution Products Manufacturer Boosts Capacity and Reduces Training Requirement with Infor Configure Price Quote Application Infor, a global leader in business cloud software for Enterprise and SMB companies, announced that air distribution product manufacturer, Gilberts (Blackpool) Ltd. has deployed Infor Configure Price Quote (CPQ) in an effort to help boost capacity, enhance production and improve customer service.  Integrated with Infor CloudSuite Industrial, Gilberts expects to use the application to help…

Sovrn Holdings, Inc., Acquires VigLink to Expand Suite of Products and Services for Publishers

New Commerce Products Will Provide Sovrn Publishers More Tools to Generate Revenue from the Content They Create and Consumers They Reach Sovrn Holdings, Inc, a publisher-focused technology firm and programmatic advertising exchange that services more than 25,000 websites, announced the acquisition of San Francisco-based VigLink. VigLink delivers revenue to publishers through content-driven commerce products that capitalize on consumer interest and intent. This acquisition complements the Sovrn suite of products and…

Research Now SSI Partners with RealityMine; Introduces SamplePlus Meter

Powerful Solution Combines First-Party Data with Unique Technology, Search and Web and App Usage Data Research Now SSI, a global leader in first-party data and data services, announces SamplePlus Meter solution. Through a partnership with RealityMine, SamplePlus Meter combines observed data from online web, app, and search behavior with Research Now SSI's panel data and integrated third-party datasets, as well as its deep library of profile attributes. Bringing together information about actual digital interactions with…

Prediction Series 2019: Interview with Elena Filimonova, SVP, Global Marketing, CGS

Tell us about your journey into Marketing and Technology and how you arrived at CGS. With more than 20 years of B2B technology company experience, I started in Sales and Account Management, and then joined Finance after business school before moving to Marketing. Having worked in different functions provided me with a well-balanced view of the business. I’ve always said that marketing does not exist in isolation. Business strategy always dictates the Marketing strategy. Over the span of my career, I worked for both…

Mobile Behavior – Ready to Enter the ‘Safe-Zone’?

Have you ever reached for your smartphone when you did not have anything to say in a social situation? Or when you wanted to avoid a conversation with a stranger when waiting for your bus? Or perhaps when you simply wanted to read the latest gossip or news during your lunch break? We all have personal experience of resorting to our smartphones in situations of social awkwardness or boredom. But what can we discern from such behavior and how can we, as marketers, tailor our approach for maximum engagement during smartphone…

Sling TV Brings First vMVPD to Oculus Go Virtual Reality Headset

Sling TV Launches First Virtual Multichannel Video Programming Distributor (vMVPD) on All-In-One Oculus Go Virtual Reality (VR) Headset Sling TV became the first virtual multichannel video programming distributor (vMVPD) to launch on Oculus Go, the all-in-one wireless virtual reality (VR) headset. The Sling TV experience on Oculus Go is equivalent to watching on a 180-inch television. For a limited time, customers who purchase and activate a new Oculus Go will receive an $80 credit toward Sling TV subscription services.…

How to Use Heat Maps Analytics to Enhance Your Onsite SEO

You often see heat maps displayed in most places these days. Basically, you can find them anywhere there's data to display — weather reports, real estate sites, and in this case, a company's landing page or website. Have you ever wondered why? Apart from displaying large volumes of data for more comprehensibility, heat maps provide a great way to see through data to trends and understand what to do next. And nowadays, heat maps are great for representing complex statistical data. As most people know, heat maps use…